Elevate - IntertradeIreland

Elevate 

Sales development programme 

for small business 

Elevate Sales 

Development Consultants 

in search for: intertradeireland 

intertradeireland.com


Northern Ireland Elevate Consultants 

Allen Erskine, Strategem Ireland Ltd, 

Co. Down 

Dr Barry Hagan, Belfast 

Bill MacNeill, Antrim 

Brigid Duggan, Co. Derry 

Ciara Callan, Mid Ulster 

Colm Fearon, Co. Down 

Damian Campbell 

Darren Richardson 

Dave McClements 

Denise Murphy 

Eamonn Cavlan 

Elaine Scullion 

Gareth Dunlop, Belfast 

Gary Alexander 

Dr Gary W Burnett, Belfast 

Gary McArdle 

George Simpson, Belfast 

Geraldine Fusciardi, Co. Down 

Hilary Knight, Waringstown 

James Coyle, Eglinton 

Jan Todd, Lisburn 

Professor John E. Moore, Belfast 

John F Kelly 

Julie Taylor, Belfast 

Lara McLarnon Goodall, Belfast 

Mary Meehan, SMM International, 

Co.Down 

Michael G Hanna, Co. Antrim 

Michael McIntyre, Belfast 

Niall McKeown, Belfast 

Nigel Mansley, Co. Down 

Noel Brady 

Noel Mills, Co Down 

Nuala Foley 

Paul Harding, Belfast 

Paul McAnallen, Belfast 

Peter Egan, Belfast 

Sam Simpson, Clear Direction Ltd, 

Co. Down 

Seamus McAdams, i2 Total Marketing, 

Strabane 

Simon Devlin, Belfast 

Terry Madill, Antrim 

Will McKee


Ireland Elevate Consultants 

Aidan Carney, Galway 

Alan Hill, Leitrim 

Billy Linehan, Dublin 

Brendan Hyland, Cork 

Brendan Regan, Galway 

Brian McNally, Co. Clare 

Bryan Marshall, Limerick 

Charles Richardson, Co. Tipperary 

Claire O’Callaghan, Dublin 

Conor Hyde, Co. Cork 

David O’ Keeffe, Dublin 

Declan Kavanagh, Dublin 

Donagh Kiernan, Cork 

Eugene Groeger, Dublin 

Francis Verling, Co. Louth 

Garrett Flynn, Co. Kildare 

Grant Connections, Co. Donegal 

Jackie Gowran, Cork City 

John Cunnane, Galway 

John Flynn, Cork 

John Kennedy, Co. Westmeath 

John Lynch, Co. Limerick 

Kevin Heery, Galway 

Malachy Mooney, Galway 

Martin Hogan, Drogheda 

Michael Durkin, Co. Louth 

Noel Kehoe, Kildare 

Noel Kinsella, Dublin 

Olwen Dawe, Mayo 

Oonagh Monahan, Leitrim 

Padraig Warren, Louth 

Pascal Maher, Donegal 

Pat Divilly, Dublin 

Paul Quinn, Louth 

Peter Doyle, Dublin 

Peter E. Madden, Cork 

Peter Nolan, Co. Louth 

Ronan Gillespie, Co. Dublin 

Stephen Friel, Donegal 

Thomas A Ruddy, Co. Dublin/Cork 

Tom Flynn, Galway 

Tony McNally, Dublin 

Yvonne Scully, Co. Dublin


Allen Erskine 

Strategem Ireland Ltd 

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Location: Dromore, Co Down 

Phone No: +44 78 8794 1738 

Email: aerskine@strategem-ireland.com 

Web: www.strategem-ireland.com 

Allen has 20 years experience in research, consultancy and business 

management. He worked for 13 years for a fast-growing management 

consultancy headquartered in Manchester and was appointed a Director 

of this company in 1998, primarily as a result of his success in building an 

international contracts base. He has worked extensively in the Middle East 

and North Africa as well as North America. He has helped many ROI based 

companies to enter and grow their sales in UK markets. 

As co-Director of Strategem Ireland, Allen supports clients with a practical 

combination of market analysis, marketing and sales planning, sales lead 

generation and broader aspects of strategy and business planning. 

Some projects of note include: 

• Identifying UK acquisitions for a Dublin based printing company 

• Helping a Waterford based lighting company to secure distribution in 

the UK 

• Working with a north Dublin plastics company to secure new business in 

the UK mobile phone sector 

• Preparing a business plan for a Slane based heavy engineering company 

• Assisting local services companies to secure large contracts in the 

public sector 

• Providing specific market analysis and contact making to assist a 

local engineering company secure extensive contracts in the renewable 

energy field 

• Assisting a local textiles company with research into export markets 

which has led to new contracts being won abroad 

• Helping a local electronics company to identify and pursue completely 

new application markets for their technology, leading to this company 

securing significant new investment from capital markets and growing 

strongly 

• Securing in excess of £250,000 funding for a software company


Dr Barry Hagan 

Location: Belfast 

Phone No: +44 77 1470 0066 

Email: barry@barryhagan.co.uk 

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Barry has 30+ years experience of working with ICT, software, e-business 

and business services companies in senior executive, MD, sales and 

marketing roles. 

Barry is non-executive chairman of: iON Digital Marketing (12 staff, Belfast); 

Fluent Technology (software company, 11s, Belfast); Lucid Technology 

(software company, 11s, Derry); and Tascomi (software company, 15s, 

Hillsborough). 

Barry is retained as a business development, sales and marketing consultant 

by: Flite Software (6 staff, Derry); Aurion Learning (software and services 

company, 22s, Belfast); Being (digital marketing, 18s, Belfast); Aurora Events 

and Marketing (3s, Hillsborough). He is a founder member of the McGovern 

Partnership (international group of marketing professionals and internet 

consultants, Dublin). 

He is deputy chairman of the eSynergy NISPO Proof of Concept Assessment 

Panel (grant awarding body) and member of CBI NI Council. 

In the past 3 years Barry has provided 1:1 expert mentoring, marketing 

consultancy and business development assistance to, for example, Aetopia 

(digital publishing, 6S, Belfast), Alta (education s/ware, 12S, Belfast), Bubble 

(e-business, 9S, Belfast), Cisero (software, 10S, Carryduff), Cunamh ICT,(ebusiness, 

3 S, Derry), Datactics (software, 12S, Belfast), Equiniti-ICS (IT 

services, 260S, Belfast), Etain (software, 28S, Belfast), inphoActive (systems, 

9S, Belfast), JamPot (apps, 9S, Belfast), Lagan/Kana (IT services, 235S, 

Belfast), NiSoft (safety s/ware, 40S, Belfast), Relay (insurance s/ware, 50S, 

Belfast), Texthelp (education s/ware, 90S, Antrim), Time 2 (ad systems, 5S, 

Magherafelt), TotalMobile (software, 250S, Belfast), Xperience (systems, 85S, 

Lisburn), Yarra (health s/ware, 20S, Belfast) and many others. He is also very 

familiar with the grant assistance available for companies.


Bill MacNeill 

Location: Antrim 

Phone No: +44 28 9443 9129 / +44 78 1005 1581 

Email: bill@macneillconsultancy.com 

Website: www.macneillconsultancy.com 

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Willing to travel across island of Ireland though NI preferred unless 

expenses negotiable. 

• Food 

• Renewables 

• Manufacturing 

• Software 

Experience: 

• 3 years working in wine & spirits sales 

• 6 years working in manufacturing industry (water systems and 

mining equipment) 

• 4 years directorships in software and market research companies 

• 4 years management development consultancy and trainer role 

• 10 years self-employed mentoring / training and coaching 

Specialist area(s): 

• Developing sales & marketing strategies, 30 and 90 day sales plans. 

Turning sales teams around. Investment readiness plans, feasibility 

studies. 

• Company healthchecks, diagnoses, market audits, internal/external 

customer research 

Career highlights 

• Winning £2m+ tender projects for a small manufacturer in 2010-2012 

• Working in export marketing position with new fuel conditioner company 

2012 

• Steering marketing at new visitor amenity at Giant’s Causeway 2011 

• Winning export award for business plan (renewable energy) 2010 

Types of companies I have worked in/with. 

• Businesses from fifty employees downwards. As a business adviser 

I have concentrated on the same scale of business, often via Invest 

N. Ireland and DARD. 

• Market research projects have generally been for larger organisations 

500+ employees such as The National Trust, Knock International Airport, 

Guinness, British Gas, Tesco and many food brands.


Brigid Duggan 

Location: Magherafelt, Co. Derry 

Phone No: +44 79 8905 2344 

Email: brigid_duggan@hotmail.co.uk 

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I have entrepreneurial drive and strong business acumen. I am committed 

to excellence and the resultant business success. I can demonstrate energy 

and enthusiasm, and have an ability to clearly articulate and impart a vision 

for success across an entire team 

Brigid Duggan Consultancy provides a wide range of general management 

and marketing consultancy services to SMEs, and I have specific expertise 

in the field of export development and financial management. 

I provide a practical “hands on” approach to assist businesses identify, plan 

and implement effective and efficient marketing strategies and management 

information systems. 

I assist with: 

• Marketing plans and implementation 

• Market research 

• Business & Market development 

• Sales Prospecting – contacting potential customers 

• Customer Service and relationship management 

• Strategic planning and management information, including accounts 

preparation. 

• Supply Chain Management 

• Preparation of funding applications and claims. 

Over the last five years I have been involved in mentoring a large number of 

SMEs throughout Northern Ireland from within a range of sectors including, 

engineering, construction, retail, IT and food. 

Being a former Founder and Managing Director of a small business I know 

from personal experience what it takes to build first year sales of £65k to 

£1m by the end of year 3 prior to selling the business. This growth required 

building export markets (70% of the business), shaping company culture, 

managing customers and costs through improved business processes. 

Key Achievements 

• Started Connect Engineering and managed a staff of 17. 

• Responsible for turnover increasing from £65k in year 1 to £1 million by 

the end of year 3. I sold the business in 2006. 

• Established new sales markets in the Republic of Ireland and Europe and 

built export sales to 70% of turnover. 

• Shaped company culture to one based on strong customer focus. 

• Implemented cost reduction through improved business processes 

• Awarded The Spirit of Enterprise Award in 2004. 

• Company awarded The Ben Wilson Excel Management and Leadership 

Award 2005. 

• Awarded The Export Sales Award by Magherafelt Area Partnership in 

conjunction with DARD in 2006. 

• Was responsible for Connect Engineering being selected as one of six 

Northern Ireland firms taking part in the BBC television series in 2006 

“The Next Level”.


