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ODEBRECHT<br />

#<strong>147</strong> • vol XXXVII • <strong>mar</strong>/<strong>apr</strong> <strong>2010</strong><br />

English Edition<br />

I N F O R M A<br />

Welcome<br />

The story of Braskem’s acquisition of Quattor and Sunoco


today<br />

Rio de Janeiro<br />

The campus of Rio de Janeiro State University (UERJ) and Maestro Antonio Carlos Jobim<br />

International Airport (Galeão) are projects that symbolize a period of major development<br />

for Rio de Janeiro and Brazil. They are sources of pride for a city that holds a special place<br />

in the hearts of all Brazilians. A place of “a thousand delights” according to the lyrics<br />

of André Filho, it celebrated its 445th anniversary on March 1, <strong>2010</strong>.<br />

ODEBRECHT ARCHIVES américo vermelho


04<br />

Having 5,000 members from 35 countries presents <strong>Odebrecht</strong> Libya<br />

with a major challenge: maintaining cultural unity<br />

ODEBRECHT<br />

I N F O R M A<br />

07<br />

08<br />

A professional education program for farm machine operators<br />

grooms multifunctional professionals trained to preserve the environment<br />

ETH and Brenco merge to form the world's largest sugarcane<br />

bioenergy producer<br />

09<br />

10<br />

14<br />

Its 2009 fundraising campaign enables the Tribute to the Future<br />

Program to benefit over 8,000 people through 12 projects<br />

The CCR Project is the largest investment made in Argentina’s oil<br />

refining industry in the last 10 years<br />

The result of the first PPP for Brazil's sanitation sector, the<br />

<strong>mar</strong>ine outfall project in Salvador, Bahia, is nearing completion<br />

Ana Paula Bezerra<br />

de Araújo and<br />

Maurício Ostroer:<br />

members of<br />

Quattor.<br />

Photo by Edu Simões<br />

16<br />

The DUARTE CORRIDOR project in the Dominican Republic will solve<br />

traffic problems in downtown Santo Domingo<br />

19<br />

20<br />

26<br />

30<br />

32<br />

The <strong>Odebrecht</strong> Foundation <strong>mar</strong>ks its 45th anniversary<br />

by reaffirming its commitment to helping build stronger families<br />

The acquisition of Quattor and Sunoco moves Braskem up from 12th<br />

to 8th place in the global petrochemical rankings<br />

At the 2009 Annual Meeting, <strong>Odebrecht</strong> leaders analyze past<br />

achievements and plan the Group’s future<br />

<strong>Odebrecht</strong> Knowledge Communities are consolidated as a<br />

permanent forum of exchange and debate for the Group’s members<br />

A TV program featuring members at the jobsites is among the<br />

winners of the 2009 Highlight Awards<br />

sections<br />

03<br />

12<br />

24<br />

25<br />

35<br />

48<br />

in the loop<br />

interview<br />

profile<br />

people<br />

newsroom notes<br />

argument<br />

34<br />

38<br />

40<br />

42<br />

44<br />

46<br />

In Salvador, Bahia, 161 members receive medals for 25 years of<br />

service at <strong>Odebrecht</strong><br />

Dredging the Port of Rio Grande’s access channel makes the<br />

facility even more strategic for Mercosur<br />

The Rio de Janeiro Metro officially opens its first station in<br />

Ipanema, carrying over 80,000 passengers per day<br />

Equipment for Braskem’s green ethylene plant arrives at the<br />

Triunfo Petrochemical Complex via the Port of Rio Grande<br />

OOG grooms young and seasoned professionals for growth in an<br />

industry <strong>mar</strong>ked by technological advances<br />

Schools In Action, a volunteer-based project, is being expanded<br />

in Macaé, Rio de Janeiro State


02<br />

Industrial growth<br />

This issue of <strong>Odebrecht</strong> <strong>Informa</strong> was supposed to be 32 pages long, but<br />

due to the large number of accomplishments <strong>Odebrecht</strong>’s teams have made<br />

in the last two months, it has grown to 48 pages so we can inform our readers<br />

about the most important milestones that took place during that period.<br />

The Group is growing organically in all its business areas. However, in the<br />

last 60 days, the most significant events occurred in the industrial sector. The<br />

highlights are the acquisition of Quattor Petroquímica in Brazil and Sunoco<br />

Chemicals in the United States. Aimed at making the Brazilian petrochemical<br />

industry one of the strongest in the world, these acquisitions have moved<br />

Braskem up from third to first place in the production of thermoplastics in the<br />

Americas, and from twelfth to eighth in the global petrochemical rankings.<br />

The news about major investments in the industrial sector also includes<br />

ETH Bioenergy. <strong>Odebrecht</strong>’s bioenergy subsidiary and Brenco – Companhia<br />

Brasileira de Energia Renovável have announced a merger that created the<br />

world’s largest producer of ethanol and electricity from sugarcane.<br />

These land<strong>mar</strong>k events attest that <strong>Odebrecht</strong> has firmly established its<br />

presence in the industrial sector. Although the Group started out as a service<br />

provider, its industrial operations have grown vigorously since it began<br />

investing in petrochemicals in 1979. This growth got a major boost in the<br />

last decade through the establishment of Braskem in 2002 and the creation<br />

of ETH in 2007.<br />

During <strong>Odebrecht</strong>’s Annual Meeting in December 2009 (also featured in this<br />

issue of <strong>Odebrecht</strong> <strong>Informa</strong>), Marcelo <strong>Odebrecht</strong>, President and CEO of <strong>Odebrecht</strong><br />

S.A., presented the Group’s Vision for 2020. The acquisition of Quattor and<br />

Sunoco and the merger of ETH and Brenco have made a decisive contribution<br />

to ensuring that this will be a highly promising decade.<br />

www.odebrechtonline.com.br<br />

Videoreporters<br />

> Works at sea for the Salvador<br />

Marine Outfall<br />

> Social programs in São Roque<br />

do Paraguaçu<br />

> Caia na Rede: digital inclusion<br />

for workers and local communities<br />

> ETBE: the bioadditive that fuels<br />

environmental gains<br />

Online archives<br />

> Read back issues of <strong>Odebrecht</strong><br />

<strong>Informa</strong>, the <strong>Odebrecht</strong> S.A. Annual<br />

Report since 2002, the <strong>Odebrecht</strong><br />

Group’s Annual Meetings since 2002<br />

and milestone publications (Special<br />

Issue on Social Programs, 60 years<br />

of the <strong>Odebrecht</strong> Group, 40 Years<br />

of the <strong>Odebrecht</strong> Foundation and<br />

10 Years of Odeprev)<br />

ODEBRECHT<br />

Founded in 1944, the <strong>Odebrecht</strong><br />

Group is a Brazilian organization<br />

made up of diversified businesses<br />

with global operations and<br />

world-class standards of quality.<br />

Its 92,000 members are present<br />

in the Americas, the Caribbean,<br />

Africa, Asia and Europe.<br />

Responsible for Corporate Communication<br />

at Construtora Norberto <strong>Odebrecht</strong> S.A. Márcio Polidoro<br />

Responsible for Editorial Programs<br />

at Construtora Norberto <strong>Odebrecht</strong> S.A. Karolina Gutiez<br />

Business Area Coordinators<br />

Nelson Letaif Chemicals & Petrochemicals • Miucha Andrade Ethanol & Sugar • José Cláudio Grossi Oil &<br />

Gas • Daelcio Freitas Environmental Engineering • Sergio Kertész Real Estate Developments<br />

• Coordinator at <strong>Odebrecht</strong> Foundation Vivian Barbosa<br />

Editorial Coordination Versal Editores<br />

Editor-in-Chief José Enrique Barreiro • Executive Editor Cláudio Lovato Filho • English Translation by H.<br />

Sabrina Gledhill • Art/Graphic Production Rogério Nunes • Photo Editor Holanda Cavalcanti<br />

• Infographics Adilson Secco • Illustrations Gilberto Marchi • Electronic Publishing Maria Celia Olivieri<br />

Printing 1,800 copies • Pre-Press/Printing by Pancrom<br />

Editorial Offices: Rio de Janeiro +55 21 2239-1778 • São Paulo +55 11 3641-4767<br />

versal@versal.com.br<br />

Originally published in Portuguese. Also available in Spanish.


03<br />

Acervo odebrecht<br />

REPRODUCTION<br />

Maritime terminal completed in Peru<br />

Begun in August 2006, construction of the Maritime Terminal for the LNG<br />

(liquefied natural gas) Export Plant for Perú LNG, on the border between<br />

the Peruvian provinces of Chincha and Cañete, was completed in March.<br />

Thanks to this terminal, run by the CBD Melchorita Consortium (formed by<br />

<strong>Odebrecht</strong>, ENI, Saipem and Jan de Nul), Peru is now a natural gas exporter.<br />

Located 170 km south of Lima, the nation’s capital, the terminal was built<br />

by 2,000 workers. It can produce up to 4.4 million tonnes of LNG per year<br />

and handle ships capable of carrying up to 170,000 cu.m of gas. The first<br />

shipment of LNG will leave the port by early June <strong>2010</strong>.<br />

Angolan leaders in the making<br />

Signed in 2007, a partnership agreement between <strong>Odebrecht</strong> and the Government<br />

of Angola has enabled 10 young Angolans to study Civil Engineering and Architecture<br />

at Universidade Salvador (Unifacs) in the Brazilian state of Bahia. The goal<br />

of this partnership with <strong>Odebrecht</strong> is to prepare strategic Angolan members to<br />

work in their home country. On January 14, at <strong>Odebrecht</strong> Angola’s headquarters in<br />

Luanda, the students familiarized themselves with the performance of the entire<br />

Group and the company’s operations in their country, talked with members of the<br />

People and Organization program, reported on their experiences in Brazil and<br />

expressed their hopes and expectations. The students will graduate between 2011<br />

and 2012, after which they will join <strong>Odebrecht</strong> Angola. Two of them are already<br />

taking part in a compulsory internship at the company.<br />

Book launch in Venezuela<br />

Grooming<br />

teams in<br />

Mozambique<br />

The first class of mobile<br />

equipment operators for<br />

the Moatize Coal Project in<br />

Mozambique graduated in<br />

December. Eighty members<br />

were certified to operate<br />

mobile equipment such as<br />

wheel loaders, excavators<br />

and bulldozers. The professional<br />

education program<br />

that resulted in their training<br />

and certification aimed<br />

to improve the workers’ performance<br />

and make operations<br />

safer and more efficient.<br />

“There was a palpable<br />

feeling of recognition and<br />

professional development in<br />

the air when the certificates<br />

were presented,” says Paulo<br />

Avena, the <strong>Odebrecht</strong> officer<br />

Responsible for People<br />

in Mozambique. “We are<br />

more motivated now,” says<br />

Backhoe Operator Salvador<br />

Mulaphiha.<br />

<strong>Odebrecht</strong> Venezuela in December launched a book about the past and present<br />

of one of Venezuela’s largest indigenous peoples, the Wayuus, titled Los<br />

Wayuu – Na Wayuukana. Published in Spanish and Wayuunaiki, the Wayuu<br />

language, the book was written by educator, author and translator Jorge<br />

Enrique Pocaterra González. This is the first work <strong>Odebrecht</strong> has published<br />

in an indigenous language. The photos are by Américo Vermelho and Andrés<br />

Manner. The Wayuu people were the chief beneficiaries of the Maracaibo<br />

Plain Socialist Agrarian Project, an expansion of the El Diluvio-Pal<strong>mar</strong> Irrigation<br />

Project, which <strong>Odebrecht</strong> built in the Maracaibo region. “Our aim was<br />

to produce an ethnographic record of high quality in terms of information<br />

and esthetics. I believe we have achieved it,” says the officer Responsible for<br />

Planning, Administration & Finance at <strong>Odebrecht</strong> Venezuela, José Cláudio<br />

Daltro, the general editor of the book.


04 libya<br />

A culture and<br />

universal language<br />

odebrecht informa


In Libya, <strong>Odebrecht</strong> is taking on the challenge of maintaining the<br />

