Association Guidelines - Basketball Australia

Stationery
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9
Basketball stationery is a crucial part
of brand communication. Templates
have been created for all items and
it is important not to alter any aspect
of the stationery.
Jack Jones
Team Mascot Tamer
Mob 0400 456 789
Tel 00 1234 5678 Fax 00 1234 8675
jack.jones@anyteam.net.au
1 Nowhere Street Anytown ANY 1066
PO Box 1234 Anytown ANY 1984
www.anyteam.net.au
PO Box 1234 Anytown ANY 1984 • 1 Nowhere Street Anytown ANY 1066 • Tel 00 1234 5678 • Fax 00 1234 8675 • www.anyteam.net.au • ABN 11 222 333 444
Dear John
Basketball Australia has undertaken a rebranding exercise to develop and position the sport for future growth
and development.
The hierarchy of brands and logos has been revisited and a structured approach to the promotion of our
brands, image and our logos has been developed. A professional branding agency, Acorn Brand Design, was
appointed to undertake the project on behalf of Basketball Australia.
A comprehensive market research project was also undertaken to evaluate our position in the market place. It
was clearly identified by respondents that there was a lack of awareness and/or attachment to the current
brand marks in the sport. The number of existing logos highlighted a fragmented and disorganised sport
without a clear affiliation structure. Feedback was overwhelming in support of developing a master brand for
the sport.
As part of the rebranding of Basketball, a strategic plan has been developed to address the stages of
implementation of the new brand and logos. The plan outlines communication strategies as well as costs and
time frames to implement the new brand.
Regards
Jack
PO Box 1234 Anytown ANY 1984 • 1 Nowhere Street Anytown ANY 1066 • Tel 00 1234 5678 • Fax 00 1234 8675 • www.anyteam.net.au • ABN 11 222 333 444
Jack Jones Team Mascot Tamer
Mob 0400 456 789 Tel 00 1234 5678 Fax 00 1234 8675
1 Nowhere Street Anytown ANY 1066 • PO Box 1234 Anytown ANY 1984 • www.anyteam.net.au
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