Association Guidelines - Basketball Australia
Association Guidelines - Basketball Australia
Association Guidelines - Basketball Australia
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
<strong>Association</strong> Email Signature<br />
Contents<br />
Previous Next Print Contact Exit<br />
15<br />
<strong>Basketball</strong> email styles feature formatted<br />
text and a placed brand mark. The typeface<br />
is Lucida Sans, which is available on PC and<br />
Macintosh computers.<br />
The association brand mark appears first,<br />
followed by the <strong>Basketball</strong> everyone’s game<br />
brand mark, then name and job title next,<br />
followed by contact details. The last item is a<br />
confidentiality message.<br />
Templates are provided by <strong>Basketball</strong><br />
<strong>Australia</strong>.<br />
Dear John<br />
<strong>Basketball</strong> <strong>Australia</strong> has undertaken a rebranding exercise to develop and position the sport for future growth<br />
and development.<br />
The hierarchy of brands and logos has been revisited and a structured approach to the promotion of our<br />
brands, image and our logos has been developed. A professional branding agency, Acorn Brand Design, was<br />
appointed to undertake the project on behalf of <strong>Basketball</strong> <strong>Australia</strong>.<br />
A comprehensive market research project was also undertaken to evaluate our position in the market place. It<br />
was clearly identified by respondents that there was a lack of awareness and/or attachment to the current<br />
brand marks in the sport. The number of existing logos highlighted a fragmented and disorganised sport<br />
without a clear affiliation structure. Feedback was overwhelming in support of developing a master brand for<br />
the sport.<br />
Regards<br />
Jack<br />
Jack Jones Team Mascot Tamer<br />
Mob 0400 456 789 Tel 00 1234 5678 Fax 00 1234 8675<br />
1 Nowhere Street Anytown ANY 1066 • PO Box 1234 Anytown ANY 1984 • www.anyteam.net.au<br />
This document and any attachments are intended solely for the named addressee, are confidential, and may be subject to professional<br />
privilege. If you are not the intended recipient, you are hereby notified that any dissemination, distribution or copying of this e-mail is<br />
strictly prohibited. If you have received this document in error, please notify us immediately by return email or telephone +61 2 9469 7200<br />
and destroy the original message. Any confidentiality or privilege is not waived or lost because this e-mail has been sent to you by mistake.<br />
Sample association email with signature