147 mar/apr 2010 - Odebrecht Informa
147 mar/apr 2010 - Odebrecht Informa
147 mar/apr 2010 - Odebrecht Informa
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ODEBRECHT<br />
#<strong>147</strong> • vol XXXVII • <strong>mar</strong>/<strong>apr</strong> <strong>2010</strong><br />
English Edition<br />
I N F O R M A<br />
Welcome<br />
The story of Braskem’s acquisition of Quattor and Sunoco
today<br />
Rio de Janeiro<br />
The campus of Rio de Janeiro State University (UERJ) and Maestro Antonio Carlos Jobim<br />
International Airport (Galeão) are projects that symbolize a period of major development<br />
for Rio de Janeiro and Brazil. They are sources of pride for a city that holds a special place<br />
in the hearts of all Brazilians. A place of “a thousand delights” according to the lyrics<br />
of André Filho, it celebrated its 445th anniversary on March 1, <strong>2010</strong>.<br />
ODEBRECHT ARCHIVES américo vermelho
04<br />
Having 5,000 members from 35 countries presents <strong>Odebrecht</strong> Libya<br />
with a major challenge: maintaining cultural unity<br />
ODEBRECHT<br />
I N F O R M A<br />
07<br />
08<br />
A professional education program for farm machine operators<br />
grooms multifunctional professionals trained to preserve the environment<br />
ETH and Brenco merge to form the world's largest sugarcane<br />
bioenergy producer<br />
09<br />
10<br />
14<br />
Its 2009 fundraising campaign enables the Tribute to the Future<br />
Program to benefit over 8,000 people through 12 projects<br />
The CCR Project is the largest investment made in Argentina’s oil<br />
refining industry in the last 10 years<br />
The result of the first PPP for Brazil's sanitation sector, the<br />
<strong>mar</strong>ine outfall project in Salvador, Bahia, is nearing completion<br />
Ana Paula Bezerra<br />
de Araújo and<br />
Maurício Ostroer:<br />
members of<br />
Quattor.<br />
Photo by Edu Simões<br />
16<br />
The DUARTE CORRIDOR project in the Dominican Republic will solve<br />
traffic problems in downtown Santo Domingo<br />
19<br />
20<br />
26<br />
30<br />
32<br />
The <strong>Odebrecht</strong> Foundation <strong>mar</strong>ks its 45th anniversary<br />
by reaffirming its commitment to helping build stronger families<br />
The acquisition of Quattor and Sunoco moves Braskem up from 12th<br />
to 8th place in the global petrochemical rankings<br />
At the 2009 Annual Meeting, <strong>Odebrecht</strong> leaders analyze past<br />
achievements and plan the Group’s future<br />
<strong>Odebrecht</strong> Knowledge Communities are consolidated as a<br />
permanent forum of exchange and debate for the Group’s members<br />
A TV program featuring members at the jobsites is among the<br />
winners of the 2009 Highlight Awards<br />
sections<br />
03<br />
12<br />
24<br />
25<br />
35<br />
48<br />
in the loop<br />
interview<br />
profile<br />
people<br />
newsroom notes<br />
argument<br />
34<br />
38<br />
40<br />
42<br />
44<br />
46<br />
In Salvador, Bahia, 161 members receive medals for 25 years of<br />
service at <strong>Odebrecht</strong><br />
Dredging the Port of Rio Grande’s access channel makes the<br />
facility even more strategic for Mercosur<br />
The Rio de Janeiro Metro officially opens its first station in<br />
Ipanema, carrying over 80,000 passengers per day<br />
Equipment for Braskem’s green ethylene plant arrives at the<br />
Triunfo Petrochemical Complex via the Port of Rio Grande<br />
OOG grooms young and seasoned professionals for growth in an<br />
industry <strong>mar</strong>ked by technological advances<br />
Schools In Action, a volunteer-based project, is being expanded<br />
in Macaé, Rio de Janeiro State
02<br />
Industrial growth<br />
This issue of <strong>Odebrecht</strong> <strong>Informa</strong> was supposed to be 32 pages long, but<br />
due to the large number of accomplishments <strong>Odebrecht</strong>’s teams have made<br />
in the last two months, it has grown to 48 pages so we can inform our readers<br />
about the most important milestones that took place during that period.<br />
The Group is growing organically in all its business areas. However, in the<br />
last 60 days, the most significant events occurred in the industrial sector. The<br />
highlights are the acquisition of Quattor Petroquímica in Brazil and Sunoco<br />
Chemicals in the United States. Aimed at making the Brazilian petrochemical<br />
industry one of the strongest in the world, these acquisitions have moved<br />
Braskem up from third to first place in the production of thermoplastics in the<br />
Americas, and from twelfth to eighth in the global petrochemical rankings.<br />
The news about major investments in the industrial sector also includes<br />
ETH Bioenergy. <strong>Odebrecht</strong>’s bioenergy subsidiary and Brenco – Companhia<br />
Brasileira de Energia Renovável have announced a merger that created the<br />
world’s largest producer of ethanol and electricity from sugarcane.<br />
These land<strong>mar</strong>k events attest that <strong>Odebrecht</strong> has firmly established its<br />
presence in the industrial sector. Although the Group started out as a service<br />
provider, its industrial operations have grown vigorously since it began<br />
investing in petrochemicals in 1979. This growth got a major boost in the<br />
last decade through the establishment of Braskem in 2002 and the creation<br />
of ETH in 2007.<br />
During <strong>Odebrecht</strong>’s Annual Meeting in December 2009 (also featured in this<br />
issue of <strong>Odebrecht</strong> <strong>Informa</strong>), Marcelo <strong>Odebrecht</strong>, President and CEO of <strong>Odebrecht</strong><br />
S.A., presented the Group’s Vision for 2020. The acquisition of Quattor and<br />
Sunoco and the merger of ETH and Brenco have made a decisive contribution<br />
to ensuring that this will be a highly promising decade.<br />
www.odebrechtonline.com.br<br />
Videoreporters<br />
> Works at sea for the Salvador<br />
Marine Outfall<br />
> Social programs in São Roque<br />
do Paraguaçu<br />
> Caia na Rede: digital inclusion<br />
for workers and local communities<br />
> ETBE: the bioadditive that fuels<br />
environmental gains<br />
Online archives<br />
> Read back issues of <strong>Odebrecht</strong><br />
<strong>Informa</strong>, the <strong>Odebrecht</strong> S.A. Annual<br />
Report since 2002, the <strong>Odebrecht</strong><br />
Group’s Annual Meetings since 2002<br />
and milestone publications (Special<br />
Issue on Social Programs, 60 years<br />
of the <strong>Odebrecht</strong> Group, 40 Years<br />
of the <strong>Odebrecht</strong> Foundation and<br />
10 Years of Odeprev)<br />
ODEBRECHT<br />
Founded in 1944, the <strong>Odebrecht</strong><br />
Group is a Brazilian organization<br />
made up of diversified businesses<br />
with global operations and<br />
world-class standards of quality.<br />
Its 92,000 members are present<br />
in the Americas, the Caribbean,<br />
Africa, Asia and Europe.<br />
Responsible for Corporate Communication<br />
at Construtora Norberto <strong>Odebrecht</strong> S.A. Márcio Polidoro<br />
Responsible for Editorial Programs<br />
at Construtora Norberto <strong>Odebrecht</strong> S.A. Karolina Gutiez<br />
Business Area Coordinators<br />
Nelson Letaif Chemicals & Petrochemicals • Miucha Andrade Ethanol & Sugar • José Cláudio Grossi Oil &<br />
Gas • Daelcio Freitas Environmental Engineering • Sergio Kertész Real Estate Developments<br />
• Coordinator at <strong>Odebrecht</strong> Foundation Vivian Barbosa<br />
Editorial Coordination Versal Editores<br />
Editor-in-Chief José Enrique Barreiro • Executive Editor Cláudio Lovato Filho • English Translation by H.<br />
Sabrina Gledhill • Art/Graphic Production Rogério Nunes • Photo Editor Holanda Cavalcanti<br />
• Infographics Adilson Secco • Illustrations Gilberto Marchi • Electronic Publishing Maria Celia Olivieri<br />
Printing 1,800 copies • Pre-Press/Printing by Pancrom<br />
Editorial Offices: Rio de Janeiro +55 21 2239-1778 • São Paulo +55 11 3641-4767<br />
versal@versal.com.br<br />
Originally published in Portuguese. Also available in Spanish.
03<br />
Acervo odebrecht<br />
REPRODUCTION<br />
Maritime terminal completed in Peru<br />
Begun in August 2006, construction of the Maritime Terminal for the LNG<br />
(liquefied natural gas) Export Plant for Perú LNG, on the border between<br />
the Peruvian provinces of Chincha and Cañete, was completed in March.<br />
Thanks to this terminal, run by the CBD Melchorita Consortium (formed by<br />
<strong>Odebrecht</strong>, ENI, Saipem and Jan de Nul), Peru is now a natural gas exporter.<br />
Located 170 km south of Lima, the nation’s capital, the terminal was built<br />
by 2,000 workers. It can produce up to 4.4 million tonnes of LNG per year<br />
and handle ships capable of carrying up to 170,000 cu.m of gas. The first<br />
shipment of LNG will leave the port by early June <strong>2010</strong>.<br />
Angolan leaders in the making<br />
Signed in 2007, a partnership agreement between <strong>Odebrecht</strong> and the Government<br />
of Angola has enabled 10 young Angolans to study Civil Engineering and Architecture<br />
at Universidade Salvador (Unifacs) in the Brazilian state of Bahia. The goal<br />
of this partnership with <strong>Odebrecht</strong> is to prepare strategic Angolan members to<br />
work in their home country. On January 14, at <strong>Odebrecht</strong> Angola’s headquarters in<br />
Luanda, the students familiarized themselves with the performance of the entire<br />
Group and the company’s operations in their country, talked with members of the<br />
People and Organization program, reported on their experiences in Brazil and<br />
expressed their hopes and expectations. The students will graduate between 2011<br />
and 2012, after which they will join <strong>Odebrecht</strong> Angola. Two of them are already<br />
taking part in a compulsory internship at the company.<br />
Book launch in Venezuela<br />
Grooming<br />
teams in<br />
Mozambique<br />
The first class of mobile<br />
equipment operators for<br />
the Moatize Coal Project in<br />
Mozambique graduated in<br />
December. Eighty members<br />
were certified to operate<br />
mobile equipment such as<br />
wheel loaders, excavators<br />
and bulldozers. The professional<br />
education program<br />
that resulted in their training<br />
and certification aimed<br />
to improve the workers’ performance<br />
and make operations<br />
safer and more efficient.<br />
“There was a palpable<br />
feeling of recognition and<br />
professional development in<br />
the air when the certificates<br />
were presented,” says Paulo<br />
Avena, the <strong>Odebrecht</strong> officer<br />
Responsible for People<br />
in Mozambique. “We are<br />
more motivated now,” says<br />
Backhoe Operator Salvador<br />
Mulaphiha.<br />
<strong>Odebrecht</strong> Venezuela in December launched a book about the past and present<br />
of one of Venezuela’s largest indigenous peoples, the Wayuus, titled Los<br />
Wayuu – Na Wayuukana. Published in Spanish and Wayuunaiki, the Wayuu<br />
language, the book was written by educator, author and translator Jorge<br />
Enrique Pocaterra González. This is the first work <strong>Odebrecht</strong> has published<br />
in an indigenous language. The photos are by Américo Vermelho and Andrés<br />
Manner. The Wayuu people were the chief beneficiaries of the Maracaibo<br />
Plain Socialist Agrarian Project, an expansion of the El Diluvio-Pal<strong>mar</strong> Irrigation<br />
Project, which <strong>Odebrecht</strong> built in the Maracaibo region. “Our aim was<br />
to produce an ethnographic record of high quality in terms of information<br />
and esthetics. I believe we have achieved it,” says the officer Responsible for<br />
Planning, Administration & Finance at <strong>Odebrecht</strong> Venezuela, José Cláudio<br />
Daltro, the general editor of the book.
04 libya<br />
A culture and<br />
universal language<br />
odebrecht informa
In Libya, <strong>Odebrecht</strong> is taking on the challenge of maintaining the<br />
cultural unity of 5,000 company members from 35 different countries<br />
written by Leonardo Maia / photos by Américo Vermelho<br />
After just three years in Libya,<br />
<strong>Odebrecht</strong> has built a virtual Tower<br />
of Babel in this Arab nation. There<br />
are over 5,000 members from 35<br />
nationalities working here, building<br />
two of the nation’s largest infrastructure<br />
projects: the expansion of Tripoli<br />
International Airport and the Third<br />
Ring Road in the nation’s capital.<br />
Made up of people from five continents,<br />
many of whom have joined the<br />
Group for the first time, <strong>Odebrecht</strong><br />
Libya is creating an opportunity to<br />
groom a new generation. The biggest<br />
challenge is maintaining cultural unity<br />
in a unique environment.<br />
When hiring and mobilizing teams<br />
to work in Libya, <strong>Odebrecht</strong> decided<br />
to bet on diversity and youth. At the<br />
moment, 87 expats under the age of<br />
30 are taking on their first challenges<br />
in northern Africa. They come from<br />
13 different countries, 40% are working<br />
on their first job in the Group,<br />
and virtually all of them were born<br />
in non-Muslim countries. They are<br />
working alongside seasoned professionals<br />
from countries as vastly different<br />
as Canada, Vietnam, Ecuador<br />
and Egypt.<br />
“Libya is an incredible laboratory<br />
for grooming this new generation<br />
with the support of Knowledgeable<br />
People in leadership positions.<br />
This environment contains many of<br />
the elements that are required to<br />
accelerate young people’s personal<br />
and professional growth,” explains<br />
Daniel Villar, <strong>Odebrecht</strong>’s CEO for<br />
Libya. Alexandre Del Sálvio, a young<br />
engineer from southern Brazil who<br />
has been in Tripoli since the projects<br />
began, agrees: “Things happen much<br />
faster here. It makes you mature<br />
faster. One year in Libya is like three<br />
or four in Brazil.”<br />
Alexandre’s wife, Janaíne, who works<br />
in the People and Organization area for<br />
the Third Ring Road project, already<br />
feels that she has adapted to Libyan<br />
culture, but she can still cite a few of<br />
Among the 35 nationalities of<br />
<strong>Odebrecht</strong> members in Libya,<br />
the most numerous is Thai (more<br />
than 1,800 people), followed<br />
by Libyan and Vietnamese.<br />
Opposite, Alexandre Del Sálvio with<br />
colleagues Khiria Mohamed (left)<br />
and Ebtihal Salem at the Tripoli<br />
Third Ring Road jobsite; right, Sara<br />
Fathi O<strong>mar</strong>, Janaíne Del Sálvio,<br />
Kholod Mohamed Bajagni and Farida<br />
Kadah: investing in diversity<br />
odebrecht informa
In the Arab world it is<br />
common for most of the<br />
operational staff to come from<br />
other countries. <strong>Odebrecht</strong><br />
prioritizes local Arabs for<br />
technical positions and jobs<br />
requiring college degrees.<br />
For Libyans, rejecting<br />
food is considered rude.<br />
During the period of fasting<br />
called Ramadan, Westerners<br />
should avoid eating in front<br />
of Arabs.<br />
Iraqui member Hussein Al Khashab (green jacket) with his workmates:<br />
“Sometimes I can’t tell the Brazilians and Arabs apart”<br />
the challenges she faces. “The concept<br />
of leisure and recreation is different<br />
here. Alcohol is banned, and there are<br />
no night clubs, large shopping malls<br />
or shows. It also feels strange to work<br />
Saturdays and Sundays and only get<br />
Fridays off,” she adds. She has received<br />
some taunts for going out without a<br />
headscarf. “We have to respect the<br />
local culture and not wear short skirts<br />
in public, for example. But then again,<br />
if someone wore a burkah in Passo<br />
Fundo [a rural town in Rio Grande do<br />
Sul, Brazil], everybody there would find<br />
that weird too.”<br />
According to Hussein Al Khashab,<br />
an Iraqi who joined <strong>Odebrecht</strong> in 2003<br />
and previously worked in the United<br />
Arab Emirates and Djibouti, the<br />
Brazilians are adapting quickly. “I can’t<br />
help noticing that some people are<br />
struggling with the language, but the<br />
influence of Arab immigration to Brazil<br />
helps a lot. Sometimes I can’t tell the<br />
Brazilians and Arabs apart. They look<br />
very much alike.” Fadel Eswedi, 28, is<br />
working on the Tripoli Airport project.<br />
He, too, believes the Brazilians will<br />
soon fit right in: “I think that the best<br />
way to understand someone else’s<br />
culture is by talking to them. The<br />
Brazilians are curious and are always<br />
asking questions.”<br />
Disseminating the concepts and values<br />
of the <strong>Odebrecht</strong> Entrepreneurial<br />
Technology (TEO) has been a big<br />
challenge in Libya, due to the large<br />
number of recently hired members.<br />
The pursuit of cultural unity involves<br />
programs such as the Introduction to<br />
the <strong>Odebrecht</strong> Culture and Routes of<br />
Knowledge, which have groomed over<br />
350 expats. Foreigners also receive<br />
plenty of reading materials on Libya<br />
before they arrive. Now, the plan is to<br />
ensure that local members also have<br />
fast-track access to TEO. “Libyans<br />
who are leaders and speak English are<br />
taking part in the same development<br />
programs as the expats, and have<br />
assimilated our philosophy in a natural<br />
and positive way. When it comes to<br />
mid-level and operational members,<br />
for whom Arabic is required, we are<br />
training a local member to help us<br />
imbue them with TEO,” says Ciro<br />