Ciara Callan 

Location: Magherafelt, Mid Ulster 

Phone No: +44 77 9502 2595 

Email: ciara@halo-marketing.com 

Website: www.halo-marketing.com 

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A Self Employed Business Consultant operating in the Private, Public and 

Voluntary sectors. Previous to this I spent 13 years with BT in a variety of 

Middle and Senior Management Sales and Marketing positions across BT 

Retail and BT Wholesale. Operating in both the Consumer and Business 

space working with SMEs, Corporates and Public Sector. Areas of 

specialism include Business Development, Marketing, Communications and 

PR. Sector experience includes Telecoms, IT, FMCG, Hospitality, 

Construction, Property, Retail and Voluntary. Previously, as Co-coordinator 

for the Business Women’s Network in NI, I worked closely with Invest NI 

and Enterprise NI, supporting start up and growth businesses in a mentoring 

and support capacity, including cross border working. I employ a “hands 

on” approach with all my clients, focusing on building and enhancing brand 

awareness and ultimately driving business growth.


Colm Fearon 

Location: Rostrevor, Co. Down 

Phone No: +44 75 6122 1690 

Email: colmfearon@btinternet.com 

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Over forty years commercial experience with thirty five years at Director/ 

Senior management level in the Fast Moving Consumer Goods (F.M.C.G.) 

market, working with United Biscuits, Groupe Danone, Nabisco and W&R 

Jacob. 

Prior to the aforementioned experience, I successfully launched a range 

of cheese products into the Northern Ireland market, securing listings in 

all channels for Golden Vale Food Products, now part of the Kerry Food 

Group. 

Broad breath of experience and knowledge in sales, marketing and logistics, 

for ambient foods, confectionery and beverages, coupled with the ability to 

apply a commercial perspective with a ‘Hands on’ approach to execute the 

factors that influence business success. 

Proven track record in identifying Companies with products that require a 

route to market, (R.T.M. ) including International, and cross border brands 

successfully implementing contractual / Distributor arrangements. 

Track record developing marketing strategies to achieve objectives and 

listings in multiples, symbols, wholesale, C&C and convenience stores to 

grow sales revenue. 

National Account Management experience executing trading strategies, 

positively influencing and negotiating at all levels, both internally and 

externally. 

Committed and proven track record in building excellent trading partnerships 

and relationships with companies and customers, to the mutual benefit of all 

stakeholders. 

Experience leading, mentoring and motivating Sales, Logistics, Finance, and 

Administration management, and wider teams to achieve challenging targets 

and objectives. 

Track record managing businesses, controlling overheads, and achieving 

sustainable sales revenue and earnings. 

On retiring from United Biscuits in July 2011 and in partnership with my wife, 

we set up Parklane Commercial Consultancy Limited, our main function is 

to assist companies who wish to develop their business in Northern Ireland, 

by sourcing new Principals. We trawl R.O.I, G.B and continental Europe for 

potential brands. 

Ability to analyse market data to establish the strengths and weaknesses 

of the competitive set, using this insight to identify channels, and increase 

distribution.


Damian Campbell 

Phone No: +44 77 7533 3890 

Email: damian@consultcore.co.uk 

Website: www.consultcore.co.uk 

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Damian is a highly experienced sales and marketing advisor who specialises 

in matching the capabilities of SMEs to market opportunities and has a 

proven track record of securing new and recurring sales for NI and Irish 

businesses. Practical advice with impact. 

Damian has worked within industry in senior marketing and sales roles and 

more recently in a consultancy capacity in providing strategic and practical 

marketing and sales support to SMEs and micro enterprises focusing on 

targeting new markets and segments and securing new sales. 

Damian can specifically assist companies to develop cross-border trade 

through the following marketing and sales support activity: 

• Initial assessment of product/services offered to identify potential for 

cross-border trade; 

• Conduct of market research to identify suitable opportunities – market 

sectors/segments; 

• Support organisations to identify potential customers and key 

influencers/buyers within these companies (both public and private 

sectors); 

• Development and implementation of Sales and Marketing action plan 

including the revision of marketing and promotional material suitable to 

the target market/segment; 

• Sourcing trade representatives in the target market including the 

identification of potential agents or distributors and support in negotiation 

of agreements; 

• Supporting and coaching SMEs to plan and conduct initial sales 

prospecting activity, prepare and deliver professional sales proposals 

and deliver effective sales presentations to secure new business. 

Damian has extensive experience in the following sectors: 

• Professional Services 

• Construction 

• Food & Drink 

• Engineering 

• ICT / Software 

• Environmental Technologies & Renewable Energy 


• Printing and Packaging 

• Clothing and Furnishings


Darren Richardson 

Phone No: +44 28 9146 4649 

Email: darren@consultcore.co.uk 


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Darren is a highly experienced business advisor with 17 years commercial 

experience in both industry and consultancy. Darren has worked with a large 

number of businesses across Ireland during his 12 years of management 

consultancy experience, which included 7 years in the marketing 

consultancy practice of PricewaterhouseCoopers. 

Prior to moving into consultancy, Darren spent 5 years in industry as Export 

Marketing Manager for a major pharmaceutical company in Northern Ireland, 

where he was responsible for the development of export business through 

a range of channels, including direct exports to end-users and the use of 

partners such as agents and distributors. 

Darren’s skills and experience are predominantly focused on business 

development through effective marketing activity and proactive marketing 

planning, with particular expertise in: 

• Export marketing, including cross-border business development; 

• Marketing research focused on practical results, to inform effective 

business development activity; 

• Successful tendering, to both the public sector and ‘big business’. 

Darren has worked with a large number of businesses of all sizes on 

both sides of the border, from microbusinesses and start-ups through to 

established exporters, providing practical advice on the development of 

action plans and strategies informed by effective market research, through 

to hands-on assistance with implementation, always with a clear commercial 

focus on revenue and profitability growth as a basis for sustainable business 

development. 

Darren has worked with companies in a wide range of sectors, from 

traditional businesses in construction, engineering and food & drink to 

high-potential, high-growth businesses in digital content, biotechnology, 

renewable energy & environmental engineering.


Dave McClements 

Phone No: +44 79 7000 7117 

Email: dave@consultcore.co.uk 


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Dave McClements has a pleasant yet practical approach to ensuring 

companies sell more at better profits. 

With particular experience in cross border trade (over his 16 years as a 

business consultant) he is able to help companies develop and deliver a 

sales plan that will: 

• Help them identify new customers (by name); 

• Plan the best way to sell to them; 

• Ensure staff are able to carry out the plan; and 

• Ensure the plan is implemented. 

Dave has proven success in the following areas: 




• ICT / Software / Digital Media 


• Healthcare 

• Construction – Tier 1 

• Construction – Sub Contractors 

• Furniture 

• Agribusiness 

Recent examples of Dave’s work include the following: 

• Working with a service firm to identify (and sell to) new customers. 

Within a relatively short time the company sourced and was successful 

in 3 major contracts – each worth £1.2m (a cross border tender), £80,000 

and £11m; 

• Currently working with a food supply company we identified a business 

plan for growth which has already delivered a 20-35% increase in sales 

(month on month last year). This has also resulted in the company 

submitting an application for 40% funding for premises expansion; and 

• Recently mentoring a manufacturing business that identified / sold to 

new markets. This resulted in them sourcing 20 new opportunities – 10 

of which were converted resulting in £175,000 worth of sales.


Denise Murphy 

Phone No: +44 28 9069 1027 

Email: denise@fullcircle.eu.com 

Website: www.fullcircle.eu.com 

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Denise is a Director with Full Circle Management Solutions Ltd and has over 

12 years experience in the field of Management Consultancy. Not only does 

she have the practical experience of the challenges typically facing business 

in her current role as Director, she has also worked directly with hundreds of 

SME’s across the Island of Ireland in areas ranging from: business growth, 

export, prospecting, sales & marketing and people management. 

In addition Denise has a background in working with public sector bodies 

in the development of sector reviews for a wide variety of industries across 

Northern Ireland and therefore has a strong knowledge of the trends and 

challenges faced by SME’s in these markets. Whilst Denise has worked 

across a wide range of industry sectors, she has specific expertise in the 

following sectors: Creative Industries, Digital Content, Social Enterprise, 

Food & Drink, Manufacturing and Tradeable Services. 

Denise has worked with export focused SME clients producing business and 

marketing plans, feasibility studies, market analysis and securing prospect 

leads in a range of geographical markets including: NI, ROI, Europe, US, 

China and Rest of World. 

Denise believes in working with clients in a very practical and ‘hands-on’ 

way to achieve tangible outputs for each individual client. She aims to 

ensure all clients benefit in terms of transferring the skills and knowledge 

gained during this process, to support them in their future export market 

activity.


Eamonn Cavlan 

Phone No: +44 28 9069 1027 

Email: eamonn@fullcircle.eu.com 


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Eamonn is a senior consultant with Full Circle since 2010. In the 10 years 

that he has worked in consultancy, Eamonn has worked with over 500 

businesses on a cross border basis, the great majority of these being Micro 

business with less than 10 employees. Eamonn’s approach centres around 

working with these clients in a very hands-on way, rolling up the sleeves and 

helping them to actually make tangible positive change to their businesses. 

Within the private sector, Eamonn has worked across a wide range of 

sectors in a trade development capacity, these include Food Engineering; 

Manufacturing; Environmental; Services and Construction. 

Clients working with Eamonn will know that they will be engaging in a very 

methodical process which involves identifying the right sales opportunities 

and exploiting these to aid future growth. Whenever clients finish working 

with Eamonn they are left with the key skills in house to continue targeting 

new sales prospects on an ongoing basis. 

Eamonn has worked in every city in Ireland assisting first time exporters 

across the Island of Ireland to engage in cross border trade. Eamonn 

has an in-depth understanding of the key issues faced by companies 

gearing up to export on a cross border basis having worked on numerous 

InterTradeIreland programmes both as a programme manager and as a 

consultant. Eamonn is a very well networked individual and specialises in 

putting clients in front of the right people to open up new opportunities.


Elaine Scullion BA HONS MMII MCIM 

Phone No: +44 28 9045 2777 

Email: elaines@envision-ni.co.uk 

Website: www.envisionconsulting.eu 

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Elaine Scullion (BA HONS MMII MCIM) has more than 9 years core 

management consultancy experience. 

Since joining Envision 7 years ago, Elaine has provided one-to-one 

mentoring support to more than 75 SMEs of various sizes on a cross border 

basis, across a range of industry sectors. 

Elaine’s consultancy experience has been focused on gaining real business 

results for the clients she has worked with. Elaine has provided one-to-one 

mentoring on the development of sales into cross-border markets including 

regional/territory analysis, market segmentation, market entry options and 

direct selling. The mentoring support Elaine has provided has supported 

companies to identify new customers, secure new business and increase 

sales while developing a realistic plan for future growth. 

Elaine’s sectoral experience includes : 

• Government Procurement • Food and related industries • Tradable Services 

• Construction & Related services • Renewable Energy • Manufacturing 

• Creative Industries • ICT/Software 

Elaine has worked on a significant number of cross border assignments 

under the following initiatives – Elevate, Trade Accelerator and Acumen. 

