Masterstudium Business Informatics - Fakultät für Informatik, TU Wien

SBI/EC2 - Web: Analysis and Search
ECTS-Credits: 6.0
Summary: This module deals with the World Wide Web in terms of analysis of usage
and structure of the search for Web-based information. The formal basis and methods
of network theory are provided. This knowledge is then applied with the help of special
tools and social network analysis software. Principles of information description
and search technologies are described in the context of the World Wide Web. Current
trends in personalisation and recommendation are illustrated. The module provides the
participants with an understanding of network analysis, machine learning for Web data
analysis, understanding of functionality and improvement of Web search techniques,
and a discussion of current research topics in Web Science and Web Search. The didactic
concept of this module comprises lectures, group discussions, project work, and project
presentations.
Learning Outcomes:
Knowledge:
Skills:
• Understanding of the theoretical concepts of network analysis
• Understanding the complexity of the WWW
• Application of machine learning approaches to Web data analysis
• Approaches to improve search results
• Identication and discussion of open research topics
• Usage of network analysis tools
• Solving of practical data analysis problems
• Identifying pitfalls in information presentation
• Interdisciplinary thinking
Competences:
• Problem solving in group situations
• Self-organization and time management
• Reection, assessment, analysis and presentation of alternatives
• Presentation and discussion of practical data analysis problems
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