Barbosa, the officer Responsible for<br />
Planning, Administration and Finance.<br />
Based on his experience of people<br />
development programs in Djibouti,<br />
Hussein Al Khashab feels that initiatives<br />
like these are important.<br />
“<strong>Odebrecht</strong> has an exceptional environment<br />
and values that few other<br />
companies share. At our company, we<br />
take a person’s culture into account,<br />
along with their skills and experience.”<br />
Alexandre Del Sálvio, who took part<br />
in the Introduction to the <strong>Odebrecht</strong><br />
Culture Program in 2008, believes that<br />
TEO is catching on. “Members with<br />
years of experience are being mobilized,<br />
and now we are seeing TEO in<br />
practice. One of the points that most<br />
attracted my attention is the identification<br />
of one’s replacement. It’s a different<br />
kind of mindset that invests in<br />
younger people,” he observes.<br />
But the biggest challenge of all may<br />
be influencing the Libyans to take on<br />
life and career plans with the company.<br />
According to the local culture, work<br />
is just the fourth priority for many,<br />
after religion, family and friends.<br />
Some, like Fadel Eswedi, are showing<br />
signs of change. “If I got a job offer<br />
from another company, I’d give it a lot<br />
of thought. But I believe that I have<br />
more opportunities at <strong>Odebrecht</strong>. I’ve<br />
learned to deal and live with different<br />
cultures. Major projects like the Tripoli<br />
Airport expansion are rare in Libya. I<br />
have to make the most of it.”<br />
odebrecht informa
professional education<br />
07<br />
Driven to succeed<br />
A course for farm equipment operators creates growth opportunities<br />
for professionals in the ethanol and sugar industry<br />
written by Guilherme Oliveira / photo by Sérgio Alberti<br />
Rony Wilton: "We're being<br />
groomed for leadership"<br />
“I’m going to operate a machine<br />
like that one day,” thought Rony<br />
Wilton Santana when he came across<br />
a sugarcane harvester on his first<br />
day on the job in May 2008. He was<br />
planting sugarcane manually at ETH<br />
Bioenergy’s Santa Luzia Unit in Nova<br />
Alvorada do Sul, in the Brazilian state<br />
of Mato Grosso do Sul. Seven months<br />
later, he was assigned to operate a<br />
planting machine. “I’d heard that there<br />
were classes and jobs available, so I<br />
worked hard to get myself noticed,”<br />
he recalls. In January <strong>2010</strong>, Rony<br />
became one of the 206 students taking<br />
ETH Bioenergy’s five-month Farm<br />
Equipment Operators’ Training Course.<br />
After 500 class hours, he will become<br />
a Harvester Operator at the Santa<br />
Luzia Unit.<br />
The company has invested roughly<br />
BRL 150,000 in this program, which<br />
offers professional education programs<br />
for tractor drivers and planter and<br />
harvester operators. “They will be outstanding<br />
multi-functional professionals<br />
who are aware of safety and environmental<br />
issues. Their studies go beyond<br />
operations to include the mechanics of<br />
these machines,” observes Luiz Antonio<br />
Borges, the Unit’s Agricultural Manager.<br />
The course covers several different<br />
areas, ranging from planting to harvesting<br />
sugarcane. “Investments like this<br />
are essential to keep pace with ETH’s<br />
growth and become even more competitive,”<br />
says Luiz Antonio. “It’s a complex<br />
program that motivates and challenges<br />
people. It is a fantastic opportunity for<br />
students and hugely beneficial for the<br />
company, because it reduces maintenance<br />
costs and raises safety awareness<br />
to prevent accidents, among other<br />
things,” he adds.<br />
At the Rio Claro Unit in Caçú, Goiás,<br />
another group of 40 students is taking<br />
a similar course. This is just the first<br />
step in the company’s schedule of people<br />
development programs, which produced<br />
1,170 trained members in 2009<br />
through courses for Farm Equipment<br />
Operators, Industrial Operators and<br />
Maintenance Technicians. Rony Wilton<br />
is already planning the next steps in<br />
his career. “We will be better qualified<br />
and able to work in different areas. We<br />
have a career now, and we’re being<br />
groomed for leadership,” says the<br />
student, who will reap in June what he<br />
sowed in 2008.<br />
odebrecht informa
808<br />
bioenergy<br />
ODEBRECHT ARCHIVES<br />
Philippe Reichstul, President of Brenco (left), and José Carlos Grubisich:<br />
optimistic and prepared to take on major challenges<br />
World leadership<br />
The merger of ETH and Brenco results in the creation of the world's biggest<br />
producer of ethanol and electricity from sugarcane<br />
written by Miucha Andrade<br />
February 18, a Thursday, is a<br />
watershed date in the history of<br />
ETH Bioenergy. Following extensive<br />
negotiations and four months after<br />
the memorandum of understanding<br />
was signed, ETH and the Brazilian<br />
renewable energy company Brenco<br />
– Companhia Brasileira de Energia<br />
Renovável announced a merger that<br />
has resulted in the creation of the<br />
world’s largest producer of ethanol<br />
and electricity from biomass (in this<br />
case, sugarcane).<br />
By 2012, ETH will have increased<br />
its production capacity to 3 billion<br />
liters of ethanol. It will also be generating<br />
2,700 GWh of electric power,<br />
the equivalent of the Brazilian state<br />
of Paraíba’s consumption, including<br />
216 counties and 3 million people<br />
served. Thanks to a total investment<br />
of BRL 7.3 billion, the new company<br />
will reach the <strong>mar</strong>k of 10,000 members<br />
by 2012, adding 2,400 people to<br />
its payroll compared with <strong>2010</strong>.<br />
According to the merger agreement,<br />
<strong>Odebrecht</strong> S.A., in partnership<br />
with Sojitz, now owns 65% of ETH<br />
Bioenergy, and Brenco’s shareholders<br />
own 35%.<br />
Before the event was officially<br />
announced in the press, all ETH<br />
members received a letter and<br />
a video with the following message<br />
from ETH CEO José Carlos<br />
Grubisich: “This is a joyous occasion<br />
for all of us to celebrate. This process<br />
has speeded up our growth plans<br />
and established us in the <strong>mar</strong>ket so<br />
we can take on fresh challenges.”<br />
The optimistic tone of this statement<br />
demonstrates that there is a<br />
lot of work to be done. It includes<br />
the priority of getting two new units<br />
online by the end of <strong>2010</strong> and two<br />
more in 2011 in the states of Goiás,<br />
Mato Grosso and Mato Grosso do<br />
Sul, while staying on budget and<br />
schedule.<br />
Questions about the next stages<br />
of the merger were answered at an<br />
event held on February 18, involving<br />
leaders of both companies. The<br />
message was clear: “Let’s start<br />
working together as of tomorrow. If<br />
you need to make a decision, take it<br />
and don’t wait, because there’s no<br />
time to lose,” José Carlos said, adding<br />
a final word of thanks: “I would<br />
like to thank all of you for your drive,<br />
determination and commitment of<br />
time and energy. We only managed<br />
to complete this operation because<br />
you have done an outstanding job and<br />
demonstrated the quality of our management<br />
and our assets.”<br />
odebrecht informa
Growing contributions to the Tribute to the Future Program make it<br />
possible to carry out 12 projects that will benefit over 8,000 people<br />
written by Gabriela Vasconcellos / photo by Diego Costa<br />
corporate social responsibility<br />
Making dreams come true<br />
09<br />
The total figures for the Tribute<br />
to the Future's performance during<br />
its last campaign over the course of<br />
2009 include 1,620 investors and BRL<br />
2,374,765.62 in funds raised. That<br />
amount will make it possible to carry<br />
out 12 projects that will benefit 8,243<br />
people. The highlight for the year was<br />
the increased participation of Group<br />
members (see infographic). Miguel<br />
Gradin, CEO of <strong>Odebrecht</strong> Óleo e Gás<br />
(OOG), the Group’s Oil & Gas business<br />
area, is emphatic: “Leaders must raise<br />
their team members’ awareness that<br />
corporate social responsibility is a mission<br />
that all of us share and is fully in<br />
line with our culture.”<br />
Paul Altit, CEO of <strong>Odebrecht</strong><br />
Realizações (OR), the Group’s Real<br />
Estate arm, believes that activities like<br />
contributing to Tribute to the Future<br />
should be part of each Group member’s<br />
life and career plan. “We have the<br />
<strong>Odebrecht</strong> Foundation, which is prepared<br />
to identify projects to which we can contribute,<br />
so this presents us with a unique<br />
opportunity. Tribute to the Future is an<br />
effective way to align our professional<br />
and personal responsibilities and help<br />
improve the quality of life of underprivileged<br />
people in our country.”<br />
The feature that sets this program<br />
apart, in the opinion of Braskem<br />
Technology and Innovation Director Luis<br />
Fernando Cassinelli, is its organization.<br />
“I’ve seen several initiatives aimed at<br />
improving access to education in lowincome<br />
communities, but none are as<br />
disciplined as this one, nor do they get<br />
such impressive results.”<br />
In 2009, the Conpar joint venture,<br />
which is expanding and upgrading the<br />
Presidente Getúlio Vargas Refinery<br />
(REPAR) in the state of Paraná, took<br />
the lead with 356 investors. Antônio<br />
Costa, the <strong>Odebrecht</strong> Project Director<br />
for REPAR, observes: “That outcome<br />
is down to everyone’s involvement and<br />
awareness of the importance of this program,<br />
and thanks to our team’s strong<br />
spirit of social commitment.” Clovis<br />
Faleiro, who is responsible for running<br />
the program, believes that Tribute to the<br />
Future’s strategy has ensured that its<br />
activities have a capillary effect. “Leaders<br />
and team members perceive the results<br />
and adopt the program. This explains<br />
the number of investors and signals that<br />
much remains to be done.”<br />
to find out more about the<br />
PROJECTS that will be sponsored in<br />
<strong>2010</strong> (in Portuguese) visit:<br />
www.tributoaofuturo.org.br<br />
Young people participating in <strong>Odebrecht</strong> Foundationbacked<br />
programs in the Southern Bahia Lowlands<br />
odebrecht informa
10<br />
retranca argentina<br />
The Ensenada Industrial Complex in La Plata, where YPF’s CCR plant will be built: cleaner fuel<br />
A national bench<strong>mar</strong>k<br />
Under construction in La Plata, YPF’s plant is the outcome of the<br />
biggest investment in oil refining in the last decade<br />
written by Cláudio Lovato Filho / photos by Guilherme Afonso<br />
This is a special time in the history<br />
of the Argentine oil industry.<br />
The first continuous catalyst regeneration<br />
reformer (CCR) is under<br />
construction in that country. This<br />
new facility will convert exportable<br />
surpluses of naphtha, normally of<br />
little commercial value, into higherquality<br />
fuels for which there is a<br />
growing demand in Argentina. The<br />
plant is being built for YPF S.A. at<br />
its Ensenada Industrial Complex<br />
in the city of La Plata, 60 km from<br />
Buenos Aires. It will not only benefit<br />
the <strong>mar</strong>ket but be a plus for the<br />
environment, because it will make<br />
it possible to produce cleaner fuel.<br />
Scheduled for completion by<br />
July 2012, this unit represents<br />
the biggest investment made in<br />
Argentina’s oil refining industry in<br />
the last 10 years: USD 348 million.<br />
It will produce 200,000 tonnes (metric<br />
tons) per year of aromatic compounds<br />
that will be combined with<br />
naphtha as additives. As a result,<br />
production of super and premium<br />
naphtha will grow by an additional<br />
900 million liters per year.<br />
<strong>Odebrecht</strong> is building the project,<br />
which began in November 2009.<br />
At the moment, the company’s<br />
teams are engaged in the detailed<br />
engineering in Buenos Aires and<br />
São Paulo and managing the procurement<br />
of equipment on a global<br />
scale. Meanwhile, the surveying<br />
work is underway in La Plata. In<br />
Buenos Aires, <strong>Odebrecht</strong> and YPF<br />
members are sharing the same<br />
office. More than that, they are<br />
working as one team.<br />
“This project is creating a bench<strong>mar</strong>k<br />
in this country,” says <strong>Odebrecht</strong><br />
Project Director Pablo Brottier. “The<br />
new unit will make it possible to<br />
increase fuel quantity and quality. We<br />
believe that it will also serve as an<br />
incentive for other companies in this<br />
industry, which will have to keep up<br />
with YPF’s leadership position.”<br />
"This project is creating a bench<strong>mar</strong>k in this country" [ Pablo Brottier ]<br />
odebrecht informa
A native of Mendoza, the home<br />
of the finest Argentine wines, civil<br />
engineer Pablo Brottier has been<br />
with <strong>Odebrecht</strong> for three years.<br />
His relationship with the company<br />
began when he was based in São<br />
Paulo. He is pleased and motivated<br />
to have been given an opportunity to<br />
work for a company where he feels<br />
at home while taking part in a project<br />
that is important for Argentina’s<br />
growth. Last January, Pablo got<br />
a chance to revisit São Paulo and<br />
participate in an important event<br />
for the execution of the CCR plant<br />
project.<br />
At a workshop tailored specifically<br />
for the project and organized<br />
by <strong>Odebrecht</strong>, over 40 participants,<br />
including company experts<br />
working in Brazil on similar<br />
projects, exchanged information<br />
and experiences with <strong>Odebrecht</strong><br />
Argentina and YPF. The day-long<br />
event was enhanced by a site visit<br />
to <strong>Odebrecht</strong>’s projects at the<br />
Presidente Getúlio Vargas Refinery<br />
(REPAR) in Araucaria, Paraná,<br />
and the Henrique Lage Refinery<br />
(REVAP) in São José dos Campos,<br />
São Paulo. “It was a highly synergistic<br />
experience that will enable us<br />
to harness <strong>Odebrecht</strong>’s knowhow to<br />
make any improvements the project<br />
requires,” observes Pablo Brottier.<br />
One of the workshop participants<br />
was electrical engineer Marcelo<br />
Broccoli, Project and Construction<br />
manager for YPF’s Engineering<br />
Directorate. Working alongside<br />
Pablo, he is leading the implementation<br />
of the new unit, taking<br />
on challenges such as the installation<br />
of massive structures (see<br />
infographic) in a fully operational<br />
industrial complex with limited<br />
La Plata: 60 km from Buenos Aires, the city has a population of 550,000<br />
space, while retrofitting five other<br />
plants and installing the connections<br />
between them. “We have an<br />
integrated team here that shares a<br />
THE NEW UNIT'S MAIN FEATURES<br />
common objective and has complementary<br />
skills. We are going to<br />
make the CCR plant a model for<br />
Argentina.”<br />
The CCR plant’s main equipment includes two 11-MW<br />
centrifugal compressors, a four-chamber furnace with a<br />
35-million kcal/h capacity, a regeneration module, a PSA<br />
(purification unit for the hydrogen produced), a reactor and a<br />
plate heat exchanger. The project also includes a 115-m-high<br />
flare and existing units will be retrofitted: a Naphtha<br />
Hydrotreatment Unit, an Aromatics Extraction Unit and an<br />
Aromatics Fractionating Unit, all of which will be interconnected.<br />
The plant will have a production capacity of 120 cu.m/hour of<br />
reformed naphtha (used to increase gasoline octane) and 1,000<br />
lb/h of catalytic regeneration (for hydrogen purification).<br />
odebrecht informa
12 interview<br />
<strong>Odebrecht</strong> <strong>Informa</strong> – What’s it like to<br />
be a dam builder?<br />
José Bonifácio Pinto Júnior – It’s<br />
a nomadic life, but very gratifying,<br />
because I can see the results of the<br />
work of a terrific team from the beginning<br />
to end of every hydro we build.<br />
I’d taken part in numerous projects in<br />
several states before I went back to<br />
Rondônia to build the Santo Antônio<br />
plant, which is the biggest I’ve ever<br />
worked on. In the 1980s, I helped<br />
build the Samuel hydroelectric plant<br />
on the Ja<strong>mar</strong>i River, a tributary of<br />
the Madeira, near Porto Velho. My<br />
wife, Luce, is from Guajará-Mirim,<br />
Rondônia. I have two daughters,<br />
Alessandra and Rebeca. The eldest,<br />
Alessandra, has a degree in business<br />
administration and was born in Porto<br />
Velho. Rebeca was born in Guayaquil,<br />
Ecuador, when I was working on the<br />
Chagón Cerecita irrigation project.<br />
A go-getter<br />
Born in the Brazilian state of Pernambuco, engineer José Bonifácio<br />
Pinto Júnior has set up camp in various parts of the country and now<br />
leads the army of more than 10,000 workers building the Santo Antônio<br />
hydroelectric plant in Porto Velho, Rondônia. Bonifácio completed 33<br />
years with the Group in January. An <strong>Odebrecht</strong> CEO and the officer<br />
Responsible for the hydro plant project, he received on December 22<br />
the Marshal Rondon Order of Merit Medal from Governor Ivo Cassol in<br />