Elaine has particular experience of: 

• Sales Prospecting 

• Cross-Border Market Research 

• Export Development 

• The Identification of Sales Channel Partners 

• Marketing Planning 

• Sales Planning & Securing Sales 

• Public Procurement.


Gareth Dunlop 


Phone No: +44 77 4018 0842 

Email: gareth@fathom.ie 

Website: www.fathom.ie 

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Following 15 years of direct commercial experience helping businesses use 

the internet more effectively, Gareth advises companies on how to get the 

most from the internet by seeing the world from the perspective of their 

customers. 

Previously Gareth was the MD of iON, a leading digital strategy and 

marketing company, headquartered in Belfast and with major clients in 15 

countries. Prior to that he was the MD of Tibus, one of the largest and most 

successful web development agencies in Ireland, from 2002 to 2009 when 

it was sold to UTV Media. Since 1996, he has gained massive commercial 

experience advising blue chip clients in Ireland, UK and Europe (SPAR, DHL, 

Post Office UK, BBC) on internet strategy and best practice. 

A former Board Member of the Irish Internet Association, and Chairman of 

WeddingsOnline.ie, Gareth writes & lectures extensively on internet related 

matters. He occupies regular columns in SiliconRepublic.com and the Irish 

Independent in the Republic of Ireland, and Business Eye magazine in 

Northern Ireland. 

Services offered include: 

Online Strategy Development 

Digital strategy / Requirements gathering and analysis / Online marketing 

integration / Stakeholder workshops 

Website Benchmarking and Improvement 

Customer journey planning / Information architecture / User and persona 

analysis / Accessibility reviews / Usability testing 

Online Market Research 

Research and competitive benchmarking / A-B and Multivariate testing / 

Usability testing / Web metrics and evaluation


Gary Alexander 

Phone No: +44 77 6457 7017 

Email: gary@am-consulting.co.uk 

Website: www.am-consulting.co.uk 

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Gary Alexander is the owner of AM Consulting which was established in 

2011 to provide a range of business development, sales and marketing 

consultancy services to growing businesses across Ireland. 

With a focus on building relationships and delivering results through a 

hands on personal style Gary has worked for over 20 years in both industry 

and consultancy building a wealth of contacts and experience in sectors 

including food, financial services, construction, clothing and professional 

services. 

In consultancy Gary has worked for over 6 years with over 100 businesses 

on a variety of projects including sales planning, sales development, sales 

training, prospecting, market research and export development. 

Gary brings to any project a comprehensive understanding of both 

consultancy and the Northern Ireland business market through holding 

senior marketing and business development positions in Northern Ireland 

including time as Head of Marketing and Business Development for 

PricewaterhouseCoopers in Northern Ireland and Head of Marketing for First 

Derivatives plc. In addition Gary has held consultancy positions in a number 

of organisations including BDO Stoy Hayward. 

Gary holds a BA (Hons) in Business Enterprise, a Masters Degree in 

Marketing and a Diploma in Marketing from the Chartered Institute of 

Marketing and has been a member of the Chartered Institute of Marketing 

since 1993. 

Recently Gary has completed a number of prospecting projects including 

assisting a business to research and make appointments with companies 

across the manufacturing sector in Northern Ireland.


Dr Gary W Burnett 


Phone No: +44 28 9080 8837 

Email: gary@fabrio.co.uk 

Website: www.fabrio.co.uk 

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Dr Burnett has 30 years’ experience working in the software & hi-tech 

industry. In addition, he has experience of the implementation of technology 

in a number of sectors, including financial services, education (including 

e-learning), manufacturing & distribution, ERP systems and electronic 

document management. 

Dr Burnett has broad experience of working for both large companies and 

SMEs, and has experience of working across the island of Ireland, Great 

Britain, Europe, United States and India. 

He has broad business experience, including experience as a CEO, 

International Marketing Manager and Divisional Business Development 

Manager. Recent experience over the past 9 years in consultancy has 

included: 

• Development of business strategies and action plans 

• Development of marketing plans 

• Assistance with a wide variety of marketing projects, including market 

research; new market entry strategies; identification of channel partners; 

branding; development of marketing messages & collateral 

• Assistance with the implementation of online marketing strategies 

• Assistance with implementation of business processes, including HR and 

recruitment. 

During this period, Dr Burnett has worked extensively with Invest NI, carrying 

out business and marketing appraisals on their behalf and undertaking a 

variety of marketing and business development projects for Invest NI clients. 

Dr Burnett is very familiar with Invest NI’s range of funding programmes and 

has often helped clients access appropriate funding. For a number of years 

he acted as a software industry adviser to the organisation. 

Recent clients have included major technology exporters, start-up 

companies and companies which are seeking new growth opportunities. 

This work has included both specific projects and longer-term mentoring of 

senior management. 

Dr Burnett’s consultancy interventions have resulted in considerable levels 

of success for client companies – references beyond those in LinkedIn are 

available on request. His approach to assignments is typically hands-on and 

practical, preferring to achieve agreed business goals than simply develop a 

report. 

Via Fabrio, Dr Burnett has access to a range of other trusted services, which 

includes expertise on other specific domains, financing for growth (including 

angel and VC funding), procurement services and project management.


Gary McArdle BA HONS MMII MCIM 

Phone No: +44 28 9045 2777 

Email: gary@envision-ni.co.uk 


http://uk.linkedin.com/pub/gary-mcardle/4a/778/3b3 

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Gary is an experienced consultant with over 11 years experience of 

providing direct commercial sales and marketing-focused support to over 

200 companies - at all stage of growth - throughout Ireland. 

At the core of Gary’s approach is the provision of real, tangible, hands-on, 

one-to-one support to clients resulting in, for example: 

(i) Direct contribution to new sales wins in cross-border markets 

(ii) The development of strong sales pipelines in target markets / sectors 

(iii) Effective planning to achieve sustainable market presence in ROI and NI 

(iv) The transfer of skills to allow businesses to build upon all work 

completed in the medium to long term 

Recently, Gary has delivered a series of successful Acumen, Trade 

Accelerator Voucher and other Cross-Border assignments – including 

projects under the Elevate Programme. Support activities have featured: 

• Hands-on assistance with tailored sales & marketing planning and 

implementation 

• Detailed planning and budgeting for developing cross-border sales 

• Focused market research to scope potential opportunities 

• The identification of key contacts / decision-makers in target companies/ 

sectors 

• Approaching, securing meetings with and developing successful 

relationships with key decision-makers 

• Provision of private and public sector tendering support 

• Maximising the potential of digital marketing activities 

Gary delivers all projects in a timely, detailed manner and provides clients 

with a clear plan for continued success in target markets. 

Sectors in which he has significant experience include: 

• Environmental Services 

• Renewables 

• Food /drink 



• ICT / Software 


• Security


Mr. George Simpson B.Sc(Hons), DBA, MCIM 


Phone No: +44 28 9037 0327 

Email: GS_SCMNI@BTCONNECT.COM 

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I assist organisations to successfully enter into new markets and expand 

existing markets. I provide a practical hands-on corporate marketing 

support service, developing, implementing and managing marketing/sales 

programmes that have enabled clients find new business and to expand 

their operations profitably into these new markets. The objectives to build 

sales reduce costs and increase profits are generally achieved. 

As a Corporate Marketing Consultant I have assisted clients to significantly 

increase their business revenue, sales and profits. New business levels 

achieved have been significant, exceeding £10million with some projects. 

Whilst directly employed by several International Organisations I can 

honestly claim to have at least doubled their business within my operational 

areas over a period of two to three years. 

A wide range of Corporate Marketing Projects have been undertaken and 

completed within many work environments that, as examples, have included 

:- Education & Training, Hardware Products/Construction Systems (Builders 

Merchants, Tiles, Fencing, Concrete Products), Food & Drink (Brewing, Salad 

Produce, Sauces, Bakery, etc), IT Software & Hardware (ERP, HR, BI, etc), 

Timber/Sawmilling, Energy (Gas), Agricultural (Wire, Posts, Seed Potatoes) 

amongst others. 

I have over 30 Years experience in the area of Corporate Marketing, of 

building sales, reducing costs and increasing profits. 

My skills cover all aspects of Corporate Marketing & Sales Management 

and I have undertaken and completed projects in the following areas: - (a) 

New Business Development Programmes (b)Mentoring (c)Market Research 

(d)Market Evaluation (e)Competition Profiling (f)Business Auditing (g)Product/ 

Service Development (h)Pricing Policy (i)Development & Implementation of 

Marketing, Sales and Business Plans (j)Supply Chain Analysis (k)Client & 

Outlet Profiling (l)Establishment of Distribution Channels (m) Implementation 

of Sales and Marketing Management IT Systems (n)On-Going Customer 

Support and Servicing, (o)Interim Management (p)Sourcing of Finance.


Geraldine Fusciardi 

Location: Co. Down 

Phone No: +44 78 2521 5703 

Email: Geraldine@strategy-structure-sales.com 

Website: www.strategy-structure-sales.com 

MENU 

Key Skills 

• Strategic thinker having had director roles in a number of large and small 

technology, engineering and services companies 

• Successful at marketing and selling complex solutions to small and large 

corporations 

• Thought leader in selling new innovative solutions and ideas - can quickly 

deliver results 

• Strong inter-personal, negotiation and presentation skills, up to and 

including board level 

I have worked in senior sales and marketing roles in NI, ROI, UK, USA and 

Northern Europe – I currently live in NI but spent 6 years living/working in 

ROI and have an appreciation of business practices and networks both north 

and south. 

My experience covers prospecting, direct sales, channel & sales 

management, international team management, new product marketing 

and sales strategy development. This experience has been gained selling 

software and services to SMEs and Fortune 500 & FTSE 100 companies for 

companies such as gem, CMASS, Bolero, Manugistics and Numetrix (now 

JD Edwards). 

In 2005, I delivered a web sales project for the Irish Export Association for 

15 micro companies which was independently assessed as the most highly 

rated project they had ever undertaken. I currently mentor on the highlyrated 

Propel Programme supporting export-focused start-up businesses. 

I understand the difficulties involved in generating and closing highvalue 

deals, having personally closed over £20m worth of business with 

companies including Vodafone, Clearwire, Diageo, Kelloggs, Cadburys, 

Microsoft and UPC Ireland. I have also been responsible for new product 

launches where we have sold in excess of £5m within one year of launch.


Hilary Knight 

Location: Waringstown 

Phone No: +44 28 3888 1368 / +44 77 1219 2782 

Email: hilary@hilaryknight.co.uk 

Website: www.hilaryknight.co.uk 

MENU 

Hilary Knight has run her own consultancy for 20 years providing strategic 

Communications and Public Relations support and mentoring, to 

organisations across the island of Ireland. 

She is a Full Member of the Chartered Institute of Public Relations, a senior 

level that recognises her professional capability and qualifications. She has 

previously worked with Management Consultants and other Public Relations 

Consultancies. 

