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Chapter Two - Wiley

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8956d_ch02_066 8/20/03 12:55 PM Page 66 mac76 mac76:385_reb:<br />

66 CHAPTER 2 A Further Look at Financial Statements<br />

From 2000 to 2001, Best Buy’s earnings per share increased. Its priceearnings<br />

ratio decreased. This decrease might reflect a belief that Best Buy’s<br />

profitability and growth will not continue.<br />

As noted, earnings per share cannot be meaningfully compared across companies.<br />

Price-earnings ratios, however, can be compared. Illustration 2-14 lists<br />

five companies and their earnings per share and price-earnings ratios for 2001<br />

(calculated at the end of each company’s fiscal year). Note the difference in priceearnings<br />

ratios between Sears and Intel.<br />

Illustration 2-14<br />

Variability of earnings<br />

performance ratios among<br />

companies<br />

Company Earnings Per Share Price-Earnings Ratio<br />

Intel $0.19 169.7<br />

Microsoft 1.45 47.8<br />

General Motors 1.79 27.5<br />

Kellogg 1.19 25.4<br />

Sears, Roebuck 2.25 21.3<br />

Business Insight<br />

INTERNATIONAL PERSPECTIVE<br />

The French know a lot about food and wine—but stocks are another matter. One<br />

observer went so far as to state, “Indeed, until recently the French widely derided<br />

people who invested in stocks as Anglo-Saxon speculators, greedy capitalists who<br />

deviously manipulated financial markets to line their pockets.” But when stock<br />

markets (or as the French say, les Bourses) around the world hit record highs,<br />

many French began taking classes to learn more about how to invest. Many have<br />

a lot to learn. For example, Jacques Giraudou decided to take a class after he sustained<br />

a huge investment loss. He had purchased an investment in the Eurotunnel,<br />

which proceeded to lose 70% of its value over a two-year period. Only after<br />

two years did he realize that he had purchased stocks rather than bonds.<br />

SOURCE: Suzanne McGee, “The French Try to Demystify Investing,” Wall Street Journal<br />

(May 27, 1999), p. C1.<br />

DECISION TOOLKIT<br />

Decision Info Needed Tool to Use for Decision How to Evaluate<br />

Checkpoints for Decision Results<br />

How does the company’s<br />

earnings performance<br />

compare with that of<br />

previous years?<br />

Net income available to<br />

common shareholders<br />

and average common<br />

shares outstanding<br />

Earnings Net income Preferred stock dividends<br />

<br />

per share Average common shares outstanding<br />

A higher measure suggests<br />

improved performance,<br />

although the<br />

number is subject to<br />

manipulation. Values<br />

should not be compared<br />

across companies.<br />

How does the market<br />

perceive the company’s<br />

prospects for future<br />

earnings?<br />

Earnings per share and<br />

market price per share<br />

Price-earnings<br />

ratio<br />

<br />

Stock price per share<br />

<br />

Earnings per share<br />

A high ratio suggests the<br />

market has favorable expectations,<br />

although it<br />

also may suggest stock<br />

is overpriced.

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