Masterstudium Business Informatics - Fakultät für Informatik, TU Wien

• Strategic management provides the fundamentals of strategic management as well
as current developments in research and practice. One focus is the strategic management
process (strategic analysis, strategy formulation, implementation and
control) as well as tools to facilitate this process. On the other hand the causes of
sustainable competitive advantage of rms are examined incorporating and critically
discussing competing theoretical approaches of explanation. Students deepen
their understanding by exercises on strategic management tools and reports on
seminal contributions to the eld.
• Innovation theory deals with innovation processes on enterprize level, innovation
strategies, diusion of innovation, critical factors for successful innovations and
innovation management. The aim of the course is to raise awareness of incentive
systems in the eld of innovation. Based on case studies and discussions of
theoretical approaches, students learn how to measure performance and establish
instruments of innovation management.
Expected Prerequisites: Basic knowledge in the management of socio-economic systems
and mathematics. Skills in analytical and synthetical evaluation of complex socioeconomical
phenomena, the ability to critically discuss and evaluate alternative or con-
icting theories and concepts, and basic management skills.
Those topics are taught in the module BAE/MGT - Management.
Teaching and Learning Methods and Adequate Assessment of Performance: The module
is organized along lectures, reading assignments, seminal contributions in form of short
reports, exercises and analysis of case studies, experiments, group discussions.
Courses of Module:
3.0/2.0 VO Innovation Theory
3.0/2.0 VU Strategic Management
SBI/BTD - Beyond the Desktop
ECTS-Credits: 6.0
Summary: Graphical user interfaces (GUI) with their traditional input and output devices
are nowadays the most used interaction environments. Besides their unavoidable
existence they still lack on exibility in user interaction, especially if it comes to certain
groups of users like children, elderly, or humans with special needs. Tangible user
interfaces and objects, mobile platforms, ubiquitous computing, embedded sensors and
displays, large multitouch systems, or gestural interaction are some example technologies,
which have already started to change and enhance the ways of communication
and interaction between people in our society. This module deals with these alternative
technologies with their multimodal interfaces as add-ons or replacement for conventional
mouse and keyboard based graphical user interfaces. After having lecture-based input
on alternative ways for interaction with computers, students will choose one technology
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