The consultancy offers strategic planning, business development, 

communications strategy, public relations, market research, marketing 

communications, reputation building, innovation, training, lobbying and 

issues management. These skills help organisations to meet objectives in 

product and service development, increasing sales, entering new markets 

and meeting communications challenges and issues. 

She has supported clients of all sizes from micro-enterprises to international 

companies to help increase cross border sales. Previous clients have 

included Corus Ireland, Merck, Sharpe and Dohme pharmaceuticals, public 

sector organisations including several local Councils, Dundalk Institute of 

Technology, research organisations including the Agri-Food and Biosciences 

Institute, Belfast, smaller SMEs and a variety of organisations in the Not-for- 

Profit sector. 

Hilary is also a listed business mentor with both Invest Northern Ireland and 

for the Down District Council ‘Beyond NI’ Programme. 

http://www.linkedin.com/pub/hilary-knight/19/936/a59 

Hilary understands the issues and commercial and communication 

challenges that come with start-up, growing and changing businesses; 

including reaching new clients; communicating new brands or re-branding; 

growing reputation and market share; building customer relationships 

and perceptions; building in-house communication skills; and innovating 

products and services and seeking new cost-effective ways to communicate 

and hold conversations with stakeholders.


James Coyle 

Location: Eglinton 

Phone No: +44 77 0987 2212 / +44 28 7181 1759 

Email: sales@jcrnetworkservices.com 

Website: www.jcrnetworkservices.com 

MENU 

James is sales and marketing director with JCR Network Services, a 

specialist business accelerator agency focussed on delivering sales, 

marketing and export driven growth strategies for SMEs across the Island. 

With multi –sector experience including the ICT, engineering, manufacturing, 

telecoms, agri-food, SAAS, professional services and renewable sectors 

James is proud of his reputation for delivering return on investmentfocussed 

results for his clients- driving growth strategies into their chosen 

markets and sectors. 

James is also a service provider to all the major enterprise development 

agencies across the Island as well as being delivery agent for local County 

Enterprise Board and Council- funded business training programmes. 

Let James leverage his multi sector experience and extensive senior level 

contacts in the Northern Ireland market to your business’s advantageenabling 

you to maximise the financial return on your Elevate budget today. 

James 25+ year career history includes general management roles with 

Ireland’s leading retailer; sales and marketing director roles in International 

financial services and a commercial director position with a major European 

manufacturing business, leading a sales team in winning multi million pound 

contracts with European and UK customers. 

His international sales, marketing and export expertise combined with 

board level commercial skills will deliver strategic insight and a practical nononsense 

focus to your bottom line sales performance. 

James can help accelerate your export-led growth efforts across the full 

supply chain vertical- from initial in- market research, sales prospecting and 

lead qualification through to negotiation and deal closure support.


Jan Todd 

Location: Lisburn 

Phone No: +44 28 9260 2777 

Email: jan@ims4business.com 

Website: ims4business.com 

MENU 

IMS (NI) is in its 12th year of trading, supporting clients with the full 

complement of out-sourced marketing services. Short-listed for the Best 

New Company Award in 2003 and Best Communications Award in 2005 by 

the Chartered Institute of Marketing, many of our clients have also achieved 

export awards in recent years which we believe is testament to the services 

and support we provide. 

To ensure you have access to the highest levels of expertise, IMS operates 

through a core team of marketing and business professionals, allowing IMS 

to generate the highest quality output. Our services include: 

• Research - We have extensive experience developing research 

methodologies to support business or project feasibility. 

• Business and Marketing planning and strategy development - we can 

work at the very highest level within your company to develop sound 

marketing or business plans. 

• Customer Analysis and Relationship Building - understanding who your 

customers are and what they want from you is fundamental to your 

business success. IMS offer a range of customer management solutions 

to help you better manage your greatest asset. 

• Promotional planning - IMS has experience in implementing integrated 

promotional campaigns that maximise your return on investment and 

consistently get your company’s message out to your target audiences. 

• Training and Mentoring - Fully accredited trainers can deliver a range of 

marketing training options from one off sessions to fully integrated sales 

and marketing packages.


Professor John E. Moore 


Phone No: +44 77 4588 5774 

Email: jemoore@niphl.dnet.co.uk 

MENU 

Work as a Clinical Microbiologist at Belfast City Hospital for last 19 years, 

in the areas of infection, infection control and Research & Development. 

Several hundred peer-reviewed publications to justify my involvement with 

R&D activities. 

Areas of Sectoral Expertise: Medicine, Biomedical Science, Biotechnology & 

Agri-Food 

What added value can science contribute to your organisation/business? 

(i). 

The Scientific/Medical Evidence-Base: This is so important. Medical/ 

Biomedical Science and Biotech companies need to have a robust 

evidence-base to enter the marketplace. 

My experience can help such companies bridge this gap and ease their way 

to market. 

(ii). 

(iii). 

Establishment of Scientific Advisory Board, 

Establishment of links with key academics through scientific/medical 

contacts, 

(iv). Publication of joint industry/academia peer-reviewed papers on 

scientific outputs, 

(v). 

Interaction and guidance with various regulatory agencies. 

(vi). Scientific problem-solving – trouble-shooting. 

Nurturing a strong scientific evidence base within SMEs has positioned 

many of the SMEs with whom I have previously worked with, in a strong 

position internationally.


John F Kelly 

Phone No: +44 77 1880 6109 

Email: john@fxlireland.com 

Website: www.fxlireland.com 

MENU 

Graduate in Agricultural Chemistry with extensive, 28 years, experience in 

Sales and Marketing roles. Initial experience gained with Cantrell & Cochrane 

Ltd in both Belfast and Dublin through various sales and marketing roles, 

eventually as Sales & Marketing Director. Worked with Foods of Athenry in 

an Elevate project on first time entry into the NI grocery retail market. 

Further roles as strategic sales and marketing consultant and sales trainer to 

a number of food and drink organisations including: Britvic Ireland, Kestrel 

Foods, Robert Roberts (Ireland) Ltd, Largo Foods (Tayto), Irwins Bakery, 

John Hendersons (Spar NI) Ltd, Bulmers Ltd, Clements Coffee, Dale Farm; 

Fivemiletown Creamery; 

Specialist knowledge of negotiations with food and drink retailers with 

extensive inside experience of working with major UK retailers such as 

Tesco and the SPAR symbol organisation. Currently involved in training and 

coaching of commercial staff in Tesco UK. 

Personalised coaching and mentoring of sales & marketing account 

managers and senior managers / chief executives of SMEs. 

Projects involved development of strategic sales and marketing plans and 

the successful execution of those plans within defined markets through 

leading, coaching and mentoring of sales and marketing teams.


Julie Taylor MBA, B.Sc., MCIM 


Phone No: +44 28 9073 7853 / +44 78 538 44362 

Email: jan@ims4business.com 

Website: ims4business.com 

MENU 

Area of Sectoral Expertise: Life Sciences, Medical, Pharmaceutical, 

BioTech, Medical Devices, Diagnostics, Agri-technology, Animal Nutrition, 

Animal Health, Nutrition, Food and Drink, Digital Content, Software. 

Years of experience: 20 years experience – 18 years gained in industry and 

2 in private consultancy 

Main specialist areas: 

• Export Strategy development: market analysis, competitive analysis, 

routes to market, market entry strategy, barriers to entry, culture, 

meetings set up, itinerary planning. 

• Marketing: marketing strategies, marketing communications 

(MarComms), product launches, event management, market intelligence, 

competitor intelligence, marketing campaigns, website content 

development, CRM systems, marketing budget, corporate guidelines. 

• Market Research: market analysis, potential partner/customer research, 

competitive analysis 

• e-Marketing: e-newsletters, email marketing (mailchimp), blogs, Twitter, 

Linked In, SEO, webinars. 

• Branding and rebranding 

Career highlights/ relevant projects: 

• Lead consultant for Invest NI’s Export Development Service in Life 

Sciences sector. 

• Marketing Consultant for Digital Pathology company – developed and 

implemented marketing strategy, set up marketing department and 

rebranded company. 

• Export and Marketing Consultant for agri-technology company – 

developed and implemented export/ marketing strategies, sourced 10 

global partners in 6 months. 

• Sales and Marketing consultant for start up diagnostics company – 

developed and implemented sales and marketing plan for home and 

export markets. 

• Head of International Business for medical company – grew sales from 

£5m to £12m 

• Head of Marketing – won prestigious export award for life sciences 

company. 

• Successfully managed a Clinical Research Organisation through 

InterTradeIreland’s Elevate pilot programme. 

• Business Development – sales planning, sales calls. 

• PR – PR strategy, press releases, news articles, newsletters, 

e-newsletters.


Lara McLarnon Goodall 


Phone No: +44 28 9083 9025 / +44 77 9338 8343 

Email: lara@laragoodallconsulting.com 

See Linked-In http: //uk.linkedin.com/in/laragoodallconsulting 

MENU 

Lara Goodall Consulting aims to assist SMEs to achieve real results. Lara 

prides herself on her ability to establish excellent working relationships with 

clients and address the issues that face their business. 

Lara provides a tailored service to each client, she specialises in 

construction, engineering and tradeable services. She likes to invest herself 

in a project and enjoys helping the client visualise where they want their 

business to be, and more importantly, assisting them to achieve it. 

A recent client commented; “I got great results from the consultancy work 

Lara provided for me. She is a diligent, hard-working individual with an 

obvious passion for helping others succeed.” 

Lara has successfully developed her career over the last 15-years. She was 

employed as European Programmes Manager at North West Marketing, 

where she successfully secured business across Europe. In 1999 she 

moved into SME development & export marketing consultancy. Lara was 

selected for a DTI International Secondment at the International Marketing 

department of the Massachusetts Port Authority to learn best practice in 

trade development. She went on to manage the Massachusetts Trade 

Office in Ireland and organised and managed single company and group 

trade missions for over 100 companies. In 2003, Lara moved to Total 

Consulting as a senior consultant and to Full Circle Management Solutions 

in 2005, where she progressed to Director level. In both positions she has 

worked with vast numbers of SMEs to develop both local & export business 

across Ireland, GB and Europe.


Martin McBride BComm MBS MCIM MMII 

Phone No: +44 28 9045 2777 

Email: martin@envision-ni.co.uk 


http://uk.linkedin.com/pub/martin-mcbride/1/482/634 

MENU 

Martin McBride has 30 years experience – 10 in international marketing / 

sales, and 20 as a management consultant specialising in cross border and 

international business. Martin established Envision in 1996 and has built it 

into a leading independent management consultancy in Ireland. 

During the past 10 years in consultancy, he has acted as non-Executive 

Director for 2 growth companies, one in food and one in agriengineering. 