recognition of his work and the company’s efforts on behalf of the state<br />
of Rondônia. Energy, jobs, development and quality of life are some<br />
of the benefits the project is bringing to the region. Bonifácio sees the<br />
tribute he received as a reflection of the local community’s support<br />
for the hydro – one of <strong>Odebrecht</strong>’s goals since the preliminary stages<br />
leading to the execution of this project.<br />
written by Luiz Carlos Ramos / photo by Roberto Rosa<br />
OI – What’s your relationship with<br />
Porto Velho like today?<br />
Bonifácio – It involves constant presence<br />
and attention. I spend all my time<br />
shuttling between three cities: I keep<br />
an eye on the works in Santo Antônio,<br />
I have an office in Rio de Janeiro, and<br />
spend the weekends with my family in<br />
Belo Horizonte. And, no, I haven’t forgotten<br />
my hometown, Recife: I’m a fan<br />
of the Náutico soccer club, which was<br />
unfortunately demoted to Series B of<br />
the Brazilian Leagues, but we’re sure<br />
that it’s just a temporary setback.<br />
OI – When did you begin dedicating<br />
your attention to the Santo Antônio<br />
project?<br />
Bonifácio – It all started back in 2001,<br />
long before we broke ground. Back<br />
then, Brazil was facing an energy crisis,<br />
but a lot of people didn’t think it was<br />
worthwhile to harness the potential<br />
odebrecht informa
of rivers in the Amazon to produce<br />
energy. The initial studies indicated<br />
that four plants should be built, and<br />
two were approved. The environmental<br />
license was issued in July 2007,<br />
and on December 10, Consórcio<br />
Madeira Energia, the consortium led<br />
by <strong>Odebrecht</strong> and Furnas, tendered the<br />
lowest average rate for energy generated<br />
and won the auction for the Santo<br />
Antônio Plant concession. The Santo<br />
Antônio Energia company was formed<br />
to operate the plant for 30 years. The<br />
Santo Antônio joint-venture contractor<br />
led by <strong>Odebrecht</strong>, and also including<br />
the Consórcio Santo Antônio Civil<br />
(<strong>Odebrecht</strong> and Andrade Gutierrez), is<br />
building it, along with Gicom – Grupo<br />
Industrial do Complexo do Rio Madeira<br />
(Alstom, Bardella, Voith Siemens,<br />
Andritz and Areva), which supplies the<br />
equipment, and <strong>Odebrecht</strong> Engineering<br />
& Construction, which is responsible for<br />
the electromechanical installation. We<br />
broke ground in September 2008, and<br />
the work has been going incredibly fast.<br />
OI – Is it going as quickly as originally<br />
expected?<br />
Bonifácio – Absolutely. As planned,<br />
the 44 bulb turbines should be ready<br />
by 2015. But by December 2011, it will<br />
already be possible to use the first turbine<br />
to generate energy, according to<br />
our advance delivery schedule.<br />
OI – How is the project going?<br />
Bonifácio – We are working on both<br />
banks of the river, prioritizing the<br />
powerhouse on the right bank, where<br />
the first turbines will go online by<br />
December 2011, while building the<br />
spillway on the left bank, which will<br />
ensure that the river is diverted by May<br />
2011. The entire infrastructure of the<br />
project has already been built, including<br />
the industrial kitchen, which serves<br />
"Since 2001, we have<br />
engaged in dialog<br />
with officials, the<br />
general public and the<br />
riverside communities"<br />
[ José Bonifácio ]<br />
21,000 meals a day, and the Worker<br />
Service Center (CAT), which includes 15<br />
hospital beds.<br />
OI – How did you overcome the initial<br />
resistance to the project?<br />
Bonifácio – Through dialog and a long<br />
process of awareness raising among all<br />
the different actors involved in the project.<br />
Since 2001, we at <strong>Odebrecht</strong> have<br />
engaged in dialog with officials, the<br />
general public and the riverside communities.<br />
We’ve demonstrated at public<br />
hearings and meetings that the environment<br />
will not suffer a major impact.<br />
Because we will be using bulb turbines,<br />
the dam will be lower, and therefore<br />
the area to be flooded will only cover<br />
217 sq.km, of which 164 sq.km include<br />
the riverbed. We offer compensation to<br />
families that live in areas affected by the<br />
works and make sure to preserve the<br />
local wildlife, plant life and history.<br />
OI – <strong>Odebrecht</strong> launched the Acreditar<br />
Program in Porto Velho in January<br />
2008 to offer job skills to local workers.<br />
How is that program going?<br />
Bonifácio – It’s been an exciting<br />
success. Of the 10,000 workers currently<br />
employed by this project, 83%<br />
are from Acreditar. They now have<br />
a new profession. And over 10% are<br />
women. The program was praised<br />
by President Luiz Inácio Lula da<br />
Silva and is now being replicated at<br />
The Santo Antônio Hydro under construction<br />
<strong>Odebrecht</strong> construction sites throughout<br />
Brazil.<br />
OI – And the program even had a “kid,”<br />
Acreditar Júnior.<br />
Bonifácio – Acreditar Júnior is designed<br />
for adolescents between the ages of 14<br />
and 17, the children of Consórcio Santo<br />
Antônio Civil members. More than 400<br />
teenage boys have received uniforms,<br />
backpacks and educational materials<br />
and are starting to take classes and<br />
undergo training, provided that they<br />
are at least in the sixth year of pri<strong>mar</strong>y<br />
school and don’t drop out. They receive<br />
half a minimum salary per month and<br />
take part in an exercise in citizenship.<br />
OI – What is the main lesson you’ve<br />
learned from this project and the others<br />
you’ve helped build in the last 33<br />
years?<br />
Bonifácio – I’ve learned the lesson<br />
of respecting human beings, which<br />
Mr. Norberto <strong>Odebrecht</strong> has taught<br />
to every generation in the Group. It is<br />
the lesson of trusting people and their<br />
desire to serve others and develop. I<br />
have fond memories of the time when<br />
I joined the company in 1977, through<br />
its subsidiary in Recife I started out as a<br />
trainee when I was in the fourth year of<br />
Civil Engineering School at the Federal<br />
University at Pernambuco (UFPE). I<br />
learned a lot from my leaders, particularly<br />
the late supervisor Claudionor.<br />
odebrecht informa
14 sanitation<br />
Challenges<br />
on land and sea<br />
As it nears completion,<br />
construction of the<br />
Boca do Rio Marine<br />
Outfall in Salvador,<br />
Bahia, enters a highly<br />
complex phase<br />
written by Rodrigo Vilar<br />
photos by Nilton Souza<br />
One of the most important sanitation<br />
works built in the northeastern<br />
Brazilian city of Salvador in recent<br />
decades, the Jaguaribe Ocean<br />
Disposal System is in its final stages<br />
of construction. <strong>Odebrecht</strong>’s teams<br />
in December sank the last section of<br />
the offshore pipeline and completed<br />
the onland section of the outfall.<br />
Better known as the Boca do Rio<br />
Marine Outfall, this project is an<br />
initiative of the Brazilian Federal<br />
Government and the State of Bahia<br />
through the state water company<br />
Empresa Baiana de Águas e<br />
Saneamento (EMBASA). It includes<br />
a 1.3-km onland tunnel, a pumping<br />
plant, a pressurized main, and a<br />
pre-treatment plant, as well as the<br />
3.6-km <strong>mar</strong>ine outfall per se. This is<br />
the first PPP (public-private partnership)<br />
project ever carried out through<br />
a public tender in Brazil’s sanitation<br />
sector. Foz do Brasil, an <strong>Odebrecht</strong><br />
subsidiary, is the concession company<br />
responsible for managing and<br />
exploiting the system for 15 years.<br />
Despite its size, during nearly two<br />
years of construction this massive<br />
project has gone almost unnoticed<br />
by the general public. The onland<br />
section has made little impact on<br />
odebrecht informa
the city’s routine thanks to the pipejacking<br />
equipment imported from<br />
Germany, considered the best in the<br />
world for this type of operation. It<br />
uses an automated system that drills<br />
with extremely low impact, automatically<br />
embedding concrete pipe. “We<br />
have drilled underneath streets and<br />
homes without interrupting traffic,<br />
interfering very little with people’s<br />
daily lives,” explains Jorge Oke, the<br />
officer Responsible for Production on<br />
this project.<br />
There has been no shortage of<br />
challenges. During the onland stage<br />
of drilling, for example, the drill’s<br />
The moment the last section of pipe<br />
was installed in the Bay of All Saints<br />
and, in the smaller photo, a detail<br />
of the materials used, made from<br />
high-density polyethylene<br />
progress was delayed by highly<br />
resistant rock. “Normally we could<br />
drill 50 to 80 mm per minute, but we<br />
slowed down to 8 to 10 mm because<br />
of the rock. As a result, there were<br />
continual delays and excessive wear<br />
to the cutting disks, which had to<br />
be replaced constantly,” says the<br />
Project Director. Despite the obstacles,<br />
the team’s 280 members managed<br />
to keep the project on schedule.<br />
“We have a mix of top-quality<br />
seasoned veterans and a new crop of<br />
young people with tremendous ability<br />
and a desire to learn,” says Roberto.<br />
Installing the final section of a<br />
total of four stretches of HDPE (highdensity<br />
polyethylene) pipe in the<br />
ocean was a highly complex operation.<br />
The pipe was manufactured<br />
and coupled together in the Bay of<br />
Aratu, inside the Bay of All Saints,<br />
where each section was pressurized<br />
and transported like a giant 900-m<br />
floating tube. The trip takes 24<br />
hours, on average, covering 52 km,<br />
a coordinated effort involving six to<br />
eight tugboats and five support vessels<br />
that can only be done at specific<br />
times, under the right sea and wind<br />
conditions. Based on his experience<br />
of installing five other outfalls,<br />
Roberto Santos explains, “Out on the<br />
water, we have to respect my friend<br />
Neptune, call the sea ‘sir’ and not try<br />
to be better than him. If he says you<br />
can’t work, don’t work. Fortunately,<br />
we completed the operation successfully.”<br />
According to EMBASA, when the<br />
outfall begins operations in April,<br />
as scheduled, sewage capacity will<br />
reach 90% in Salvador and Lauro de<br />
Freitas, in the state capital’s metropolitan<br />
region. This will ensure that<br />
Salvador stays on the list of cities<br />
with the best sanitation ratings in<br />
Brazil.<br />
“Initiatives aimed at forming<br />
public-private partnerships should<br />
be preceded by extensive studies to<br />
determine the priority and need for<br />
the works involved, and whether it<br />
is convenient to build them through<br />
a PPP. It is important to know that<br />
we can count on Foz do Brasil, particularly<br />
after the positive experience<br />
we are having on the SDO Jaguaribe<br />
project,” observes Abelardo de<br />
Oliveira Filho, President and CEO of<br />
EMBASA.<br />
According to Raul Ribeiro, Director<br />
of Foz do Brasil–Jaguaribe, the company<br />
responsible for operating the<br />
system: “Through this public-private<br />
partnership, we will transform experience<br />
and complementary skills into<br />
benefits for the community.”<br />
odebrecht informa
16 dominican republic<br />
Adios and good<br />
riddance<br />
The Duarte Corridor road system will cut down<br />
on traffic jams in downtown Santo Domingo<br />
written by Humberto Werneck / photos by Holanda Cavalcanti<br />
Opposite page, Daniel<br />
de los Santos: traffic jams<br />
in the city center are a major<br />
headache. In this photo, Duarte<br />
Corridor roadworks: traffic<br />
is well organized during the<br />
construction phase<br />
The owner of a van that is his main<br />
source of income, Daniel de los Santos<br />
lives 14 km from downtown Santo<br />
Domingo. On weekends, when traffic<br />
is light, it takes him no more than 20<br />
minutes to drive there. But on weekdays,<br />
the trip can take an hour and a<br />
half. The problem, he explains, is the<br />
tapones, or traffic jams. But Daniel’s<br />
headaches will soon be over thanks<br />
to the Duarte Corridor road system,<br />
which <strong>Odebrecht</strong> and its partner<br />
Ingeniería Estrella are building in the<br />
center of the Dominican Republic’s<br />
capital city.<br />
This USD 204-million project, including<br />
USD 100 million from Brazil’s<br />
National Bank for Economic and Social<br />
Development (BNDES), involves the<br />
construction of six overpasses and<br />
three tunnels. Ground was broken in<br />
July 2009, and the first two overpasses<br />
will be delivered by May. According<br />
to Daniel, that alone will shave 30<br />
minutes off his night<strong>mar</strong>e commute.<br />
“When the entire project is finished by<br />
the end of next year, motorists will be<br />
able to get from the airport to the city<br />
center – a 30-km trip – almost without<br />
a single stop light,” says Project<br />
Director Luiz Sérgio Ferraz da Costa.<br />
<strong>Odebrecht</strong>’s first project in the capital<br />
of the Dominican Republic, where<br />
it has been present since 2002, the<br />
Duarte Corridor is also the first public<br />
works contract the company has won<br />
in that country through an international<br />
public tender. It runs from East<br />
to West, and consists of two routes:<br />
Kennedy Avenue, for traffic coming in<br />
from Santiago, the country’s secondlargest<br />
city, which will get four new<br />
overpasses; and 27 de Febrero Avenue,<br />
where two 500-meter overpasses will<br />
be built.<br />
Building urban roadworks of this<br />
magnitude in an area traveled by<br />
200,000 vehicles per day involves<br />
major challenges. To surmount them,<br />
the joint-venture contractor led by<br />
<strong>Odebrecht</strong> has adopted procedures<br />
never before seen in that country. It<br />
hired a traffic consulting firm, Tectran,<br />
from Belo Horizonte, Brazil, and mobilized<br />
an information campaign. In addition<br />
to publishing ads, the company sent<br />
teams out into the streets to answer<br />
questions, hand out fliers and engage<br />
the public in dialog, since the local community<br />
was naturally concerned about<br />
odebrecht informa
how the roadworks would affect their<br />
daily lives. Signs and signaling have also<br />
been installed to guide motorists while<br />
the works are in progress.<br />
It is working like a charm. “Traffic is<br />
better organized in the vicinity of the<br />
roadworks than in other parts of the<br />
city,” observes Manuel Estrella, the<br />
owner of the construction firm that<br />
bears his name, which was a concrete<br />
supplier for the company before it<br />
became an <strong>Odebrecht</strong> partner. “I’m<br />
learning a lot,” says Estrella, who says<br />
his first surprise was the amount of<br />
time his Brazilian colleagues devoted<br />
to planning the project. One of his<br />
younger co-workers, engineer Victor<br />
Collado, 25, the officer Responsible<br />
for the Production Program for the<br />
Duarte Corridor project, announces:<br />
“One of my goals is to encapsulate<br />
<strong>Odebrecht</strong>’s culture and work philosophy<br />
and take them to Estrella.” Victor<br />
Díaz Rúa, the Minister of Public Works<br />
and Communications, whose ministry<br />
is the client for this project, notes:<br />
“The thing that makes <strong>Odebrecht</strong> an<br />
admired company in the Dominican<br />
Republic is quality, not just in construction<br />
but in how the project is<br />
handled. It is characterized by high<br />
standards of organization and safety.”<br />
Marcos Machado, the Project<br />
Director responsible for winning the<br />
tender and mobilizing the project,<br />
says that for <strong>Odebrecht</strong> the challenge<br />
it faced in the Duarte Corridor project<br />
was more about image than technology.<br />
The company is involved in other<br />
initiatives that are also helping burnish<br />
<strong>Odebrecht</strong>’s public image, such as<br />
restoring part of the Juan Pablo Duarte<br />
Olympic Center, built for the 2003<br />
Pan-American Games. An agreement<br />
between the Public Works and Sports<br />
ministries has made it possible for the<br />
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joint venture to set up its campsite in a<br />
small part of the center’s grounds. In<br />
return, the contractor will restore 14<br />
basketball and indoor soccer courts,<br />
as well as a baseball diamond in<br />
the area. “We have already delivered<br />
four,” observes <strong>Odebrecht</strong>’s Humberto<br />
Sampaio, the Administration and<br />
Finance Manager. The company has<br />
also refurbished the Military Security<br />
Department’s barracks, which stand<br />
next door to the playing courts.<br />
Cláudio Medeiros, the officer<br />
Responsible for the Administrative-<br />
Financial Program on CEO Marco<br />
Cruz’s team is running the program<br />
that provides professional education<br />
and job skills to local workers. Since<br />
2005, the company has been prospecting<br />
with a fine sieve for young professionals,<br />
including engineer Jensson<br />
Nina, the officer Responsible for<br />
Production, who was one of the first<br />
to join <strong>Odebrecht</strong> through the Young<br />
