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Designing a World-Class Downstream Aluminium Plant - Innoval ...

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Market Analysis<br />

• Review all potential products for the plant<br />

‣ Home market<br />

‣ Export market<br />

• Gather data on product sales prices<br />

• Important to have understanding of market price vs. production costs<br />

‣ Some products cost more to produce<br />

‣ High sales price does not necessarily mean high profit<br />

• Analyse competition in home and export markets<br />

‣ Quality required to compete in chosen market<br />

• Decide on which products to manufacture<br />

Commercial-in-Confidence, © <strong>Innoval</strong> Technology Ltd<br />

IP08-006, Slide 8

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