ATF 2010 Mailing

Author
Thierry AGUILA
Director
Thierry AGUILA
Coproducers
ARTE FRANCE, ANCORA FILMS, FILMS DU
TAMBOUR DE SOIE (LES)
Format
1 x 52 ', 2010
Available rights
Non-theatrical rights - Internet - VOD - TV
Versions
English - German - French
Territory(ies)
Worldwide.
JEANS - A FADED BLUE PLANET
The journey of the jean, a road-movie which leads it from its beginnings as
workmen's clothing to a life as a political symbol and, in our days, an icon ruling a
global empire, the documentary looks at the blue-jean phenomenon from a wacky
new angle, observing its impact on our lives and civilization.
In2000,avintage1880Levi'sjeansisdiscoveredinanabandonedmine.AuctionedoneBay,the
pants,whichoriginallysoldfor99cents,reachedapriceof$46,532!Thisamazingstorysumsupthe
wholebluejeansphenomenoninanutshell:alegendarygarment,mass-produced,whichwitnessed
the Industrial Revolution and clad cowboys on the western frontier, is now a fashion statement
worldwide,formenandwomen,youngandold:aniconofmodernitywhichhaslastedfor150years.
Withflyingcolors,thejeanshavesailedthroughearlymarketing,theInternet,theworldofcollectors,
theendoftheColdWar,andnowglobalization.Theireternalpopularitybegsaquestion:Why?From
SanFrancisco,cradleoftheLevi,toOsaka,wheretheworld'smostbeautifulblue-jeanfabricsare
nowmade,withstopsinAfricaandNorthernEurope,thedocumentarytellsthesagaoftheblue
jean:theappearanceordisappearanceofcertainelements(rivets,threads,cloth),thefabric(the
weight and quality of the cotton), changes in cut (vagaries of fashion or wartime shortages) and
shape(theexpandinggirthofthepopulation,theconversiontoladies'wear).Asweconversewith
varioustrendsettersandexperts(famousfashiondesigners,enthusiasticcollectors,corporateCEOs,
sociologists,etc.),eachprovideshisorherowneducatedtakeonthejean.Buttheyalsospeakof
theirpersonalrelationshipwiththisspecialgarment.
LIFESTYLE 21