Partners program. “Here you are<br />
encouraged to gain the independence<br />
and autonomy to make decisions,”<br />
says Jensson.<br />
<strong>Odebrecht</strong> currently has 52 Young<br />
Partners in the country (seven of<br />
whom are working on the Duarte<br />
Corridor), all of whom are Dominicans.<br />
Engineer Analie García Pena, 22, is<br />
working in the Planning area of the<br />
Duarte Corridor project. In her assessment,<br />
“At this company, our colleagues<br />
are interested in sharing knowledge.”<br />
During the most recent selection<br />
process, begun in October 2009, the<br />
company chose 327 candidates for<br />
the program and may hire 21 of them.<br />
“The selection process is the seed we<br />
are planting, and soon we will harvest<br />
the fruits,” says Cláudio Medeiros,<br />
who is clearly enthusiastic about the<br />
prospects.<br />
Mobilizing aid to Haiti<br />
As soon as they heard about the<br />
earthquake that hit Haiti on January<br />
12, <strong>Odebrecht</strong> teams mobilized<br />
aid for that nation’s people. Based<br />
in the Dominican Republic, which<br />
shares the Island of Hispaniola<br />
with Haiti, <strong>Odebrecht</strong> joined forces<br />
with the local government and the<br />
Brazilian Embassy. The company<br />
provided five hydraulic excavators,<br />
three wheeled loaders and a tractor<br />
trailer that were sent to Haiti to help<br />
rescue earthquake victims, as well<br />
as medicine, 25 large tents, a thousand<br />
blankets, 565 plastic tarps, 14<br />
gallons of helicopter fuel and tanker<br />
trucks to distribute treated water.<br />
Coordinated by Project Director<br />
Marcos Machado, these efforts also<br />
included helping the aid committee<br />
set up by the Brazilian Embassy<br />
in Santo Domingo with pricing and<br />
logistics for the materials and the<br />
loan of furniture for Brazil’s foreign<br />
ministry staff.<br />
In Miami, Gilberto Neves,<br />
<strong>Odebrecht</strong>’s CEO for the United<br />
States, coordinated an operation<br />
<strong>Odebrecht</strong> equipment in<br />
Port-au-Prince: making a contribution<br />
that made it possible to repair the<br />
facilities at Port-au-Prince Airport<br />
in just three weeks through a joint<br />
effort with American Airlines,<br />
which took charge of transporting<br />
people, equipment and materials<br />
there from Florida, the Dominican<br />
Republic and Puerto Rico. A cargo<br />
terminal that had suffered less<br />
damage was converted into an<br />
arrivals terminal, with customs,<br />
immigration, baggage handling systems<br />
and an administrative system.<br />
Another structure that was still<br />
reasonably intact – a three-story<br />
building – became the departure<br />
terminal. In addition to the people<br />
the company had brought in from<br />
other countries, <strong>Odebrecht</strong> had 30<br />
Haitian professionals on its team,<br />
some of whom had been trained at<br />
a workshop the company set up at<br />
the airport site. By February 19, the<br />
efforts of <strong>Odebrecht</strong>’s teams had<br />
made it possible for commercial<br />
flights to resume to and from Haiti<br />
for the first time since the tragedy<br />
struck.<br />
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memory<br />
19<br />
The spirit of the times<br />
The <strong>Odebrecht</strong> Foundation turns 45 and reaffirms its belief in the<br />
importance of the family for building a better society<br />
written by Gabriela Vasconcellos / photos by Eduardo Moody<br />
The <strong>Odebrecht</strong> Foundation is<br />
<strong>mar</strong>king its 45th anniversary in <strong>2010</strong><br />
by reaffirming its mission – educating<br />
young people for life through work on<br />
the basis of values and limits – with a<br />
consolidated vision of the future: becoming<br />
the administrator of non-reimbursable<br />
resources and establishing a<br />
model for agricultural, ecological and<br />
sustainable tourism called Agro-Eco<br />
Tourism in the Pratigi Environmental<br />
Protection Area (APA) in the Southern<br />
Bahia Lowlands in northeastern Brazil.<br />
Since 2003, the Foundation has<br />
focused on transforming a stagnant,<br />
underprivileged rural area into a<br />
prosperous and dynamic place by<br />
harnessing its environmental potential<br />
and thereby encouraging young<br />
people to stay in the countryside.<br />
Through investments of over BRL 130<br />
million, the Program for the Integrated<br />
and Sustainable Development of the<br />
Mosaic of APAs in the Southern Bahia<br />
Lowlands has made a major contribution<br />
to creating work opportunities and<br />
increasing local families’ incomes. The<br />
aim is to create a rural middle class.<br />
According to Norberto <strong>Odebrecht</strong>,<br />
Chairman of the Board of Trustees<br />
of the <strong>Odebrecht</strong> Foundation, helping<br />
develop a family-based population<br />
has been the main focus for 45 years.<br />
“Our mission is to offer support to<br />
families that will help raise new<br />
generations that are structured and<br />
prepared for growth,” he explains.<br />
Now at the peak of its maturity, the<br />
Foundation is looking to the future.<br />
“People imbued with the spirit of<br />
the times never look at themselves<br />
or backward: they look forward and<br />
work as a team for the benefit of the<br />
community,” underscores Norberto<br />
<strong>Odebrecht</strong>.<br />
Group of beneficiaries of one<br />
of the Foundation’s projects in the<br />
Southern Bahia Lowlands: helping<br />
create a rural middle class<br />
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20 competitiveness<br />
Meet Brazil’s new<br />
petrochemical sector<br />
Braskem acquires Quattor<br />
and Sunoco Chemicals and<br />
becomes the number-one<br />
producer of thermoplastic<br />
resins in the Americas<br />
written by Thereza Martins<br />
photos by Edu Simões<br />
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Quattor unit<br />
in Duque de<br />
Caxias, Rio<br />
de Janeiro:<br />
expansion plans<br />
Braskem’s acquisition of Quattor<br />
Petroquímica in Brazil and Sunoco<br />
Chemicals in the United States has<br />
brought the company to a new level of<br />
competitiveness and size. It has gone<br />
from third to first place among thermoplastic<br />
producers in the Americas.<br />
And in the global rankings for petrochemicals,<br />
it has moved up from<br />
twelfth to eighth place. “The acquisition<br />
of Quattor is part of Braskem's<br />
strategic drive to form a broad alliance<br />
with Petrobras to make the Brazilian<br />
petrochemical industry one of the<br />
strongest in the world,” says Braskem<br />
Entrepreneurial Leader (CEO) Bernardo<br />
Gradin. “As for Sunoco, it represents<br />
our first opportunity to operate outside<br />
Brazil.”<br />
After nearly seven months of negotiations,<br />
the acquisition of Quattor<br />
was finalized in January through an<br />
agreement that, among other things,<br />
will change Braskem’s corporate<br />
structure. <strong>Odebrecht</strong> and Petrobras<br />
will share the company’s strategic<br />
decisions, and <strong>Odebrecht</strong> will have a<br />
50.1% share of its voting stock. The<br />
agreement also involves the creation of<br />
a holding company, BRK Investimentos<br />
Petroquímicos, which will own all of<br />
Braskem’s common stock. Carried<br />
out in stages, the merger with Quattor<br />
will be submitted to the Council for<br />
Economic Defense (CADE), Brazil's<br />
antitrust agency, for approval.<br />
Engineer Luiz de Mendonça has<br />
been assigned to head Quattor. He has<br />
been a Braskem member since 2002,<br />
the year the company was founded,<br />
and his last position with the company<br />
was Vice President responsible for the<br />
Polymers Unit. Mendonça now faces<br />
the challenge of leading the consolidation<br />
of Quattor’s business culture and<br />
practices with Braskem’s philosophical<br />
principles. The first step was holding a<br />
number of open meetings with teams<br />
at the industrial plants in Duque de<br />
Caxias, Rio de Janeiro, the ABC region<br />
of São Paulo, and Camaçari, Bahia, as<br />
well as the São Paulo office, to discuss<br />
the merger of Quattor and Braskem<br />
and the role that Quattor’s teams will<br />
play in Braskem’s growth, while introducing<br />
them to Braskem’s strategic<br />
vision and culture.<br />
To analyze Quattor’s processes<br />
and become fully familiarized with its<br />
operations as quickly as possible, work<br />
fronts have been organized to identify<br />
synergies and best practices that<br />
can and should be shared. Braskem<br />
members will work at Quattor and vice<br />
versa. Some areas will also be consolidated<br />
to better harness the potential of<br />
both companies.<br />
Quattor has units and investments<br />
undergoing expansion that are ready<br />
to go online, which will add 200,000<br />
tonnes per year of ethylene to its<br />
production capacity, possibly as early<br />
as May of this year. Others will add<br />
200,000 tonnes per year of polyethylene.<br />
Rio Polímeros (RioPol) is<br />
expected to go onstream at full capacity<br />
in <strong>2010</strong>, when Petrobras’s Plangás<br />
begins operations.<br />
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Control room in Duque de<br />
Caxias: Quattor owns nine<br />
industrial plants<br />
According to Otávio Carvalho, a director<br />
of the MaxiQuim consulting firm,<br />
Braskem has chosen the right way to<br />
take on the competition and expand its<br />
<strong>mar</strong>ket. It has decided to bolster the<br />
industry in Brazil and internationalize<br />
its operations by acquiring petrochemical<br />
companies, as well as carrying out<br />
projects from scratch by prospecting for<br />
raw materials and building factories.<br />
Braskem is already studying several such<br />
initiatives, known as greenfield projects,<br />
in Mexico, Peru, Venezuela and Bolivia.<br />
The first steps have already been taken<br />
in Mexico. Braskem and Idesa, a Mexican<br />
petrochemical firm, are partners in a joint<br />
venture controlled by Braskem (65%).<br />
The aim of this partnership is to develop<br />
an integrated petrochemical project to<br />
produce ethylene the polyethylene in<br />
that country using natural gas feedstock.<br />
Capable of producing up to a million<br />
tonnes of polyethylene per year, these<br />
new plants will begin operations by 2015.<br />
Otávio Carvalho observes that one of<br />
the main features of the petrochemical<br />
industry is its global, competitive <strong>mar</strong>ket.<br />
Now that the nation’s economy is<br />
The main numbers...<br />
... for Braskem through the<br />
acquisition of Quattor:<br />
• 5,510 million tonnes/year of plastic<br />
resins: polyethylene (3,035 t),<br />
polypropylene (1,965 t) and PVC (510 t);<br />
• BRL 26 billion in annual earnings;<br />
• 26 production plants; and<br />
• 6,300 Members.<br />
• BRL 700 million – acquisition<br />
value of Quattor.<br />
... for Sunoco Chemicals:<br />
• 950,000 tonnes/year of polypropylene;<br />
• 3 industrial units;<br />
• 1 technology center; and<br />
• 360 Members.<br />
• Acquisition value of Sunoco:<br />
USD 350 million.<br />
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ooming and consumption is high, doing<br />
business in Brazil has become attractive<br />
to producers from several countries.<br />
“China, India and Middle Eastern countries,<br />
for example, are moving in our<br />
direction,” he says, adding: “Although<br />
Braskem is the only producer in Brazil,<br />
it is not the only seller. Global distributors<br />
are active in this country, and<br />
international companies with plants in<br />
Argentina, Colombia and the US have<br />
established commercial bases here and<br />
are vying for the nearly 11,000 clients in<br />
this country’s plastics industry.”<br />
A long-term partner in projects at<br />
the Triunfo Petrochemical Complex<br />
in Rio Grande do Sul and the Paulínia<br />
Unit in São Paulo State, Petrobras has<br />
chosen Braskem to increase its stake in<br />
the petrochemical industry, “due to its<br />
expertise, and management, technical<br />
and commercial capacity,” according to<br />
Paulo Roberto Costa, the state-owned<br />
oil giant’s Downstream Director. “These<br />
characteristics have given us the peace<br />
of mind to play a more active role and<br />
increase our stake in its corporate<br />
structure.”<br />
Carlos Fadigas, Braskem’s Vice<br />
President for Finance and Investor<br />
Relations, observes: “The consolidation of<br />
the oil and petrochemical supply chains<br />
adds value and competitive advantages<br />
to every link in those chains: extraction,<br />
refining, the production of raw materials<br />
for the petrochemical industry and their<br />
conversion into resins.” Another important<br />
aspect of this partnership with Petrobras<br />
is the fact that the oil company shares<br />
a long-term view of the business with<br />
<strong>Odebrecht</strong>. “The petrochemical industry is<br />
a capital-intensive sector that requires a<br />
long-term outlook. One or two years of low<br />
tide won’t daunt partners who have been<br />
in this <strong>mar</strong>ket for decades, are familiar<br />
with the ups and downs and know how to<br />
plan for growth,” says Fadigas.<br />
The plastics industry’s reaction to<br />
the acquisition of Quattor was one<br />
of “hope and confidence,” according<br />
to Alfredo Schmitt, Chairman of the<br />
Brazilian Association for the Plastic<br />
Packaging Industry (ABIEF). “As business<br />
leaders, we understand the world<br />
trend in the petrochemical industry,<br />
which is verticalizing and consolidating<br />
to compete on the global playing field,<br />
and we hope the resulting gains in<br />
scale will be felt throughout the plastics<br />
supply chain.”<br />
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24<br />
profile<br />
A true Carioca<br />
written by Júlio Cesar Souza / photo by Américo Vermelho<br />
Marcos Vidigal do A<strong>mar</strong>al could add “Botafogo” to his<br />
surname. A Carioca (native of Rio) born in the Botafogo<br />
district, he is an impassioned fan of the soccer club<br />
of the same name that gave the world one of the<br />
sport’s greatest stars, Mané Garrincha. The 47-yearold<br />
engineer has played an important role in major<br />
infrastructure projects in his hometown. He has<br />
worked on construction and retrofitting projects for<br />
stadiums, subways, educational centers, outfalls,<br />
roads and penitentiaries.<br />
Looking back on his 19 years with <strong>Odebrecht</strong>, Vidigal<br />
says the last four have been the most intense. “We<br />
work with experienced, committed teams, but the projects<br />
were highly complex and the schedules were very<br />
demanding, requiring tremendous dedication. There<br />
was zero room for error.” He cites examples like the<br />
retrofitting of Maracanã Stadium and construction of João<br />
Havelange Olympic Stadium for the 2007 Pan-American<br />
Games, and construction of the Ipanema Metro (see article<br />
on page 40 of this issue). “They were public challenges that<br />
had to be met.”<br />
Vidigal joined <strong>Odebrecht</strong> in 1991 when the company was<br />
building the access road to the Metro’s Cantagalo Station in<br />
Copacabana. Today he is responsible for two projects: the<br />
expansion of Line 1 of the Rio Metro and the infrastructure<br />
facilities for the Complexo do Alemão slum district. Vidigal<br />
knows that these works represent valuable opportunities to<br />
improve the city. “Events like the World Cup and Olympics will<br />
be major milestones, but we have to seize this opportunity to<br />
make Rio a better place right now, starting today. I hope I can<br />
help make that happen.”<br />
Married with three children, Vidigal likes to spend some of his<br />
free time cooking. “That started about two years ago. There’s<br />
a whole ritual to it: I go out in the morning to buy the ingredients,<br />
cook the meals, serve them, and even do the dishes.”<br />
When he isn’t in the kitchen, Vidigal goes to the beach (“like<br />
any good Carioca,” he says) and, of course, he follows the<br />
“Lone Star” soccer club’s games and progress.<br />
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y eliana simonetti<br />
25<br />
márcio lima<br />
Go, team!<br />
A soccer-mad economist<br />
Alexandre Assaf is a native of São Paulo with a degree in economics who has<br />
been with <strong>Odebrecht</strong> for 17 years. After working in Brazil, Peru and Argentina, he<br />
is currently Responsible for Planning and Administration at <strong>Odebrecht</strong> Angola. He<br />
loves his job, and as everyone who knows him can tell you, another of his passions<br />
is soccer. He has been a die-hard Palmeiras fan since he was seven years old, and<br />
naturally, his wife and three children also root for his club. “Wherever I’m working,<br />
it’s the same story: whether Palmeiras wins or loses, everybody calls me up to<br />
congratulate me or give me grief. Even clients who are Corinthians fans join in the<br />
fun.” Assaf went to the stadium in Luanda to see Angola’s national side play in the<br />
African Nations Cup (ANC <strong>2010</strong>). “It was all very well organized and beautiful. World<br />
Cup level. Once again, Angola has established itself as a power in Africa.”<br />
Constant motion<br />
A tireless coordinator of quality and productivity<br />
PERSONAL ARCHIVES<br />