He has worked with companies at all stages – from setup to larger exporting 

companies. Martin’s principal areas of consultancy are: 

• Analysing & mapping markets 

• Marketing & sales strategy 

• Export market entry and development 

• Business model development and innovation 

• Value Proposition development 

Sectors in which he has significant experience: 

1. Services 

2. Renewables & Environmental Technologies 

3. Food & Drink 

4. Lifesciences / Biosciences / Healthtech 

5. ICT & Software 

Martin has particular experience in services– for the past 2 years he has 

managed and delivered a specialist EI programme on Business Model 

Innovation for services companies developing new cross-border and export 

business. 

He has worked on Elevate, Acumen, and other Cross-Border assignments, 

and is an advisor to Seedcorn (Masterclasses). 

• Sales channel development 

• Partnerships, joint ventures and alliances


Mary Meehan – SMM International 

Location: Newry, Co.Down 

Phone No: +44 79 7657 6517 

Email:smmconsulting@googlemail.com 

MENU 

Mary is an established and well recognized consultant within the technology 

sector, particularly in applications of creative and digital content. Mary 

recently worked closely with leading software company Media Lightbox to 

set up channel partners in many international markets including the Republic 

of Ireland and recently led the development of online sales and reseller 

networks for the Brazilian market. 

Mary worked with leading N. Ireland Internet Company Biznet Solutions 

to ramp up sales and marketing activity in the Republic of Ireland market 

identifying suitable tendering opportunities and technology partners. Her 

knowledge and experience of the public sector procurement process helped 

to achieve sales in excess of €1million. 

A fluent French and Spanish speaker, Mary has held a number of senior 

marketing and business development positions in both the public and private 

sectors over the past 15 years in both N.Ireland and the Republic of Ireland. 

She has gained a wealth of experience in sales & marketing, business and 

economic development at regional and international levels. After graduating 

from the University of Ulster with a BA Hons in International Business 

Communication, she completed a Masters in Business Administration and 

holds diplomas in International Trade Practice and Managing Business 

Networks. 

Mary is a member of the Institute of Marketing, and has acted as a business 

mentor for many start-up companies. 

In her role as Trade Manager for Chambers Ireland, Mary was responsible for 

providing export marketing consultancy and advice as well as establishing 

cross border and international linkages for Irish companies.


Michael G Hanna BSc MSc Dip Mkt MINCA 

Location: Lisburn, County Antrim 

Phone No: +44 28 9265 0411 

Email: michael@pesolutions.co.uk 

Website: www.pesolutions.co.uk 

MENU 

Michael is leading Lean Manufacturing, European Collaborative Networks 

and Innovation Delivery Practitioner to the Irish SMEs. With 25 years 

experience developing operational solutions to a wide variety of corporate 

clients and regional development authorities throughout Ireland, UK and 

Europe. 

Worked extensively in Food, Furniture, Fabrication & Heavy Engineering, 

OSC Construction, Electronics and Steel Mills. He is also heavily involved 

in Renewables, particularly Anaerobic Digestion solutions from Farm Energy 

Crops, Municipal Biowaste and Food Processing organic to generate 

biogas. Michael is specialist of choice to InvestNI and EI. He is the Irish 

representative on ESoCENet: European Society for Collaborative Engineering 

Networks with a successful career in ISTE assisting Regional Development 

Authorities throughout EU Accession countries. 

Michael is a strong advocate of integrating local Universities and 3rd 

level colleges into his SME Collaborative Networks. Universities provide 

R&D facilities for SME product innovation, with the more progressive 

SMEs offering graduate employment in return. Institutionalising Graduate 

Management Teams delivers professionalism and energy to traditional family 

businesses. Regularly resulting in the doubling of annual turnover and 

increasing profitability to assure their medium term survival. 

Michael studied: 

• Chemical Engineering at QUB, Diploma in Marketing from UUJ. 

• Masters in Food Marketing at University College Wales, Aberystwyth 

• Advanced Certificate in Business Counselling at Durham University 

Michael has coached many SME family businesses through the Collaborative 

Life Cycle, maximising the Innovation and Graduate Institutionalisation 

potential from Triple Helix tie up with local universities. From Initial Cluster 

formation, through to a performing Collaborative Network imbued with the 

confidence and both the technical and financial capability to now tender for 

major projects, that previously, as individual companies would never achieve 

pre-selection listing.


Michael McIntyreStrategem Ireland Ltd 

Envision 

MENU 


Phone No: +44 28 9045 2777 

Email: michael@envision-ni.co.uk 


Michael McIntyre: - A Sales and Marketing professional with over 25 

years experience in Learning and Development, Sales and Marketing 

Management and Consulting Services. Michael has worked for a range of 

companies including Guinness, Hewlett Packard and some of the leading 

SMEs in Ireland. Michael has that rare combination of in-trade sales and 

sales management experience coupled with a distinguished track record 

in coaching and mentoring. Michael has a further 10 years experience 

working as a management consultant on a wide range of sales and 

marketing projects. 

Michael has also worked at all levels (including Company Director & Partner) 

in General, Sales and Marketing Management positions with a range of 

small–medium businesses & brands. Michael is currently retained by a 

number of organisations (e.g. Invest NI, InterTradeIreland (Elevate and Trade 

Accelerator Voucher Programmes), QUB, Enterprise Ireland and District/City 

Councils) to provide expert Sales & Marketing intervention to small firms and 

new businesses on a one to one project basis. Michael has experience of 

providing strategic marketing and sales management intervention in each of 

the following sectors: 

• Life Sciences 

• Food and Drink 

• Energy 

• Digital Markets 

• Enabling Technologies 

• Hospitality 

• Renewable Energy 

• Film & Television 

• Software 

• ICT and Communications 



Michael is also recognised as a highly effective trainer/facilitator. He has 

worked with major public sector departments, enterprise development 

agencies and is retained to advise on training and coaching needs.


Niall McKeown 


Phone No: +44 28 9045 5911 

Email: nmckeown@ionology.com 

Website: www.ionology.com 

MENU 

Niall is considered as one of the leading digital marketing experts and 

thought leaders in Ireland and has been designing Digital Marketing 

strategies for a number of years. He regularly runs workshops for Councils 

and Enterprise Boards in Ireland and has been a Keynote speaker on Digital 

Marketing for many large events throughout the UK and Ireland. 

On average, Niall delivers around 10 educational programmes per month in 

the areas of: understanding digital marketing and what channels will work, 

how to design a digital marketing strategy, digital marketing strategies for 

exporting, understanding the time, talent and cash requirements involved 

with managing a digital marketing strategy, how to define appropriate digital 

KPIs, understanding the ROI that effective digital marketing can give.


Nigel Mansley 

Location: Bangor, Co Down 

Phone No: +44 79 6783 6997 / +44 28 9127 5266 

Email: nigel@mansley.net 

Website: www.jerisassociates.com 

MENU 

Nigel Mansley is the proprietor of Jeris Associates (an independent 

management consultancy) established in 1995. Since 1999 he has had 

involvement with a number of early stage technology businesses, including 

a period as acting Director of Finance of idealab! Europe Ltd., helping to 

establish the European operations for this global business incubation group. 

Until February 1999 he was a non-executive director of Heritage Bathrooms 

plc, a £20m listed business. He is also a non-executive director of the South 

Eastern Health & Social Care Trust 

Key examples of his work include: 

• Providing support and advice to a range of smaller entrepreneur led 

business, including strategy development, business planning and 

general financial support. These businesses cover a range of sectors 

including, technology (both software and hardware), food processing, 

manufacturing and business services. Much of this work has been 

undertaken with N Ireland, GB and the US. 

• Participation and advising on a number of project finance and start-up 

deals for Partner Communications Ltd, Israel, Orange plc and Hutchinson 

Communications, Hong Kong. 

• Performance improvement projects for clients including Burger King 

Corporation, Nationwide Life, a subsidiary of Nationwide Building Society 

and a number of venture capital backed businesses. 

• Executive board member in variety of roles: 1994 and 1995 he was 

Group Finance Director of RoadChef plc and senior finance positions 

within BUPA and London and Manchester Group plc (now Friends 

Provident).


Noel Brady 

Phone No: +44 78 3419 1692 

Email: noel@nb1.co.uk 

Website: www.nb1.co.uk 

MENU 

At Nb1 Noel is a highly experienced Managing Director with a reputation and 

track record of working with major Northern Ireland, ROI, UK and European 

organisations. His experience is at strategic and board level and spans 

ICT and wider business environments. He is a highly experienced sales 

and business development professional who has an outstanding record of 

achievement in the public and private sectors in a career spanning 30 years 

before starting Nb1 in 2004. He is a highly skilled mentor, negotiator and 

relationship builder and have built credibility as a person of influence in the 

business sector. 

Consult Nb1 provides highly effective business advice and support, to 

executives in businesses of all sizes on the Island of Ireland, UK and wider 

afield. Services include; 

• Business Development/Sales Services 

• Bid/Tender Support 

Industry Sectors Experience: ICT, Training Services, Public Sector PFI/ 

PPP Procurements, Heavy Engineering, Legal Services, Waste and Energy 

Sectors. 

What previous Elevate companies said about Nb1: 

“I found the engagement to be a great success. We accomplished all goals 

...... Noel worked hard to ensure maximum benefit was delivered from each 

session, and made sure to follow up after each meeting and engagement.” 

Eirtight Technologies 

“Nucleus Venture Partners engaged Noel through one of our group 

companies www.SourceDogg.com. www.SourceDogg.com was supported 

by the InterTradeIreland Elevate programme to expand sales into Northern 

Ireland. We found Noel to be very well connected and excellent at getting 

www.sourcedogg.com in the right doors”. 

• Mentoring and Executive Coaching


Noel Mills 

Location: Co Down 

Phone No: +44 77 6814 6123 

Email: millsnoel1@googlemail.com 

MENU 

Industry: Construction, Environmental Engineering, Manufacturing. 

Preparation and implementation of Business Plans and Grant 

Applications: Export Marketing, Sales Management, Supply Chain 

Management, Research and Development, Quality Control, 

Project Management 

I am a retired Commercial Director of one of Ireland’s major Wastewater 

Engineering Groups. I am a Graduate of The University of Ulster [BSc] and 

a Member of The Institute of Export [MIEx]. I am also qualified to carry out 

Internal Quality & Environmental Audits. 

I have acted as Leader for a number of high profile Trade Missions. In recent 

years I led missions to the USA and Australia. On these trips I made myself 

available to support many of the first time exporters in addition to meeting 

with and lobbying Business and Political “Grandees”. 

My business experiences have been shared through my participation as a 

guest speaker on a number of Invest NI and other training programmes. 

I have also presented a number of papers to professional audiences on a 

global stage and have been a member of the National Standards Authority of 

Ireland Working Group writing IS 351:2009 . 

An innovative approach to Business has helped my companies win many 

accolades not least of all Northern Ireland Exporter of the Year awards on 

two occasions. 