cultural unity of 5,000 company members from 35 different countries<br />

written by Leonardo Maia / photos by Américo Vermelho<br />

After just three years in Libya,<br />

<strong>Odebrecht</strong> has built a virtual Tower<br />

of Babel in this Arab nation. There<br />

are over 5,000 members from 35<br />

nationalities working here, building<br />

two of the nation’s largest infrastructure<br />

projects: the expansion of Tripoli<br />

International Airport and the Third<br />

Ring Road in the nation’s capital.<br />

Made up of people from five continents,<br />

many of whom have joined the<br />

Group for the first time, <strong>Odebrecht</strong><br />

Libya is creating an opportunity to<br />

groom a new generation. The biggest<br />

challenge is maintaining cultural unity<br />

in a unique environment.<br />

When hiring and mobilizing teams<br />

to work in Libya, <strong>Odebrecht</strong> decided<br />

to bet on diversity and youth. At the<br />

moment, 87 expats under the age of<br />

30 are taking on their first challenges<br />

in northern Africa. They come from<br />

13 different countries, 40% are working<br />

on their first job in the Group,<br />

and virtually all of them were born<br />

in non-Muslim countries. They are<br />

working alongside seasoned professionals<br />

from countries as vastly different<br />

as Canada, Vietnam, Ecuador<br />

and Egypt.<br />

“Libya is an incredible laboratory<br />

for grooming this new generation<br />

with the support of Knowledgeable<br />

People in leadership positions.<br />

This environment contains many of<br />

the elements that are required to<br />

accelerate young people’s personal<br />

and professional growth,” explains<br />

Daniel Villar, <strong>Odebrecht</strong>’s CEO for<br />

Libya. Alexandre Del Sálvio, a young<br />

engineer from southern Brazil who<br />

has been in Tripoli since the projects<br />

began, agrees: “Things happen much<br />

faster here. It makes you mature<br />

faster. One year in Libya is like three<br />

or four in Brazil.”<br />

Alexandre’s wife, Janaíne, who works<br />

in the People and Organization area for<br />

the Third Ring Road project, already<br />

feels that she has adapted to Libyan<br />

culture, but she can still cite a few of<br />

Among the 35 nationalities of<br />

<strong>Odebrecht</strong> members in Libya,<br />

the most numerous is Thai (more<br />

than 1,800 people), followed<br />

by Libyan and Vietnamese.<br />

Opposite, Alexandre Del Sálvio with<br />

colleagues Khiria Mohamed (left)<br />

and Ebtihal Salem at the Tripoli<br />

Third Ring Road jobsite; right, Sara<br />

Fathi O<strong>mar</strong>, Janaíne Del Sálvio,<br />

Kholod Mohamed Bajagni and Farida<br />

Kadah: investing in diversity<br />

odebrecht informa


In the Arab world it is<br />

common for most of the<br />

operational staff to come from<br />

other countries. <strong>Odebrecht</strong><br />

prioritizes local Arabs for<br />

technical positions and jobs<br />

requiring college degrees.<br />

For Libyans, rejecting<br />

food is considered rude.<br />

During the period of fasting<br />

called Ramadan, Westerners<br />

should avoid eating in front<br />

of Arabs.<br />

Iraqui member Hussein Al Khashab (green jacket) with his workmates:<br />

“Sometimes I can’t tell the Brazilians and Arabs apart”<br />

the challenges she faces. “The concept<br />

of leisure and recreation is different<br />

here. Alcohol is banned, and there are<br />

no night clubs, large shopping malls<br />

or shows. It also feels strange to work<br />

Saturdays and Sundays and only get<br />

Fridays off,” she adds. She has received<br />

some taunts for going out without a<br />

headscarf. “We have to respect the<br />

local culture and not wear short skirts<br />

in public, for example. But then again,<br />

if someone wore a burkah in Passo<br />

Fundo [a rural town in Rio Grande do<br />

Sul, Brazil], everybody there would find<br />

that weird too.”<br />

According to Hussein Al Khashab,<br />

an Iraqi who joined <strong>Odebrecht</strong> in 2003<br />

and previously worked in the United<br />

Arab Emirates and Djibouti, the<br />

Brazilians are adapting quickly. “I can’t<br />

help noticing that some people are<br />

struggling with the language, but the<br />

influence of Arab immigration to Brazil<br />

helps a lot. Sometimes I can’t tell the<br />

Brazilians and Arabs apart. They look<br />

very much alike.” Fadel Eswedi, 28, is<br />

working on the Tripoli Airport project.<br />

He, too, believes the Brazilians will<br />

soon fit right in: “I think that the best<br />

way to understand someone else’s<br />

culture is by talking to them. The<br />

Brazilians are curious and are always<br />

asking questions.”<br />

Disseminating the concepts and values<br />

of the <strong>Odebrecht</strong> Entrepreneurial<br />

Technology (TEO) has been a big<br />

challenge in Libya, due to the large<br />

number of recently hired members.<br />

The pursuit of cultural unity involves<br />

programs such as the Introduction to<br />

the <strong>Odebrecht</strong> Culture and Routes of<br />

Knowledge, which have groomed over<br />

350 expats. Foreigners also receive<br />

plenty of reading materials on Libya<br />

before they arrive. Now, the plan is to<br />

ensure that local members also have<br />

fast-track access to TEO. “Libyans<br />

who are leaders and speak English are<br />

taking part in the same development<br />

programs as the expats, and have<br />

assimilated our philosophy in a natural<br />

and positive way. When it comes to<br />

mid-level and operational members,<br />

for whom Arabic is required, we are<br />

training a local member to help us<br />

imbue them with TEO,” says Ciro<br />

Barbosa, the officer Responsible for<br />

Planning, Administration and Finance.<br />

Based on his experience of people<br />

development programs in Djibouti,<br />

Hussein Al Khashab feels that initiatives<br />

like these are important.<br />

“<strong>Odebrecht</strong> has an exceptional environment<br />

and values that few other<br />

companies share. At our company, we<br />

take a person’s culture into account,<br />

along with their skills and experience.”<br />

Alexandre Del Sálvio, who took part<br />

in the Introduction to the <strong>Odebrecht</strong><br />

Culture Program in 2008, believes that<br />

TEO is catching on. “Members with<br />

years of experience are being mobilized,<br />

and now we are seeing TEO in<br />

practice. One of the points that most<br />

attracted my attention is the identification<br />

of one’s replacement. It’s a different<br />

kind of mindset that invests in<br />

younger people,” he observes.<br />

But the biggest challenge of all may<br />

be influencing the Libyans to take on<br />

life and career plans with the company.<br />

According to the local culture, work<br />

is just the fourth priority for many,<br />

after religion, family and friends.<br />

Some, like Fadel Eswedi, are showing<br />

signs of change. “If I got a job offer<br />

from another company, I’d give it a lot<br />

of thought. But I believe that I have<br />

more opportunities at <strong>Odebrecht</strong>. I’ve<br />

learned to deal and live with different<br />

cultures. Major projects like the Tripoli<br />

Airport expansion are rare in Libya. I<br />

have to make the most of it.”<br />

odebrecht informa


professional education<br />

07<br />

Driven to succeed<br />

A course for farm equipment operators creates growth opportunities<br />

for professionals in the ethanol and sugar industry<br />

written by Guilherme Oliveira / photo by Sérgio Alberti<br />

Rony Wilton: "We're being<br />

groomed for leadership"<br />

“I’m going to operate a machine<br />

like that one day,” thought Rony<br />

Wilton Santana when he came across<br />

a sugarcane harvester on his first<br />

day on the job in May 2008. He was<br />

planting sugarcane manually at ETH<br />

Bioenergy’s Santa Luzia Unit in Nova<br />

Alvorada do Sul, in the Brazilian state<br />

of Mato Grosso do Sul. Seven months<br />

later, he was assigned to operate a<br />

planting machine. “I’d heard that there<br />

were classes and jobs available, so I<br />

worked hard to get myself noticed,”<br />

he recalls. In January <strong>2010</strong>, Rony<br />

became one of the 206 students taking<br />

ETH Bioenergy’s five-month Farm<br />

Equipment Operators’ Training Course.<br />

After 500 class hours, he will become<br />

a Harvester Operator at the Santa<br />

Luzia Unit.<br />

The company has invested roughly<br />

BRL 150,000 in this program, which<br />

offers professional education programs<br />

for tractor drivers and planter and<br />

harvester operators. “They will be outstanding<br />

multi-functional professionals<br />

who are aware of safety and environmental<br />

issues. Their studies go beyond<br />

operations to include the mechanics of<br />

these machines,” observes Luiz Antonio<br />

Borges, the Unit’s Agricultural Manager.<br />

The course covers several different<br />

areas, ranging from planting to harvesting<br />

sugarcane. “Investments like this<br />

are essential to keep pace with ETH’s<br />

growth and become even more competitive,”<br />

says Luiz Antonio. “It’s a complex<br />

program that motivates and challenges<br />

people. It is a fantastic opportunity for<br />

students and hugely beneficial for the<br />

company, because it reduces maintenance<br />

costs and raises safety awareness<br />

to prevent accidents, among other<br />

things,” he adds.<br />

At the Rio Claro Unit in Caçú, Goiás,<br />

another group of 40 students is taking<br />

a similar course. This is just the first<br />

step in the company’s schedule of people<br />

development programs, which produced<br />

1,170 trained members in 2009<br />

through courses for Farm Equipment<br />

Operators, Industrial Operators and<br />

Maintenance Technicians. Rony Wilton<br />

is already planning the next steps in<br />

his career. “We will be better qualified<br />

and able to work in different areas. We<br />

have a career now, and we’re being<br />

groomed for leadership,” says the<br />

student, who will reap in June what he<br />

sowed in 2008.<br />

odebrecht informa


808<br />

bioenergy<br />

ODEBRECHT ARCHIVES<br />

Philippe Reichstul, President of Brenco (left), and José Carlos Grubisich:<br />

optimistic and prepared to take on major challenges<br />

World leadership<br />

The merger of ETH and Brenco results in the creation of the world's biggest<br />

producer of ethanol and electricity from sugarcane<br />

written by Miucha Andrade<br />

February 18, a Thursday, is a<br />

watershed date in the history of<br />

ETH Bioenergy. Following extensive<br />

negotiations and four months after<br />

the memorandum of understanding<br />

was signed, ETH and the Brazilian<br />

renewable energy company Brenco<br />

– Companhia Brasileira de Energia<br />

Renovável announced a merger that<br />

has resulted in the creation of the<br />

world’s largest producer of ethanol<br />

and electricity from biomass (in this<br />

case, sugarcane).<br />

By 2012, ETH will have increased<br />

its production capacity to 3 billion<br />

liters of ethanol. It will also be generating<br />

2,700 GWh of electric power,<br />

the equivalent of the Brazilian state<br />

of Paraíba’s consumption, including<br />

216 counties and 3 million people<br />

served. Thanks to a total investment<br />

of BRL 7.3 billion, the new company<br />

will reach the <strong>mar</strong>k of 10,000 members<br />

by 2012, adding 2,400 people to<br />

its payroll compared with <strong>2010</strong>.<br />

According to the merger agreement,<br />

<strong>Odebrecht</strong> S.A., in partnership<br />

with Sojitz, now owns 65% of ETH<br />

Bioenergy, and Brenco’s shareholders<br />

own 35%.<br />

Before the event was officially<br />

announced in the press, all ETH<br />

members received a letter and<br />

a video with the following message<br />

from ETH CEO José Carlos<br />

Grubisich: “This is a joyous occasion<br />

for all of us to celebrate. This process<br />

has speeded up our growth plans<br />

and established us in the <strong>mar</strong>ket so<br />

we can take on fresh challenges.”<br />

The optimistic tone of this statement<br />

demonstrates that there is a<br />

lot of work to be done. It includes<br />

the priority of getting two new units<br />

online by the end of <strong>2010</strong> and two<br />

more in 2011 in the states of Goiás,<br />

Mato Grosso and Mato Grosso do<br />

Sul, while staying on budget and<br />

schedule.<br />

Questions about the next stages<br />

of the merger were answered at an<br />

event held on February 18, involving<br />

leaders of both companies. The<br />

message was clear: “Let’s start<br />

working together as of tomorrow. If<br />

you need to make a decision, take it<br />

and don’t wait, because there’s no<br />

time to lose,” José Carlos said, adding<br />

a final word of thanks: “I would<br />

like to thank all of you for your drive,<br />

determination and commitment of<br />

time and energy. We only managed<br />

to complete this operation because<br />

you have done an outstanding job and<br />

demonstrated the quality of our management<br />

and our assets.”<br />

odebrecht informa


Growing contributions to the Tribute to the Future Program make it<br />

possible to carry out 12 projects that will benefit over 8,000 people<br />

written by Gabriela Vasconcellos / photo by Diego Costa<br />

corporate social responsibility<br />

Making dreams come true<br />

09<br />

The total figures for the Tribute<br />

to the Future's performance during<br />

its last campaign over the course of<br />

2009 include 1,620 investors and BRL<br />

2,374,765.62 in funds raised. That<br />

amount will make it possible to carry<br />

out 12 projects that will benefit 8,243<br />

people. The highlight for the year was<br />

the increased participation of Group<br />

members (see infographic). Miguel<br />

Gradin, CEO of <strong>Odebrecht</strong> Óleo e Gás<br />

(OOG), the Group’s Oil & Gas business<br />

area, is emphatic: “Leaders must raise<br />

their team members’ awareness that<br />

corporate social responsibility is a mission<br />

that all of us share and is fully in<br />

line with our culture.”<br />

Paul Altit, CEO of <strong>Odebrecht</strong><br />

Realizações (OR), the Group’s Real<br />

Estate arm, believes that activities like<br />

contributing to Tribute to the Future<br />

should be part of each Group member’s<br />

life and career plan. “We have the<br />

<strong>Odebrecht</strong> Foundation, which is prepared<br />

to identify projects to which we can contribute,<br />

so this presents us with a unique<br />

opportunity. Tribute to the Future is an<br />

effective way to align our professional<br />

and personal responsibilities and help<br />

improve the quality of life of underprivileged<br />

people in our country.”<br />

The feature that sets this program<br />

apart, in the opinion of Braskem<br />

Technology and Innovation Director Luis<br />

Fernando Cassinelli, is its organization.<br />

“I’ve seen several initiatives aimed at<br />

improving access to education in lowincome<br />

communities, but none are as<br />

disciplined as this one, nor do they get<br />

such impressive results.”<br />

In 2009, the Conpar joint venture,<br />

which is expanding and upgrading the<br />

Presidente Getúlio Vargas Refinery<br />

(REPAR) in the state of Paraná, took<br />

the lead with 356 investors. Antônio<br />

Costa, the <strong>Odebrecht</strong> Project Director<br />

for REPAR, observes: “That outcome<br />

is down to everyone’s involvement and<br />

awareness of the importance of this program,<br />

and thanks to our team’s strong<br />

spirit of social commitment.” Clovis<br />

Faleiro, who is responsible for running<br />

the program, believes that Tribute to the<br />

Future’s strategy has ensured that its<br />

activities have a capillary effect. “Leaders<br />

and team members perceive the results<br />

and adopt the program. This explains<br />

the number of investors and signals that<br />

much remains to be done.”<br />

to find out more about the<br />

PROJECTS that will be sponsored in<br />

<strong>2010</strong> (in Portuguese) visit:<br />

www.tributoaofuturo.org.br<br />

Young people participating in <strong>Odebrecht</strong> Foundationbacked<br />

programs in the Southern Bahia Lowlands<br />

odebrecht informa


10<br />

retranca argentina<br />

The Ensenada Industrial Complex in La Plata, where YPF’s CCR plant will be built: cleaner fuel<br />

A national bench<strong>mar</strong>k<br />

Under construction in La Plata, YPF’s plant is the outcome of the<br />

biggest investment in oil refining in the last decade<br />

written by Cláudio Lovato Filho / photos by Guilherme Afonso<br />

This is a special time in the history<br />

of the Argentine oil industry.<br />

The first continuous catalyst regeneration<br />

reformer (CCR) is under<br />

construction in that country. This<br />

new facility will convert exportable<br />

surpluses of naphtha, normally of<br />

little commercial value, into higherquality<br />

fuels for which there is a<br />

growing demand in Argentina. The<br />

plant is being built for YPF S.A. at<br />

its Ensenada Industrial Complex<br />

in the city of La Plata, 60 km from<br />

Buenos Aires. It will not only benefit<br />

the <strong>mar</strong>ket but be a plus for the<br />

environment, because it will make<br />

it possible to produce cleaner fuel.<br />

Scheduled for completion by<br />

July 2012, this unit represents<br />

the biggest investment made in<br />

Argentina’s oil refining industry in<br />

the last 10 years: USD 348 million.<br />

It will produce 200,000 tonnes (metric<br />

tons) per year of aromatic compounds<br />

that will be combined with<br />

naphtha as additives. As a result,<br />

production of super and premium<br />

naphtha will grow by an additional<br />

900 million liters per year.<br />

<strong>Odebrecht</strong> is building the project,<br />

which began in November 2009.<br />

At the moment, the company’s<br />

teams are engaged in the detailed<br />

engineering in Buenos Aires and<br />

São Paulo and managing the procurement<br />

of equipment on a global<br />

scale. Meanwhile, the surveying<br />

work is underway in La Plata. In<br />

Buenos Aires, <strong>Odebrecht</strong> and YPF<br />

members are sharing the same<br />

office. More than that, they are<br />

working as one team.<br />

“This project is creating a bench<strong>mar</strong>k<br />

in this country,” says <strong>Odebrecht</strong><br />

Project Director Pablo Brottier. “The<br />

new unit will make it possible to<br />

increase fuel quantity and quality. We<br />

believe that it will also serve as an<br />

incentive for other companies in this<br />

industry, which will have to keep up<br />

with YPF’s leadership position.”<br />

"This project is creating a bench<strong>mar</strong>k in this country" [ Pablo Brottier ]<br />

odebrecht informa


A native of Mendoza, the home<br />

of the finest Argentine wines, civil<br />

engineer Pablo Brottier has been<br />

with <strong>Odebrecht</strong> for three years.<br />

His relationship with the company<br />

began when he was based in São<br />

Paulo. He is pleased and motivated<br />

to have been given an opportunity to<br />

work for a company where he feels<br />

at home while taking part in a project<br />

that is important for Argentina’s<br />

growth. Last January, Pablo got<br />

a chance to revisit São Paulo and<br />

participate in an important event<br />

for the execution of the CCR plant<br />

project.<br />

At a workshop tailored specifically<br />

for the project and organized<br />

by <strong>Odebrecht</strong>, over 40 participants,<br />

including company experts<br />

working in Brazil on similar<br />

projects, exchanged information<br />

and experiences with <strong>Odebrecht</strong><br />

Argentina and YPF. The day-long<br />

event was enhanced by a site visit<br />

to <strong>Odebrecht</strong>’s projects at the<br />

Presidente Getúlio Vargas Refinery<br />

(REPAR) in Araucaria, Paraná,<br />

and the Henrique Lage Refinery<br />

(REVAP) in São José dos Campos,<br />

São Paulo. “It was a highly synergistic<br />

experience that will enable us<br />

to harness <strong>Odebrecht</strong>’s knowhow to<br />

make any improvements the project<br />

requires,” observes Pablo Brottier.<br />

One of the workshop participants<br />

was electrical engineer Marcelo<br />

Broccoli, Project and Construction<br />

manager for YPF’s Engineering<br />

Directorate. Working alongside<br />

Pablo, he is leading the implementation<br />

of the new unit, taking<br />

on challenges such as the installation<br />

of massive structures (see<br />

infographic) in a fully operational<br />

industrial complex with limited<br />

La Plata: 60 km from Buenos Aires, the city has a population of 550,000<br />

space, while retrofitting five other<br />

plants and installing the connections<br />

between them. “We have an<br />

integrated team here that shares a<br />

THE NEW UNIT'S MAIN FEATURES<br />

common objective and has complementary<br />

skills. We are going to<br />

make the CCR plant a model for<br />

Argentina.”<br />

The CCR plant’s main equipment includes two 11-MW<br />

centrifugal compressors, a four-chamber furnace with a<br />

35-million kcal/h capacity, a regeneration module, a PSA<br />

(purification unit for the hydrogen produced), a reactor and a<br />

plate heat exchanger. The project also includes a 115-m-high<br />

flare and existing units will be retrofitted: a Naphtha<br />

Hydrotreatment Unit, an Aromatics Extraction Unit and an<br />

Aromatics Fractionating Unit, all of which will be interconnected.<br />

The plant will have a production capacity of 120 cu.m/hour of<br />

reformed naphtha (used to increase gasoline octane) and 1,000<br />

lb/h of catalytic regeneration (for hydrogen purification).<br />

odebrecht informa


12 interview<br />

<strong>Odebrecht</strong> <strong>Informa</strong> – What’s it like to<br />

be a dam builder?<br />

José Bonifácio Pinto Júnior – It’s<br />

a nomadic life, but very gratifying,<br />

because I can see the results of the<br />

work of a terrific team from the beginning<br />

to end of every hydro we build.<br />

I’d taken part in numerous projects in<br />

several states before I went back to<br />

Rondônia to build the Santo Antônio<br />

plant, which is the biggest I’ve ever<br />

worked on. In the 1980s, I helped<br />

build the Samuel hydroelectric plant<br />

on the Ja<strong>mar</strong>i River, a tributary of<br />

the Madeira, near Porto Velho. My<br />

wife, Luce, is from Guajará-Mirim,<br />

Rondônia. I have two daughters,<br />

Alessandra and Rebeca. The eldest,<br />

Alessandra, has a degree in business<br />

administration and was born in Porto<br />

Velho. Rebeca was born in Guayaquil,<br />

Ecuador, when I was working on the<br />

Chagón Cerecita irrigation project.<br />

A go-getter<br />

Born in the Brazilian state of Pernambuco, engineer José Bonifácio<br />

Pinto Júnior has set up camp in various parts of the country and now<br />

leads the army of more than 10,000 workers building the Santo Antônio<br />

hydroelectric plant in Porto Velho, Rondônia. Bonifácio completed 33<br />

years with the Group in January. An <strong>Odebrecht</strong> CEO and the officer<br />