Antonia Luengo was born in Barcelona, Spain, and arrived in Brazil when she<br />
was 5. She grew up in Bahia and spent 22 years in Alagoas. Equipped with an MSc<br />
in Analytical Chemistry and Environmental and Urban Engineering, she is now<br />
the Quality and Productivity Coordinator at the Braskem Polymers Unit, which<br />
has units in the states of Alagoas, Bahia, São Paulo and Rio Grande do Sul. She<br />
enjoys living in Maceió. “I love the beaches and the friendly people here,” she says.<br />
However, Antonia’s job involves spending a lot of time shuttling between airports<br />
and factories - sometimes visiting three states in one day. But she guarantees that<br />
her routine does not interfere in her family life with her husband and children. “My<br />
two kids were already grown up by the time I started racking up those frequent<br />
flyer miles. Today one is a doctor and the other is a lawyer.”<br />
Jobsite satisfaction<br />
A Mineiro is building a Metro in southern Brazil<br />
Rodrigo Lacerda is a Mineiro (a native of the central Brazilian state of Minas Gerais),<br />
and the officer Responsible for Engineering on the extension project for the Porto<br />
Alegre Metro (Trensurb) in Novo Hamburgo and São Leopoldo. He joined <strong>Odebrecht</strong><br />
in 2006 in São Paulo, where he worked on the Business Development program. He<br />
was so excited about the invitation to work on a construction project that before ground<br />
was broken in February 2009, he and his family had already moved to Novo Hamburgo<br />
to study the region and plan the <strong>Odebrecht</strong> project. “The people who live in this city<br />
have been looking forward to this project for a very long time,” he says. Rodrigo is<br />
responsible for civil construction works and systems implementation, and he is also<br />
helping resettle families in houses built by <strong>Odebrecht</strong>. “This has been a real opportunity<br />
to experience education through work,” he says. In March, he became a father for the<br />
second time. “Everything I’ve experienced here has been very special.”<br />
Eneida Serrano<br />
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26<br />
organization<br />
Bernardo Gradin, Entrepreneurial Leader (CEO) of Braskem:<br />
"We have to give plastics our full support and demonstrate their<br />
immense utility in various aspects of life”<br />
“We have a fantastic<br />
decade ahead”<br />
The launch of <strong>Odebrecht</strong>’s Vision for <strong>2010</strong> was the highlight<br />
of the Group’s subsidiaries’ annual meetings<br />
written by José Enrique Barreiro / photos by Almir Bindilatti & Beg Figueiredo<br />
The <strong>Odebrecht</strong> Group’s 2009<br />
Annual Meeting was different<br />
from its predecessors. This time<br />
around, each company organized<br />
and hosted its own event.<br />
Meetings were held in different<br />
places on separate dates, between<br />
December 11 and 22, but each<br />
had the same focus: presenting<br />
that year’s achievements and<br />
future plans. The highlight was<br />
the launch of the Group’s Vision<br />
for 2020, <strong>Odebrecht</strong>’s aims for the<br />
next decade, presented by Marcelo<br />
<strong>Odebrecht</strong>, President and CEO of<br />
<strong>Odebrecht</strong> S.A., during the Annual<br />
Meeting of <strong>Odebrecht</strong> S.A., when<br />
he expressed his optimism about<br />
the future: “We have a fantastic<br />
decade ahead.” In addition to<br />
Marcelo and the business areas’<br />
Entrepreneurial Leaders (CEOs),<br />
the speakers at the <strong>Odebrecht</strong><br />
S.A. meeting also included<br />
the Chairman of the Board,<br />
Emílio <strong>Odebrecht</strong>, the Honorary<br />
Chairman, Norberto <strong>Odebrecht</strong>,<br />
and the Executive Director of the<br />
<strong>Odebrecht</strong> Foundation, Maurício<br />
Medeiros.<br />
odebrecht informa
≥<br />
< On the big screen, from left, photos<br />
of Entrepreneurial Leaders Benedicto Júnior<br />
(Infrastructure), Henrique Valladares (Energy),<br />
Márcio Faria (Industrial Engineering), Luiz Rocha<br />
(International), Luiz Mameri (Latin America<br />
and Angola) and Euzenando Azevedo (Venezuela).<br />
In his presentation during this event, Marcelo<br />
<strong>Odebrecht</strong> said: “Our only challenge for the<br />
<strong>2010</strong>-2012 period is overcoming our own limits.”<br />
“Our sustainable growth<br />
depends on one thing: putting<br />
the <strong>Odebrecht</strong> Entrepreneurial<br />
Technology into practice”<br />
[ Norberto <strong>Odebrecht</strong> ]<br />
According to Bernardo Gradin,<br />
Braskem has overcome serious difficulties<br />
in the <strong>mar</strong>ket and achieved positive<br />
results, having met all the targets<br />
set. The highlight was bolstering the<br />
company’s partnership with Petrobras,<br />
reflected by the recent acquisition of<br />
Quattor. The Braskem meeting was held<br />
in Praia do Forte, Bahia, with the participation<br />
of 120 company leaders. In the<br />
photo, from left, Manuel Carnauba with<br />
Highlight Award winners José Cristóvão<br />
Nunes, Antonio Tacidelli, Karen Riordan,<br />
João Miguel de Faria Junior and George<br />
Bispo Lacerda.<br />
≥ “Leadership, the basis for sustainable growth,” was the<br />
predominant theme at the annual meeting of <strong>Odebrecht</strong><br />
Realizações Imobiliárias (OR) in Costa do Sauipe, Bahia, which<br />
was attended by 60 members of the Group’s real estate subsidiary.<br />
Paul Altit, Entrepreneurial Leader of OR, underscored<br />
the performance of the Bairro Novo (New Neighborhood) project<br />
for the low-income segment (the company is participating<br />
in the first housing PPP in Brazil) and OR’s projects for corporate<br />
and upper-middle income clients. In Sauípe, the event's<br />
participants visited decorated houses and learned about the<br />
services offered by Quintas Private Residences, a gated community<br />
that OR recently launched.<br />
“The fabulous leap forward <strong>Odebrecht</strong><br />
has made since 2000 proves that incredible<br />
things can happen” [ Piero Marianetti ]<br />
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Entrepreneurial Leader José Carlos<br />
Grubisich speaking during the ETH<br />
meeting, held on December 11 and 12<br />
in Guarujá, São Paulo. In his view,<br />
2009 was a year of achievements in<br />
a challenging <strong>mar</strong>ket: “We have five<br />
plants in operation, three of which were<br />
built simultaneously in just 13 months.”<br />
Grubisich also stressed the merger<br />
with Brenco (completed in February<br />
of this year), which created the world's<br />
largest ethanol producer.<br />
“We have achieved some of the biggest and best results in our history. But the spirit of service<br />
requires us to be continually aware of our Clients and concerned with giving them the best service<br />
on a daily basis. And we must never lose our confidence in people, because without trust there<br />
is no delegation, and without delegation, there is no organic growth” [ Emílio <strong>Odebrecht</strong> ]<br />
<strong>Odebrecht</strong> Óleo e Gás held its meeting on December 12 and 13 in<br />
Petrópolis, Rio de Janeiro. The theme of Health, Safety and Environment<br />
was one of the highlights of the event. Entrepreneurial Leader Miguel<br />
Gradin celebrated “30 million man hours worked without lost-time accidents<br />
over the course of three years and seven months,” which garnered<br />
the company the top grade of Excellent from Petrobras. In the photo, Pablo<br />
Martinez, Victor Albuquerque Borba and Vágner Rogério dos Santos receive<br />
the Highlight Award in the “Productivity: Knowledge Reuse” category in<br />
the presence of Miguel Gradin (far left), Marcelo Penna (center) and Paulo<br />
Cesena (far right).<br />
≥<br />
≥ During Foz do Brasil’s meeting, held<br />
in Salvador, Bahia, on December 17 and<br />
18, the sanitation company’s members<br />
dramatized what the company would<br />
be like in 2020 with the help of a theater<br />
group, and went on a guided tour<br />
of the <strong>Odebrecht</strong> Culture Center at the<br />
Group’s headquarters. According to<br />
Entrepreneurial Leader Fernando Reis<br />
(photo), the highlights in 2009 were the<br />
consolidation of Foz do Brasil’s assets<br />
and backlog and the partnership formed<br />
with the FGTS Investment Fund.<br />
odebrecht informa
“I’m leaving this meeting with the feeling<br />
that great progress has been made. Our<br />
growth is more solid and our corporate<br />
security has been reinforced”<br />
[ Luiz Almeida ]<br />
Pedrina Belém do Rosário, who was born and still lives<br />
in the Southern Bahia Lowlands, where the <strong>Odebrecht</strong><br />
Foundation is active: at Maurício Medeiros’s invitation, she<br />
spoke during <strong>Odebrecht</strong> S.A.’s annual meeting and moved<br />
the audience with her story, declaring that she was only<br />
able to get an education and become an agent of her own<br />
future after taking part in the Foundation’s programs in that<br />
region of Brazil. “Before that, I had no future,” she said. ><br />
Vision for 2020<br />
THIS IS WHAT ODEBRECHT AIMS TO BE A DECADE FROM NOW:<br />
Lia Lubambo<br />
> A group made up of thousands of<br />
Knowledgable People who can satisfy<br />
their Clients by providing innovative<br />
solutions that help make a better world.<br />
> The first choice of its Clients due<br />
to its recognized ability to meet their<br />
needs with integrated and innovative<br />
solutions.<br />
> A global organization of Brazilian<br />
origin, present in over 30 countries,<br />
whose 300,000 members practice the<br />
same culture based on the values<br />
and principles of the <strong>Odebrecht</strong><br />
Entrepreneurial Technology.<br />
> Leader/Educators who groom and<br />
unify thousands of Knowledgable<br />
People, engage in full entrepreneurship<br />
and capture synergies to better<br />
satisfy each Client and foster qualified<br />
diversification.<br />
> A source of pride for its local<br />
communities due to its contributions to<br />
sustainable development.<br />
> A Group that wins the trust of its<br />
Clients, associates and external partners<br />
due to its capacity for getting things done.<br />
> Being one of the 50 most admired<br />
organizations in the world, a leader in<br />
the businesses and countries where it is<br />
active and a bench<strong>mar</strong>k for the creation<br />
of value and sustainable development<br />
for Clients, Shareholders, Members and<br />
Society.<br />
Marcelo <strong>Odebrecht</strong> launched the<br />
Group’s Vision for 2020 during the<br />
<strong>Odebrecht</strong> S.A. meeting<br />
“Our Vision for 2020 is realistic, optimistic, fascinating and motivating. It is a major milestone.” [ Victor Gradin ]<br />
odebrecht informa
30<br />
knowledge<br />
A unifying factor<br />
Knowledge Communities are a permanent forum<br />
for debate and sharing experiences<br />
written by Leonardo Mourão<br />
ODEBRECHT ARCHIVES<br />
The Maritime Infrastructure Community in Copenhagen and the Real Estate Ventures Community in Bahia:<br />
preserving an archive of best practices and expertise<br />
In December, <strong>Odebrecht</strong> tendered<br />
the winning bid for one of the largest<br />
roadways that will be built in South<br />
America: the Ruta del Sol, which will<br />
connect Bogotá to the Colombian<br />
coast. Construction of the stretch<br />
covered by the contract, a 528-km<br />
section, will only begin in 2011, but<br />
this project is already a milestone in<br />
<strong>Odebrecht</strong>’s history.<br />
“When we were developing our<br />
bid, some technical questions<br />
arose,” says Ruta del Sol Project<br />
Director Manuel Ximenes. “So we<br />
asked the Roadways Community<br />
for advice. It was fantastic.<br />
Contributions came in from everywhere,<br />
and some of our co-workers<br />
went to Colombia to help us out.<br />
That’s how we achieved this victory.”<br />
The Roadways Community Manuel<br />
Ximenes is referring to is one of the<br />
11 thematic groups that make up<br />
the <strong>Odebrecht</strong> Knowledge Network.<br />
Initially created in 2001, these online<br />
communities bring together Group<br />
members with common interests<br />
and expertise who want to share<br />
their experiences at the jobsites.<br />
When one of them needs advice,<br />
they submit their question to their<br />
fellow community members. The<br />
answers usually come quickly. “It’s<br />
like an in-house consultancy system,<br />
a permanent forum for debate,” says<br />
Olindina Perez Dominguez, from<br />
CIADEN (Knowledge and <strong>Informa</strong>tion<br />
for Business Development Support),<br />
who coordinates the Knowledge<br />
Network. “In a decentralized company<br />
like <strong>Odebrecht</strong>, these groups<br />
guarantee synergy among our<br />
odebrecht informa
Highlights of 2009:<br />
ODEBRECHT ARCHIVES<br />
• 1st Meeting of Leaders,<br />
in São Paulo.<br />
• 3rd Meeting of the Roadways<br />
Knowledge Community,<br />
in Panama City.<br />
• 1st Meeting of the Project Safety<br />
and Environment Community,<br />
in São Paulo.<br />
• Preparatory Meeting of the Mining<br />
Knowledge Community, in Lima, Peru.<br />
• 3rd Meeting of the Metro Knowledge<br />
Community, in Caracas, Venezuela.<br />
• 1st Meeting of the Real Estate<br />
Ventures Community, in Salvador, Bahia.<br />
• 3rd Meeting of the Maritime<br />
Infrastructure Community, in<br />
Copenhagen, Den<strong>mar</strong>k.<br />
The Knowledge<br />
Communities are<br />
gaining ground in<br />
<strong>Odebrecht</strong>. Several<br />
meetings were held<br />
in 2009, including<br />
three outside Brazil.<br />
Materials on Best<br />
Practices for the<br />
Roadways and<br />
Maritime Infrastructure<br />
were also published<br />
that same year.<br />
“The best of our<br />
knowledge is right<br />
here,” says<br />
Olindina Dominguez.<br />
businesses and preserve the massive<br />
archive of best practices and<br />
expertise that is being built up at the<br />
jobsites on a daily basis.”<br />
The leader of the Metro (Light<br />
Rail) Community, Danilo Abdanur,<br />
sees other advantages. “These communities<br />
are democratic because<br />
knowledge is universal,” he says.<br />
“Everyone has access to them, no<br />
matter what their position in the<br />
company.” The way information is<br />
shared also ensures the initiative’s<br />
success, says Mauro Hueb, the<br />
leader of the Roadways Community,<br />
which will be present at the World<br />
Roadways Conference in Portugal<br />
this May. “Reading an article is<br />
important, but learning about other<br />
people’s experiences in the language<br />
of the jobsites gets even more<br />
professionals involved.”<br />
The communities also keep their<br />
members informed about the state<br />
of the art in their fields of interest.<br />
An event planned by Alexander<br />
Christiani, the leader of the<br />
Maritime Infrastructure Community,<br />
is one example. In November, 55<br />
members went to Copenhagen to<br />
visit the world’s most important<br />
laboratories in the field of <strong>mar</strong>itime<br />
hydraulics. “To achieve world-class<br />
excellence, it’s essential to know<br />
what’s best in the <strong>mar</strong>ket,” says<br />
Christiani.<br />
“Few companies value knowledge<br />
and the importance of sharing it.<br />
<strong>Odebrecht</strong> is one of those welcome<br />
exceptions,” says Marcos Cavalcanti,<br />
the director of the Federal University<br />
at Rio de Janeiro (UFRJ) Reference<br />
Center on Corporate Intelligence.<br />
According to him, sharing the experience<br />
built up by thousands of<br />
members throughout the company<br />
is an unbeatable asset. “For a business,<br />
knowledge isn’t just the cherry<br />
on the cake. It’s the yeast that<br />
makes it rise.”<br />
odebrecht informa
32<br />
knowledge<br />
TV, packaging<br />
and further proof<br />
of inventiveness<br />
Teams demonstrate their creativity and spirit of service<br />
through Highlight Award-winning projects<br />
written by Eliana Simonetti / photo by Almir Bindilatti<br />
A TV show where jobsite members<br />
are the stars. A professional<br />
education initiative that is changing<br />
lives. A study that resulted<br />
in an application of polymers<br />
that reduced packaging production<br />
costs. These are some of the<br />
projects that won the <strong>Odebrecht</strong><br />
Group’s 2009 Highlight Awards,<br />
an annual initiative that is gaining<br />
strength as a tool for sharing<br />
experiences and knowledge<br />
throughout the organization.<br />
At the jobsite for the Callao<br />
Port Terminal in Peru, a closedcircuit<br />
TV show helped improve<br />
internal communication. The<br />
brain child of the <strong>Odebrecht</strong><br />
Peru Community Relations team,<br />
CDB TV informs all 800 workers<br />
involved in the project about the<br />
activities going on at the jobsite<br />
and imparts the principles of TEO<br />
(the <strong>Odebrecht</strong> Entrepreneurial<br />
Technology). Many of them have<br />
given personal statements on<br />
the program and other members’<br />
families have been interviewed.<br />
The project won first prize in the<br />
Young Partner category of the<br />
2009 Highlight Awards.<br />
The first prize winner in the<br />
Sustainability category was the<br />
Ongoing Professional Education<br />
Program – Acreditar. Expected<br />
to require 12,000 workers, one of<br />
the greatest challenges involved<br />
in the Santo Antônio hydroelectric<br />
