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ED 52 (Nov-Dec 2013)

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MARKET INTELLIGENCE<br />

attention of students by sharing the<br />

knowledge they had gained over<br />

years of experience in the industry,<br />

stoking the ames of enterprise<br />

within the students. The talks also<br />

raised awareness amongst students<br />

on local homegrown companies and<br />

their importance to the Singapore’s<br />

economy. The speakers promulgated<br />

the notable features of their own<br />

companies to the students, giving<br />

them a brief but detailed overview of<br />

what is in it for them if they join as<br />

an employee. This spurred interests<br />

among students, as many were willing<br />

to consider a career with SMEs and<br />

explore the many exciting possibilities<br />

SMEs have to offer.<br />

“Working in an SME can be<br />

exciting and enriching with<br />

exposure to young talents who<br />

are hungry to learn and build their<br />

work experience,” said Ms Chew<br />

Mok Lee, Assistant Chief Executive<br />

of SPRING Singapore. “We want<br />

to encourage more of our young<br />

local graduates from ITE and<br />

Polytechnics to join SMEs as their<br />

career option.”<br />

Students were also introduced to<br />

the SME Talent Programme (STP), a<br />

study award launched in June <strong>2013</strong><br />

by SPRING Singapore and managed<br />

by ASME. Through STP, it aims to<br />

attract and retain ITE and Polytechnic<br />

graduates to join local SMEs.<br />

The rst ever ASME-ITE Student<br />

Entrepreneurship (AISE) Award<br />

was also presented to the ve top<br />

successful students from each of the<br />

three ITE colleges during the Forum.<br />

ASME Forum <strong>2013</strong>: Talent & Career<br />

created a great opportunity for SMEs<br />

to gather and establish local brands in<br />

the hearts and minds of the students.<br />

The ASME Forum platform has lifted<br />

the image of local SMEs, inspiring<br />

entrepreneurship, and at the same<br />

time, offers rewarding job opportunities<br />

to local talents, ultimately benetting<br />

both students and SMEs.<br />

“As a collective voice representing<br />

SMEs on a national platform,<br />

we hope to continue to build the<br />

ASME Forum up, so that in time<br />

<br />

help elevate the importance and<br />

awareness of our local home<br />

grown companies,” said Mr Chan<br />

Chong Beng. E<br />

NOV DEC <strong>2013</strong><br />

ENTREPRENEURS’ DIGEST<br />

49

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