Designing a World-Class Downstream Aluminium Plant - Innoval ...
Designing a World-Class Downstream Aluminium Plant - Innoval ...
Designing a World-Class Downstream Aluminium Plant - Innoval ...
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Market Analysis<br />
• Review all potential products for the plant<br />
‣ Home market<br />
‣ Export market<br />
• Gather data on product sales prices<br />
• Important to have understanding of market price vs. production costs<br />
‣ Some products cost more to produce<br />
‣ High sales price does not necessarily mean high profit<br />
• Analyse competition in home and export markets<br />
‣ Quality required to compete in chosen market<br />
• Decide on which products to manufacture<br />
Commercial-in-Confidence, © <strong>Innoval</strong> Technology Ltd<br />
IP08-006, Slide 8