plant construction project in the<br />
state of Rondônia, which CNO is<br />
helping build, was helping people<br />
acquire job skills. Today, 83%<br />
of the 10,000 members working<br />
on the project have come from<br />
Acreditar. “That program came<br />
here to change people’s lives,”<br />
says Fabiane Costenaro, a psychologist<br />
on the Acreditar team in<br />
Rondônia.<br />
Braskem’s teams came up with<br />
a project whose creativity and<br />
potential for cutting costs and<br />
gaining a <strong>mar</strong>ket made it the<br />
winner in the Adding Value for<br />
Clients category. They conducted<br />
a study that resulted in using the<br />
dry blending process to add two<br />
polymers to the production of<br />
Tetra Pak packaging. This innovation<br />
reduced costs and increased<br />
the client’s productivity, as well<br />
as expanding Braskem’s polymer<br />
<strong>mar</strong>ket worldwide.<br />
Here is the complete list of the<br />
2009 Highlight Awards’ winning<br />
projects and their authors:<br />
odebrecht informa
Representatives of some of the 2009 Highlight Awards’ winning teams: from left, Mario Cecchi, Ana Cecilia Bardales<br />
Caballero, Edgar Vinhas Teles Filho, Cássia Lins de Alencar, Fabiane Costenaro, Claudio Marcos Lira Barros, Heraldo<br />
Barros and Alcir Gui<strong>mar</strong>ães<br />
2009 Highlight Awards – Winning Projects<br />
CNO<br />
Sustainability – Acreditar<br />
Program – Santo Antônio Plant,<br />
Rondônia<br />
Cássia Lins de Alencar, Edgar Vinhas<br />
Teles Filho, Fabiane Costenaro and<br />
Sayuri Ojima Costa<br />
Health, Workplace Safety and Environment<br />
– Changes in Wastewater<br />
Treatment Management – Tocoma<br />
Hydro, Venezuela<br />
Claudio Marcos Lira Barros,<br />
Carlos Bendezú and Juan Vielma<br />
Productivity – Knowledge Management<br />
– Construction Method –<br />
Measures that Turn Problems into<br />
Opportunities - Rodoanel, São Paulo<br />
Alcir Gui<strong>mar</strong>ães, Mario Cecchi,<br />
Heraldo Barros, Daniel Simões, Jorge<br />
Pereira de Souza, Leandro Elias, Ângelo<br />
Garcia, Julio Petini, Leandro Sobral<br />
and Rafael Roriz<br />
Young Partners – CDB TV, Puerto<br />
Callao, Peru<br />
Johana Bustillos Mere and Ana<br />
Cecilia Bardales Caballero<br />
Braskem<br />
Continuous Improvement –<br />
PVC Resin<br />
Antonio Tacidelli, Karen Riordan<br />
José Cristóvão Nunes, João Miguel<br />
de Faria Júnior and George Bispo<br />
Lacerda<br />
Knowledge Reuse – Adaptation<br />
to NR -13 (Regulatory Standard No.<br />
13) for Small Equipment<br />
for the Basic Feedstocks Unit<br />
(Unib-BA )<br />
O<strong>mar</strong> Pinto de Abreu, Carlos Alberto<br />
Franco, Carlos Cézar Barbosa<br />
Lemos and Ivo Andrei Oliveira Lino<br />
Lima<br />
Competitiveness - Unib-BA<br />
Connection<br />
Keslyane Morbeck Santos and<br />
Moises Augusto Sousa e Silva<br />
HSE (Health, Safety and Environment)<br />
– A Tool for Evaluating<br />
Quality of Life, Productivity and<br />
Cost Reduction Programs<br />
Eduardo Arantes and Newton<br />
Figueiredo<br />
Adding Value for Clients -<br />
Dry Blend Solution Adds Value<br />
to Tetra Pak on a Global Scale<br />
Claudia Arruda, Fabio Mota,<br />
Giancarlo Roxo, Karen Pallone,<br />
Regina F. Nonemacher and Renato<br />
di Thommazo<br />
Popular Vote – Increased Productivity<br />
and Safety, and Cost Reduction<br />
at PE5-Slurry (Polyethylene)<br />
Plants<br />
Marcos Loges, Antonio Hopperdizel,<br />
Jardel Scolaro and Luis Miguel<br />
Ga<strong>mar</strong>o<br />
<strong>Odebrecht</strong> Óleo e Gás<br />
(OOG)<br />
Productivity – Knowledge Reuse<br />
– Engineering Practices for Building<br />
Works in Fully Operational<br />
Industrial Plants without Impacting<br />
Operations – Manifold Project,<br />
Macaé, Rio de Janeiro<br />
Victor Albuquerque Borba, Pablo<br />
Martinez, Roberto Miaki, Erivelto<br />
Laroca and Vágner Rogério dos<br />
Santos<br />
odebrecht informa
34 tribute<br />
Thanks, partner<br />
Event in Salvador brings 161 Members<br />
together for a tribute to their 25 years of service<br />
written by Cibelle Silva / photo by Beg Figueiredo<br />
Esteban Zappana, from Peru<br />
(giving Marcelo <strong>Odebrecht</strong> a poncho):<br />
“My education is based on this<br />
culture, and wherever I go, I share it<br />
with the people I work with.<br />
I’m proud to be part of this Group<br />
and to receive this medal”<br />
“It was one of the most exciting<br />
moments I've ever experienced!<br />
Getting here and doing my work<br />
the way I’ve done it throughout<br />
this entire journey really makes<br />
me feel part of <strong>Odebrecht</strong>’s<br />
history, just as the company is<br />
part of my life. I thank everyone<br />
at PHA 25 Years for making this<br />
time so special through such a<br />
well-organized event, where we<br />
were given top priority. This is our<br />
company.”<br />
[ Rosangela Luna – Brazil ]<br />
In 2003, 1,000 members celebrated<br />
25 years of service with the <strong>Odebrecht</strong><br />
Group. Now, in <strong>2010</strong>, that number is<br />
expected to reach 2,100. The Annual<br />
Tribute Program (PHA 25 Years) is held<br />
to honor the people who have reached<br />
this major milestone at a get-together<br />
aimed at valuing, recognizing and<br />
rewarding their dedication.<br />
PHA 25 Years is held in the Brazilian<br />
city of Salvador, Bahia, and lasts three<br />
days. One of the highlights that people<br />
often find the most moving part of<br />
the event is when members and their<br />
families visit the <strong>Odebrecht</strong> Culture<br />
Center (NCO) and leaf through the<br />
book that contains the names of everyone<br />
who has completed 25 years with<br />
the Group. On the last evening of PHA<br />
25 Years, a special ceremony awaits<br />
the honorees and their companions:<br />
Emílio <strong>Odebrecht</strong>, Chairman of the<br />
Board of <strong>Odebrecht</strong> S.A., together<br />
with Marcelo <strong>Odebrecht</strong>, President<br />
and CEO of <strong>Odebrecht</strong> S.A., and the<br />
Group’s Entrepreneurial Leaders<br />
(CEOs), hand out the 25-year medals.<br />
It is followed by a celebratory dinner<br />
and a show.<br />
Many members were living their<br />
dream of visiting Salvador. Others had<br />
traveled by plane for the first time. All<br />
the 2009 honorees felt the thrill and<br />
satisfaction of taking part in such a<br />
special event. It was held at a hotel on<br />
Stella Maris Beach from December<br />
8 to 10, and brought together 161<br />
<strong>Odebrecht</strong> members, who each shared<br />
that moment with a member of their<br />
family.<br />
In addition to Emílio <strong>Odebrecht</strong> and<br />
Marcelo <strong>Odebrecht</strong>, the CEOs present<br />
were Bernardo Gradin (Braskem),<br />
Paul Altit (OR) and Fernando Reis<br />
(Foz do Brasil). Jorge Mitidieri and<br />
Luis Felli represented Miguel Gradin<br />
(OOG) and José Carlos Grubisich<br />
(ETH). The CEOs from Engineering &<br />
Construction who took part included<br />
Benedicto Júnior, Luis Mameri and<br />
Luiz Rocha; Estevão Timponi and Enio<br />
Silva representared CEOs Euzenando<br />
Azevedo and Henrique Valladares.<br />
The 161 honorees in 2009<br />
included 80 from Braskem, 69 from<br />
Engineering & Construction and 12<br />
from ETH, OR, Foz do Brasil, OOG and<br />
<strong>Odebrecht</strong> S.A. Each received their<br />
25-year medal from their CEO and<br />
Emílio and Marcelo <strong>Odebrecht</strong>.<br />
see photos of the event at:<br />
www.odebrechtonline.com.br<br />
odebrecht informa
35<br />
ODEBRECHT ARCHIVES<br />
Chartis executives<br />
visit <strong>Odebrecht</strong><br />
Chartis and <strong>Odebrecht</strong><br />
members in Salvador: from<br />
left, Rose<strong>mar</strong>ie Bonelli,<br />
Kátia Luz, Samanta Faria,<br />
Guillermo León, Hamilton da<br />
Silva, Marcos Lima, Robert<br />
Lee, Lisa Megeaski, Pedro<br />
Sá and Luís Cláudio Barreto<br />
Executives from Chartis, AIG’s property-casualty subsidiary, paid a visit to<br />
<strong>Odebrecht</strong> Administradora e Corretora de Seguros, the Group’s captive broker, in<br />
Salvador, Bahia. The visitors included the President of Chartis for Latin America<br />
and the Caribbean, Hamilton da Silva; the head of the Credit Department for Latin<br />
American and Asia, Robert Lee; the head of the International Credit Department,<br />
Lisa Megeaski; the International Vice President for Bonds, Rose<strong>mar</strong>ie Bonelli; the<br />
Vice President for Latin America, Samanta Faria; and the President and CEO for<br />
Brazil, Guillermo León. They toured the <strong>Odebrecht</strong> Culture Center and met with<br />
representatives of <strong>Odebrecht</strong> S.A. and <strong>Odebrecht</strong> Administradora e Corretora de<br />
Seguros, including Paulo Cesena and Marcos Lima.<br />
Chartis is one of the <strong>Odebrecht</strong> Group’s leading insurance partners and the main<br />
provider of Construtora Norberto <strong>Odebrecht</strong>’s surety bond capacity, particularly in<br />
Latin America, furnishing an international line of surety bonds worth over one billion<br />
US dollars. Some of the most recent <strong>Odebrecht</strong> projects backed by Chartis’s surety<br />
bonds include the Santo Antônio hydroelectric plant in Rondônia, the D. Pedro I<br />
Highway concession in São Paulo State, both in Brazil, and the Coastal Beltway in<br />
Panama. During the meeting, Chartis’s representatives reaffirmed the insurance<br />
company’s commitment to providing continued support for the <strong>Odebrecht</strong> Group’s<br />
growth in the coming years, carrying on with a relationship that dates back 19 years.<br />
The meeting ended with a dinner at the home of Victor Gradin, a Member of the<br />
<strong>Odebrecht</strong> S.A. Board of Directors, where Gilberto Sá, another <strong>Odebrecht</strong> S.A. Board<br />
Member, was also present.<br />
Project will<br />
benefit 350,000<br />
in Campinas,<br />
Brazil<br />
Over 350,000 people living in 15 districts in<br />
southwestern Campinas, São Paulo, will<br />
benefit from the Capivari II Sanitation Program<br />
after the first stage is delivered in 2011.<br />
The project includes the construction of a<br />
treatment plant for reused water, interceptors,<br />
pumping plants and trunk sewers, which will<br />
be installed underground in tunnels excavated<br />
by a mini-shield TBM.<br />
The client is the water and sewer company<br />
Sociedade de Abastecimento de Água e<br />
Saneamento (Sanasa), and <strong>Odebrecht</strong> is<br />
leading the joint venture with General Electric<br />
that is responsible for installing Capivari II.<br />
One feature that sets this project apart is its<br />
ultrafiltration membrane system. A technology<br />
being used in Brazil for the first time, it filters<br />
the sewage as it leaves the treatment plant<br />
and produces reused water for sale. This<br />
technology will also be used in the construction<br />
of the water production plant that <strong>Odebrecht</strong><br />
will build in the ABC region of São Paulo City for<br />
Aquapolo Ambiental S.A. This project includes<br />
construction of an industrial water production<br />
plant that will convey reused water to the<br />
Capuava Complex through a 17-km pipeline.<br />
Alemão: 344 homes built<br />
Brazilian President Luiz Inácio Lula da<br />
Silva in December visited the Complexo do<br />
Alemão, a slum district in Rio de Janeiro,<br />
to officially deliver over 192 housing<br />
units as part of the Growth Acceleration<br />
Program (PAC) Favelas program. So far,<br />
344 units have been completed out of<br />
the total of 728 planned for the complex.<br />
Residents have already received 152<br />
homes, as well as a Jobs and Income<br />
Creation Center.<br />
Other parts of the project scheduled for<br />
delivery in <strong>2010</strong> include an Emergency<br />
Health Care Unit, a Bench<strong>mar</strong>k Secondary<br />
School, the remaining 384 housing units<br />
and a 3,500-m cable car system with<br />
six stations linked to the city’s railway<br />
system at Bonsucesso Station. The<br />
cable car system will transport 120,000<br />
people to and from the 12 communities<br />
in the complex every day. Consórcio Rio<br />
Melhor (a joint venture of <strong>Odebrecht</strong>, OAS<br />
and Delta Construções), the contractor<br />
responsible for the works in Alemão, is<br />
offering professional education classes to<br />
provide the skills people need to work on<br />
these projects and groom new leaders.<br />
The PAC-Complexo do Alemão Social<br />
Work team, which focuses on sustainable<br />
development by creating jobs and income<br />
sources, estimates that 6,000 people will<br />
have benefited from these classes when the<br />
project is delivered by September 2011.<br />
odebrecht informa
36<br />
Safety at the plant<br />
Collective DST at the Santo Antônio<br />
hydro project<br />
Safety on the job and through work was the subject of the Daily<br />
Safety Training (DST) session held on January 18 by the Consórcio<br />
Santo Antônio Civil (CSAC), the joint venture responsible for the<br />
civil construction works for the Santo Antônio hydroelectric plant in<br />
Rondônia, Brazil. The aim of the event was to boost teams’ safety<br />
awareness so they will keep up their excellent performance on this<br />
project. During construction of the Santo Antônio hydroelectric<br />
plant, there are 140 people working in the safety program, including<br />
engineers, technicians and assistants. The effectiveness of the<br />
team's efforts is reflected by 15 million man/hours worked without<br />
a single serious accident.<br />
The DST held at the jobsite on the right bank of the Madeira<br />
River included an ecumenical rite celebrated by Father Genésio<br />
Pereira da Silva and Pastor Marcelo Amorim Mantovani. They<br />
both blessed the project and stressed the need to pay attention<br />
on the job. Project Director Mario Lúcio Pinheiro and the officer<br />
Responsible for Administration and Finance, Antônio Cardilli,<br />
were also present.<br />
CNO teams start using O2<br />
Concessionaire<br />
donates 500<br />
seedlings<br />
In January, the Concessionária Rota das<br />
Bandeiras road concession company donated<br />
500 seedlings of native trees to Atibaia,<br />
São Paulo. The City Council will determine<br />
the locations where the trees, including<br />
ipês-brancos, jacarandás-mimosos and<br />
paineiras, will be planted. This initiative is<br />
part of the concessionaire’s environmental<br />
management policy.<br />
Previously, Rota das Bandeiras had delivered<br />
275 seedlings to Atibaia, 1,300 to Igaratá and<br />
250 to Engenheiro Coelho (all in São Paulo<br />
State). Other environmental compensation<br />
activities will be carried out in Itatiba and<br />
the São Paulo State cities of Paulínia and<br />
Cosmopolis. All three municipalities will receive<br />
1,825 seedlings, which the concessionaire’s<br />
teams will care for during a three-year period.<br />
Construtora Norberto <strong>Odebrecht</strong> members<br />
started making the O2 project part of their<br />
daily routine on January 11. Since that date,<br />
nearly 1,950 company members based at<br />
50 Operational Units have had this new<br />
instrument at their disposal to carry out<br />
administrative and financial operations.<br />
“Our leaders have always kept a close eye on<br />
this project, and because we were prepared,<br />
the innovation happened naturally,” says Kid<br />
Meirelles, the Administration and Finance<br />
Manager (GAF) for the Arco Metropolitano<br />
project in São Paulo. Maurício Chastinet,<br />
GAF for the Braskem Project in Camaçari,<br />
Bahia, adds: “Our commitment to carrying<br />
out the pre-operational measures resulted<br />
in a smooth transition. I believe that<br />
everything goes right when you’re open to<br />
change.”<br />
However, whenever an innovation of this<br />
magnitude is introduced, some challenging<br />
situations are bound to arise. The main<br />
challenges involved users who had a hard<br />
time adapting to the new procedures;<br />
instability in the module for inputting<br />
items in the first 20 days; operational<br />
uncertainties about who should be in<br />
charge of approvals (leader/team member)<br />
and some stumbling blocks when it came<br />
to authorizing access and responsibility<br />
for using this tool. Thanks to everyone’s<br />
hard work and dedication, together with<br />
the practice of “daily closings,” these<br />
challenges are being met.<br />
“We are disciplining each area to check<br />
transactions on a daily basis so monthly<br />
financial closings have minimal backlog,”<br />
says Luciana Edwards, the officer<br />
Responsible for Finance (RF) on the Arco<br />
Metropolitano project. Vilma Vieira, the RF<br />
for the Braskem Project, confirms that this<br />
practice works by showing results. With her<br />
financial closing scheduled for February 8,<br />
Vilma works with that deadline in mind. “We<br />
are very happy with O2. We do our financial<br />
closing five days ahead of the date agreed<br />
upon, thanks to the team’s efforts in the<br />
pre-operational measures and, above all,<br />
our daily process meeting.” The Project<br />
Director for the Braskem Project, Luis<br />
Ubirajara Inacio de Sousa, observes: “O2 has<br />
introduced more unity and discipline to our<br />
teams’ routine, enabling monthly closings to<br />
go even faster.”<br />
learn more about o2 at:<br />
http://portalo2.odebrecht.com<br />
odebrecht informa
Foz do Brasil’s facilities in Cachoeiro<br />