Responsible for the hydro plant project, he received on December 22<br />

the Marshal Rondon Order of Merit Medal from Governor Ivo Cassol in<br />

recognition of his work and the company’s efforts on behalf of the state<br />

of Rondônia. Energy, jobs, development and quality of life are some<br />

of the benefits the project is bringing to the region. Bonifácio sees the<br />

tribute he received as a reflection of the local community’s support<br />

for the hydro – one of <strong>Odebrecht</strong>’s goals since the preliminary stages<br />

leading to the execution of this project.<br />

written by Luiz Carlos Ramos / photo by Roberto Rosa<br />

OI – What’s your relationship with<br />

Porto Velho like today?<br />

Bonifácio – It involves constant presence<br />

and attention. I spend all my time<br />

shuttling between three cities: I keep<br />

an eye on the works in Santo Antônio,<br />

I have an office in Rio de Janeiro, and<br />

spend the weekends with my family in<br />

Belo Horizonte. And, no, I haven’t forgotten<br />

my hometown, Recife: I’m a fan<br />

of the Náutico soccer club, which was<br />

unfortunately demoted to Series B of<br />

the Brazilian Leagues, but we’re sure<br />

that it’s just a temporary setback.<br />

OI – When did you begin dedicating<br />

your attention to the Santo Antônio<br />

project?<br />

Bonifácio – It all started back in 2001,<br />

long before we broke ground. Back<br />

then, Brazil was facing an energy crisis,<br />

but a lot of people didn’t think it was<br />

worthwhile to harness the potential<br />

odebrecht informa


of rivers in the Amazon to produce<br />

energy. The initial studies indicated<br />

that four plants should be built, and<br />

two were approved. The environmental<br />

license was issued in July 2007,<br />

and on December 10, Consórcio<br />

Madeira Energia, the consortium led<br />

by <strong>Odebrecht</strong> and Furnas, tendered the<br />

lowest average rate for energy generated<br />

and won the auction for the Santo<br />

Antônio Plant concession. The Santo<br />

Antônio Energia company was formed<br />

to operate the plant for 30 years. The<br />

Santo Antônio joint-venture contractor<br />

led by <strong>Odebrecht</strong>, and also including<br />

the Consórcio Santo Antônio Civil<br />

(<strong>Odebrecht</strong> and Andrade Gutierrez), is<br />

building it, along with Gicom – Grupo<br />

Industrial do Complexo do Rio Madeira<br />

(Alstom, Bardella, Voith Siemens,<br />

Andritz and Areva), which supplies the<br />

equipment, and <strong>Odebrecht</strong> Engineering<br />

& Construction, which is responsible for<br />

the electromechanical installation. We<br />

broke ground in September 2008, and<br />

the work has been going incredibly fast.<br />

OI – Is it going as quickly as originally<br />

expected?<br />

Bonifácio – Absolutely. As planned,<br />

the 44 bulb turbines should be ready<br />

by 2015. But by December 2011, it will<br />

already be possible to use the first turbine<br />

to generate energy, according to<br />

our advance delivery schedule.<br />

OI – How is the project going?<br />

Bonifácio – We are working on both<br />

banks of the river, prioritizing the<br />

powerhouse on the right bank, where<br />

the first turbines will go online by<br />

December 2011, while building the<br />

spillway on the left bank, which will<br />

ensure that the river is diverted by May<br />

2011. The entire infrastructure of the<br />

project has already been built, including<br />

the industrial kitchen, which serves<br />

"Since 2001, we have<br />

engaged in dialog<br />

with officials, the<br />

general public and the<br />

riverside communities"<br />

[ José Bonifácio ]<br />

21,000 meals a day, and the Worker<br />

Service Center (CAT), which includes 15<br />

hospital beds.<br />

OI – How did you overcome the initial<br />

resistance to the project?<br />

Bonifácio – Through dialog and a long<br />

process of awareness raising among all<br />

the different actors involved in the project.<br />

Since 2001, we at <strong>Odebrecht</strong> have<br />

engaged in dialog with officials, the<br />

general public and the riverside communities.<br />

We’ve demonstrated at public<br />

hearings and meetings that the environment<br />

will not suffer a major impact.<br />

Because we will be using bulb turbines,<br />

the dam will be lower, and therefore<br />

the area to be flooded will only cover<br />

217 sq.km, of which 164 sq.km include<br />

the riverbed. We offer compensation to<br />

families that live in areas affected by the<br />

works and make sure to preserve the<br />

local wildlife, plant life and history.<br />

OI – <strong>Odebrecht</strong> launched the Acreditar<br />

Program in Porto Velho in January<br />

2008 to offer job skills to local workers.<br />

How is that program going?<br />

Bonifácio – It’s been an exciting<br />

success. Of the 10,000 workers currently<br />

employed by this project, 83%<br />

are from Acreditar. They now have<br />

a new profession. And over 10% are<br />

women. The program was praised<br />

by President Luiz Inácio Lula da<br />

Silva and is now being replicated at<br />

The Santo Antônio Hydro under construction<br />

<strong>Odebrecht</strong> construction sites throughout<br />

Brazil.<br />

OI – And the program even had a “kid,”<br />

Acreditar Júnior.<br />

Bonifácio – Acreditar Júnior is designed<br />

for adolescents between the ages of 14<br />

and 17, the children of Consórcio Santo<br />

Antônio Civil members. More than 400<br />

teenage boys have received uniforms,<br />

backpacks and educational materials<br />

and are starting to take classes and<br />

undergo training, provided that they<br />

are at least in the sixth year of pri<strong>mar</strong>y<br />

school and don’t drop out. They receive<br />

half a minimum salary per month and<br />

take part in an exercise in citizenship.<br />

OI – What is the main lesson you’ve<br />

learned from this project and the others<br />

you’ve helped build in the last 33<br />

years?<br />

Bonifácio – I’ve learned the lesson<br />

of respecting human beings, which<br />

Mr. Norberto <strong>Odebrecht</strong> has taught<br />

to every generation in the Group. It is<br />

the lesson of trusting people and their<br />

desire to serve others and develop. I<br />

have fond memories of the time when<br />

I joined the company in 1977, through<br />

its subsidiary in Recife I started out as a<br />

trainee when I was in the fourth year of<br />

Civil Engineering School at the Federal<br />

University at Pernambuco (UFPE). I<br />

learned a lot from my leaders, particularly<br />

the late supervisor Claudionor.<br />

odebrecht informa


14 sanitation<br />

Challenges<br />

on land and sea<br />

As it nears completion,<br />

construction of the<br />

Boca do Rio Marine<br />

Outfall in Salvador,<br />

Bahia, enters a highly<br />

complex phase<br />

written by Rodrigo Vilar<br />

photos by Nilton Souza<br />

One of the most important sanitation<br />

works built in the northeastern<br />

Brazilian city of Salvador in recent<br />

decades, the Jaguaribe Ocean<br />

Disposal System is in its final stages<br />

of construction. <strong>Odebrecht</strong>’s teams<br />

in December sank the last section of<br />

the offshore pipeline and completed<br />

the onland section of the outfall.<br />

Better known as the Boca do Rio<br />

Marine Outfall, this project is an<br />

initiative of the Brazilian Federal<br />

Government and the State of Bahia<br />

through the state water company<br />

Empresa Baiana de Águas e<br />

Saneamento (EMBASA). It includes<br />

a 1.3-km onland tunnel, a pumping<br />

plant, a pressurized main, and a<br />

pre-treatment plant, as well as the<br />

3.6-km <strong>mar</strong>ine outfall per se. This is<br />

the first PPP (public-private partnership)<br />

project ever carried out through<br />

a public tender in Brazil’s sanitation<br />

sector. Foz do Brasil, an <strong>Odebrecht</strong><br />

subsidiary, is the concession company<br />

responsible for managing and<br />

exploiting the system for 15 years.<br />

Despite its size, during nearly two<br />

years of construction this massive<br />

project has gone almost unnoticed<br />

by the general public. The onland<br />

section has made little impact on<br />

odebrecht informa


the city’s routine thanks to the pipejacking<br />

equipment imported from<br />

Germany, considered the best in the<br />

world for this type of operation. It<br />

uses an automated system that drills<br />

with extremely low impact, automatically<br />

embedding concrete pipe. “We<br />

have drilled underneath streets and<br />

homes without interrupting traffic,<br />

interfering very little with people’s<br />

daily lives,” explains Jorge Oke, the<br />

officer Responsible for Production on<br />

this project.<br />

There has been no shortage of<br />

challenges. During the onland stage<br />

of drilling, for example, the drill’s<br />

The moment the last section of pipe<br />

was installed in the Bay of All Saints<br />

and, in the smaller photo, a detail<br />

of the materials used, made from<br />

high-density polyethylene<br />

progress was delayed by highly<br />

resistant rock. “Normally we could<br />

drill 50 to 80 mm per minute, but we<br />

slowed down to 8 to 10 mm because<br />

of the rock. As a result, there were<br />

continual delays and excessive wear<br />

to the cutting disks, which had to<br />

be replaced constantly,” says the<br />

Project Director. Despite the obstacles,<br />

the team’s 280 members managed<br />

to keep the project on schedule.<br />

“We have a mix of top-quality<br />

seasoned veterans and a new crop of<br />

young people with tremendous ability<br />

and a desire to learn,” says Roberto.<br />

Installing the final section of a<br />

total of four stretches of HDPE (highdensity<br />

polyethylene) pipe in the<br />

ocean was a highly complex operation.<br />

The pipe was manufactured<br />

and coupled together in the Bay of<br />

Aratu, inside the Bay of All Saints,<br />

where each section was pressurized<br />

and transported like a giant 900-m<br />

floating tube. The trip takes 24<br />

hours, on average, covering 52 km,<br />

a coordinated effort involving six to<br />

eight tugboats and five support vessels<br />

that can only be done at specific<br />

times, under the right sea and wind<br />

conditions. Based on his experience<br />

of installing five other outfalls,<br />

Roberto Santos explains, “Out on the<br />

water, we have to respect my friend<br />

Neptune, call the sea ‘sir’ and not try<br />

to be better than him. If he says you<br />

can’t work, don’t work. Fortunately,<br />

we completed the operation successfully.”<br />

According to EMBASA, when the<br />

outfall begins operations in April,<br />

as scheduled, sewage capacity will<br />

reach 90% in Salvador and Lauro de<br />

Freitas, in the state capital’s metropolitan<br />

region. This will ensure that<br />

Salvador stays on the list of cities<br />

with the best sanitation ratings in<br />

Brazil.<br />

“Initiatives aimed at forming<br />

public-private partnerships should<br />

be preceded by extensive studies to<br />

determine the priority and need for<br />

the works involved, and whether it<br />

is convenient to build them through<br />

a PPP. It is important to know that<br />

we can count on Foz do Brasil, particularly<br />

after the positive experience<br />

we are having on the SDO Jaguaribe<br />

project,” observes Abelardo de<br />

Oliveira Filho, President and CEO of<br />

EMBASA.<br />

According to Raul Ribeiro, Director<br />

of Foz do Brasil–Jaguaribe, the company<br />

responsible for operating the<br />

system: “Through this public-private<br />

partnership, we will transform experience<br />

and complementary skills into<br />

benefits for the community.”<br />

odebrecht informa


16 dominican republic<br />

Adios and good<br />

riddance<br />

The Duarte Corridor road system will cut down<br />

on traffic jams in downtown Santo Domingo<br />

written by Humberto Werneck / photos by Holanda Cavalcanti<br />

Opposite page, Daniel<br />

de los Santos: traffic jams<br />

in the city center are a major<br />

headache. In this photo, Duarte<br />

Corridor roadworks: traffic<br />

is well organized during the<br />

construction phase<br />

The owner of a van that is his main<br />

source of income, Daniel de los Santos<br />

lives 14 km from downtown Santo<br />

Domingo. On weekends, when traffic<br />

is light, it takes him no more than 20<br />

minutes to drive there. But on weekdays,<br />

the trip can take an hour and a<br />

half. The problem, he explains, is the<br />

tapones, or traffic jams. But Daniel’s<br />

headaches will soon be over thanks<br />

to the Duarte Corridor road system,<br />

which <strong>Odebrecht</strong> and its partner<br />

Ingeniería Estrella are building in the<br />

center of the Dominican Republic’s<br />

capital city.<br />

This USD 204-million project, including<br />

USD 100 million from Brazil’s<br />

National Bank for Economic and Social<br />

Development (BNDES), involves the<br />

construction of six overpasses and<br />

three tunnels. Ground was broken in<br />

July 2009, and the first two overpasses<br />

will be delivered by May. According<br />

to Daniel, that alone will shave 30<br />

minutes off his night<strong>mar</strong>e commute.<br />

“When the entire project is finished by<br />

the end of next year, motorists will be<br />

able to get from the airport to the city<br />

center – a 30-km trip – almost without<br />

a single stop light,” says Project<br />

Director Luiz Sérgio Ferraz da Costa.<br />

<strong>Odebrecht</strong>’s first project in the capital<br />

of the Dominican Republic, where<br />

it has been present since 2002, the<br />

Duarte Corridor is also the first public<br />

works contract the company has won<br />

in that country through an international<br />

public tender. It runs from East<br />

to West, and consists of two routes:<br />

Kennedy Avenue, for traffic coming in<br />

from Santiago, the country’s secondlargest<br />

city, which will get four new<br />

overpasses; and 27 de Febrero Avenue,<br />

where two 500-meter overpasses will<br />

be built.<br />

Building urban roadworks of this<br />

magnitude in an area traveled by<br />

200,000 vehicles per day involves<br />

major challenges. To surmount them,<br />

the joint-venture contractor led by<br />

<strong>Odebrecht</strong> has adopted procedures<br />

never before seen in that country. It<br />

hired a traffic consulting firm, Tectran,<br />

from Belo Horizonte, Brazil, and mobilized<br />

an information campaign. In addition<br />

to publishing ads, the company sent<br />

teams out into the streets to answer<br />

questions, hand out fliers and engage<br />

the public in dialog, since the local community<br />

was naturally concerned about<br />

odebrecht informa


how the roadworks would affect their<br />

daily lives. Signs and signaling have also<br />

been installed to guide motorists while<br />

the works are in progress.<br />

It is working like a charm. “Traffic is<br />

better organized in the vicinity of the<br />

roadworks than in other parts of the<br />

city,” observes Manuel Estrella, the<br />

owner of the construction firm that<br />

bears his name, which was a concrete<br />

supplier for the company before it<br />

became an <strong>Odebrecht</strong> partner. “I’m<br />

learning a lot,” says Estrella, who says<br />

his first surprise was the amount of<br />

time his Brazilian colleagues devoted<br />

to planning the project. One of his<br />

younger co-workers, engineer Victor<br />

Collado, 25, the officer Responsible<br />

for the Production Program for the<br />

Duarte Corridor project, announces:<br />

“One of my goals is to encapsulate<br />

<strong>Odebrecht</strong>’s culture and work philosophy<br />

and take them to Estrella.” Victor<br />

Díaz Rúa, the Minister of Public Works<br />

and Communications, whose ministry<br />

is the client for this project, notes:<br />

“The thing that makes <strong>Odebrecht</strong> an<br />

admired company in the Dominican<br />

Republic is quality, not just in construction<br />

but in how the project is<br />

handled. It is characterized by high<br />

standards of organization and safety.”<br />

Marcos Machado, the Project<br />

Director responsible for winning the<br />

tender and mobilizing the project,<br />

says that for <strong>Odebrecht</strong> the challenge<br />

it faced in the Duarte Corridor project<br />

was more about image than technology.<br />

The company is involved in other<br />

initiatives that are also helping burnish<br />

<strong>Odebrecht</strong>’s public image, such as<br />

restoring part of the Juan Pablo Duarte<br />

Olympic Center, built for the 2003<br />

Pan-American Games. An agreement<br />

between the Public Works and Sports<br />

ministries has made it possible for the<br />

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joint venture to set up its campsite in a<br />

