First Quarter 2013 - Toronto Pearson International Airport

People at Pearson
a bus pictogram,” said Roxas. This
will allow passengers to more easily
find the bus during the construction
period while the LINK train is not
available.
Clear and easy information is
key for quick passage through the
airport. Roxas said his team tries to
minimize the time passengers need
to interpret the signs. “If you’re an
international passenger transferring
through Toronto Pearson, the less
that you have to read, the better it is,”
said Roxas. “We don’t want people
standing in front of a sign, blocking
the hallways.”
Internationally recognized pictograms
are also essential, especially
for passengers who may not be
well versed in the official languages
of English and French at Toronto
Pearson. Roxas said that in some
instances they will even create new
signs in a third language for specific
flights. “For example, for people who
are flying to Taiwan or China, we have
to have the Chinese characters on
the signs. It’s not a typical standard,
but if that’s what’s needed, we cater
to what our guests need.” Signage
is critical for successful customer
service and a pleasant experience at
Toronto Pearson. We want to make
our guests feel at home.
Aside from the efficiency that
signs provide, safety and security is
another main focus of the Sign Shop.
Roxas and his team are responsible
for collaborating with the security
team to create and place clear
emergency exit signs. Guest safety is
Toronto Pearson’s greatest concern,
so internationally recognized signs for
exits, first aid, and help are priorities.
We also care about the little things,
so the sign Shop is responsible for
indicating when passengers should
watch their step, or stay out of a
certain area.
Aside from creating and installing
safety signs, the Sign Shop is tasked
with making sure those signs stay
where they’re supposed to. They’re
often doing maintenance to make
sure the highway signs are in good
shape and that those in the terminals
are in top form.
To many, looking after all the
signs at the airport might seem
tedious, but to Roxas, it’s exciting.
“My job is never boring. There is
always somebody needing something
from you.” But the production side of
the Sign Shop is just one aspect that
Roxas loves. “It’s a good feeling being
part of the airport. Toronto Pearson
is one of the biggest airports in the
world, and 99 per cent of the people
you see here are happy, because they
get to fly somewhere. I don’t think
you can beat that.”
So the next time you’re at
Toronto Pearson, just remember
Michael and his team are working
hard to make sure that you’re able to
find your way.
www.TorontoPearson.com
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