do Itapemirim<br />
Quality management<br />
garners awards for<br />
Foz do Brasil<br />
Foz do Brasil’s quality management practices<br />
in Cachoeiro do Itapemirim, Espírito Santo, garnered<br />
two awards for the sanitation company: the<br />
2009 Espírito Santo Quality Prize (PQES) and the<br />
National Prize for Quality in Sanitation (PNQS).<br />
Foz do Brasil received the Gold classification for<br />
each award. The PQES is part of the Program<br />
to Increase the Systemic Competitiveness of<br />
Espírito Santo (Compete-ES), run by the State<br />
Government. The trophy and certificate were<br />
presented by Governor Paulo Hartung on<br />
November 4 at an event in the state capital,<br />
Vitória. An initiative of the Brazilian Sanitary and<br />
Environmental Engineering Association (ABES)<br />
and partner institutions, the PNQS is the most<br />
important award for the Latin American sanitation<br />
sector. The awards were presented in the<br />
city of Fortaleza, Ceará, on November 19. Just<br />
five companies in all of Brazil achieved the Gold<br />
classification.<br />
The Director of Foz do Brasil in Cachoeiro,<br />
Antonio Carlos Brandão, stresses the importance<br />
of these achievements for the company.<br />
“Participating and being evaluated contributes<br />
to our growth by encouraging more investment<br />
in Quality Management and increased competitiveness.<br />
There is no better proof that Foz do<br />
Brasil’s processes are improving than getting<br />
the Gold.”<br />
roberto rosa<br />
Loan agreement<br />
with BNDES<br />
Foz do Brasil has signed a loan agreement with the National Bank for<br />
Economic and Social Development (BNDES) that will ensure BRL 55 million<br />
in financing for the Cachoeiro do Itapemirim concession in the Brazilian state<br />
of Espírito Santo. These funds will be invested in improving and expanding<br />
the services the concession company provides in the city of Cachoeiro do<br />
Itapemirim. Foz do Brasil will also invest BRL 20 million of its own funds,<br />
reaching a total of BRL 70 million over the course of five years. The works<br />
will include construction of a small hydroelectric plant, the expansion and<br />
upgrading of the water distribution system and the expansion of the sewer<br />
collection and treatment system, including outlying districts of<br />
Cachoeiro do Itapemirim.<br />
Planting native trees<br />
In partnership with the city government, the Foz do Brasil unit in Limeira,<br />
São Paulo, planted 1,534 native seedlings in the Permanent Preservation<br />
Area (APP) on public land in the county, located in the Chácaras de Recreio<br />
Santa Helena gated community. The tree-planting campaign was carried<br />
out in a 9,200-sq.m area, carrying out the contractual obligation set forth in<br />
Amendment Agreement No. 8 to restore the riparian forest that protects the<br />
headwaters of a tributary of Ribeirão Pinhal, which, together with the Jaguari<br />
River, supplies water to the entire city of Limeira. The planting campaign<br />
involved residents of Chácaras de Recreio Santa Helena, Foz do Brasil<br />
members, government representatives of the City of Limeira, and members of<br />
the Committee for the Piracicaba, Capivari and Jundiaí River Basins.<br />
Trunk sewer<br />
installation begins<br />
In Rio Claro, São Paulo, where Foz do Brasil operates the city’s sewer system<br />
through a PPP (public-private partnership), the company has begun installing 6<br />
km of trunk sewers to collect sewage that is currently dumped in the Ribeirão<br />
Claro. Part of the system will be installed in Edmundo Navarro de Andrade State<br />
Forest. The waterway and the forest are two symbols of the city. To <strong>mar</strong>k the<br />
beginning of this campaign, Mayor Du Alti<strong>mar</strong>i held a news conference attended<br />
by municipal secretaries and Denise Zanchetta, representing the São Paulo State<br />
Department of the Environment, to introduce the project to be carried out in the<br />
forest. During the interview, Du Alti<strong>mar</strong>i said: “Sustainable development is one<br />
of the basic principles of our administration. All projects aimed at environmental<br />
protection have our support.”<br />
odebrecht informa
38 infrastructure<br />
Access channel<br />
to the future<br />
The dredger operating in the<br />
Port of Rio Grande is the largest<br />
in South America<br />
written by Milton Gerson<br />
photos Mathias Cramer<br />
It’s early February and the heat is unrelenting:<br />
the thermometer reads 34ºC but it feels like 40ºC.<br />
We are in the port city of Rio Grande, in the extreme<br />
south of the Brazilian state of Rio Grande do Sul.<br />
About 25 km from the docks, where the waves tower<br />
up to 1.5 m, the <strong>Odebrecht</strong> <strong>Informa</strong> team reaches<br />
the dredging vessel Juan Sebastian de Elcano<br />
aboard the Maria Regina. Carrying out the largest<br />
dredging operation currently underway in South<br />
America, the Belgian vessel is one of the highlights<br />
of the work being done to deepen the access channel<br />
to Rio Grande do Sul’s main sea port, which is<br />
also the most strategic facility of its kind for Brazil’s<br />
trade relations with Mercosur.<br />
Carried out under the responsibility of a joint venture<br />
between <strong>Odebrecht</strong> and the Brazilian subsidiary<br />
of Jan de Nul (JDN), a Belgian company that is a<br />
world leader in the dredging <strong>mar</strong>ket, this project<br />
involves removing 18 million cubic meters of sediment<br />
from the ocean floor to increase the channel’s<br />
draft from 14 to 18 meters, with a width of 300 m on<br />
the outer side; and from 12 m to 16 m and a width<br />
of 230 m inside the moles that protect the entrance<br />
to the port. When the channel is deeper, large ships<br />
(such as post-Panamax vessels) that are already<br />
operating in Rio Grande, but currently unable to<br />
use their maximum cargo capacity, will be able to<br />
increase their loads from 600 to 6,000 containers,<br />
significantly reducing shipping costs. Furthermore,<br />
a deeper access channel will enable the port to<br />
odebrecht informa
Opposite, the dredging vessel Juan Sebastian de Elcano, and above, the sequence of the movable arms’<br />
operations, monitored by cutting-edge technology<br />
bring in, concentrate and transport<br />
grain from Argentina, Paraguay and<br />
Bolivia, ore from Mato Grosso do Sul<br />
and Bolivia, lumber from Uruguay and<br />
containers from Argentina, Uruguay<br />
and Paraguay, and thereby become a<br />
hub port.<br />
Signed in June 2009, the contract<br />
for this project is part of the National<br />
Dredging Program (PND) of Brazil’s<br />
Special Ports Department (SEP).<br />
The BRL 196-million project is being<br />
financed by the federal government’s<br />
Growth Acceleration Program (PAC).<br />
There are currently three PAC projects<br />
underway in the Port of Rio Grande,<br />
involving investments in excess of<br />
BRL 800 million. “Thanks to these<br />
works, we will be able to expand the<br />
port’s operations. We have projected<br />
a turnover of 50 million tonnes for<br />
2015, which is double the current volume,”<br />
says Fernando Victor Carvalho,<br />
the SEP’s Under-Secretary for Ports.<br />
<strong>Odebrecht</strong> is responsible for two of<br />
these projects: the extension of the<br />
moles, now in its final stage, and<br />
the dredging operation. <strong>Odebrecht</strong><br />
Project Director Mauro Darzé explains<br />
that the experience gained during<br />
the extension of the moles was critical<br />
to enabling <strong>Odebrecht</strong> to win the<br />
dredging contract. “The fact we were<br />
already extending the moles gave us<br />
a competitive advantage because we<br />
had unrivalled knowledge of the subsoil<br />
in the port’s access channel.”<br />
Working day and night since August<br />
2009, the Juan Sebastian de Elcano,<br />
which came from Oman – a month-long<br />
voyage – removes 16 tonnes of materials<br />
from the seabed (mud, sand and sea<br />
water) per 95-minute cycle. The work is<br />
done by suction, using a dredging boom<br />
with two movable arms that plunge to<br />
the bottom of the ocean, driven by two<br />
pumps. High-tech, high-precision equipment<br />
controls every stage of the operation.<br />
The work on the dredging vessel is<br />
done by 33 professionals: 17 foreigners<br />
(Belgian, Spanish and Croatian) and the<br />
remainder Brazilians, mostly from Rio<br />
Grande. In addition to the crew on deck<br />
– technicians and machine operators,<br />
divided into two shifts – a command and<br />
support team made up of engineers and<br />
assistants monitors the work from shore.<br />
A pub, gym and kitchen<br />
To improve the crew’s quality of life<br />
during their daily routine, the vessel<br />
is equipped with recreational areas<br />
such as a pub, a gym and a kitchen/<br />
dining room, where two cooks prepare<br />
local and international dishes.<br />
The vessel only stops dredging once<br />
every three weeks, when it docks at<br />
the Container Terminal to take on<br />
fresh supplies. Its fuel tank can hold<br />
up to 1.2 million liters.<br />
Speaking excellent Portuguese<br />
for someone who has only been in<br />
Brazil for a little over eight months,<br />
the Belgian civil engineer Tom Van<br />
Slambrouck, 29, JDN’s Project<br />
Manager, observes that his work with<br />
<strong>Odebrecht</strong> has been <strong>mar</strong>ked by synergy<br />
and complementary activities. “This<br />
is a partnership where we are combining<br />
JDN’s technology with <strong>Odebrecht</strong>’s<br />
expert knowledge of the situation on<br />
the ground.”<br />
After eight months of work, the hardest<br />
part has been done. In all, 49% of<br />
the channel (the entire internal channel)<br />
has been dredged, removing over<br />
9 million cubic meters of sediment.<br />
According to Mauro Darzé, this has<br />
enabled the State Port Authority to seek<br />
the homologation of the port, and record<br />
a depth of 16 m on the official sea chart,<br />
thereby “eliminating one of the bottlenecks<br />
that had contributed negatively to<br />
the port’s competitiveness.”<br />
Once the dredging has been completed,<br />
the current depth of the channel will<br />
be maintained for a two-year period.<br />
Jaime Ramiz, General Superintendent<br />
of the Port of Rio Grande, is optimistic<br />
about the development that this project<br />
will bring about in the city, the state and<br />
the country. “We are about to become<br />
the largest export hub in the South, a<br />
bench<strong>mar</strong>k for the region between São<br />
Paulo and Buenos Aires.”<br />
odebrecht informa
40 rio metro<br />
Passengers in<br />
General Osório<br />
station: four<br />
entrances, a<br />
stylish look and<br />
technological<br />
innovations<br />
The train from Ipanema<br />
The official opening of the Ipanema district’s first subway station<br />
enables the Rio Metro to transport 80,000 more passengers per day<br />
written by Marcus Neves / photos by Elisa Ramos<br />
odebrecht informa
In the heart of Ipanema, one of the<br />
best-known and oft-sung districts<br />
of Rio de Janeiro, the Rio Metro officially<br />
opened General Osório Station<br />
on December 21, exactly 30 years after<br />
the first subway train rolled through<br />
the city’s underground. The ceremony<br />
was held in the presence of Brazilian<br />
President Luiz Inácio Lula da Silva,<br />
Rio de Janeiro Governor Sergio Cabral<br />
Filho, State Transportation Secretary<br />
Júlio Lopes, and other officials, including<br />
federal, state and municipal lawmakers.<br />
This project has unique features that<br />
set it apart from the Rio Metro’s other<br />
stations, particularly the fact that it is<br />
the largest urban cavern carved out of<br />
rock in Brazil. It has four entrances:<br />
one on the plaza that gives it its name,<br />
another on Jangadeiros St., a third on<br />
Sá Ferreira St., which also links it to<br />
the neighboring district of Copacabana,<br />
and the fourth on Teixeira de Melo St.<br />
Two towers are being built at the fourth<br />
entrance: one is 65 meters high, with<br />
two elevators carrying up to 30 passengers<br />
each; the other is 25 meters<br />
high and has two elevators with a<br />
total capacity of 40 passengers. These<br />
facilities, which will begin operating<br />
in June, will transport residents of<br />
the Cantagalo community to and from<br />
that hilltop favela, or slum district.<br />
At the Teixeira de Melo St. entrance,<br />
<strong>Odebrecht</strong> is also building a civic service<br />
center for the community, whose<br />
services will include issuing vital documents<br />
such as birth certificates, ID<br />
cards and work papers.<br />
Bento José de Lima, Engineering<br />
Director of Riotrilhos, the state-owned<br />
company responsible for light-rail systems<br />
in Rio de Janeiro State, observes<br />
that according to the original design,<br />
the only exits at Teixeira de Melo St.<br />
From left, Bento José de Lima, Director of Riotrilhos, President Lula, Governor<br />
Sergio Cabral Filho, Secretary Júlio Lopes (rear, doffing hardhat) and<br />
construction workers: joining forces<br />
would have been exhaust vents. “But<br />
the design was eventually changed,<br />
which resulted in the construction<br />
of accesses to Cantagalo Hill. In this<br />
case, the design kept pace with the<br />
construction works, not the other way<br />
around.”<br />
Paulo Cezar dos Santos, 59, has<br />
lived on Cantagalo Hill since he was<br />
10, and is now the President of the<br />
Residents’ Association. He cites<br />
the benefits of this projects for the<br />
Cantagalo and Pavão-Pavãozinho communities.<br />
“A lot of folks around here<br />
work in other neighborhoods, especially<br />
downtown, and they have to commute<br />
by bus, which takes a big chunk<br />
out of their day.” His wife, Ana Maria<br />
da Silva Santos, adds: “It’s going to<br />
be fantastic. I love it. Thanks to these<br />
elevators, I’ll be able to carry groceries<br />
home from the super<strong>mar</strong>ket.”<br />
community relations<br />
During the two years and eight<br />
months it took to complete the<br />
project, 5,687 visits were made<br />
to local residents to inform<br />
them about what was being<br />
built beneath their feet - the<br />
equivalent of 178 visits per<br />
month, or 44 per weekend.<br />
Project Director Marcos Vidigal<br />
do A<strong>mar</strong>al says that the project was<br />
highly complex due to the need for<br />
underground excavation in a densely<br />
populated area full of large buildings.<br />
“<strong>Odebrecht</strong> has established an excellent<br />
rapport with the community and<br />
obtained their enthusiastic support. We<br />
have made our clients’ dream come<br />
true, including the State Government,<br />
through the Department of Public<br />
Works, as well as the community,”<br />
says Vidigal.<br />
During the opening ceremony,<br />
Governor Cabral declared that the<br />
construction of General Osório Station<br />
will go down in the history of Rio’s and<br />
Brazil’s subway systems because it was<br />
completed exactly on time and is fully<br />
operational, with no reported accidents<br />
during construction. “This is an extraordinary<br />
feat, accomplished through<br />
teamwork and partnerships,” he said,<br />
referring to the fact that the federal and<br />
state governments joined forces with<br />
the Metrô Rio concession company and<br />
<strong>Odebrecht</strong>, which was responsible for<br />
building the station.<br />
“The extension of the Metro as far<br />
as Ipanema is an achievement of vital<br />
importance for Rio de Janeiro’s public<br />
transport system,” Cabral underscored.<br />
Now that it has reached Ipanema, the<br />
Metro will add 80,000 users per day to<br />
its transportation capacity.<br />
odebrecht informa
42 petrochemicals<br />
The equipment arrives<br />
in the Port of Rio Grande<br />
and (opposite page) is<br />
delivered in Triunfo after<br />
traveling another 300-km<br />
by road: the operation<br />
mobilized 150 people<br />
at the jobsite<br />
eduardo beleske<br />
A triumphant arrival<br />
The equipment that will comprise Braskem’s green ethylene<br />
production unit arrives in Triunfo, Rio Grande do Sul<br />
written by Taís Hens<br />
Hours before dawn on February<br />
7, a Sunday, the first of three ships<br />
from China and Japan arrives in<br />
the southern Brazilian port of Rio<br />
Grande, Rio Grande do Sul, transporting<br />
the main pieces of equipment<br />
for Braskem’s green ethylene<br />
plant. Its arrival coincides with<br />
the peak of construction of the<br />
new plant at the Triunfo (Triumph)<br />
Petrochemical Complex, which is<br />
being built by <strong>Odebrecht</strong>’s Industrial<br />
Engineering area. Now that over<br />
95% of the civil construction has<br />
been completed, the most complex<br />
phase of the project is about to<br />
begin: assembling the large-scale<br />
equipment.<br />
The first batch included the reactors<br />
which, together with the distillation<br />
towers, heat exchangers and compressors,<br />
weigh a total of 568 tonnes<br />
(metric tons). The ethylene fractionating<br />
tower alone weighs a hefty <strong>147</strong><br />
tonnes, stands 53.5m high and is<br />
2.7m in diameter. Once the cargo had<br />
cleared customs, the equipment traveled<br />
an additional 300 km by road to<br />
the Triunfo Complex, where it was<br />
unloaded in its permanent locations.<br />