small part of the center’s grounds. In<br />

return, the contractor will restore 14<br />

basketball and indoor soccer courts,<br />

as well as a baseball diamond in<br />

the area. “We have already delivered<br />

four,” observes <strong>Odebrecht</strong>’s Humberto<br />

Sampaio, the Administration and<br />

Finance Manager. The company has<br />

also refurbished the Military Security<br />

Department’s barracks, which stand<br />

next door to the playing courts.<br />

Cláudio Medeiros, the officer<br />

Responsible for the Administrative-<br />

Financial Program on CEO Marco<br />

Cruz’s team is running the program<br />

that provides professional education<br />

and job skills to local workers. Since<br />

2005, the company has been prospecting<br />

with a fine sieve for young professionals,<br />

including engineer Jensson<br />

Nina, the officer Responsible for<br />

Production, who was one of the first<br />

to join <strong>Odebrecht</strong> through the Young<br />

Partners program. “Here you are<br />

encouraged to gain the independence<br />

and autonomy to make decisions,”<br />

says Jensson.<br />

<strong>Odebrecht</strong> currently has 52 Young<br />

Partners in the country (seven of<br />

whom are working on the Duarte<br />

Corridor), all of whom are Dominicans.<br />

Engineer Analie García Pena, 22, is<br />

working in the Planning area of the<br />

Duarte Corridor project. In her assessment,<br />

“At this company, our colleagues<br />

are interested in sharing knowledge.”<br />

During the most recent selection<br />

process, begun in October 2009, the<br />

company chose 327 candidates for<br />

the program and may hire 21 of them.<br />

“The selection process is the seed we<br />

are planting, and soon we will harvest<br />

the fruits,” says Cláudio Medeiros,<br />

who is clearly enthusiastic about the<br />

prospects.<br />

Mobilizing aid to Haiti<br />

As soon as they heard about the<br />

earthquake that hit Haiti on January<br />

12, <strong>Odebrecht</strong> teams mobilized<br />

aid for that nation’s people. Based<br />

in the Dominican Republic, which<br />

shares the Island of Hispaniola<br />

with Haiti, <strong>Odebrecht</strong> joined forces<br />

with the local government and the<br />

Brazilian Embassy. The company<br />

provided five hydraulic excavators,<br />

three wheeled loaders and a tractor<br />

trailer that were sent to Haiti to help<br />

rescue earthquake victims, as well<br />

as medicine, 25 large tents, a thousand<br />

blankets, 565 plastic tarps, 14<br />

gallons of helicopter fuel and tanker<br />

trucks to distribute treated water.<br />

Coordinated by Project Director<br />

Marcos Machado, these efforts also<br />

included helping the aid committee<br />

set up by the Brazilian Embassy<br />

in Santo Domingo with pricing and<br />

logistics for the materials and the<br />

loan of furniture for Brazil’s foreign<br />

ministry staff.<br />

In Miami, Gilberto Neves,<br />

<strong>Odebrecht</strong>’s CEO for the United<br />

States, coordinated an operation<br />

<strong>Odebrecht</strong> equipment in<br />

Port-au-Prince: making a contribution<br />

that made it possible to repair the<br />

facilities at Port-au-Prince Airport<br />

in just three weeks through a joint<br />

effort with American Airlines,<br />

which took charge of transporting<br />

people, equipment and materials<br />

there from Florida, the Dominican<br />

Republic and Puerto Rico. A cargo<br />

terminal that had suffered less<br />

damage was converted into an<br />

arrivals terminal, with customs,<br />

immigration, baggage handling systems<br />

and an administrative system.<br />

Another structure that was still<br />

reasonably intact – a three-story<br />

building – became the departure<br />

terminal. In addition to the people<br />

the company had brought in from<br />

other countries, <strong>Odebrecht</strong> had 30<br />

Haitian professionals on its team,<br />

some of whom had been trained at<br />

a workshop the company set up at<br />

the airport site. By February 19, the<br />

efforts of <strong>Odebrecht</strong>’s teams had<br />

made it possible for commercial<br />

flights to resume to and from Haiti<br />

for the first time since the tragedy<br />

struck.<br />

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memory<br />

19<br />

The spirit of the times<br />

The <strong>Odebrecht</strong> Foundation turns 45 and reaffirms its belief in the<br />

importance of the family for building a better society<br />

written by Gabriela Vasconcellos / photos by Eduardo Moody<br />

The <strong>Odebrecht</strong> Foundation is<br />

<strong>mar</strong>king its 45th anniversary in <strong>2010</strong><br />

by reaffirming its mission – educating<br />

young people for life through work on<br />

the basis of values and limits – with a<br />

consolidated vision of the future: becoming<br />

the administrator of non-reimbursable<br />

resources and establishing a<br />

model for agricultural, ecological and<br />

sustainable tourism called Agro-Eco<br />

Tourism in the Pratigi Environmental<br />

Protection Area (APA) in the Southern<br />

Bahia Lowlands in northeastern Brazil.<br />

Since 2003, the Foundation has<br />

focused on transforming a stagnant,<br />

underprivileged rural area into a<br />

prosperous and dynamic place by<br />

harnessing its environmental potential<br />

and thereby encouraging young<br />

people to stay in the countryside.<br />

Through investments of over BRL 130<br />

million, the Program for the Integrated<br />

and Sustainable Development of the<br />

Mosaic of APAs in the Southern Bahia<br />

Lowlands has made a major contribution<br />

to creating work opportunities and<br />

increasing local families’ incomes. The<br />

aim is to create a rural middle class.<br />

According to Norberto <strong>Odebrecht</strong>,<br />

Chairman of the Board of Trustees<br />

of the <strong>Odebrecht</strong> Foundation, helping<br />

develop a family-based population<br />

has been the main focus for 45 years.<br />

“Our mission is to offer support to<br />

families that will help raise new<br />

generations that are structured and<br />

prepared for growth,” he explains.<br />

Now at the peak of its maturity, the<br />

Foundation is looking to the future.<br />

“People imbued with the spirit of<br />

the times never look at themselves<br />

or backward: they look forward and<br />

work as a team for the benefit of the<br />

community,” underscores Norberto<br />

<strong>Odebrecht</strong>.<br />

Group of beneficiaries of one<br />

of the Foundation’s projects in the<br />

Southern Bahia Lowlands: helping<br />

create a rural middle class<br />

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20 competitiveness<br />

Meet Brazil’s new<br />

petrochemical sector<br />

Braskem acquires Quattor<br />

and Sunoco Chemicals and<br />

becomes the number-one<br />

producer of thermoplastic<br />

resins in the Americas<br />

written by Thereza Martins<br />

photos by Edu Simões<br />

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Quattor unit<br />

in Duque de<br />

Caxias, Rio<br />

de Janeiro:<br />

expansion plans<br />

Braskem’s acquisition of Quattor<br />

Petroquímica in Brazil and Sunoco<br />

Chemicals in the United States has<br />

brought the company to a new level of<br />

competitiveness and size. It has gone<br />

from third to first place among thermoplastic<br />

producers in the Americas.<br />

And in the global rankings for petrochemicals,<br />

it has moved up from<br />

twelfth to eighth place. “The acquisition<br />

of Quattor is part of Braskem's<br />

strategic drive to form a broad alliance<br />

with Petrobras to make the Brazilian<br />

petrochemical industry one of the<br />

strongest in the world,” says Braskem<br />

Entrepreneurial Leader (CEO) Bernardo<br />

Gradin. “As for Sunoco, it represents<br />

our first opportunity to operate outside<br />

Brazil.”<br />

After nearly seven months of negotiations,<br />

the acquisition of Quattor<br />

was finalized in January through an<br />

agreement that, among other things,<br />

will change Braskem’s corporate<br />

structure. <strong>Odebrecht</strong> and Petrobras<br />

will share the company’s strategic<br />

decisions, and <strong>Odebrecht</strong> will have a<br />

50.1% share of its voting stock. The<br />

agreement also involves the creation of<br />

a holding company, BRK Investimentos<br />

Petroquímicos, which will own all of<br />

Braskem’s common stock. Carried<br />

out in stages, the merger with Quattor<br />

will be submitted to the Council for<br />

Economic Defense (CADE), Brazil's<br />

antitrust agency, for approval.<br />

Engineer Luiz de Mendonça has<br />

been assigned to head Quattor. He has<br />

been a Braskem member since 2002,<br />

the year the company was founded,<br />

and his last position with the company<br />

was Vice President responsible for the<br />

Polymers Unit. Mendonça now faces<br />

the challenge of leading the consolidation<br />

of Quattor’s business culture and<br />

practices with Braskem’s philosophical<br />

principles. The first step was holding a<br />

number of open meetings with teams<br />

at the industrial plants in Duque de<br />

Caxias, Rio de Janeiro, the ABC region<br />

of São Paulo, and Camaçari, Bahia, as<br />

well as the São Paulo office, to discuss<br />

the merger of Quattor and Braskem<br />

and the role that Quattor’s teams will<br />

play in Braskem’s growth, while introducing<br />

them to Braskem’s strategic<br />

vision and culture.<br />

To analyze Quattor’s processes<br />

and become fully familiarized with its<br />

operations as quickly as possible, work<br />

fronts have been organized to identify<br />

synergies and best practices that<br />

can and should be shared. Braskem<br />

members will work at Quattor and vice<br />

versa. Some areas will also be consolidated<br />

to better harness the potential of<br />

both companies.<br />

Quattor has units and investments<br />

undergoing expansion that are ready<br />

to go online, which will add 200,000<br />

tonnes per year of ethylene to its<br />

production capacity, possibly as early<br />

as May of this year. Others will add<br />

200,000 tonnes per year of polyethylene.<br />

Rio Polímeros (RioPol) is<br />

expected to go onstream at full capacity<br />

in <strong>2010</strong>, when Petrobras’s Plangás<br />

begins operations.<br />

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Control room in Duque de<br />

Caxias: Quattor owns nine<br />

industrial plants<br />

According to Otávio Carvalho, a director<br />

of the MaxiQuim consulting firm,<br />

Braskem has chosen the right way to<br />

take on the competition and expand its<br />

<strong>mar</strong>ket. It has decided to bolster the<br />

industry in Brazil and internationalize<br />

its operations by acquiring petrochemical<br />

companies, as well as carrying out<br />

projects from scratch by prospecting for<br />

raw materials and building factories.<br />

Braskem is already studying several such<br />

initiatives, known as greenfield projects,<br />

in Mexico, Peru, Venezuela and Bolivia.<br />

The first steps have already been taken<br />

in Mexico. Braskem and Idesa, a Mexican<br />

petrochemical firm, are partners in a joint<br />

venture controlled by Braskem (65%).<br />

The aim of this partnership is to develop<br />

an integrated petrochemical project to<br />

produce ethylene the polyethylene in<br />

that country using natural gas feedstock.<br />

Capable of producing up to a million<br />

tonnes of polyethylene per year, these<br />

new plants will begin operations by 2015.<br />

Otávio Carvalho observes that one of<br />

the main features of the petrochemical<br />

industry is its global, competitive <strong>mar</strong>ket.<br />

Now that the nation’s economy is<br />

The main numbers...<br />

... for Braskem through the<br />

acquisition of Quattor:<br />

• 5,510 million tonnes/year of plastic<br />

resins: polyethylene (3,035 t),<br />

polypropylene (1,965 t) and PVC (510 t);<br />

• BRL 26 billion in annual earnings;<br />

• 26 production plants; and<br />

• 6,300 Members.<br />

• BRL 700 million – acquisition<br />

value of Quattor.<br />

... for Sunoco Chemicals:<br />

• 950,000 tonnes/year of polypropylene;<br />

• 3 industrial units;<br />

• 1 technology center; and<br />

• 360 Members.<br />

• Acquisition value of Sunoco:<br />

USD 350 million.<br />

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ooming and consumption is high, doing<br />

business in Brazil has become attractive<br />

to producers from several countries.<br />

“China, India and Middle Eastern countries,<br />

for example, are moving in our<br />

direction,” he says, adding: “Although<br />

Braskem is the only producer in Brazil,<br />

it is not the only seller. Global distributors<br />

are active in this country, and<br />

international companies with plants in<br />

Argentina, Colombia and the US have<br />

established commercial bases here and<br />

are vying for the nearly 11,000 clients in<br />

this country’s plastics industry.”<br />

A long-term partner in projects at<br />

the Triunfo Petrochemical Complex<br />

in Rio Grande do Sul and the Paulínia<br />

Unit in São Paulo State, Petrobras has<br />

chosen Braskem to increase its stake in<br />

the petrochemical industry, “due to its<br />

expertise, and management, technical<br />

and commercial capacity,” according to<br />

Paulo Roberto Costa, the state-owned<br />

oil giant’s Downstream Director. “These<br />

characteristics have given us the peace<br />

of mind to play a more active role and<br />

increase our stake in its corporate<br />

structure.”<br />

Carlos Fadigas, Braskem’s Vice<br />

President for Finance and Investor<br />

Relations, observes: “The consolidation of<br />

the oil and petrochemical supply chains<br />

adds value and competitive advantages<br />

to every link in those chains: extraction,<br />

refining, the production of raw materials<br />

for the petrochemical industry and their<br />

conversion into resins.” Another important<br />

aspect of this partnership with Petrobras<br />

is the fact that the oil company shares<br />

a long-term view of the business with<br />

<strong>Odebrecht</strong>. “The petrochemical industry is<br />

a capital-intensive sector that requires a<br />

long-term outlook. One or two years of low<br />

tide won’t daunt partners who have been<br />

in this <strong>mar</strong>ket for decades, are familiar<br />

with the ups and downs and know how to<br />

plan for growth,” says Fadigas.<br />

The plastics industry’s reaction to<br />

the acquisition of Quattor was one<br />

of “hope and confidence,” according<br />

to Alfredo Schmitt, Chairman of the<br />

Brazilian Association for the Plastic<br />

Packaging Industry (ABIEF). “As business<br />

leaders, we understand the world<br />

trend in the petrochemical industry,<br />

which is verticalizing and consolidating<br />

to compete on the global playing field,<br />

and we hope the resulting gains in<br />

scale will be felt throughout the plastics<br />

supply chain.”<br />

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24<br />

profile<br />

A true Carioca<br />

written by Júlio Cesar Souza / photo by Américo Vermelho<br />

Marcos Vidigal do A<strong>mar</strong>al could add “Botafogo” to his<br />

surname. A Carioca (native of Rio) born in the Botafogo<br />

district, he is an impassioned fan of the soccer club<br />

of the same name that gave the world one of the<br />

sport’s greatest stars, Mané Garrincha. The 47-yearold<br />

engineer has played an important role in major<br />

infrastructure projects in his hometown. He has<br />

worked on construction and retrofitting projects for<br />

stadiums, subways, educational centers, outfalls,<br />

roads and penitentiaries.<br />

Looking back on his 19 years with <strong>Odebrecht</strong>, Vidigal<br />

says the last four have been the most intense. “We<br />

work with experienced, committed teams, but the projects<br />

were highly complex and the schedules were very<br />

demanding, requiring tremendous dedication. There<br />

was zero room for error.” He cites examples like the<br />

retrofitting of Maracanã Stadium and construction of João<br />

Havelange Olympic Stadium for the 2007 Pan-American<br />

Games, and construction of the Ipanema Metro (see article<br />

on page 40 of this issue). “They were public challenges that<br />

had to be met.”<br />

Vidigal joined <strong>Odebrecht</strong> in 1991 when the company was<br />

building the access road to the Metro’s Cantagalo Station in<br />

Copacabana. Today he is responsible for two projects: the<br />

expansion of Line 1 of the Rio Metro and the infrastructure<br />

facilities for the Complexo do Alemão slum district. Vidigal<br />

knows that these works represent valuable opportunities to<br />

improve the city. “Events like the World Cup and Olympics will<br />

be major milestones, but we have to seize this opportunity to<br />

make Rio a better place right now, starting today. I hope I can<br />

help make that happen.”<br />

Married with three children, Vidigal likes to spend some of his<br />

free time cooking. “That started about two years ago. There’s<br />

a whole ritual to it: I go out in the morning to buy the ingredients,<br />

cook the meals, serve them, and even do the dishes.”<br />

When he isn’t in the kitchen, Vidigal goes to the beach (“like<br />

any good Carioca,” he says) and, of course, he follows the<br />

“Lone Star” soccer club’s games and progress.<br />

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y eliana simonetti<br />

25<br />

márcio lima<br />

Go, team!<br />

A soccer-mad economist<br />

Alexandre Assaf is a native of São Paulo with a degree in economics who has<br />

been with <strong>Odebrecht</strong> for 17 years. After working in Brazil, Peru and Argentina, he<br />

is currently Responsible for Planning and Administration at <strong>Odebrecht</strong> Angola. He<br />

loves his job, and as everyone who knows him can tell you, another of his passions<br />

is soccer. He has been a die-hard Palmeiras fan since he was seven years old, and<br />

naturally, his wife and three children also root for his club. “Wherever I’m working,<br />

it’s the same story: whether Palmeiras wins or loses, everybody calls me up to<br />

congratulate me or give me grief. Even clients who are Corinthians fans join in the<br />

fun.” Assaf went to the stadium in Luanda to see Angola’s national side play in the<br />

African Nations Cup (ANC <strong>2010</strong>). “It was all very well organized and beautiful. World<br />

Cup level. Once again, Angola has established itself as a power in Africa.”<br />

Constant motion<br />

A tireless coordinator of quality and productivity<br />

PERSONAL ARCHIVES<br />

Antonia Luengo was born in Barcelona, Spain, and arrived in Brazil when she<br />

was 5. She grew up in Bahia and spent 22 years in Alagoas. Equipped with an MSc<br />

in Analytical Chemistry and Environmental and Urban Engineering, she is now<br />

the Quality and Productivity Coordinator at the Braskem Polymers Unit, which<br />

has units in the states of Alagoas, Bahia, São Paulo and Rio Grande do Sul. She<br />

enjoys living in Maceió. “I love the beaches and the friendly people here,” she says.<br />

