1993 Swinburne Higher Education Handbook

and an understanding of the role of the marketing function. This understanding
of marketjng and rflarketing people will aid in the understanding
of other d~sciplines !n the Bachelor or Business, as well as
providing a strong philosophical foundation for the vocat~onal study
of marketing, either as an elective sequence or as part of the Marketing
or Economics-Marketing stream.
Textbooks
McColl-Kennedy, J.R., Kiel, G., Lusch, R.F. and Lusch, V.N., Marketing
ConceiDts and Strategies, 1st edn, South Melbourne: Nelson Australia,
1992
Students are required to purchase 'The Marketing Concept' book, a
comprehensive guide to the course, tutorials and assignments.
References
Baone. -. ., L.E. - - and Kurtz. D.L.. Marketing Conce~ts and Strategies, 7th
edn. USA: The ~ryden press, 1989 -
Kotler, P., Shaw, R., Fitzroy, P. and Chandle!, I?, Marketing in Australia,
2nd edn. Svdnev: Prentice Hall of Australla, 1989
~c~arthy, E.J. and Perrault, W.D., Jnr.. Basic Marketing, A Managerial
Approach, 10th edn, Homewood, USA: Irwin, 1990
Pride, W.M. and Ferrell, O.C. Marketing Concepts andstrategies, 7th
edn, Boston: Houghton Mifflin Company, 1991
Stanton, W.J., Miller, K.E. and Layton, R.A., Fundamentals of
Marketing, 2nd Australian edn, McGraw Hill, 1991
Other supporting material will be prescribed when appropriate, in
lectures. It is expected that extensive use will be made of the large
collection of relevant material in the library -both texts and current
journals.
BQ11OE Quantitative Analysis A (Enabling)
BQ110 Quantitative Analysis A
BQlll Quantitative ~nalysis B
Three hours per week for one semester
Prerequisites: Students without appropriate Year 12
mathematics, or its equivalent, must take both BQ11OE
Quantitative Analysis A (Enabling) consisting of three
hours per week for one semester followed by BQllO
Quantitative Analysis A consisting of three hours per
week for one semester.
Students with the appropriate Year 12 mathematics, or
its eauivalent. must take the unit BQlll Quantitative
~nalysis B consisting of three hours per week for one
semester.
Subject aims and description
The content of BQ111 is the same as the combined content of
BQllOE+BQllO, but the time allocation differs. The primary purpose
of this unit is to ensure that all students attain a higher level of
numeracy and are able to develop a method of approach which can
be a~plied in subseauent areas of their course. The unit will provide
students with a knowledge of particular techniques in mathematics
and statistics so that thev mav achieve a areater understandina of the
quantitative procedures required in vafious disciplines within the
Faculty. The unit has distinct business modelling emphasis and is
applied in nature with interpretation and presentation forming an
integral part of the unit.
Topics covered will normally include the following:
Lanauaae and notation:
~unEtioiial relationships;
Differential calculus including determination of maxima and minima
and partial differentiation;
lntrduction to the mathematics of finance;
Presentation of statistical data;
Measures of central tendency and dispersion;
Probability theory and probability distributions;
Sampling theory and design;
Statistical inference Including estimation and confidence inte~als;
Index numbers;
Time series analysis including correlation and regression.
Textbook
Comprehensive student notes and references will be made available.
BT103
lnformation Technology 1B
Prerequisite: BT102 lnformation Technology 1A
Subject aims and description
Thii unit will only be available to those students who commenced their
degree prior to 1993 and who have passed BT102 lnformation
Technology 1A. For these students it must be taken prior to enrolling
for any other Computing units.
This unit will not be offered after 1993.
This unit will cover:
- database theory
- database practice using dBASE Ill+ or dBASE IV
- advanced DOS
- structured programming
- proarammina practice usina dBASE+ or dBASE IV
- systsms andykis and deveiopment
References
To be advised.
BTllO lnformation Technology
Subject aims and description
An understanding of lnformation Technology is essential for a
successful career in business (and most other areas of employment).
This unit develops an awareness of how computers are used to solve
business problems, and aives the student strona -. practical skills in
current microcomputer software.
Objectives
1. To give students a broad understanding of information technology
in the business environment.
2. To endow students with computer skills which will be of immediate
benefit in other units, and of later use in their careers.
Content
- fundamentals of computing
- microcomputers and large systems
- data communications
- systems development
- data concepts
structured programming
- word processing
- spreadsheets (Lotus 1-24)
data base (dBASE Ill+ or IV)
- basic DOS
Textbook
Szymanski et al. Introduction to Computers and lnformation Systems.
2nd edn. New York: MacMillan Publishing Co.. 1991
References
Other current introd~ct0N books on information technoloav.
Swinburne-produced guides on word-processing, Lotus 7-35, and
dBASE Ill+, and DOS.
'2
BC220 Accounting 2
Prerequisite: BCllO Accounting 1
The development of accounting processes as in information flow to
provide the basis from which management control and decision
making stems.
Both the manual and computerised processing of information are
examined and a commercial accounting package for microcomputers
is used to facilitate the latter.
The accountina eauation is re-examined in order to prepare the
balance sheet and profit and loss statement from supporting journals
and ledaers. The control of cash stock and debtors are included, as
one balince day adjustments and bank reconciliation statements.
Textbooks
Kloot, L. and Sandercock. E., Accounting. The Basis for Business
Decisions. Sydney: McGraw-Hill, 1991
Student Manual, Swinburne, 1992
References
Hoggett, J. and Edwards, L., Accounting in Australia. 2nd edn,
Brisbane: John Wiley and Sons, 1990
Holmes, S., Hodgson, A. and Nevell, P., Accounting Student's
Handbook. Sydney: Harcourt, Brace Jovanovich, 1991
Martin, C.A. An lnhodoction to Accounting. 3rd edn, Sydney: McGraw-
Hill, 1990
BC221 Corporate Accounting
Prerequisite: BC220 Accounting 2
Subject aims
The overall unit objective is to develop in students an ability to think
through corporate accounting issues and specifically:
- to develop in students an awareness of the financial accounting
function within a company;
- to develop students' problem-solving abilities in the application
of the principles of corporate accounting to the solution of practical
problems;
- to develop student awareness of contemporary issues in the
oractice of financial accountina: -. bv . reference to actual situations
where appropriate;