During the last two years I have acted as Project Manager for a “high 

tec” INNOVA Project between two Irish companies from each side of the 

Border . The successful outcome of our project has already resulted in 

sales throughout Ireland and to a short-listing for The Irish Times Innovation 

Awards 2011.


Nuala Foley 

Phone No: +44 28 9069 1027 

Email: nuala@fullcircle.eu.com 


MENU 

Nuala Foley BA(Hons) Psychology PG Dip is a Senior Consultant 

with Full Circle Management Solutions. Nuala studied Psychology at 

Queens University Belfast, prior to completing the Premiere Graduate 

Management programme and then a PG Diploma in Health and Social 

Services Management. In 2005 Nuala joined the Royal College of General 

Practitioners, which is a private membership organisation for general 

practitioners (GPs), and worked in the role of Project Manager. As a key 

member of the management team Nuala was heavily involved with the 

strategic and operational planning for the growth of the organization. 

In June 2011 Nuala led a highly successful trade mission of companies 

from counties Laois and Offaly, who were seeking opportunities in Northern 

Ireland. Immediate sales resulted from this trip and all 8 companies have 

identified significant potential from the contact. 

In consultancy Nuala has been involved with numerous projects covering a 

wide range of sectors with the key emphasis being on Sales and Marketing 

and helping clients to get the most out of what they have. 

Many of the clients whom Nuala has worked with have required a strategy 

for sales and an implementation plan. She has therefore worked with these 

businesses to identify specific target sales markets and identify 

the most effective route to market. This approach provided the client with a 

time-line of activities with budget and responsibilities which allowed them to 

ensure its effective implementation. Most recently Nuala has 

been providing strategic marketing advice to businesses that recognize the 

need to develop a cohesive and useful marketing plan which gives them 

focus and direction. In addition a specific area of her expertise is training 

on all areas of sales and marketing and people development. Nuala is 

highly effective in ‘opening doors’ and introducing clients to prospective 

customers.


Paul Harding 

Loctaion: Belfast 

Phone No: +44 79 6877 0843 

Email: paulharding@virgin.net 

Website: www.meltemexport.com 

MENU 

• 20 years experience in business development; 13 years in senior 

management of a manufacturing business and 7 years self-employed as 

expert/mentor/coach. 

• Business development for a number of companies as outsourced sales 

manager in home and export markets 

Mentoring, coaching, consultancy to SMEs under these programmes: 

• Tradelinks 

• Acumen 

• Export Development Service (Invest NI) 

• Northstar 

Specialist areas: 

• Business development 

• Lead Generation 

• S&M strategy 

• Market research 

• Channel management 

• Product management / NPD 

• Company strategy 

Examples: 

1. Developed export markets for marine seat manufacturer from 0 to 

1000 seats in 3 years through careful selection and management of 

distributors and retailers. Now in other market sectors eg garden, fishing. 

With client since 2008. 

2. Mentored Belfast service company in film industry to re-position their 

business to attract customers from ROI. Establish their product offering 

clearly and value proposition. Helped develop sales through strong 

networking skills. 

3. Currently, business development via cold calling for engineering 

company in Co Antrim. Decorative product for graves. Customer 

feedback helped adapt product and decide routes to market. 

4. Business development for Derry company manufacturing election 

equipment. Market research in France. Recent trials in Estonia, Sweden 

and Finland. First sales in Denmark and Finland. Warm leads in CEE. 

5. Mentored CEO of a Belfast-based environmental consultancy company 

to produce a strategy for 3 years for an all-island approach. Company 

came back 3 years later to ask me to help them with the next 3-year 

strategy.


Paul McAnallen 


Phone No: +44 78 4114 2855 

Email: paul@shift-control.co.uk 

Website: www.shift-control.co.uk 

MENU 

Shift control is a business development consultancy working with small 

to medium sized organisations as well as large corporate organisations. 

Areas of specialism are brand development and consultancy, marketing 

communications and sales training, strategy, management, leadership and 

motivation. 

Brand development involves all aspects of branding from the visual brand 

identity to the behavioural aspects of customer service, relationship 

management and marketing and leadership. 

In addition to sales training, I work with senior management in the creation 

of sales strategy, incorporating pipeline management, forecasting and CRM. 

I have experience across a variety of sectors including automotive, 

engineering, retail, manufacturing, not-for-profit, leisure, media, finance and 

construction. 

I have undertaken sales training with both Public and Private sector bodies 

and organisations, with SME organisations as well as large corporate 

organisations who trade internationally. I work with teams and individuals 

with all levels of experience – from junior telephone sales up to sales director 

level.


Peter Egan 


Phone No: +44 77 7579 7357 

Email: peter@eganconsulting.co.uk 

MENU 

I have: 

• Managed £17m business through a period of under performance 

achieving 20% increase in sales, 30% in productivity and 12% in 

conversion costs using KPI’s/team-working. 

• Restructured to underpin sales growth producing an increase of 25% 

over eighteen months, with £3.5m improvement in profitability in one year 

through a revamped marketing strategy and export sales, cost reduction, 

improved on time delivery, leadership development. 

• Coached leadership in defining, developing and implementing strategies 

at a meat processor, seeing sales growth of 25% to £250m with a £14m 

improvement in working capital. 

• At this £22m business, growing to £36m sales I was responsible for 

developing a customer care strategy (sales/marketing/key account 

management) that included MRP11, and up-skilling the employee and 

management group to support improved on time delivery. 

• Sourced premises and established a manufacturing business growing to 

£7.0m and 200 employees, becoming the best performing site at Dafoe & 

Dafoe Limited. 

• Smith & Nephew (FMCG/medical /hygiene products), I managed 

the introduction of GMP and over 500 employees engaged in the 

manufacture of both sterile and non-sterile wound dressings, and theatre 

disposables. 

• Market appraisal for Northern Irish Pharmaceutical research and drugs 

trials company. 

• Managed Supply-Chain/Working Capital - improved planning (MRP/SOP) 

sales growth of 60%. 

• Built teams utilizing psychometric tools (Belbin/myers Briggs), Problem 

Solving/Decision Making, and Project Management etc. 

• Experience of SMEs including, FMCG, pharmaceuticals, construction 

materials, food/drink, hotels/pubs, software developers/resellers, 

petrochemicals, textiles, chemical process engineering, engineering 

manufacture, RDA’s/councils and the charity sector.


Sam Simpson 

Clear Direction Ltd 

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Location: Co Down 

Phone No: +44 28 9753 3685 / +44 78 1657 6631 

Email: sam.simpson@clear-direction.co.uk 

Website: www.clear-direction.co.uk 

Sam Simpson is a Chartered Marketer, holds a Ph.D. from research into 

consumer behaviour and is a Market Research Society trained researcher. 

Before forming Clear Direction Ltd in 2002, he held senior marketing 

positions in the following sectors: 

• Newspaper and Online Publishing – responsible for marketing, sales, 

distribution, internet services and reader holidays; increased newspaper 

sales by 25% in a market that declined by 25%; started two new 

business units. 

• Construction – group marketing manager for a multi-site business. 

• Food – marketing manager in meat and dairy sectors in Ireland and the 

Middle East. 

Clear Direction provides services for customers in the private, public and 

voluntary sectors: 

• marketing strategy & planning 

• business strategy & planning 

• market research – desk, qualitative and quantitative 

• development and implementation of marketing and communications 

campaigns 

• small business mentoring 

• project evaluation 

• community consultation 

• brand positioning and corporate identity 

• publicity and media relations, 

• publications - design, copywriting and production 

• event management 

• public affairs 

• community and social investment 

• recruitment policy and advertising 

• website development 

• advertising – ‘traditional’ and online media 

• use of social media 

• event organisation and management 

• community investment and social affairs. 

Clear Direction has provided mentoring support for over 100 small 

businesses from many sectors – e.g. food and drink, construction, 

marketing services, engineering, IT, video / DVD production, agriculture, 

restaurants, kitchen manufacture, pharmaceuticals, advertising, training, 

financial services, quarrying, computer games, publishing, print, furniture 

manufacture, clothing, energy and online services.


Seamus McAdams 

i2 Total Marketing 

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Location: Strabane 

Phone No: +44 28 7188 6131 

Email: seamus@i2totalmarketing.com 

Website: www.i2totalmarketing.com 

Seamus McAdams is the principal partner with i2 Total Marketing, a 

marketing agency whose philosophy is that good sales and marketing, 

properly planned and creatively executed, is fundamental to business 

growth. At i2, we provide hands-on support to our clients, where we manage 

their marketing function and provide market research, distribution, sales 

development, sales management, promotion and advertising support. Our 

business operates on a true cross-border basis, where half our clients are 

based in the Republic of Ireland, and half are based in Northern Ireland. The 

majority of our work is focused on taking firms from the Republic of Ireland 

into Northern Ireland for the first time, and vice versa. 

Seamus is a self-starter and a highly organized individual that is recognized 

for his ability to lead projects, including: delivery of client-focused crossborder 

market development projects, market research projects, promotion 

and advertising campaigns. The key focus of his work is increasing 

competitiveness through a focus on business growth and providing firms 

with the appropriate tools to do so. 

A chartered marketer, Seamus is a committed, creative and highly qualified 

marketing professional with over twenty years experience in providing sales 

and marketing solutions to clients, both large and small. Before setting up i2 

Total Marketing in 2006, he worked for 15 years at chief executive level in a 

number of key market development agencies, where he provided hands-on 

market development supports that have generated in excess of €25 million 

of new sales for participating firms in Ireland, North and South.


Simon Devlin 


Phone No: +44 28 9069 1027 

Email: simon@fullcircle.eu.com 


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Prior to moving into consultancy, Simon worked in industry and held a 

number of senior sales and marketing management positions where he was 

responsible for sales growth in NI, ROI, GB, mainland Europe and Rest of 

World. One such company was Sperrin Metal Products Ltd where Simon 

played a central role in growing sales across 90 countries worldwide. During 

his time with Sperrin, the company won three Queens Awards for Export 

Achievement. 

Simon moved into consultancy 15 years ago and has worked with over 

2,000 businesses in NI, Republic of Ireland and GB over this time. He 

established Full Circle Management Solutions Ltd 7 years ago and the 

Practice has grown to become one of the largest and most successful 

independently owned management consultancy firms in NI. The secret 

of this success comes down to delivery – we adopt a very “hands on” 

approach where we work closely with clients to make things happen quicker, 

more easily and more profitably than would otherwise be the case. In short, 

Full Circle is all about helping clients to get results. 

Whilst he has worked with a massive cross-section of clients, Simon has 

particular experience in the following sectors – engineering, construction 

products and services and tradable services. In recent years, Simon has 

worked with a large number of Republic of Ireland-based companies to 

assist them to gain a foothold in the NI market. This has involved identifying 

potential customers, getting the right doors open and ensuring that the 

clients have the maximum opportunity to generate new business as a 

direct result.