However, Antonia’s job involves spending a lot of time shuttling between airports<br />

and factories - sometimes visiting three states in one day. But she guarantees that<br />

her routine does not interfere in her family life with her husband and children. “My<br />

two kids were already grown up by the time I started racking up those frequent<br />

flyer miles. Today one is a doctor and the other is a lawyer.”<br />

Jobsite satisfaction<br />

A Mineiro is building a Metro in southern Brazil<br />

Rodrigo Lacerda is a Mineiro (a native of the central Brazilian state of Minas Gerais),<br />

and the officer Responsible for Engineering on the extension project for the Porto<br />

Alegre Metro (Trensurb) in Novo Hamburgo and São Leopoldo. He joined <strong>Odebrecht</strong><br />

in 2006 in São Paulo, where he worked on the Business Development program. He<br />

was so excited about the invitation to work on a construction project that before ground<br />

was broken in February 2009, he and his family had already moved to Novo Hamburgo<br />

to study the region and plan the <strong>Odebrecht</strong> project. “The people who live in this city<br />

have been looking forward to this project for a very long time,” he says. Rodrigo is<br />

responsible for civil construction works and systems implementation, and he is also<br />

helping resettle families in houses built by <strong>Odebrecht</strong>. “This has been a real opportunity<br />

to experience education through work,” he says. In March, he became a father for the<br />

second time. “Everything I’ve experienced here has been very special.”<br />

Eneida Serrano<br />

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26<br />

organization<br />

Bernardo Gradin, Entrepreneurial Leader (CEO) of Braskem:<br />

"We have to give plastics our full support and demonstrate their<br />

immense utility in various aspects of life”<br />

“We have a fantastic<br />

decade ahead”<br />

The launch of <strong>Odebrecht</strong>’s Vision for <strong>2010</strong> was the highlight<br />

of the Group’s subsidiaries’ annual meetings<br />

written by José Enrique Barreiro / photos by Almir Bindilatti & Beg Figueiredo<br />

The <strong>Odebrecht</strong> Group’s 2009<br />

Annual Meeting was different<br />

from its predecessors. This time<br />

around, each company organized<br />

and hosted its own event.<br />

Meetings were held in different<br />

places on separate dates, between<br />

December 11 and 22, but each<br />

had the same focus: presenting<br />

that year’s achievements and<br />

future plans. The highlight was<br />

the launch of the Group’s Vision<br />

for 2020, <strong>Odebrecht</strong>’s aims for the<br />

next decade, presented by Marcelo<br />

<strong>Odebrecht</strong>, President and CEO of<br />

<strong>Odebrecht</strong> S.A., during the Annual<br />

Meeting of <strong>Odebrecht</strong> S.A., when<br />

he expressed his optimism about<br />

the future: “We have a fantastic<br />

decade ahead.” In addition to<br />

Marcelo and the business areas’<br />

Entrepreneurial Leaders (CEOs),<br />

the speakers at the <strong>Odebrecht</strong><br />

S.A. meeting also included<br />

the Chairman of the Board,<br />

Emílio <strong>Odebrecht</strong>, the Honorary<br />

Chairman, Norberto <strong>Odebrecht</strong>,<br />

and the Executive Director of the<br />

<strong>Odebrecht</strong> Foundation, Maurício<br />

Medeiros.<br />

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≥<br />

< On the big screen, from left, photos<br />

of Entrepreneurial Leaders Benedicto Júnior<br />

(Infrastructure), Henrique Valladares (Energy),<br />

Márcio Faria (Industrial Engineering), Luiz Rocha<br />

(International), Luiz Mameri (Latin America<br />

and Angola) and Euzenando Azevedo (Venezuela).<br />

In his presentation during this event, Marcelo<br />

<strong>Odebrecht</strong> said: “Our only challenge for the<br />

<strong>2010</strong>-2012 period is overcoming our own limits.”<br />

“Our sustainable growth<br />

depends on one thing: putting<br />

the <strong>Odebrecht</strong> Entrepreneurial<br />

Technology into practice”<br />

[ Norberto <strong>Odebrecht</strong> ]<br />

According to Bernardo Gradin,<br />

Braskem has overcome serious difficulties<br />

in the <strong>mar</strong>ket and achieved positive<br />

results, having met all the targets<br />

set. The highlight was bolstering the<br />

company’s partnership with Petrobras,<br />

reflected by the recent acquisition of<br />

Quattor. The Braskem meeting was held<br />

in Praia do Forte, Bahia, with the participation<br />

of 120 company leaders. In the<br />

photo, from left, Manuel Carnauba with<br />

Highlight Award winners José Cristóvão<br />

Nunes, Antonio Tacidelli, Karen Riordan,<br />

João Miguel de Faria Junior and George<br />

Bispo Lacerda.<br />

≥ “Leadership, the basis for sustainable growth,” was the<br />

predominant theme at the annual meeting of <strong>Odebrecht</strong><br />

Realizações Imobiliárias (OR) in Costa do Sauipe, Bahia, which<br />

was attended by 60 members of the Group’s real estate subsidiary.<br />

Paul Altit, Entrepreneurial Leader of OR, underscored<br />

the performance of the Bairro Novo (New Neighborhood) project<br />

for the low-income segment (the company is participating<br />

in the first housing PPP in Brazil) and OR’s projects for corporate<br />

and upper-middle income clients. In Sauípe, the event's<br />

participants visited decorated houses and learned about the<br />

services offered by Quintas Private Residences, a gated community<br />

that OR recently launched.<br />

“The fabulous leap forward <strong>Odebrecht</strong><br />

has made since 2000 proves that incredible<br />

things can happen” [ Piero Marianetti ]<br />

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Entrepreneurial Leader José Carlos<br />

Grubisich speaking during the ETH<br />

meeting, held on December 11 and 12<br />

in Guarujá, São Paulo. In his view,<br />

2009 was a year of achievements in<br />

a challenging <strong>mar</strong>ket: “We have five<br />

plants in operation, three of which were<br />

built simultaneously in just 13 months.”<br />

Grubisich also stressed the merger<br />

with Brenco (completed in February<br />

of this year), which created the world's<br />

largest ethanol producer.<br />

“We have achieved some of the biggest and best results in our history. But the spirit of service<br />

requires us to be continually aware of our Clients and concerned with giving them the best service<br />

on a daily basis. And we must never lose our confidence in people, because without trust there<br />

is no delegation, and without delegation, there is no organic growth” [ Emílio <strong>Odebrecht</strong> ]<br />

<strong>Odebrecht</strong> Óleo e Gás held its meeting on December 12 and 13 in<br />

Petrópolis, Rio de Janeiro. The theme of Health, Safety and Environment<br />

was one of the highlights of the event. Entrepreneurial Leader Miguel<br />

Gradin celebrated “30 million man hours worked without lost-time accidents<br />

over the course of three years and seven months,” which garnered<br />

the company the top grade of Excellent from Petrobras. In the photo, Pablo<br />

Martinez, Victor Albuquerque Borba and Vágner Rogério dos Santos receive<br />

the Highlight Award in the “Productivity: Knowledge Reuse” category in<br />

the presence of Miguel Gradin (far left), Marcelo Penna (center) and Paulo<br />

Cesena (far right).<br />

≥<br />

≥ During Foz do Brasil’s meeting, held<br />

in Salvador, Bahia, on December 17 and<br />

18, the sanitation company’s members<br />

dramatized what the company would<br />

be like in 2020 with the help of a theater<br />

group, and went on a guided tour<br />

of the <strong>Odebrecht</strong> Culture Center at the<br />

Group’s headquarters. According to<br />

Entrepreneurial Leader Fernando Reis<br />

(photo), the highlights in 2009 were the<br />

consolidation of Foz do Brasil’s assets<br />

and backlog and the partnership formed<br />

with the FGTS Investment Fund.<br />

odebrecht informa


“I’m leaving this meeting with the feeling<br />

that great progress has been made. Our<br />

growth is more solid and our corporate<br />

security has been reinforced”<br />

[ Luiz Almeida ]<br />

Pedrina Belém do Rosário, who was born and still lives<br />

in the Southern Bahia Lowlands, where the <strong>Odebrecht</strong><br />

Foundation is active: at Maurício Medeiros’s invitation, she<br />

spoke during <strong>Odebrecht</strong> S.A.’s annual meeting and moved<br />

the audience with her story, declaring that she was only<br />

able to get an education and become an agent of her own<br />

future after taking part in the Foundation’s programs in that<br />

region of Brazil. “Before that, I had no future,” she said. ><br />

Vision for 2020<br />

THIS IS WHAT ODEBRECHT AIMS TO BE A DECADE FROM NOW:<br />

Lia Lubambo<br />

> A group made up of thousands of<br />

Knowledgable People who can satisfy<br />

their Clients by providing innovative<br />

solutions that help make a better world.<br />

> The first choice of its Clients due<br />

to its recognized ability to meet their<br />

needs with integrated and innovative<br />

solutions.<br />

> A global organization of Brazilian<br />

origin, present in over 30 countries,<br />

whose 300,000 members practice the<br />

same culture based on the values<br />

and principles of the <strong>Odebrecht</strong><br />

Entrepreneurial Technology.<br />

> Leader/Educators who groom and<br />

unify thousands of Knowledgable<br />

People, engage in full entrepreneurship<br />

and capture synergies to better<br />

satisfy each Client and foster qualified<br />

diversification.<br />

> A source of pride for its local<br />

communities due to its contributions to<br />

sustainable development.<br />

> A Group that wins the trust of its<br />

Clients, associates and external partners<br />

due to its capacity for getting things done.<br />

> Being one of the 50 most admired<br />

organizations in the world, a leader in<br />

the businesses and countries where it is<br />

active and a bench<strong>mar</strong>k for the creation<br />

of value and sustainable development<br />

for Clients, Shareholders, Members and<br />

Society.<br />

Marcelo <strong>Odebrecht</strong> launched the<br />

Group’s Vision for 2020 during the<br />

<strong>Odebrecht</strong> S.A. meeting<br />

“Our Vision for 2020 is realistic, optimistic, fascinating and motivating. It is a major milestone.” [ Victor Gradin ]<br />

odebrecht informa


30<br />

knowledge<br />

A unifying factor<br />

Knowledge Communities are a permanent forum<br />

for debate and sharing experiences<br />

written by Leonardo Mourão<br />

ODEBRECHT ARCHIVES<br />

The Maritime Infrastructure Community in Copenhagen and the Real Estate Ventures Community in Bahia:<br />

preserving an archive of best practices and expertise<br />

In December, <strong>Odebrecht</strong> tendered<br />

the winning bid for one of the largest<br />

roadways that will be built in South<br />

America: the Ruta del Sol, which will<br />

connect Bogotá to the Colombian<br />

coast. Construction of the stretch<br />

covered by the contract, a 528-km<br />

section, will only begin in 2011, but<br />

this project is already a milestone in<br />

<strong>Odebrecht</strong>’s history.<br />

“When we were developing our<br />

bid, some technical questions<br />

arose,” says Ruta del Sol Project<br />

Director Manuel Ximenes. “So we<br />

asked the Roadways Community<br />

for advice. It was fantastic.<br />

Contributions came in from everywhere,<br />

and some of our co-workers<br />

went to Colombia to help us out.<br />

That’s how we achieved this victory.”<br />

The Roadways Community Manuel<br />

Ximenes is referring to is one of the<br />

11 thematic groups that make up<br />

the <strong>Odebrecht</strong> Knowledge Network.<br />

Initially created in 2001, these online<br />

communities bring together Group<br />

members with common interests<br />

and expertise who want to share<br />

their experiences at the jobsites.<br />

When one of them needs advice,<br />

they submit their question to their<br />

fellow community members. The<br />

answers usually come quickly. “It’s<br />

like an in-house consultancy system,<br />

a permanent forum for debate,” says<br />

Olindina Perez Dominguez, from<br />

CIADEN (Knowledge and <strong>Informa</strong>tion<br />

for Business Development Support),<br />

who coordinates the Knowledge<br />

Network. “In a decentralized company<br />

like <strong>Odebrecht</strong>, these groups<br />

guarantee synergy among our<br />

odebrecht informa


Highlights of 2009:<br />

ODEBRECHT ARCHIVES<br />

• 1st Meeting of Leaders,<br />

in São Paulo.<br />

• 3rd Meeting of the Roadways<br />

Knowledge Community,<br />

in Panama City.<br />

• 1st Meeting of the Project Safety<br />

and Environment Community,<br />

in São Paulo.<br />

• Preparatory Meeting of the Mining<br />

Knowledge Community, in Lima, Peru.<br />

• 3rd Meeting of the Metro Knowledge<br />

Community, in Caracas, Venezuela.<br />

• 1st Meeting of the Real Estate<br />

Ventures Community, in Salvador, Bahia.<br />

• 3rd Meeting of the Maritime<br />

Infrastructure Community, in<br />

Copenhagen, Den<strong>mar</strong>k.<br />

The Knowledge<br />

Communities are<br />

gaining ground in<br />

<strong>Odebrecht</strong>. Several<br />

meetings were held<br />

in 2009, including<br />

three outside Brazil.<br />

Materials on Best<br />

Practices for the<br />

Roadways and<br />

Maritime Infrastructure<br />

were also published<br />

that same year.<br />

“The best of our<br />

knowledge is right<br />

here,” says<br />

Olindina Dominguez.<br />

businesses and preserve the massive<br />

archive of best practices and<br />

expertise that is being built up at the<br />

jobsites on a daily basis.”<br />

The leader of the Metro (Light<br />

Rail) Community, Danilo Abdanur,<br />

sees other advantages. “These communities<br />

are democratic because<br />

knowledge is universal,” he says.<br />

“Everyone has access to them, no<br />

matter what their position in the<br />

company.” The way information is<br />

shared also ensures the initiative’s<br />

success, says Mauro Hueb, the<br />

leader of the Roadways Community,<br />

which will be present at the World<br />

Roadways Conference in Portugal<br />

this May. “Reading an article is<br />

important, but learning about other<br />

people’s experiences in the language<br />

of the jobsites gets even more<br />

professionals involved.”<br />

The communities also keep their<br />

members informed about the state<br />

of the art in their fields of interest.<br />

An event planned by Alexander<br />

Christiani, the leader of the<br />

Maritime Infrastructure Community,<br />

is one example. In November, 55<br />

members went to Copenhagen to<br />

visit the world’s most important<br />

laboratories in the field of <strong>mar</strong>itime<br />

hydraulics. “To achieve world-class<br />

excellence, it’s essential to know<br />

what’s best in the <strong>mar</strong>ket,” says<br />

Christiani.<br />

“Few companies value knowledge<br />

and the importance of sharing it.<br />

<strong>Odebrecht</strong> is one of those welcome<br />

exceptions,” says Marcos Cavalcanti,<br />

the director of the Federal University<br />

at Rio de Janeiro (UFRJ) Reference<br />

Center on Corporate Intelligence.<br />

According to him, sharing the experience<br />

built up by thousands of<br />

members throughout the company<br />

is an unbeatable asset. “For a business,<br />

knowledge isn’t just the cherry<br />

on the cake. It’s the yeast that<br />

makes it rise.”<br />

odebrecht informa


32<br />

knowledge<br />

TV, packaging<br />

and further proof<br />

of inventiveness<br />

Teams demonstrate their creativity and spirit of service<br />

through Highlight Award-winning projects<br />

written by Eliana Simonetti / photo by Almir Bindilatti<br />

A TV show where jobsite members<br />

are the stars. A professional<br />

education initiative that is changing<br />

lives. A study that resulted<br />

in an application of polymers<br />

that reduced packaging production<br />

costs. These are some of the<br />

projects that won the <strong>Odebrecht</strong><br />

Group’s 2009 Highlight Awards,<br />

an annual initiative that is gaining<br />

strength as a tool for sharing<br />

experiences and knowledge<br />

throughout the organization.<br />

At the jobsite for the Callao<br />

Port Terminal in Peru, a closedcircuit<br />

TV show helped improve<br />

internal communication. The<br />

brain child of the <strong>Odebrecht</strong><br />

Peru Community Relations team,<br />

CDB TV informs all 800 workers<br />

involved in the project about the<br />

activities going on at the jobsite<br />

and imparts the principles of TEO<br />

(the <strong>Odebrecht</strong> Entrepreneurial<br />

Technology). Many of them have<br />

given personal statements on<br />

the program and other members’<br />

families have been interviewed.<br />

The project won first prize in the<br />

Young Partner category of the<br />

2009 Highlight Awards.<br />

The first prize winner in the<br />

Sustainability category was the<br />

Ongoing Professional Education<br />

Program – Acreditar. Expected<br />

to require 12,000 workers, one of<br />

the greatest challenges involved<br />

in the Santo Antônio hydroelectric<br />

plant construction project in the<br />

state of Rondônia, which CNO is<br />

helping build, was helping people<br />

acquire job skills. Today, 83%<br />

of the 10,000 members working<br />

on the project have come from<br />

Acreditar. “That program came<br />

here to change people’s lives,”<br />

says Fabiane Costenaro, a psychologist<br />

on the Acreditar team in<br />

Rondônia.<br />

Braskem’s teams came up with<br />

a project whose creativity and<br />

potential for cutting costs and<br />

gaining a <strong>mar</strong>ket made it the<br />

winner in the Adding Value for<br />

Clients category. They conducted<br />

a study that resulted in using the<br />

dry blending process to add two<br />

polymers to the production of<br />

Tetra Pak packaging. This innovation<br />

reduced costs and increased<br />

the client’s productivity, as well<br />

as expanding Braskem’s polymer<br />

<strong>mar</strong>ket worldwide.<br />

Here is the complete list of the<br />

2009 Highlight Awards’ winning<br />

projects and their authors:<br />

odebrecht informa


Representatives of some of the 2009 Highlight Awards’ winning teams: from left, Mario Cecchi, Ana Cecilia Bardales<br />

