Masterstudium Business Informatics - Fakultät für Informatik, TU Wien

Expected Prerequisites:
The contents of the module INT/MEN - Model Engineering.
Teaching and Learning Methods and Adequate Assessment of Performance: The module
is organized along lectures and practical courses for developing a model-driven solution
for a practical problem spanning all the dierent layers of inter-organizational systems
for e-business in small groups.
Courses of Module:
6.0/4.0 VU e-Business Modeling
SBI/MTE - Business Informatics: Methods and Techniques for
e-Marketing
ECTS-Credits: 6.0
Summary: This module focuses on the technological as well as methodological aspects
of the marketing of products and services over the Internet - often referred to as e-
marketing. Thereby, the scope of this module includes customer relationship management,
advertising on the Web, aliate marketing, search engine marketing and optimization,
as well as digital customer data. Furthermore, it takes into account how the
Web 2.0 and its technological manifestations such as (micro) blogs, feeds, and social
networks, have changed the marketing activities of enterprises. Beside the discussion of
the above mentioned topics, the lecture series will also critically reect the signicance
of the advertising industry on startups, innovation, and IT in general in recent years. In
practical courses, students will design e-marketing strategies and learn how to employ
contemporary e-marketing methods and techniques.
Learning Outcomes:
Knowledge:
Skills:
• Overview of the dierent aspects of e-marketing as well as its techniques and
methods
• Understanding of the current state-of-the-art of e-marketing concepts and principles
• Qualication to understand, employ, and further extend methods and tools used
in e-marketing today
• Developing e-marketing strategies
• Overview how the dierent e-marketing methods and tools complement each other
Competences:
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