The operation mobilized a team of 150<br />
people out of the total of 1,500 who<br />
are working on this project.<br />
Since the site already has paved<br />
roads and the foundations of buildings<br />
and facilities were ready to receive the<br />
equipment, the assembly operation did<br />
not run the risk of delay due to weather<br />
conditions. The most complex tasks<br />
involved raising the ethylene fractionating<br />
tower, which had to be divided<br />
into three parts for transport and<br />
required special hoisting and welding;<br />
and the assembly of the compressors,<br />
each weighing 45 tonnes. The design<br />
odebrecht informa
Mathias cramer<br />
of the building that will house the<br />
compressors took their assembly into<br />
account. A hydraulic gantry was used<br />
to transport them directly to the base.<br />
The peak of the project is expected to<br />
continue until May.<br />
This BRL 500-million project<br />
involves some innovations, including<br />
the pursuit of new partners to supply<br />
machinery and equipment. For<br />
the first time, the main suppliers are<br />
in China. Extensive pricing research<br />
in over 20 countries found that the<br />
Chinese offered amazing quality at a<br />
competitive price, surpassing Europe<br />
and Japan, which traditionally supply<br />
this sort of equipment.<br />
During the manufacturing process,<br />
Braskem and <strong>Odebrecht</strong> Engenharia<br />
Industrial worked closely with all their<br />
Chinese suppliers to ensure compliance<br />
with the requirements set by<br />
the engineering design. Acquiring<br />
the equipment in China required an<br />
investment of about BRL 30 million.<br />
“We found an important window of<br />
opportunity in regard to time, cost and<br />
quality performance. Our suppliers<br />
are partners who are highly qualified<br />
to meet Braskem’s present and future<br />
needs,” observes Sérgio Luiz Gomes,<br />
the Manager of Braskem’s Green<br />
Ethylene Project.<br />
The contract for implementing the<br />
project is being carried out through an<br />
alliance between Braskem, <strong>Odebrecht</strong><br />
Engenharia Industrial and GenPro<br />
Engenharia. Luiz Axelrud Mutti, from<br />
<strong>Odebrecht</strong>, the officer Responsible for<br />
Construction and Installation, observes<br />
that the teams have planned all the<br />
activities involved in the various steps<br />
to harmonize the best sequence of<br />
construction and installation with the<br />
delivery of operating systems. “The<br />
schedule was set according to the<br />
priorities of the team responsible for<br />
starting up the plant,” says Mutti. He<br />
explains that the success of a venture<br />
with a challenging (fast-track) schedule<br />
requires unique engineering and<br />
construction and installation solutions.<br />
“We are ahead of schedule on the<br />
green ethylene project. The goal is to<br />
start up the plant earlier than planned.<br />
It was originally supposed to go online<br />
in the fourth quarter of <strong>2010</strong>. This way,<br />
we will have more time to fine-tune the<br />
production side.”<br />
Braskem already has green plastic<br />
deliveries scheduled for the first<br />
quarter of 2011. When production<br />
begins in <strong>2010</strong>, the company’s Green<br />
Ethylene unit will be a global pioneer<br />
in terms of industrial scale production,<br />
bolstering Braskem’s strategy of<br />
accessing new competitive sources of<br />
raw materials, in line with its vision of<br />
sustainability.<br />
odebrecht informa
44<br />
people<br />
Just the right mix<br />
<strong>Odebrecht</strong> Oil & Gas teams working in Brazil, the United Arab<br />
Emirates and South Korea are characterized by a mix of seasoned<br />
veterans and young professionals<br />
written by Marco Antônio Antunes / photo by Eduardo Barcellos<br />
odebrecht informa
Leonardo Gui<strong>mar</strong>ães, 33, joined<br />
<strong>Odebrecht</strong> Óleo e Gás (OOG) just four<br />
months ago. A mechanical engineer<br />
who has been out of college for eight<br />
years, he is one of the many professionals<br />
OOG recently hired to help<br />
build three offshore oil rigs, including<br />
Norbe VI and Norbe VIII (in the United<br />
Arab Emirates) and Norbe IX (in South<br />
Korea). Leonardo is the manager of the<br />
Norbe VI project, which is being built<br />
in Abu Dhabi, in the UAE. He and his<br />
entire crew of 192 people are all coming<br />
into close contact with TEO (the<br />
<strong>Odebrecht</strong> Entrepreneurial Technology).<br />
“The first class I took was the<br />
Introduction to the <strong>Odebrecht</strong> Culture,<br />
and it will be the first that many people<br />
take,” says Leonardo. The newly hired<br />
members will take mandatory classes,<br />
such as Health, Workplace Safety and<br />
Environment, Advanced Firefighting<br />
and Salvaging, which includes submerged<br />
helicopter emergency escape<br />
training.<br />
There are so many advanced technologies<br />
involved that they “require<br />
constant recycling of knowledge on just<br />
about everything for the teams that will<br />
operate <strong>Odebrecht</strong>’s three new oil rigs,”<br />
explains Herculano Barbosa, CEO of<br />
OOG’s Offshore Drilling Services Sector<br />
and the officer responsible for the construction<br />
of the three new Norbes.<br />
One of the first to take part in<br />
<strong>Odebrecht</strong>’s experience in the oil<br />
and gas industry, through <strong>Odebrecht</strong><br />
From left, Marcos Vinicius Santiago,<br />
Herculano Barbosa, Nacib<br />
Haddad, Leonardo Gui<strong>mar</strong>ães,<br />
Edvan Marteleto and Fábio Valério<br />
da Conceição: representing different<br />
generations of leaders heading<br />
OOG projects. Smaller photo: the<br />
Norbe VI platform<br />
Perfurações Ltda. (OPL), where he<br />
worked from 1983 to 1998, Herculano<br />
returned to the company in 2006 as a<br />
Project Director at OOG. He has helped<br />
groom a large number of professionals,<br />
many of whom are now returning to<br />
work alongside him and help the company<br />
overcome fresh challenges. They<br />
already include six managers and over<br />
60 crew members, who are now among<br />
the 400 members who will make up the<br />
three teams crewing Norbes VI, VIII and<br />
IX. “These are experienced people who<br />
we need to operate the new rigs and<br />
manage projects. They will also help us<br />
teach the younger folks.”<br />
The experienced professionals he<br />
mentions include Fábio Valério Farias<br />
da Conceição, 46, who joined OOG a year<br />
ago but had worked for <strong>Odebrecht</strong> previously<br />
during two different periods – from<br />
1992 to 1994, at OPL (shut down in 1998),<br />
and from 1998 to 2001, in the oil and gas<br />
area. Thanks to his long track record in<br />
the merchant <strong>mar</strong>ine and the offshore<br />
oil drilling sector, he will be the captain<br />
of Norbe VI and the Offshore Installation<br />
Manager at the same time. “As captain,<br />
I’ll be responsible for safeguarding people’s<br />
lives at sea. If the platform causes<br />
pollution, runs aground or is damaged in<br />
any way, the first person held responsible<br />
will be the captain.”<br />
Edvan Marteleto Sanches, 29, is a<br />
civil engineer who also joined OOG a<br />
year ago. He will be one of the younger<br />
crewmen aboard Norbe VI, a rig that<br />
Petrobras will use to prospect for oil<br />
in the Campos Basin, offshore Rio de<br />
Janeiro. “I know there’s no routine<br />
aboard an oil rig, and that it’s a huge<br />
technological challenge. That’s why I<br />
chose this job,” he says. He will soon<br />
be going to Abu Dhabi to start working<br />
on the rig, whose construction began<br />
in August 2006. It will be ready by May<br />
and will set sail for Brazil in June, with<br />
roughly 140 people aboard.<br />
Nacib Haddad, 22, is a petroleum<br />
engineer who has just found his first<br />
work opportunity. Like Edvan, he is<br />
currently working at OOG’s Macaé<br />
Base in Rio de Janeiro State, where<br />
he is taking classes and familiarizing<br />
himself with all the technical and<br />
administrative aspects of the project<br />
before going on to work in Abu Dhabi.<br />
“I intend to make the most of this<br />
opportunity,” he says.<br />
Marcos Vinicius Sampaio, 25, is a<br />
mechanical engineer. He doesn’t want<br />
to miss this chance either. “I know<br />
that we can grow as professionals<br />
and men on this project. In addition to<br />
taking classes, we are also going to<br />
undergo training to operate the platform,<br />
and will be groomed in practical<br />
Petroleum Engineering, thanks to the<br />
lessons we are learning from the seasoned<br />
pros.”<br />
ODEBRECHT ARCHIVES<br />
odebrecht informa
46 education<br />
Participants in the<br />
Macaé program: valuing<br />
people’s potential and<br />
grooming leaders<br />
odebrecht informa
Schools in action,<br />
growing lives<br />
Focused on children, youths and adults, the educational project<br />
underway in Macaé, Rio de Janeiro, involves the public and private sectors<br />
and the local community<br />
written by Edilson Lima / photos by Roberto Rosa<br />
“This school’s my second home,” says<br />
Deusdete Carvalho, from Rio de Janeiro<br />
City, who is <strong>mar</strong>ried with three children.<br />
She has lived in Macaé, Rio de Janeiro,<br />
for 14 years and has always been involved<br />
in activities at the Engenho da Praia<br />
School. As a result, the school’s directors<br />
chose her to run the Schools in Action<br />
project there. “I’m mostly interested in<br />
the students and the conservation of the<br />
facilities,” she says.<br />
The Schools in Action Project in Macaé<br />
was introduced in August 2007 through<br />
a partnership between <strong>Odebrecht</strong> Óleo<br />
e Gás (OOG), the Group’s oil and gas<br />
subsidiary, UNESCO and the Municipal<br />
Department of Education. The aim is to<br />
contribute to the city of Macaé’s social,<br />
economic and technological development.<br />
The program’s strategy is very simple:<br />
public schools open their doors at night<br />
and on weekends to host cultural, sports<br />
and civic activities, as well as professional<br />
education, digital inclusion and corporate<br />
volunteer programs. Eight schools are<br />
currently involved in the project, four of<br />
which signed on in October 2009. Targeted<br />
at children, youth and adults, Schools in<br />
Action’s partners include the public and<br />
private sectors and the local community.<br />
Private corporations are contributing<br />
financial resources and volunteers.<br />
Murilo Bonfim Neto is one of those<br />
volunteers. An <strong>Odebrecht</strong> engineer, he<br />
teaches English at the project, and has<br />
brought in more volunteers: Marcela<br />
Bonfim, a dental student, who helps<br />
Murilo teach classes, and Edson Abilio<br />
Júnior, an elementary school student,<br />
both of whom have IT skills. “We<br />
exchange ideas with our students and<br />
teach by example. To ensure the project’s<br />
sustainability, we want to train new leaders,”<br />
says Murilo.<br />
The professional education classes<br />
focus on civil construction, boilermaking,<br />
industrial drawing and industrial<br />
electricity. Taught in the evenings on<br />
weekdays, the classes last three months,<br />
and there are two courses per year. They<br />
have graduated 406 students since 2007,<br />
and 220 in 2009 alone. The graduates of<br />
the course held in the second semester<br />
of 2009 received their diplomas in<br />
November. <strong>Odebrecht</strong> <strong>Informa</strong> attended<br />
the graduation ceremony, where a<br />
reporter met up with Manoel Moreira,<br />
25, an alumnus of the Industrial Drawing<br />
Workshop results<br />
• 37 workshops held<br />
• 500 frequent participants<br />
• 27 Members mobilized by the<br />
Corporate Volunteer Program<br />
• 33 trained community<br />
volunteers: parents, local<br />
leaders and teachers<br />
course, and now an <strong>Odebrecht</strong> Member.<br />
“I started out as an assistant painter, and<br />
later I was promoted to industrial painter.<br />
Now I’m the leader of the painting team.<br />
I feel fulfilled thanks to the Schools in<br />
Action project. And all it took was a year<br />
and seven months of hard work.”<br />
The digital literacy portion of the project<br />
is being introduced into Schools in Action<br />
through the “Caia na Rede” (literally<br />
“Enter the Net”) program. The aim is to<br />
bring people from local communities and<br />
partner companies into the world of information<br />
technology. The teaching units’<br />
libraries are also being computerized.<br />
Schools in Action activities also include<br />
Capoeira, fabric painting, music, theater,<br />
indoor soccer and hockey, which are<br />
offered on Saturdays. “I love indoor soccer,<br />
it’s good for the body and mind,” says<br />
Thais Quintanilha, age 15. Hockey coach<br />
Rosilda Rodrigues has been with the<br />
Schools in Action project for two years,<br />
and observes: “For me, hockey is a passion.<br />
I love teaching these students. They<br />
have fun while competing and learning.”<br />
Realizing people’s potential is an<br />
integral part of all the project’s activities,<br />
according to Rita Ippólito, who runs<br />
the Schools in Action project and OOG’s<br />
Corporate Social Responsibility area.<br />
“Here, people are not just numbers. They<br />
are treated as individuals with potential<br />
for growth.”<br />
odebrecht informa
48<br />
argument<br />
by Sergio Leão and vinício fonseca<br />
The value of best social and<br />
environmental practices<br />
tThere is a growing awareness<br />
among political and business leaders<br />
regarding the need to invest<br />
in best social and environmental<br />
practices. In 2003, a small group of<br />
financial institutions adopted a new<br />
set of guidelines for the financing<br />
of infrastructure projects known as<br />
the Equator Principles. Today, 70<br />
private-sector financial institutions<br />
are signatories to the agreement.<br />
The leading international credit<br />
agencies are also adopting similar<br />
principles.<br />
The main reason for adopting<br />
these principles is a growing<br />
consensus that such practices<br />
contribute to the achievement<br />
of positive results and decrease<br />
the risk of negative impacts for<br />
projects, their sponsors and lenders.<br />
The biggest obstacle to wider<br />
acceptance of these principles is<br />
the notion that they are just “cost<br />
items” with no guaranteed return.<br />
This view, however, is called into<br />
question by a recent experience<br />
involving the Palomino hydroelectric<br />
plant. <strong>Odebrecht</strong> is building<br />
this project in the Dominican<br />
Republic, where specific environmental<br />
studies of local wildlife<br />
facilitated the approval of longterm<br />
loans worth USD 150 million<br />
with favorable terms through<br />
special lines of credit from the<br />
Inter-American Development<br />
Bank (IADB) and Euler Hermes,<br />
the German export credit agency.<br />
This took place at the height of the<br />
financial crisis, when most sources<br />
of financing were closed.<br />
Palomino is just one example of<br />
what <strong>Odebrecht</strong> recognizes as constituting<br />
adequate social and environmental<br />
programs. The Group<br />
applies the same principles of<br />
social and environmental responsibility<br />
in all its projects, with a view<br />
to generating prosperity.<br />
Sergio Leão and Vinício Fonseca,<br />
Members of Construtora Norberto<br />
<strong>Odebrecht</strong>, they are respectively<br />
Responsible for Sustainability and Support<br />
for International Project Finance<br />
read the article in full at<br />
www.odebrechtonline.com.br<br />
for more information about<br />
the equator principles, visit<br />
www.equator-principles.com<br />
odebrecht informa
yesterday<br />
ODEBRECHT ARCHIVES<br />
Rio de Janeiro<br />
Ground was broken for the Rio de Janeiro State University (UERJ) campus (formerly Guanabara State<br />
University) and Rio de Janeiro International Airport in the early 1970s. <strong>Odebrecht</strong> was experiencing its<br />
national expansion phase, and the company’s teams were setting up campsites and mobilizing work<br />
fronts that would add two land<strong>mar</strong>k projects to the horizon of the “<strong>mar</strong>velous city.”<br />
The size and significance of those works heralded a new era for the city of São Sebastião do Rio de<br />
Janeiro, founded by Estácio de Sá 445 years ago.<br />
ODEBRECHT ARCHIVES
odebrecht informa<br />
In the states of São Paulo (Limeira and Rio Claro)<br />
and Espírito Santo (Cachoeiro do Itapemirim), Foz do<br />
Brasil is carrying out programs that are helping change people’s attitudes and behavior<br />
toward the environment. Through the Open Doors program, residents of Limeira are<br />
visiting the city’s water treatment plants. In Rio Claro, the company is partnering up with<br />
a program that encourages students in the municipal schools to collect oil that would<br />
otherwise enter the sewer system. The oil is resold to make soap and biofuel.<br />
In Cachoeiro, the headwaters of the Itapemirim River and 60 hectares of riparian forest<br />
have been restored through the Rio Vida Reflorescer (River Life Revived) Program, a<br />
partnership between the company and local landowners.<br />
PHOTO : Sérgio Alberti