Caballero, Edgar Vinhas Teles Filho, Cássia Lins de Alencar, Fabiane Costenaro, Claudio Marcos Lira Barros, Heraldo<br />

Barros and Alcir Gui<strong>mar</strong>ães<br />

2009 Highlight Awards – Winning Projects<br />

CNO<br />

Sustainability – Acreditar<br />

Program – Santo Antônio Plant,<br />

Rondônia<br />

Cássia Lins de Alencar, Edgar Vinhas<br />

Teles Filho, Fabiane Costenaro and<br />

Sayuri Ojima Costa<br />

Health, Workplace Safety and Environment<br />

– Changes in Wastewater<br />

Treatment Management – Tocoma<br />

Hydro, Venezuela<br />

Claudio Marcos Lira Barros,<br />

Carlos Bendezú and Juan Vielma<br />

Productivity – Knowledge Management<br />

– Construction Method –<br />

Measures that Turn Problems into<br />

Opportunities - Rodoanel, São Paulo<br />

Alcir Gui<strong>mar</strong>ães, Mario Cecchi,<br />

Heraldo Barros, Daniel Simões, Jorge<br />

Pereira de Souza, Leandro Elias, Ângelo<br />

Garcia, Julio Petini, Leandro Sobral<br />

and Rafael Roriz<br />

Young Partners – CDB TV, Puerto<br />

Callao, Peru<br />

Johana Bustillos Mere and Ana<br />

Cecilia Bardales Caballero<br />

Braskem<br />

Continuous Improvement –<br />

PVC Resin<br />

Antonio Tacidelli, Karen Riordan<br />

José Cristóvão Nunes, João Miguel<br />

de Faria Júnior and George Bispo<br />

Lacerda<br />

Knowledge Reuse – Adaptation<br />

to NR -13 (Regulatory Standard No.<br />

13) for Small Equipment<br />

for the Basic Feedstocks Unit<br />

(Unib-BA )<br />

O<strong>mar</strong> Pinto de Abreu, Carlos Alberto<br />

Franco, Carlos Cézar Barbosa<br />

Lemos and Ivo Andrei Oliveira Lino<br />

Lima<br />

Competitiveness - Unib-BA<br />

Connection<br />

Keslyane Morbeck Santos and<br />

Moises Augusto Sousa e Silva<br />

HSE (Health, Safety and Environment)<br />

– A Tool for Evaluating<br />

Quality of Life, Productivity and<br />

Cost Reduction Programs<br />

Eduardo Arantes and Newton<br />

Figueiredo<br />

Adding Value for Clients -<br />

Dry Blend Solution Adds Value<br />

to Tetra Pak on a Global Scale<br />

Claudia Arruda, Fabio Mota,<br />

Giancarlo Roxo, Karen Pallone,<br />

Regina F. Nonemacher and Renato<br />

di Thommazo<br />

Popular Vote – Increased Productivity<br />

and Safety, and Cost Reduction<br />

at PE5-Slurry (Polyethylene)<br />

Plants<br />

Marcos Loges, Antonio Hopperdizel,<br />

Jardel Scolaro and Luis Miguel<br />

Ga<strong>mar</strong>o<br />

<strong>Odebrecht</strong> Óleo e Gás<br />

(OOG)<br />

Productivity – Knowledge Reuse<br />

– Engineering Practices for Building<br />

Works in Fully Operational<br />

Industrial Plants without Impacting<br />

Operations – Manifold Project,<br />

Macaé, Rio de Janeiro<br />

Victor Albuquerque Borba, Pablo<br />

Martinez, Roberto Miaki, Erivelto<br />

Laroca and Vágner Rogério dos<br />

Santos<br />

odebrecht informa


34 tribute<br />

Thanks, partner<br />

Event in Salvador brings 161 Members<br />

together for a tribute to their 25 years of service<br />

written by Cibelle Silva / photo by Beg Figueiredo<br />

Esteban Zappana, from Peru<br />

(giving Marcelo <strong>Odebrecht</strong> a poncho):<br />

“My education is based on this<br />

culture, and wherever I go, I share it<br />

with the people I work with.<br />

I’m proud to be part of this Group<br />

and to receive this medal”<br />

“It was one of the most exciting<br />

moments I've ever experienced!<br />

Getting here and doing my work<br />

the way I’ve done it throughout<br />

this entire journey really makes<br />

me feel part of <strong>Odebrecht</strong>’s<br />

history, just as the company is<br />

part of my life. I thank everyone<br />

at PHA 25 Years for making this<br />

time so special through such a<br />

well-organized event, where we<br />

were given top priority. This is our<br />

company.”<br />

[ Rosangela Luna – Brazil ]<br />

In 2003, 1,000 members celebrated<br />

25 years of service with the <strong>Odebrecht</strong><br />

Group. Now, in <strong>2010</strong>, that number is<br />

expected to reach 2,100. The Annual<br />

Tribute Program (PHA 25 Years) is held<br />

to honor the people who have reached<br />

this major milestone at a get-together<br />

aimed at valuing, recognizing and<br />

rewarding their dedication.<br />

PHA 25 Years is held in the Brazilian<br />

city of Salvador, Bahia, and lasts three<br />

days. One of the highlights that people<br />

often find the most moving part of<br />

the event is when members and their<br />

families visit the <strong>Odebrecht</strong> Culture<br />

Center (NCO) and leaf through the<br />

book that contains the names of everyone<br />

who has completed 25 years with<br />

the Group. On the last evening of PHA<br />

25 Years, a special ceremony awaits<br />

the honorees and their companions:<br />

Emílio <strong>Odebrecht</strong>, Chairman of the<br />

Board of <strong>Odebrecht</strong> S.A., together<br />

with Marcelo <strong>Odebrecht</strong>, President<br />

and CEO of <strong>Odebrecht</strong> S.A., and the<br />

Group’s Entrepreneurial Leaders<br />

(CEOs), hand out the 25-year medals.<br />

It is followed by a celebratory dinner<br />

and a show.<br />

Many members were living their<br />

dream of visiting Salvador. Others had<br />

traveled by plane for the first time. All<br />

the 2009 honorees felt the thrill and<br />

satisfaction of taking part in such a<br />

special event. It was held at a hotel on<br />

Stella Maris Beach from December<br />

8 to 10, and brought together 161<br />

<strong>Odebrecht</strong> members, who each shared<br />

that moment with a member of their<br />

family.<br />

In addition to Emílio <strong>Odebrecht</strong> and<br />

Marcelo <strong>Odebrecht</strong>, the CEOs present<br />

were Bernardo Gradin (Braskem),<br />

Paul Altit (OR) and Fernando Reis<br />

(Foz do Brasil). Jorge Mitidieri and<br />

Luis Felli represented Miguel Gradin<br />

(OOG) and José Carlos Grubisich<br />

(ETH). The CEOs from Engineering &<br />

Construction who took part included<br />

Benedicto Júnior, Luis Mameri and<br />

Luiz Rocha; Estevão Timponi and Enio<br />

Silva representared CEOs Euzenando<br />

Azevedo and Henrique Valladares.<br />

The 161 honorees in 2009<br />

included 80 from Braskem, 69 from<br />

Engineering & Construction and 12<br />

from ETH, OR, Foz do Brasil, OOG and<br />

<strong>Odebrecht</strong> S.A. Each received their<br />

25-year medal from their CEO and<br />

Emílio and Marcelo <strong>Odebrecht</strong>.<br />

see photos of the event at:<br />

www.odebrechtonline.com.br<br />

odebrecht informa


35<br />

ODEBRECHT ARCHIVES<br />

Chartis executives<br />

visit <strong>Odebrecht</strong><br />

Chartis and <strong>Odebrecht</strong><br />

members in Salvador: from<br />

left, Rose<strong>mar</strong>ie Bonelli,<br />

Kátia Luz, Samanta Faria,<br />

Guillermo León, Hamilton da<br />

Silva, Marcos Lima, Robert<br />

Lee, Lisa Megeaski, Pedro<br />

Sá and Luís Cláudio Barreto<br />

Executives from Chartis, AIG’s property-casualty subsidiary, paid a visit to<br />

<strong>Odebrecht</strong> Administradora e Corretora de Seguros, the Group’s captive broker, in<br />

Salvador, Bahia. The visitors included the President of Chartis for Latin America<br />

and the Caribbean, Hamilton da Silva; the head of the Credit Department for Latin<br />

American and Asia, Robert Lee; the head of the International Credit Department,<br />

Lisa Megeaski; the International Vice President for Bonds, Rose<strong>mar</strong>ie Bonelli; the<br />

Vice President for Latin America, Samanta Faria; and the President and CEO for<br />

Brazil, Guillermo León. They toured the <strong>Odebrecht</strong> Culture Center and met with<br />

representatives of <strong>Odebrecht</strong> S.A. and <strong>Odebrecht</strong> Administradora e Corretora de<br />

Seguros, including Paulo Cesena and Marcos Lima.<br />

Chartis is one of the <strong>Odebrecht</strong> Group’s leading insurance partners and the main<br />

provider of Construtora Norberto <strong>Odebrecht</strong>’s surety bond capacity, particularly in<br />

Latin America, furnishing an international line of surety bonds worth over one billion<br />

US dollars. Some of the most recent <strong>Odebrecht</strong> projects backed by Chartis’s surety<br />

bonds include the Santo Antônio hydroelectric plant in Rondônia, the D. Pedro I<br />

Highway concession in São Paulo State, both in Brazil, and the Coastal Beltway in<br />

Panama. During the meeting, Chartis’s representatives reaffirmed the insurance<br />

company’s commitment to providing continued support for the <strong>Odebrecht</strong> Group’s<br />

growth in the coming years, carrying on with a relationship that dates back 19 years.<br />

The meeting ended with a dinner at the home of Victor Gradin, a Member of the<br />

<strong>Odebrecht</strong> S.A. Board of Directors, where Gilberto Sá, another <strong>Odebrecht</strong> S.A. Board<br />

Member, was also present.<br />

Project will<br />

benefit 350,000<br />

in Campinas,<br />

Brazil<br />

Over 350,000 people living in 15 districts in<br />

southwestern Campinas, São Paulo, will<br />

benefit from the Capivari II Sanitation Program<br />

after the first stage is delivered in 2011.<br />

The project includes the construction of a<br />

treatment plant for reused water, interceptors,<br />

pumping plants and trunk sewers, which will<br />

be installed underground in tunnels excavated<br />

by a mini-shield TBM.<br />

The client is the water and sewer company<br />

Sociedade de Abastecimento de Água e<br />

Saneamento (Sanasa), and <strong>Odebrecht</strong> is<br />

leading the joint venture with General Electric<br />

that is responsible for installing Capivari II.<br />

One feature that sets this project apart is its<br />

ultrafiltration membrane system. A technology<br />

being used in Brazil for the first time, it filters<br />

the sewage as it leaves the treatment plant<br />

and produces reused water for sale. This<br />

technology will also be used in the construction<br />

of the water production plant that <strong>Odebrecht</strong><br />

will build in the ABC region of São Paulo City for<br />

Aquapolo Ambiental S.A. This project includes<br />

construction of an industrial water production<br />

plant that will convey reused water to the<br />

Capuava Complex through a 17-km pipeline.<br />

Alemão: 344 homes built<br />

Brazilian President Luiz Inácio Lula da<br />

Silva in December visited the Complexo do<br />

Alemão, a slum district in Rio de Janeiro,<br />

to officially deliver over 192 housing<br />

units as part of the Growth Acceleration<br />

Program (PAC) Favelas program. So far,<br />

344 units have been completed out of<br />

the total of 728 planned for the complex.<br />

Residents have already received 152<br />

homes, as well as a Jobs and Income<br />

Creation Center.<br />

Other parts of the project scheduled for<br />

delivery in <strong>2010</strong> include an Emergency<br />

Health Care Unit, a Bench<strong>mar</strong>k Secondary<br />

School, the remaining 384 housing units<br />

and a 3,500-m cable car system with<br />

six stations linked to the city’s railway<br />

system at Bonsucesso Station. The<br />

cable car system will transport 120,000<br />

people to and from the 12 communities<br />

in the complex every day. Consórcio Rio<br />

Melhor (a joint venture of <strong>Odebrecht</strong>, OAS<br />

and Delta Construções), the contractor<br />

responsible for the works in Alemão, is<br />

offering professional education classes to<br />

provide the skills people need to work on<br />

these projects and groom new leaders.<br />

The PAC-Complexo do Alemão Social<br />

Work team, which focuses on sustainable<br />

development by creating jobs and income<br />

sources, estimates that 6,000 people will<br />

have benefited from these classes when the<br />

project is delivered by September 2011.<br />

odebrecht informa


36<br />

Safety at the plant<br />

Collective DST at the Santo Antônio<br />

hydro project<br />

Safety on the job and through work was the subject of the Daily<br />

Safety Training (DST) session held on January 18 by the Consórcio<br />

Santo Antônio Civil (CSAC), the joint venture responsible for the<br />

civil construction works for the Santo Antônio hydroelectric plant in<br />

Rondônia, Brazil. The aim of the event was to boost teams’ safety<br />

awareness so they will keep up their excellent performance on this<br />

project. During construction of the Santo Antônio hydroelectric<br />

plant, there are 140 people working in the safety program, including<br />

engineers, technicians and assistants. The effectiveness of the<br />

team's efforts is reflected by 15 million man/hours worked without<br />

a single serious accident.<br />

The DST held at the jobsite on the right bank of the Madeira<br />

River included an ecumenical rite celebrated by Father Genésio<br />

Pereira da Silva and Pastor Marcelo Amorim Mantovani. They<br />

both blessed the project and stressed the need to pay attention<br />

on the job. Project Director Mario Lúcio Pinheiro and the officer<br />

Responsible for Administration and Finance, Antônio Cardilli,<br />

were also present.<br />

CNO teams start using O2<br />

Concessionaire<br />

donates 500<br />

seedlings<br />

In January, the Concessionária Rota das<br />

Bandeiras road concession company donated<br />

500 seedlings of native trees to Atibaia,<br />

São Paulo. The City Council will determine<br />

the locations where the trees, including<br />

ipês-brancos, jacarandás-mimosos and<br />

paineiras, will be planted. This initiative is<br />

part of the concessionaire’s environmental<br />

management policy.<br />

Previously, Rota das Bandeiras had delivered<br />

275 seedlings to Atibaia, 1,300 to Igaratá and<br />

250 to Engenheiro Coelho (all in São Paulo<br />

State). Other environmental compensation<br />

activities will be carried out in Itatiba and<br />

the São Paulo State cities of Paulínia and<br />

Cosmopolis. All three municipalities will receive<br />

1,825 seedlings, which the concessionaire’s<br />

teams will care for during a three-year period.<br />

Construtora Norberto <strong>Odebrecht</strong> members<br />

started making the O2 project part of their<br />

daily routine on January 11. Since that date,<br />

nearly 1,950 company members based at<br />

50 Operational Units have had this new<br />

instrument at their disposal to carry out<br />

administrative and financial operations.<br />

“Our leaders have always kept a close eye on<br />

this project, and because we were prepared,<br />

the innovation happened naturally,” says Kid<br />

Meirelles, the Administration and Finance<br />

Manager (GAF) for the Arco Metropolitano<br />

project in São Paulo. Maurício Chastinet,<br />

GAF for the Braskem Project in Camaçari,<br />

Bahia, adds: “Our commitment to carrying<br />

out the pre-operational measures resulted<br />

in a smooth transition. I believe that<br />

everything goes right when you’re open to<br />

change.”<br />

However, whenever an innovation of this<br />

magnitude is introduced, some challenging<br />

situations are bound to arise. The main<br />

challenges involved users who had a hard<br />

time adapting to the new procedures;<br />

instability in the module for inputting<br />

items in the first 20 days; operational<br />

uncertainties about who should be in<br />

charge of approvals (leader/team member)<br />

and some stumbling blocks when it came<br />

to authorizing access and responsibility<br />

for using this tool. Thanks to everyone’s<br />

hard work and dedication, together with<br />

the practice of “daily closings,” these<br />

challenges are being met.<br />

“We are disciplining each area to check<br />

transactions on a daily basis so monthly<br />

financial closings have minimal backlog,”<br />

says Luciana Edwards, the officer<br />

Responsible for Finance (RF) on the Arco<br />

Metropolitano project. Vilma Vieira, the RF<br />

for the Braskem Project, confirms that this<br />

practice works by showing results. With her<br />

financial closing scheduled for February 8,<br />

Vilma works with that deadline in mind. “We<br />

are very happy with O2. We do our financial<br />

closing five days ahead of the date agreed<br />

upon, thanks to the team’s efforts in the<br />

pre-operational measures and, above all,<br />

our daily process meeting.” The Project<br />

Director for the Braskem Project, Luis<br />

Ubirajara Inacio de Sousa, observes: “O2 has<br />

introduced more unity and discipline to our<br />

teams’ routine, enabling monthly closings to<br />

go even faster.”<br />

learn more about o2 at:<br />

http://portalo2.odebrecht.com<br />

odebrecht informa


Foz do Brasil’s facilities in Cachoeiro<br />

do Itapemirim<br />

Quality management<br />

garners awards for<br />

Foz do Brasil<br />

Foz do Brasil’s quality management practices<br />

in Cachoeiro do Itapemirim, Espírito Santo, garnered<br />

two awards for the sanitation company: the<br />

2009 Espírito Santo Quality Prize (PQES) and the<br />

National Prize for Quality in Sanitation (PNQS).<br />

Foz do Brasil received the Gold classification for<br />

each award. The PQES is part of the Program<br />

to Increase the Systemic Competitiveness of<br />

Espírito Santo (Compete-ES), run by the State<br />

Government. The trophy and certificate were<br />

presented by Governor Paulo Hartung on<br />

November 4 at an event in the state capital,<br />

Vitória. An initiative of the Brazilian Sanitary and<br />

Environmental Engineering Association (ABES)<br />

and partner institutions, the PNQS is the most<br />

important award for the Latin American sanitation<br />

sector. The awards were presented in the<br />

city of Fortaleza, Ceará, on November 19. Just<br />

five companies in all of Brazil achieved the Gold<br />

classification.<br />

The Director of Foz do Brasil in Cachoeiro,<br />

Antonio Carlos Brandão, stresses the importance<br />

of these achievements for the company.<br />

“Participating and being evaluated contributes<br />

to our growth by encouraging more investment<br />

in Quality Management and increased competitiveness.<br />

There is no better proof that Foz do<br />

Brasil’s processes are improving than getting<br />

the Gold.”<br />

roberto rosa<br />

Loan agreement<br />

with BNDES<br />

Foz do Brasil has signed a loan agreement with the National Bank for<br />

Economic and Social Development (BNDES) that will ensure BRL 55 million<br />

in financing for the Cachoeiro do Itapemirim concession in the Brazilian state<br />

