Mobile Network Operators and Cooperation - IMP Group

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68 CHAPTER 3. NETWORK SHARING AND DYNAMIC ROAMING Price. The monthly fee is in the range of 4 - 27 € for 3G data services and 50 - 60 € for 4G data services. At the start of the subscription an opening fees can be included together with the cost of a modem (dongle). For subscriptions with duration larger than 18 months the modem cost is usually included. Pre-paid subscriptions are available for 3 € for one day and 30 € for a month. Length of contract. The duration of post-paid mobile broadband subscriptions are in the range of 12 - 24 months. There are subscriptions with no binding, i.e. zero month of contract time. Limits on data usage. When flat rate fees were introduced the data traffic increased substantially. Operators have different strategies to handle users that consume large amounts of data. • The strategies for limits on data usage are different. Telenor has no limits for any subscription while Tele2 and Hi3G have a mix where no limits are used for the most costly subscriptions. Telia has limits for all subscriptions, even for the recently introduced 4G subscription. • The operators apply different strategies when the usage caps are exceeded. Tele2 and Telia reduce the bit rate. Hi3G charges for additional data (per MB) for one subscription and reduces the bit rates for another one. In the Telia case the customers can buy more data, e.g. 3€ for 1 GB or 10€ for 5GB. • The availability of the information about usage caps are different. For Hi3G and Telenor the conditions are easy to find since it is part of the descriptions of the subscriptions. For the Tele2 and Telia offers it is more challenging to find the information since it is available as a footnote in the price list. This is in large contrast to the operator "3" in the UK where the information on data limits is part of the service description and is visible at the subscription front page at the web site 47 . The mobile broad band subscriptions allow usage of 1 - 15 GB with prices in the range of 7.87 to 20.99£. Data rate. The mobile broadband services are marketed and described with bit rates up to a specific value. Taking Telia in Sweden as an example different service packages using HSPA (Turbo 3G and Turbo 3G+) and LTE (4G) offers data rates up to 6, 16 and 80 Mbps respectively. This value is often very close to the theoretical maximum value, or even above, see Table 3.8. Hence, it it interesting to note that operators try to educate the customer by also providing estimates on normal or expected data rates. This is illustrated by Table 3.8 derived from data at the Telia web site where this kind of clarification on data rates is found 48 . 47 http://threestore.three.co.uk/broadband/?ID=1184 48 www.tewss.telia.se/privat/produkter_tjanster/mobiltbredband/abonnemang/
3.8. ANALYSIS 69 Service Marketed Theoretical Data rate package data rate data rate to expect "Medium" 6 Mbps 7,2 Mbps 1 - 4 Mbps "Large" 16 Mbps 14,4 Mbps 2 - 6 Mbps "Total 4G" 80 Mbps 100 Mbps 20-40 Mbps Table 3.8: Additional information about data rates for mobile broadband subscriptions, from the Telia web page 2010-12-27 Marketing messages The network performance in terms of data rates and coverage are considered to be very important by the operators. This can be observed by the information at the operator web sites. All operators claim to offer the best broadband access services, see examples below from the web sites December 2010 (translated from Swedish). "The fastest Mobile broadband in Sweden - according to information retrieved from Bredbandskollen.se, November 25, 2010" (Telenor) 49 "Today the best Mobile broadband in Sweden was nominated and the winner is Tele2. This means that you can do web surfing at higher speeds with Tele2 compared to any other operator." 50 "We have the fastest 4G network in Stockholm."(Tele2) 51 "For the fourth year in a row the magazine "Mobil" did nominate our mobile broad band to be the best in Sweden" 52 (HI3G) "4G. The fastest mobile broadband in the world for just 15€ per month until the Easter holiday, ordinary price 60€ per month." (Telia) "We are the operator with the best 3G coverage. Today 9,1 million Swedes can use our mobile broadband where they live". "3 offers 98,5% coverage"(HI3G) "Tele2 has the best mobile broadband in Sweden - according to the annual coverage test made by the magazine Mobil" "The network, that we share with Telia, covers 99,8% of Sweden" (Tele2) 53 "Today 8 million of Sweden populations have coverage with Turbo3G+" (Telia) 49 The Bredbandskollen service measures the connection speed with which a user’s web browser can send and receive data, as an indication of real connection speed, see also www.netnod.se/other/valueadd/bbk 50 http://www.tele2.se/mobilt-bredband/bast-i-test.html 51 http://www.tele2.se/mobilt-bredband/4g.html 52 http://www.tre.se/Privat/Mobilt-bredband/DataSubscriptionListPage/ 53 http://www.tele2.se/foretag/mobilt-bredband/large-pro
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Mobile Network Operators and Cooper
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TRITA-ICT-COS-1101 ISSN 1653-6347 I
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Acknowledgements When I today in Ja
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Contents Acknowledgements Contents
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List of Tables 3.1 Network investme
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List of Figures 2.1 Example with tw
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List of Figures xi 5.10 Actors and
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2 CHAPTER 1. INTRODUCTION The resea
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4 CHAPTER 1. INTRODUCTION In parall
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6 CHAPTER 1. INTRODUCTION Some tech
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8 CHAPTER 1. INTRODUCTION 1.2 Resea
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10 CHAPTER 1. INTRODUCTION 1.3 Thes
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12 CHAPTER 1. INTRODUCTION 1.4 Cont
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14 CHAPTER 1. INTRODUCTION Analysis
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16 CHAPTER 1. INTRODUCTION Business
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Page 37 and 38: 2.1. SCOPE OF THE TECHNO-ECONOMIC F
Page 39 and 40: 2.2. RELATED WORK 23 The BMO is com
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Page 97 and 98: Chapter 4 Indoor wireless systems a
Page 99 and 100: 4.1. CHAPTER INTRODUCTION 83 Differ
Page 101 and 102: 4.1. CHAPTER INTRODUCTION 85 The ou
Page 103 and 104: 4.2. RELATED WORK AND ACTIVITIES 87
Page 105 and 106: 4.3. METHODOLOGY 89 4.3 Methodology
Page 107 and 108: 4.3. METHODOLOGY 91 Company Positio
Page 109 and 110: 4.4. THE FEMTOCELL CONCEPT 93 4.4 T
Page 111 and 112: 4.4. THE FEMTOCELL CONCEPT 95 Busin
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Page 117 and 118: 4.6. COST AND CAPACITY ANALYSIS 101
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4.8. ANALYSIS 119 What is the motiv
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4.8. ANALYSIS 121 Finally, there ar
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4.8. ANALYSIS 123 Figure 4.19: Acto
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4.8. ANALYSIS 125 Comparing macro a
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4.8. ANALYSIS 127 Cost aspects Sinc
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4.8. ANALYSIS 129 Instead the mobil
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4.9. CONCLUSIONS 131 • For busine
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134 CHAPTER 5. MOBILE PAYMENT AND C
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198 CHAPTER 6. CONCLUSIONS AND FUTU
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200 CHAPTER 6. CONCLUSIONS AND FUTU
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Bibliography Own publications Analy
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BIBLIOGRAPHY 205 Business Analysis
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BIBLIOGRAPHY 207 [46] J. Espino, J.
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BIBLIOGRAPHY 209 [69] J. Gordijn, a
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BIBLIOGRAPHY 211 [104] M. Tankard,T
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BIBLIOGRAPHY 213 [139] A. Cuevas et
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BIBLIOGRAPHY 215 [168] J. Bergman e
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BIBLIOGRAPHY 217 [200] D. Choi, et
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BIBLIOGRAPHY 219 [231] P. Pedersen,
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