Association Guidelines - Basketball Australia

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Association Stationery Contents Previous Next Print Contact Exit 14 Association stationery should be endorsed by the Basketball everyone’s game brand mark. The size of the mark is fixed, but the position can vary according to the design of the associations’ stationery. 20 Nowhere Street Anytown, Anywhere 1066 Tel 00 1234 5678 Fax 00 8765 4321 20 Nowhere Street Anytown, Anywhere 1066 Tel 00 1234 5678 Fax 00 8765 4321 20 Nowhere Street Anytown, Anywhere 1066 Tel 00 1234 5678 Fax 00 8765 4321 Letterhead The brand mark measures 7mm on the height of the ball symbol. It should be aligned comfortably with the association’s mark. The mark should be placed at the base of the letterhead unless there are elements that prohibit this. In the example of the right aligned letterhead there are additional sponsor marks, so the Basketball everyone’s game mark is moved to directly underneath the address details. Align Align Align Business Card The brand mark measures 4mm on the height of the ball symbol. It should be aligned comfortably with the association’s mark. The mark should be placed at the base of the letterhead unless there are elements that prohibit this. In the example of the right aligned business card there are additional sponsor marks, so the Basketball everyone’s game mark is moved to directly underneath the association’s mark. Centrally aligned letterhead Left aligned letterhead Right aligned letterhead Jack Jones Team Mascot Tamer Align Mob 0400 456 789 Tel 00 1234 5678 Fax 00 8765 432120 Nowhere Street Anytown, Anywhere 1066 Align Jack Jones Team Mascot Tamer Mob 0400 456 789 Tel 00 1234 5678 Fax 00 8765 432120 Nowhere Street Anytown, Anywhere 1066 Jack Jones Team Mascot Tamer Mob 0400 456 789 Tel 00 1234 5678 Fax 00 8765 432120 Nowhere Street Anytown, Anywhere 1066 Align Centrally aligned business card Left aligned business card Right aligned business card
Association Email Signature Contents Previous Next Print Contact Exit 15 Basketball email styles feature formatted text and a placed brand mark. The typeface is Lucida Sans, which is available on PC and Macintosh computers. The association brand mark appears first, followed by the Basketball everyone’s game brand mark, then name and job title next, followed by contact details. The last item is a confidentiality message. Templates are provided by Basketball Australia. Dear John Basketball Australia has undertaken a rebranding exercise to develop and position the sport for future growth and development. The hierarchy of brands and logos has been revisited and a structured approach to the promotion of our brands, image and our logos has been developed. A professional branding agency, Acorn Brand Design, was appointed to undertake the project on behalf of Basketball Australia. A comprehensive market research project was also undertaken to evaluate our position in the market place. It was clearly identified by respondents that there was a lack of awareness and/or attachment to the current brand marks in the sport. The number of existing logos highlighted a fragmented and disorganised sport without a clear affiliation structure. Feedback was overwhelming in support of developing a master brand for the sport. Regards Jack Jack Jones Team Mascot Tamer Mob 0400 456 789 Tel 00 1234 5678 Fax 00 1234 8675 1 Nowhere Street Anytown ANY 1066 • PO Box 1234 Anytown ANY 1984 • www.anyteam.net.au This document and any attachments are intended solely for the named addressee, are confidential, and may be subject to professional privilege. If you are not the intended recipient, you are hereby notified that any dissemination, distribution or copying of this e-mail is strictly prohibited. If you have received this document in error, please notify us immediately by return email or telephone +61 2 9469 7200 and destroy the original message. Any confidentiality or privilege is not waived or lost because this e-mail has been sent to you by mistake. Sample association email with signature
Page 1 and 2: Association Guidelines April 2009
Page 3 and 4: Overview Contents Previous Next Pri
Page 5 and 6: Mob 0400 456 789 Tel 00 1234 5678 F
Page 7 and 8: The Brand Mark Contents Previous Ne
Page 9 and 10: Mark Formats Contents Previous Next
Page 11 and 12: Stationery Contents Previous Next P
Page 13 and 14: Compliments Slip Contents Previous
Page 15: Email Signature Contents Previous N
Page 19 and 20: New Team Uniforms Contents Previous
Page 21: Stadium Signage Contents Previous N

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