of Espírito Santo. These funds will be invested in improving and expanding<br />

the services the concession company provides in the city of Cachoeiro do<br />

Itapemirim. Foz do Brasil will also invest BRL 20 million of its own funds,<br />

reaching a total of BRL 70 million over the course of five years. The works<br />

will include construction of a small hydroelectric plant, the expansion and<br />

upgrading of the water distribution system and the expansion of the sewer<br />

collection and treatment system, including outlying districts of<br />

Cachoeiro do Itapemirim.<br />

Planting native trees<br />

In partnership with the city government, the Foz do Brasil unit in Limeira,<br />

São Paulo, planted 1,534 native seedlings in the Permanent Preservation<br />

Area (APP) on public land in the county, located in the Chácaras de Recreio<br />

Santa Helena gated community. The tree-planting campaign was carried<br />

out in a 9,200-sq.m area, carrying out the contractual obligation set forth in<br />

Amendment Agreement No. 8 to restore the riparian forest that protects the<br />

headwaters of a tributary of Ribeirão Pinhal, which, together with the Jaguari<br />

River, supplies water to the entire city of Limeira. The planting campaign<br />

involved residents of Chácaras de Recreio Santa Helena, Foz do Brasil<br />

members, government representatives of the City of Limeira, and members of<br />

the Committee for the Piracicaba, Capivari and Jundiaí River Basins.<br />

Trunk sewer<br />

installation begins<br />

In Rio Claro, São Paulo, where Foz do Brasil operates the city’s sewer system<br />

through a PPP (public-private partnership), the company has begun installing 6<br />

km of trunk sewers to collect sewage that is currently dumped in the Ribeirão<br />

Claro. Part of the system will be installed in Edmundo Navarro de Andrade State<br />

Forest. The waterway and the forest are two symbols of the city. To <strong>mar</strong>k the<br />

beginning of this campaign, Mayor Du Alti<strong>mar</strong>i held a news conference attended<br />

by municipal secretaries and Denise Zanchetta, representing the São Paulo State<br />

Department of the Environment, to introduce the project to be carried out in the<br />

forest. During the interview, Du Alti<strong>mar</strong>i said: “Sustainable development is one<br />

of the basic principles of our administration. All projects aimed at environmental<br />

protection have our support.”<br />

odebrecht informa


38 infrastructure<br />

Access channel<br />

to the future<br />

The dredger operating in the<br />

Port of Rio Grande is the largest<br />

in South America<br />

written by Milton Gerson<br />

photos Mathias Cramer<br />

It’s early February and the heat is unrelenting:<br />

the thermometer reads 34ºC but it feels like 40ºC.<br />

We are in the port city of Rio Grande, in the extreme<br />

south of the Brazilian state of Rio Grande do Sul.<br />

About 25 km from the docks, where the waves tower<br />

up to 1.5 m, the <strong>Odebrecht</strong> <strong>Informa</strong> team reaches<br />

the dredging vessel Juan Sebastian de Elcano<br />

aboard the Maria Regina. Carrying out the largest<br />

dredging operation currently underway in South<br />

America, the Belgian vessel is one of the highlights<br />

of the work being done to deepen the access channel<br />

to Rio Grande do Sul’s main sea port, which is<br />

also the most strategic facility of its kind for Brazil’s<br />

trade relations with Mercosur.<br />

Carried out under the responsibility of a joint venture<br />

between <strong>Odebrecht</strong> and the Brazilian subsidiary<br />

of Jan de Nul (JDN), a Belgian company that is a<br />

world leader in the dredging <strong>mar</strong>ket, this project<br />

involves removing 18 million cubic meters of sediment<br />

from the ocean floor to increase the channel’s<br />

draft from 14 to 18 meters, with a width of 300 m on<br />

the outer side; and from 12 m to 16 m and a width<br />

of 230 m inside the moles that protect the entrance<br />

to the port. When the channel is deeper, large ships<br />

(such as post-Panamax vessels) that are already<br />

operating in Rio Grande, but currently unable to<br />

use their maximum cargo capacity, will be able to<br />

increase their loads from 600 to 6,000 containers,<br />

significantly reducing shipping costs. Furthermore,<br />

a deeper access channel will enable the port to<br />

odebrecht informa


Opposite, the dredging vessel Juan Sebastian de Elcano, and above, the sequence of the movable arms’<br />

operations, monitored by cutting-edge technology<br />

bring in, concentrate and transport<br />

grain from Argentina, Paraguay and<br />

Bolivia, ore from Mato Grosso do Sul<br />

and Bolivia, lumber from Uruguay and<br />

containers from Argentina, Uruguay<br />

and Paraguay, and thereby become a<br />

hub port.<br />

Signed in June 2009, the contract<br />

for this project is part of the National<br />

Dredging Program (PND) of Brazil’s<br />

Special Ports Department (SEP).<br />

The BRL 196-million project is being<br />

financed by the federal government’s<br />

Growth Acceleration Program (PAC).<br />

There are currently three PAC projects<br />

underway in the Port of Rio Grande,<br />

involving investments in excess of<br />

BRL 800 million. “Thanks to these<br />

works, we will be able to expand the<br />

port’s operations. We have projected<br />

a turnover of 50 million tonnes for<br />

2015, which is double the current volume,”<br />

says Fernando Victor Carvalho,<br />

the SEP’s Under-Secretary for Ports.<br />

<strong>Odebrecht</strong> is responsible for two of<br />

these projects: the extension of the<br />

moles, now in its final stage, and<br />

the dredging operation. <strong>Odebrecht</strong><br />

Project Director Mauro Darzé explains<br />

that the experience gained during<br />

the extension of the moles was critical<br />

to enabling <strong>Odebrecht</strong> to win the<br />

dredging contract. “The fact we were<br />

already extending the moles gave us<br />

a competitive advantage because we<br />

had unrivalled knowledge of the subsoil<br />

in the port’s access channel.”<br />

Working day and night since August<br />

2009, the Juan Sebastian de Elcano,<br />

which came from Oman – a month-long<br />

voyage – removes 16 tonnes of materials<br />

from the seabed (mud, sand and sea<br />

water) per 95-minute cycle. The work is<br />

done by suction, using a dredging boom<br />

with two movable arms that plunge to<br />

the bottom of the ocean, driven by two<br />

pumps. High-tech, high-precision equipment<br />

controls every stage of the operation.<br />

The work on the dredging vessel is<br />

done by 33 professionals: 17 foreigners<br />

(Belgian, Spanish and Croatian) and the<br />

remainder Brazilians, mostly from Rio<br />

Grande. In addition to the crew on deck<br />

– technicians and machine operators,<br />

divided into two shifts – a command and<br />

support team made up of engineers and<br />

assistants monitors the work from shore.<br />

A pub, gym and kitchen<br />

To improve the crew’s quality of life<br />

during their daily routine, the vessel<br />

is equipped with recreational areas<br />

such as a pub, a gym and a kitchen/<br />

dining room, where two cooks prepare<br />

local and international dishes.<br />

The vessel only stops dredging once<br />

every three weeks, when it docks at<br />

the Container Terminal to take on<br />

fresh supplies. Its fuel tank can hold<br />

up to 1.2 million liters.<br />

Speaking excellent Portuguese<br />

for someone who has only been in<br />

Brazil for a little over eight months,<br />

the Belgian civil engineer Tom Van<br />

Slambrouck, 29, JDN’s Project<br />

Manager, observes that his work with<br />

<strong>Odebrecht</strong> has been <strong>mar</strong>ked by synergy<br />

and complementary activities. “This<br />

is a partnership where we are combining<br />

JDN’s technology with <strong>Odebrecht</strong>’s<br />

expert knowledge of the situation on<br />

the ground.”<br />

After eight months of work, the hardest<br />

part has been done. In all, 49% of<br />

the channel (the entire internal channel)<br />

has been dredged, removing over<br />

9 million cubic meters of sediment.<br />

According to Mauro Darzé, this has<br />

enabled the State Port Authority to seek<br />

the homologation of the port, and record<br />

a depth of 16 m on the official sea chart,<br />

thereby “eliminating one of the bottlenecks<br />

that had contributed negatively to<br />

the port’s competitiveness.”<br />

Once the dredging has been completed,<br />

the current depth of the channel will<br />

be maintained for a two-year period.<br />

Jaime Ramiz, General Superintendent<br />

of the Port of Rio Grande, is optimistic<br />

about the development that this project<br />

will bring about in the city, the state and<br />

the country. “We are about to become<br />

the largest export hub in the South, a<br />

bench<strong>mar</strong>k for the region between São<br />

Paulo and Buenos Aires.”<br />

odebrecht informa


40 rio metro<br />

Passengers in<br />

General Osório<br />

station: four<br />

entrances, a<br />

stylish look and<br />

technological<br />

innovations<br />

The train from Ipanema<br />

The official opening of the Ipanema district’s first subway station<br />

enables the Rio Metro to transport 80,000 more passengers per day<br />

written by Marcus Neves / photos by Elisa Ramos<br />

odebrecht informa


In the heart of Ipanema, one of the<br />

best-known and oft-sung districts<br />

of Rio de Janeiro, the Rio Metro officially<br />

opened General Osório Station<br />

on December 21, exactly 30 years after<br />

the first subway train rolled through<br />

the city’s underground. The ceremony<br />

was held in the presence of Brazilian<br />

President Luiz Inácio Lula da Silva,<br />

Rio de Janeiro Governor Sergio Cabral<br />

Filho, State Transportation Secretary<br />

Júlio Lopes, and other officials, including<br />

federal, state and municipal lawmakers.<br />

This project has unique features that<br />

set it apart from the Rio Metro’s other<br />

stations, particularly the fact that it is<br />

the largest urban cavern carved out of<br />

rock in Brazil. It has four entrances:<br />

one on the plaza that gives it its name,<br />

another on Jangadeiros St., a third on<br />

Sá Ferreira St., which also links it to<br />

the neighboring district of Copacabana,<br />

and the fourth on Teixeira de Melo St.<br />

Two towers are being built at the fourth<br />

entrance: one is 65 meters high, with<br />

two elevators carrying up to 30 passengers<br />

each; the other is 25 meters<br />

high and has two elevators with a<br />

total capacity of 40 passengers. These<br />

facilities, which will begin operating<br />

in June, will transport residents of<br />

the Cantagalo community to and from<br />

that hilltop favela, or slum district.<br />

At the Teixeira de Melo St. entrance,<br />

<strong>Odebrecht</strong> is also building a civic service<br />

center for the community, whose<br />

services will include issuing vital documents<br />

such as birth certificates, ID<br />

cards and work papers.<br />

Bento José de Lima, Engineering<br />

Director of Riotrilhos, the state-owned<br />

company responsible for light-rail systems<br />

in Rio de Janeiro State, observes<br />

that according to the original design,<br />

the only exits at Teixeira de Melo St.<br />

From left, Bento José de Lima, Director of Riotrilhos, President Lula, Governor<br />

