1993 Swinburne Higher Education Handbook

EF7l2
Opportunity & Feasibility Analysis
Three hours per week for one semester
A subject in the Graduate Diploma in Entrepreneurship & Innovation.
Subject aims and description
This unit aims to pmvide the student with the ability to: recognise
opportunities not only in the workplace, but also in everyday living;
examine in-depth its attractiveness to new business creation; use
a screening guide to assess a product or service in terms of product
or source reliability, market share, financial returns and future business
development.
Textbooks
Dwcker, P.F. lnnovation & Entrepreneurship. London: Pan Books,
Heinemann. 1986
Timmons, J. New Venture Creation: Entrepreneurship in the 1990's. 3rd
edn, Irwin, Homewood, Illinois: Irwin, 1990
EF810 New Venture Marketing
Three hours per week for one semester
A subject in the second year of the Graduate Diploma in
Entrepreneurship & lnnovation and first year of the Master of Enterprise
Innovation.
Subject aims and description
Thisknit aims to pmvide the &dent with the ability to: develop and
imorove olans for the marketina of new oroducts and suoervise the
implemehation of these plans;