Association Guidelines - Basketball Australia

Mob 0400 456 789
Tel 00 1234 5678 Fax 00 1234 8675
jack.jones@anyteam.net.au
1 Nowhere Street Anytown ANY 1066
PO Box 1234 Anytown ANY 1984
www.anyteam.net.au
Why Re-brand?
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The importance of building Basketball’s brand
identity is vital to its success as a sport. It’s
like a fingerprint; it reflects the mood and
tone you want to capture in whatever piece
of communication – advertising, newsletters,
brochures, signs, web sites, and other
marketing collateral.
Strong branding allows every point of contact
that an individual has with Basketball to
reflect the same message. Having the same
message doesn’t necessarily mean that every
piece of communication must look the same.
The new branding has the potential to provide
a number of benefits to basketball nationally
across all levels of the sport including:
• an integrated link with all affiliates,
developing a proud ownership of the sport
• consistency across all programs
• a recognizable coordinated approach
to promoting the sport
• clarity for the general community showing
an organised and professional sport
• launch of a new organisation and a new era
for the sport
• demonstrate a progressive and unified
position
• more visual appeal to target markets
• create a positioning to be competitive
with other sports.
Jack Jones
Team Mascot Tamer
PO Box 1234 Anytown ANY 1984 • 1 Nowhere Street Anytown ANY 1066 • Tel 00 1234 5678 • Fax 00 1234 8675 • www.anyteam.net.au • ABN 11 222 333 444