Sergio Cabral Filho, Secretary Júlio Lopes (rear, doffing hardhat) and<br />

construction workers: joining forces<br />

would have been exhaust vents. “But<br />

the design was eventually changed,<br />

which resulted in the construction<br />

of accesses to Cantagalo Hill. In this<br />

case, the design kept pace with the<br />

construction works, not the other way<br />

around.”<br />

Paulo Cezar dos Santos, 59, has<br />

lived on Cantagalo Hill since he was<br />

10, and is now the President of the<br />

Residents’ Association. He cites<br />

the benefits of this projects for the<br />

Cantagalo and Pavão-Pavãozinho communities.<br />

“A lot of folks around here<br />

work in other neighborhoods, especially<br />

downtown, and they have to commute<br />

by bus, which takes a big chunk<br />

out of their day.” His wife, Ana Maria<br />

da Silva Santos, adds: “It’s going to<br />

be fantastic. I love it. Thanks to these<br />

elevators, I’ll be able to carry groceries<br />

home from the super<strong>mar</strong>ket.”<br />

community relations<br />

During the two years and eight<br />

months it took to complete the<br />

project, 5,687 visits were made<br />

to local residents to inform<br />

them about what was being<br />

built beneath their feet - the<br />

equivalent of 178 visits per<br />

month, or 44 per weekend.<br />

Project Director Marcos Vidigal<br />

do A<strong>mar</strong>al says that the project was<br />

highly complex due to the need for<br />

underground excavation in a densely<br />

populated area full of large buildings.<br />

“<strong>Odebrecht</strong> has established an excellent<br />

rapport with the community and<br />

obtained their enthusiastic support. We<br />

have made our clients’ dream come<br />

true, including the State Government,<br />

through the Department of Public<br />

Works, as well as the community,”<br />

says Vidigal.<br />

During the opening ceremony,<br />

Governor Cabral declared that the<br />

construction of General Osório Station<br />

will go down in the history of Rio’s and<br />

Brazil’s subway systems because it was<br />

completed exactly on time and is fully<br />

operational, with no reported accidents<br />

during construction. “This is an extraordinary<br />

feat, accomplished through<br />

teamwork and partnerships,” he said,<br />

referring to the fact that the federal and<br />

state governments joined forces with<br />

the Metrô Rio concession company and<br />

<strong>Odebrecht</strong>, which was responsible for<br />

building the station.<br />

“The extension of the Metro as far<br />

as Ipanema is an achievement of vital<br />

importance for Rio de Janeiro’s public<br />

transport system,” Cabral underscored.<br />

Now that it has reached Ipanema, the<br />

Metro will add 80,000 users per day to<br />

its transportation capacity.<br />

odebrecht informa


42 petrochemicals<br />

The equipment arrives<br />

in the Port of Rio Grande<br />

and (opposite page) is<br />

delivered in Triunfo after<br />

traveling another 300-km<br />

by road: the operation<br />

mobilized 150 people<br />

at the jobsite<br />

eduardo beleske<br />

A triumphant arrival<br />

The equipment that will comprise Braskem’s green ethylene<br />

production unit arrives in Triunfo, Rio Grande do Sul<br />

written by Taís Hens<br />

Hours before dawn on February<br />

7, a Sunday, the first of three ships<br />

from China and Japan arrives in<br />

the southern Brazilian port of Rio<br />

Grande, Rio Grande do Sul, transporting<br />

the main pieces of equipment<br />

for Braskem’s green ethylene<br />

plant. Its arrival coincides with<br />

the peak of construction of the<br />

new plant at the Triunfo (Triumph)<br />

Petrochemical Complex, which is<br />

being built by <strong>Odebrecht</strong>’s Industrial<br />

Engineering area. Now that over<br />

95% of the civil construction has<br />

been completed, the most complex<br />

phase of the project is about to<br />

begin: assembling the large-scale<br />

equipment.<br />

The first batch included the reactors<br />

which, together with the distillation<br />

towers, heat exchangers and compressors,<br />

weigh a total of 568 tonnes<br />

(metric tons). The ethylene fractionating<br />

tower alone weighs a hefty <strong>147</strong><br />

tonnes, stands 53.5m high and is<br />

2.7m in diameter. Once the cargo had<br />

cleared customs, the equipment traveled<br />

an additional 300 km by road to<br />

the Triunfo Complex, where it was<br />

unloaded in its permanent locations.<br />

The operation mobilized a team of 150<br />

people out of the total of 1,500 who<br />

are working on this project.<br />

Since the site already has paved<br />

roads and the foundations of buildings<br />

and facilities were ready to receive the<br />

equipment, the assembly operation did<br />

not run the risk of delay due to weather<br />

conditions. The most complex tasks<br />

involved raising the ethylene fractionating<br />

tower, which had to be divided<br />

into three parts for transport and<br />

required special hoisting and welding;<br />

and the assembly of the compressors,<br />

each weighing 45 tonnes. The design<br />

odebrecht informa


Mathias cramer<br />

of the building that will house the<br />

compressors took their assembly into<br />

account. A hydraulic gantry was used<br />

to transport them directly to the base.<br />

The peak of the project is expected to<br />

continue until May.<br />

This BRL 500-million project<br />

involves some innovations, including<br />

the pursuit of new partners to supply<br />

machinery and equipment. For<br />

the first time, the main suppliers are<br />

in China. Extensive pricing research<br />

in over 20 countries found that the<br />

Chinese offered amazing quality at a<br />

competitive price, surpassing Europe<br />

and Japan, which traditionally supply<br />

this sort of equipment.<br />

During the manufacturing process,<br />

Braskem and <strong>Odebrecht</strong> Engenharia<br />

Industrial worked closely with all their<br />

Chinese suppliers to ensure compliance<br />

with the requirements set by<br />

the engineering design. Acquiring<br />

the equipment in China required an<br />

investment of about BRL 30 million.<br />

“We found an important window of<br />

opportunity in regard to time, cost and<br />

quality performance. Our suppliers<br />

are partners who are highly qualified<br />

to meet Braskem’s present and future<br />

needs,” observes Sérgio Luiz Gomes,<br />

the Manager of Braskem’s Green<br />

Ethylene Project.<br />

The contract for implementing the<br />

project is being carried out through an<br />

alliance between Braskem, <strong>Odebrecht</strong><br />

Engenharia Industrial and GenPro<br />

Engenharia. Luiz Axelrud Mutti, from<br />

<strong>Odebrecht</strong>, the officer Responsible for<br />

Construction and Installation, observes<br />

that the teams have planned all the<br />

activities involved in the various steps<br />

to harmonize the best sequence of<br />

construction and installation with the<br />

delivery of operating systems. “The<br />

schedule was set according to the<br />

priorities of the team responsible for<br />

starting up the plant,” says Mutti. He<br />

explains that the success of a venture<br />

with a challenging (fast-track) schedule<br />

requires unique engineering and<br />

construction and installation solutions.<br />

“We are ahead of schedule on the<br />

green ethylene project. The goal is to<br />

start up the plant earlier than planned.<br />

It was originally supposed to go online<br />

in the fourth quarter of <strong>2010</strong>. This way,<br />

we will have more time to fine-tune the<br />

production side.”<br />

Braskem already has green plastic<br />

deliveries scheduled for the first<br />

quarter of 2011. When production<br />

begins in <strong>2010</strong>, the company’s Green<br />

Ethylene unit will be a global pioneer<br />

in terms of industrial scale production,<br />

bolstering Braskem’s strategy of<br />

accessing new competitive sources of<br />

raw materials, in line with its vision of<br />

sustainability.<br />

odebrecht informa


44<br />

people<br />

Just the right mix<br />

<strong>Odebrecht</strong> Oil & Gas teams working in Brazil, the United Arab<br />

Emirates and South Korea are characterized by a mix of seasoned<br />

veterans and young professionals<br />

written by Marco Antônio Antunes / photo by Eduardo Barcellos<br />

odebrecht informa


Leonardo Gui<strong>mar</strong>ães, 33, joined<br />

<strong>Odebrecht</strong> Óleo e Gás (OOG) just four<br />

months ago. A mechanical engineer<br />

who has been out of college for eight<br />

years, he is one of the many professionals<br />

OOG recently hired to help<br />

build three offshore oil rigs, including<br />

Norbe VI and Norbe VIII (in the United<br />

Arab Emirates) and Norbe IX (in South<br />

Korea). Leonardo is the manager of the<br />

Norbe VI project, which is being built<br />

in Abu Dhabi, in the UAE. He and his<br />

entire crew of 192 people are all coming<br />

into close contact with TEO (the<br />

<strong>Odebrecht</strong> Entrepreneurial Technology).<br />

“The first class I took was the<br />

Introduction to the <strong>Odebrecht</strong> Culture,<br />

and it will be the first that many people<br />

take,” says Leonardo. The newly hired<br />

members will take mandatory classes,<br />

such as Health, Workplace Safety and<br />

Environment, Advanced Firefighting<br />

and Salvaging, which includes submerged<br />

helicopter emergency escape<br />

training.<br />

There are so many advanced technologies<br />

involved that they “require<br />

constant recycling of knowledge on just<br />

about everything for the teams that will<br />

operate <strong>Odebrecht</strong>’s three new oil rigs,”<br />

explains Herculano Barbosa, CEO of<br />

OOG’s Offshore Drilling Services Sector<br />

and the officer responsible for the construction<br />

of the three new Norbes.<br />

One of the first to take part in<br />

<strong>Odebrecht</strong>’s experience in the oil<br />

and gas industry, through <strong>Odebrecht</strong><br />

From left, Marcos Vinicius Santiago,<br />

Herculano Barbosa, Nacib<br />

Haddad, Leonardo Gui<strong>mar</strong>ães,<br />

Edvan Marteleto and Fábio Valério<br />

da Conceição: representing different<br />

generations of leaders heading<br />

OOG projects. Smaller photo: the<br />

Norbe VI platform<br />

Perfurações Ltda. (OPL), where he<br />

worked from 1983 to 1998, Herculano<br />

returned to the company in 2006 as a<br />

Project Director at OOG. He has helped<br />

groom a large number of professionals,<br />

many of whom are now returning to<br />

work alongside him and help the company<br />

overcome fresh challenges. They<br />

already include six managers and over<br />

60 crew members, who are now among<br />

the 400 members who will make up the<br />

three teams crewing Norbes VI, VIII and<br />

IX. “These are experienced people who<br />

we need to operate the new rigs and<br />

manage projects. They will also help us<br />

teach the younger folks.”<br />

The experienced professionals he<br />

mentions include Fábio Valério Farias<br />

da Conceição, 46, who joined OOG a year<br />

ago but had worked for <strong>Odebrecht</strong> previously<br />

during two different periods – from<br />

1992 to 1994, at OPL (shut down in 1998),<br />

and from 1998 to 2001, in the oil and gas<br />

area. Thanks to his long track record in<br />

the merchant <strong>mar</strong>ine and the offshore<br />

oil drilling sector, he will be the captain<br />

of Norbe VI and the Offshore Installation<br />

Manager at the same time. “As captain,<br />

I’ll be responsible for safeguarding people’s<br />

lives at sea. If the platform causes<br />

pollution, runs aground or is damaged in<br />

any way, the first person held responsible<br />

will be the captain.”<br />

Edvan Marteleto Sanches, 29, is a<br />

civil engineer who also joined OOG a<br />

year ago. He will be one of the younger<br />

crewmen aboard Norbe VI, a rig that<br />

Petrobras will use to prospect for oil<br />

in the Campos Basin, offshore Rio de<br />

Janeiro. “I know there’s no routine<br />

aboard an oil rig, and that it’s a huge<br />

technological challenge. That’s why I<br />

chose this job,” he says. He will soon<br />

be going to Abu Dhabi to start working<br />

on the rig, whose construction began<br />

in August 2006. It will be ready by May<br />

and will set sail for Brazil in June, with<br />

roughly 140 people aboard.<br />

Nacib Haddad, 22, is a petroleum<br />

engineer who has just found his first<br />

work opportunity. Like Edvan, he is<br />

currently working at OOG’s Macaé<br />

Base in Rio de Janeiro State, where<br />

he is taking classes and familiarizing<br />

himself with all the technical and<br />

administrative aspects of the project<br />

before going on to work in Abu Dhabi.<br />

“I intend to make the most of this<br />

opportunity,” he says.<br />

Marcos Vinicius Sampaio, 25, is a<br />

mechanical engineer. He doesn’t want<br />

to miss this chance either. “I know<br />

that we can grow as professionals<br />

and men on this project. In addition to<br />

taking classes, we are also going to<br />

undergo training to operate the platform,<br />

and will be groomed in practical<br />

Petroleum Engineering, thanks to the<br />

lessons we are learning from the seasoned<br />

pros.”<br />

ODEBRECHT ARCHIVES<br />

odebrecht informa


46 education<br />

Participants in the<br />

Macaé program: valuing<br />

people’s potential and<br />

grooming leaders<br />

odebrecht informa


Schools in action,<br />

growing lives<br />

Focused on children, youths and adults, the educational project<br />

underway in Macaé, Rio de Janeiro, involves the public and private sectors<br />

and the local community<br />

written by Edilson Lima / photos by Roberto Rosa<br />

“This school’s my second home,” says<br />

Deusdete Carvalho, from Rio de Janeiro<br />

City, who is <strong>mar</strong>ried with three children.<br />

She has lived in Macaé, Rio de Janeiro,<br />

for 14 years and has always been involved<br />

in activities at the Engenho da Praia<br />

School. As a result, the school’s directors<br />

chose her to run the Schools in Action<br />

project there. “I’m mostly interested in<br />

the students and the conservation of the<br />

facilities,” she says.<br />

The Schools in Action Project in Macaé<br />

was introduced in August 2007 through<br />

a partnership between <strong>Odebrecht</strong> Óleo<br />

e Gás (OOG), the Group’s oil and gas<br />

subsidiary, UNESCO and the Municipal<br />

Department of Education. The aim is to<br />

contribute to the city of Macaé’s social,<br />

economic and technological development.<br />

The program’s strategy is very simple:<br />

public schools open their doors at night<br />

and on weekends to host cultural, sports<br />

and civic activities, as well as professional<br />

education, digital inclusion and corporate<br />

volunteer programs. Eight schools are<br />

currently involved in the project, four of<br />

which signed on in October 2009. Targeted<br />

at children, youth and adults, Schools in<br />

Action’s partners include the public and<br />

private sectors and the local community.<br />

Private corporations are contributing<br />

financial resources and volunteers.<br />

Murilo Bonfim Neto is one of those<br />

volunteers. An <strong>Odebrecht</strong> engineer, he<br />

teaches English at the project, and has<br />

brought in more volunteers: Marcela<br />

Bonfim, a dental student, who helps<br />

Murilo teach classes, and Edson Abilio<br />

Júnior, an elementary school student,<br />

both of whom have IT skills. “We<br />

exchange ideas with our students and<br />

teach by example. To ensure the project’s<br />

sustainability, we want to train new leaders,”<br />

says Murilo.<br />

The professional education classes<br />

focus on civil construction, boilermaking,<br />

industrial drawing and industrial<br />

electricity. Taught in the evenings on<br />

weekdays, the classes last three months,<br />

and there are two courses per year. They<br />

have graduated 406 students since 2007,<br />

and 220 in 2009 alone. The graduates of<br />

the course held in the second semester<br />

of 2009 received their diplomas in<br />

November. <strong>Odebrecht</strong> <strong>Informa</strong> attended<br />

the graduation ceremony, where a<br />

reporter met up with Manoel Moreira,<br />

25, an alumnus of the Industrial Drawing<br />

Workshop results<br />

• 37 workshops held<br />

• 500 frequent participants<br />

• 27 Members mobilized by the<br />

Corporate Volunteer Program<br />

• 33 trained community<br />

volunteers: parents, local<br />

leaders and teachers<br />

course, and now an <strong>Odebrecht</strong> Member.<br />

“I started out as an assistant painter, and<br />

later I was promoted to industrial painter.<br />

Now I’m the leader of the painting team.<br />

I feel fulfilled thanks to the Schools in<br />

Action project. And all it took was a year<br />

and seven months of hard work.”<br />

The digital literacy portion of the project<br />

is being introduced into Schools in Action<br />

through the “Caia na Rede” (literally<br />

“Enter the Net”) program. The aim is to<br />

bring people from local communities and<br />

partner companies into the world of information<br />

technology. The teaching units’<br />

libraries are also being computerized.<br />

Schools in Action activities also include<br />

Capoeira, fabric painting, music, theater,<br />

indoor soccer and hockey, which are<br />

offered on Saturdays. “I love indoor soccer,<br />

it’s good for the body and mind,” says<br />

Thais Quintanilha, age 15. Hockey coach<br />

Rosilda Rodrigues has been with the<br />

Schools in Action project for two years,<br />

and observes: “For me, hockey is a passion.<br />

I love teaching these students. They<br />

have fun while competing and learning.”<br />

Realizing people’s potential is an<br />

integral part of all the project’s activities,<br />

according to Rita Ippólito, who runs<br />

the Schools in Action project and OOG’s<br />

Corporate Social Responsibility area.<br />

“Here, people are not just numbers. They<br />

are treated as individuals with potential<br />

for growth.”<br />

odebrecht informa


48<br />

argument<br />

by Sergio Leão and vinício fonseca<br />

The value of best social and<br />

environmental practices<br />

tThere is a growing awareness<br />

among political and business leaders<br />

regarding the need to invest<br />

in best social and environmental<br />

practices. In 2003, a small group of<br />

financial institutions adopted a new<br />

set of guidelines for the financing<br />

of infrastructure projects known as<br />

the Equator Principles. Today, 70<br />

private-sector financial institutions<br />

are signatories to the agreement.<br />

The leading international credit<br />

agencies are also adopting similar<br />

principles.<br />

The main reason for adopting<br />

these principles is a growing<br />

consensus that such practices<br />

contribute to the achievement<br />

of positive results and decrease<br />

the risk of negative impacts for<br />

projects, their sponsors and lenders.<br />

The biggest obstacle to wider<br />

acceptance of these principles is<br />

the notion that they are just “cost<br />

items” with no guaranteed return.<br />

This view, however, is called into<br />

question by a recent experience<br />

involving the Palomino hydroelectric<br />

plant. <strong>Odebrecht</strong> is building<br />

this project in the Dominican<br />

Republic, where specific environmental<br />

studies of local wildlife<br />

facilitated the approval of longterm<br />

loans worth USD 150 million<br />

with favorable terms through<br />

special lines of credit from the<br />

Inter-American Development<br />

Bank (IADB) and Euler Hermes,<br />

the German export credit agency.<br />

This took place at the height of the<br />

financial crisis, when most sources<br />

of financing were closed.<br />

Palomino is just one example of<br />

what <strong>Odebrecht</strong> recognizes as constituting<br />

adequate social and environmental<br />

programs. The Group<br />

applies the same principles of<br />

social and environmental responsibility<br />

in all its projects, with a view<br />

to generating prosperity.<br />

Sergio Leão and Vinício Fonseca,<br />

Members of Construtora Norberto<br />

<strong>Odebrecht</strong>, they are respectively<br />

Responsible for Sustainability and Support<br />

for International Project Finance<br />

read the article in full at<br />

www.odebrechtonline.com.br<br />

for more information about<br />

the equator principles, visit<br />

www.equator-principles.com<br />

odebrecht informa


yesterday<br />

ODEBRECHT ARCHIVES<br />

Rio de Janeiro<br />

Ground was broken for the Rio de Janeiro State University (UERJ) campus (formerly Guanabara State<br />

University) and Rio de Janeiro International Airport in the early 1970s. <strong>Odebrecht</strong> was experiencing its<br />

national expansion phase, and the company’s teams were setting up campsites and mobilizing work<br />

fronts that would add two land<strong>mar</strong>k projects to the horizon of the “<strong>mar</strong>velous city.”<br />

The size and significance of those works heralded a new era for the city of São Sebastião do Rio de<br />

Janeiro, founded by Estácio de Sá 445 years ago.<br />

ODEBRECHT ARCHIVES


odebrecht informa<br />

In the states of São Paulo (Limeira and Rio Claro)<br />

and Espírito Santo (Cachoeiro do Itapemirim), Foz do<br />

Brasil is carrying out programs that are helping change people’s attitudes and behavior<br />

toward the environment. Through the Open Doors program, residents of Limeira are<br />

visiting the city’s water treatment plants. In Rio Claro, the company is partnering up with<br />

a program that encourages students in the municipal schools to collect oil that would<br />

otherwise enter the sewer system. The oil is resold to make soap and biofuel.<br />

In Cachoeiro, the headwaters of the Itapemirim River and 60 hectares of riparian forest<br />

have been restored through the Rio Vida Reflorescer (River Life Revived) Program, a<br />

partnership between the company and local landowners.<br />

PHOTO : Sérgio Alberti

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