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Post-Conference Report - Integer Research

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Analysis (cont.)<br />

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Day 3<br />

Laura Cross, Analyst, <strong>Integer</strong> <strong>Research</strong> began<br />

the proceedings for the ARLA 32 Forum by giving<br />

a case study of Diesel Exhaust Fluid (ARLA 32)<br />

in the North American market, and assessed key<br />

market indicators in the development of the ARLA<br />

32 supply chain in Brazil since January 2012.<br />

Session 1: The current status of<br />

the ARLA 32 market in Brazil and<br />

development throughout South<br />

America<br />

Achille Liambos, Director Air1, ARLA 32<br />

Division, Yara Latin America presented results<br />

on ARLA 32 production and sales in the first half<br />

of 2012 compared with the initial projections. The<br />

market conditions have been substantially different<br />

to what was expected and Yara’s initial downside<br />

estimation that the market for ARLA 32 would<br />

be 40 million litres in 2012 is not expected to be<br />

upheld this year. Liambos added that the size of<br />

the market had been closer to 7.7 million litres in<br />

the first five months of the year, and also said that<br />

when supply is closely located, the price of ARLA<br />

32 is expected to be around 90% of diesel prices.<br />

Laura Cross, Analyst, <strong>Integer</strong> <strong>Research</strong> led<br />

a panel consisting of Daniel Hubner, Business<br />

Manager Air1 Brazil, Yara Latin America,<br />

Sergio Luiz Viscardi, Technical Manager<br />

- Fuels and Lubricants, Ipiranga Bruno<br />

Azevedo, Director and General Manager, Peak<br />

Automotiva Ltda., Luiz Claudio Mandarino<br />

Freire, Lubricants Consumers Marketing<br />

Manager, BR Petrobras, during which the<br />

initial achievements of the ARLA 32 market were<br />

discussed. Service station chain representatives<br />

from Petrobras and Ipiranga demonstrated their<br />

distribution plans, and while the prospect of<br />

combined diesel-ARLA 32 pumps was mentioned,<br />

it was clear that this level of investment is<br />

still a long way off given the current market<br />

development. The panel also discussed the<br />

potential opportunities for the expansion of the<br />

ARLA 32 market across South America, to which<br />

the main challenge is likely to be fuel quality, more<br />

specifically, sulphur content.<br />

<strong>Post</strong>-<strong>Conference</strong> Analysis: Diesel Emissions <strong>Conference</strong> & ARLA 32 Forum Brazil 2012<br />

9

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