Terry Madill 

Location: Antrim 

Phone No: +44 79 1870 1755 

Email: terry.titanic@btinternet.com 

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Chartered Civil engineer specialising in Green Technology having been 

involved in hydro electric power installations and wind turbines with 

knowledge of other sustainable energy technologies. Also experience 

working in business development role for SME companies within the 

construction industry giving expert advice on policy and procedures, 

Health and Safety, diversification and bid management. 

Excellent experience in developing “engineering” solutions to complex 

management problems which are easy to implement, monitor, audit 

and improve to make a real difference to SMEs in the current economic 

environment.


Will McKee 

Phone No: +44 77 1145 3433 

Email: will@linkubator.com 

Website: www.willmckee.ie 

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Chairman Linkubator: Director, Northern Bank: Director Liberty Insurance 

Will’s early business career was spent as an international sales and 

marketing executive in the textiles and food industries, followed by 12 years 

as a General Manager and Director with Shell. 

Over the years since then, having acquired his own companies, he has 

worked extensively in the North American, Asian and European markets. 

Will has hands-on experience of running international businesses in the 

following sectors: medical devices (Amtec), food (Moy Park), engineering 

(GDS), energy (Ergas), giftware (Belleek), distribution (Jefferson Smurfit) 

business consulting (Euroventure), and fashion (Paul Costelloe). 

He is currently a Director of Northern Bank and of Liberty Insurance. 

He also acts as business advisor to an international industrialist based 

in Monaco and mentors a female Director in a FTSE 100 company. 

Will is a recognised expert on selling, marketing and entrepreneurship. 

He is co-author of the widely acclaimed book “Star – Leadership behaviours 

for stellar SME growth” and, based on the unique variety of his business 

experience, is a regular conference speaker on leadership and corporate 

growth. 

In addition to leading his own activities, he has 25 years of experience in 

serving as a Non-executive Director and Chairman on the boards of a wide 

range of companies, from SMEs to multi-nationals.


Aidan Carney 

Locations: Galway & Belfast 

Phone No: +353 9179 8995 / +44 28 9092 3377 

Email: aidan@teambds.com 

Website: www.teambds.com 

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Aidan has over 14 years experience specialising in the management of 

marketing departments. He has worked with companies in a wide range 

of sectors, including Plastics Manufacturing, Construction, Printing and 

Commercial Services. Aidan has worked on R&D and innovaton related 

initiatives in terms of developing and impementing sales and marketing 

systems to support new product and service developments. Aidan’s core 

strength is his ability to provide companies with strategic marketing and 

business development support that adds real value and directly impacts on 

sales development. 

• Specialist in restructuring and refocusing marketing activities to identify 

cost efficiencies. 

• Significant experience of working with companies across a number of 

sectors to review their current sales activities and to determine how they 

should be refocused. 

• Devising and implementing sales and marketing strategies to support the 

commercialisation of new product development. 

• Aidan has been instrumental in the rebranding and repositioning of some 

of Ireland’s leading manufacturing and service providers. 

• He has undertaken many assignments with companies to build client 

databases and interrogate the data to provide an understanding to 

companies of their business performance and how this can be enhanced. 

• Aidan has also supported a number of companies in the design of 

websites that enabled them to significantly enhance their customer 

service and sales strategies. 

• He has carried out significant Sales Development Training within a variety 

of companies linked to existing and new product / service development. 

• Highly experienced in developing effective marketing information systems 

(i.e. monitoring enquiries / proposals, referrals in, referrals out, work won, 

work lost etc.)


Alan Hill 

Location: Leitrim 

Phone No: +353 87 320 7619 

Email: nicejob1@gmail.com 

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1. What Alan Does: 

Visioning; Business & Social Enterprise Mentoring; Strategic Planning; 

Marketing & Communications Strategist; Project Management; & Sustainable 

Tourism Development Consultant. 

2. What is Alan’s Primary Experience: 

CEO, Town & Country Homes - 2006 Jan - 2007 July 

The post encompassed operationally managing Irelands leading 

B&B organisation with over 1300 members and 30 staff. His external 

responsibilities included creating a new strategic vision to enable the home 

stay sector to survive and thrive while representing the company on key 

national and all island strategic committees. He is credited with rebranding 

the organisation B&B Ireland and developing the concept of themed B&B. 

Manager, Western Development Tourism Programme, 2001 - 2006 

A landmark multi-agency company focusing on innovation applied to 

sustainable tourism development in the seven counties of the west - among 

the notable legacies conceived and developed by Alan were Walking 

in the West and the internationally recognised Green Box (Irelands first 

ecotourism destination). As manager he consulted / partnered with seven 

different development agencies and hundreds of special interest, community 

development and private sector actors. 

Marketing & Development Manager, Shannon Erne Waterway, 1997 - 2001 

The flagship cross border multi-agency project of the 1990’s. It’s legacy still 

obvious in the economy for the western border region. His responsibilities 

included devising and delivering a global marketing/communications strategy 

for the islands inland waterways together with managing the IFI / UK-RoI 

Government Capital Development Programme for the corridor region. Given 

the cross border nature of the territory peace building was an important pillar 

of the role. 

Marketing Manager / Director, Armagh Regional Tourism Consortium, 

1993 - 1997 

A local government post responsible for building and branding the tourism 

offering of NI third city and district. The multi faceted role was largely 

focused on heritage while empowering the five major built heritage attraction 

of the area. As part of his Armagh City & District Council experience he 

was co-opted for two years as Director of Armagh Together 1994/’95 the 

largest ever cross community festival in NI. The festival received extensive 

worldwide recognition for its peace building legacy. 

Note: Long CV & professional referees available upon request.


Billy Linehan 

Location: Dublin 

Phone No: +353 86 608 6991 

Email: billy.linehan@celtar.ie 

Website: www.celtar.ie 

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Billy Linehan principal of Celtar business consultants is an experienced 

business developer. He works with owner managers and directors in setting 

objectives and the delivery of their strategic plans. 

“We work with businesses that have growth potential and with ambitious 

entrepreneurs who are looking for independent external advice and 

guidance” 

Experience: over 20 year as a business adviser in Ireland and the UK, SME 

business specialist, Certified Management Consultant 

Expertise: co-developing business strategy & advising on it’s execution 

For the Elevate programme clients I offer: 

• Sales & business development advice, sales planning and sales 

management 

• Identifying of sales prospects 

• Introduction to potential partners and suppliers from extensive list of 

clients 

• Assessment of your company’s sales capability 

• Practical advice on harnessing the value of relevant networks 

For more information see Billy’s profile at 

http://ie.linkedin.com/in/billylinehan


Brendan Hyland 

Location: Cork 

Phone No: +353 214 82 4529 

Email: byland2000@yahoo.com 

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Over 20 years experience in Ireland and internationally. 

Specific areas include: 

• Private sector: Substantial experience working in start-ups, SMEs 

and multinationals – both in Ireland and internationally (sectors: 

manufacturing, technology transfer, engineering design, IT). 

• Consultancy: Significant experience in advising companies on an 

international basis in marketing research and analysis; strategic business 

planning; new product and technology assessments; diversification, 

growth and opportunity analyses; and investigation and analysis of 

partner and acquisition candidates. 

Main specialist areas include: 

Additional information: 

• MBA, Marketing & International Marketing + BSc, Technology 

• Contributed to the successful development and growth of a range 

of companies in Ireland, the UK, Mainland Europe, the USA and 

internationally. Projects included developing and implementing 

marketing strategies and plans, researching markets, developing sales 

pipelines, re-branding, development & launch of new products, strategic 

planning, and advising a range of companies internationally in business 

development, business growth and marketing. 

• Companies worked in/with include: DuPont, Mitsubishi, Saint-Gobain, 

Kline & Co., Radici, Cardform and View-Shop. 

• Member, Marketing Institute of Ireland Council 

• Development and Implementation of Marketing Strategies/Plans 

• Product/Service development 

• Market Research 

• Route-to-Market 

• Sales Development (including public sector) 

• Business plans


Brendan Regan 

Location: Galway 

Phone No: +353 87 255 6936 

Email: tbregan@gmail.com 

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2007 – Present – Self-Employed 

Various research and training programmes for: 

CSO for Census 2011 – Field Supervisor 

Western Management Centre 

Landsdowne Market Research / Milward Brown IMS 

Údarás na Gaeltachta. 

Provided mentoring services for the following organisations: 

Galway and Mayo County Enterprise Boards 

Westbic Innovation Centre 

The Business Strategy Programmes / Logistics, Rostrevor, Co. Down 

Atlantic Business College, Galway 

JFC Manufacturing Ltd., Tuam, Co. Galway 

1986 – 2007 – Managing Director, Western Management Centre, Dangan 

Business Park, Galway 

Responsible for start-up and development of the Business in Management 

training, and developing training courses for multinational companies and 

SMEs. 

Developed close working relationships with state and semi-state 

organisations in the region. 

Delivered training programmes in Time Management, Customer Care, Selling 

Skills, Interview Skills and Personal Development. 

Experience in working on a one-to-one basis with many individuals who 

are in a start-up situation or seeking assistance with their own career or 

business development. 

Provided interview skills workshops for 2nd year Engineering and Masters in 

Rural Development students at NUIG seeking employment. 

I have also worked closely with Mayo County Enterprise Board delivering 

Start Your Own Business courses over many years. 

1970 – 1986 – Marketing Director, Irish Merchants Ltd., Newtown Industrial 

Estate, Coolock, Dublin 5. 

Responsible for administration and sales in Dublin head office and branches 

in Cork, Limerick, Galway and Killarney of a national distribution company. 

1966 – 1970 – Bank Clerk,Bank of Ireland, Various Branches in Dublin 

and Galway


Brian McNally 

Location: Co Clare 

Phone No: +353 86 722 4769 

Email: brian@mcnallygp.com 

Website: www.mcnallygp.com 

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Experience: 

• Big 4 Trained Accountant and experienced Marketing Professional 

• Certified Business Networker 

• Significant commercial experience having served as finance director for 

companies in the Technology and Hospitality/ Food Sector. 

• Have developed Business Plans and Go To Market Strategies for over 40 

start up business. 

• Significant corporate finance experience having raised in excess of €10m 

for client companies using private equity and bank debt 

• Experience in Food, Engineering, Technology, Media, Hospitality, 

Recycling and Waste Management 

Area’s of Expertise: 

You have a great idea for a business, but are not sure if it will fly, then 

we can help you. Working with us we can help you answer the following 

questions: 

• Market Research – Is there a demand for the product? How big is the 

market? 

• Business Strategy – What is the best way to enter the market and 

capitalise on the opportunity identified 

• Business Plan – How do I execute my business strategy? 

• Marketing Plan – Who is my customer? How do I get my first customer? 

• Business Development – How can I grow and expand the business? Is 

there a faster way? 

• Financial Projections – How much money can I make from this idea? 

How much money do I need to bring the idea to the market? 

• Corporate Finance: Where do I get the money? 

• Interim Financial Management : How do I manage the money from the 

business. 

If you are struggling to answer these questions, then we can help you?


Bryan Marshall 

Location: Limerick 

Phone No: +353 87 826 3454 

Email: bryan@byo.ie 

Website: www.byo.ie 

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Sectors - Aviation, Sports, Clean Tech , FMCG, Saas (Software as a service), 

Mentoring to Government projects such as the European Globalisation 

Fund and Begin Again programme.Approved Enterprise Ireland and local 

Enterprise boards mentor. 

I have over 20 years experience working with multinationals companies, 

having worked here in Ireland and abroad I bring to the group a wide 

variety of skills from this experience of working ,travelling and living in other 

countries. 

I have gained considerable experience in the aviation sector and more 

recently have transferred this skillset to consulting with start up to SME’s 

interested in exporting or growing their business. 

My main specialist areas are working on marketing strategies, route to 

market and business to business development. 

I pride myself in my communication and networking skills which I used 

extensively when working in Eastern Europe where I put together a 

purchasing/twenty four aircraft assistance department in under nine months, 

the expected timeframe was twelve to sixteen months and this department 

is still functioning and have very little staff turnaround. 

I have worked for national airlines Aer Lingus and Lufthansa and now run a 

consultancy company advising to Enterprise Ireland, local Enterprise boards, 

Institute of Technology and on occasion to University of Limerick.


Charles Richardson 

Locations: Co Tipperary & Staffordshire 

Phone No: +353 52 744 2303 / +44 17 8243 5010 

Email: info@techshare.ie 

Website: www.techshare.ie 

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I am interested in cross border projects for companies who seek quality 

repeat business at healthy margin and require blunt communication as 

opposed to meaningless consulant speak 

I will listen to what you want, look at the market, tell you what I think you 

need and compromise only if I truly believe it is in the client’s best interests. 

If I do not think I can achieve what is best for the client I will decline 

the brief. 

My background - Imperial College, London graduating in electronic and 

electrical engineering. Straight into UK manufacturing and production 

specialising in commercial contract management and sales tendering.. This 

means I am commercial aware in terms of attention to detail in tendering 

for, winning and running contract terms of (wo)man hours, materials and 

time. From office support roles I moved into the field, directly hunting for, 

targeting and securing high margin / high tech business as an employee of 

US, UK and German concerns selling into Ireland / UK. 

Desk top research, report generation and compilation is second nature and 

will be produced for the client as a matter of routine. More important, is 

the ability and confidence to take new business whether a new concept, 

product/service or revitalising a “tired/aged” product and obtaining quality 

sustainable repeat business at healthy margin. 

Charles Richardson would be happy to discuss his background in terms 

of both technological and generalist industrial experience, successes and 

occasional failures with any company seeking cross border opportunities.


Claire O’Callaghan 


Phone No: +353 86 022 3916 

Email: Claire@surpass.ie 

Website: www.surpass.ie 

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Accomplished Senior Business Development Consultant with over 28 years 

experience in IT, Consultancy and Operations Management across all 

industry sectors on national and global stage. 

Visionary, dynamic professional with the strategic flair to influence and 

inspire business leaders to surpass their benchmark performance. 

Highly energetic, excellent communication, with strategic planning and 

organisational skills. 

• Successfully grew IT company from 5 to over 80+ staff with €5m 

turnover. 

• Streetwise, practice business woman 

• 15+ years strategic business development experience 

• Expertise in developing strategic leaders in organisations 

• Strong business experience with academic credentials in Organisational 

Behaviour, Management, Business Systems and Computer Science 

• Enterprise Ireland mentor with strong track record securing EI grants/ 

funds for clients 

• Innovative person who challenges mentees to think outside the box 

• Versed in ‘Blue Ocean Strategy’ business model 

• 100% success rate in winning eTenders with government Enterprise 

Boards. 

• Developed my own Post Graduate Strategic Leadership Programme 

(Masters Level 9). 

• A recent Winner, “Business Woman of the Year”, 2008 – Network Ireland 

– Best New Category.


Conor Hyde 

Bullseye Business Consultancy Ltd 

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Location: Co. Cork 

Phone No: +353 21 477 6644 / +353 87 653 9676 

Email: chyde@bullseye.ie 

Website: www.bullseye.ie 

Conor Hyde established Bullseye Business Consultancy in 2001 to provide a 

professional food training, food marketing, and food business development 

service to the start-up and SME food sector. 

Prior to establishing Bullseye, Conor held senior marketing manager 

positions with Golden Vale/Kerry and Dairygold Co-op, gaining over twenty 

years’ marketing management and category management experience and 

successfully managing five of Ireland’s ‘Top 100’ 

grocery brands. 

As key consultant, trainer and mentor to the Irish food sector, Conor’s 

professionalism and results-driven approach has become highly valued by a 

diverse range of food sector clients. He lectures in food marketing for UCC, 

IMI, BIM, Teagasc, ICOS, SKILLSNET, Udaras Na Gaeltachta, and LEADER 

Networks. He is also an approved business mentor with Enterprise Ireland, 

Enterprise Boards, BIM and the IEA. 

To date, Conor has worked with over 200 food business clients to assist 

them to: 

• improve brand packaging and brand identity design 

• achieve stronger brand positioning 

• complete a comprehensive marketing plan or business plan 

• execute effective advertising, PR and marketing campaigns (including 

online/digital marketing etc.) 

• carry out extensive market research: Qualitative & Quantitative 

• successfully manage New Food Product Development (NPD) – from 

product concept to launch 

• achieve new listings – delivering more sales opportunities 

• develop cost effective domestic and export food distribution strategies 

Conor is highly experienced in offering advice on all aspects of running a 

successful food business, from marketing & brand design, to longer term 

strategic planning, exports and new product development.


David O’ Keeffe 

Bullseye Business Consultancy Ltd 

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Phone No: +353 87 256 6427 

Email: dokeeffe@iol.ie 

Website: www.cmrworld.com 

www.epiliving.co.uk 

David has built his career on the development and implementation of 

growth strategies, as is witnessed by the variety of companies where he 

held the position of Managing Director. David is currently the Managing 

Director of CMR (Ireland) Ltd. (www.cmrworld.com), Chairman of EPI Living 

(www.epiliving.co.uk), and Principal of his turnaround entity, Corporate 

Development. 

He carried out an MBO at Ireland’s leading catering equipment supply and 

service company, Masser Hammond and trebled the turnover before selling 

the company in 2001. Headhunted by the Smurfit Group for company 

turnaround, which he did successfully, he was appointed Group Managing 

Director of the Woodfab Group, also a member of the Smurfit group. He also 

was as a member of the Smurfit (Ireland) executive. 

David worked for Inbucon as an international marketing and business 

planning consultant in London. Here he gained experience in a variety of 

industries, from diesel engines to baked beans. Following an assignment at 

Goulding Building Ltd, a System Building and civil engineering company in 

the Fitzwilton Group, he was recruited as Managing Director of the company. 

His career started with The RHM group. 

He considers that the main issue in helping companies is implementing 

solutions. David has worked extensively in Northern Ireland, where his 

activities included setting up companies in 4 different sectors. He is a fellow 

of the Institute of Management Consultants, and more recently, has carried 

out over 25 mentoring assignments for Dublin City Enterprise Board. 

Earlier in his career David was invited to join Youghal Carpets Ltd on a 

turnaround assignment for the Irish operations. Within 18 months, he was 

promoted to Director and General Manager of world operations, with special 

emphasis on the US.


Declan Kavanagh 


Phone No: +353 87 699 9010 

Email: declan.kavanagh@deckav.com 

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Declan has over 32 years’ experience in multinational, SME, and 

entrepreneurial start up organisations in the tech sector, serving a broad 

range of public and private sector clients. 

He is currently CEO of Holignment (On-line scientific diagnosis of 

Organisation maturity & Frameworks for change management). He is also 

executive chairman of DigiProve a specialist digital content protection and 

compliance company. Declan is also executive director with Traders Now 

(Trading Algorithms and Solutions). 

In April 2011, Declan left his role as CEO of Capgemini (Sogeti) on 

successful completion of the integration of Insight Test Services and growth 

strategy, to return to work on some new start up’s. Insight Test Services 

which he co-founded in 2003 was built up as a market leader in software 

QA & Testing here in Ireland and the UK before it sold in 2008. Previously 

Declan was CEO of Accuris. 

Declan spent 14 years Fujitsu services (originally Amdahl) in Engineering, 

Quality, Operations and Practice management positions at director level, 

where he set up software and IT services business units transitioning from 

hardware manufacturing (cost) to a IT professional consulting and services 

profit centre. Prior to that he held management and engineering positions 

in both the semi-conductor business (Trio-tech) and the mini computer 

business (Computer Automation). Declan studied engineering in DIT and 

holds an MBA from DCU, He is also a CDipAF. 

Skills & Services: Business & Functional Strategy, planning and execution. 

Coaching & Training. Hands-on, results orientated collaborative style.


Donagh Kiernan 


Phone No: +353 21 230 7117 

Email: Donagh@tenegopartnering.com 

Website: www.tenegopartnering.com 

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Donagh formed Tenego Partnering in 2003 to focus on driving sales growth 

within technology companies. This draws on Donagh’s expertise in defining, 

selling and delivering technology solutions, and builds on 20 years of 

technology development, sales and business ownership, investment and 

management. 

A software technology professional, Donagh graduated from CIT in 1989 

with a BSc in Computer Applications. Donagh is a graduate of the second 

round of the yearlong Enterprise Ireland/Stanford University Graduate School 

Business’ Leadership4Growth Programme. 

In 1994, Donagh established Vistech Software sub-contracting software 

development services to the software industry and, over the next seven 

years, became one of the rising stars of Ireland’s technology boom. In 2000 

Vistech responded to market forces and shifted its focus to the development 

and delivery of content management products and services. 

Donagh has developed, sold and delivered high-calibre software solutions 

to many well-known organisations. Donagh has experience of many types 

of businesses, a fundamental grasp on technology and a unique ability to 

visualise how they fit together. He relishes the challenging environment of 

emerging business, and thrives on finding innovative ways to deliver tangible 

business benefits through technology. 

Donagh is an avid business networker and highly active in industry 

development initiatives and organizations: NSC Campus, it@Cork, Irish 

Software Association, CIT Alumni and Enterprise Ireland commercialisation 

and internationalisation initiatives. 

Donagh delivers workshops and acts as an advisor/mentor to companies 

for Enterprise Ireland and on Ireland’s EEP Programmes including Propel 

Northern Ireland, Genesis Programme, Hothouse Programme, NUIG 

and LYIT.


Eugene Groeger F.C.A. 


Phone No: +353 86 259 4740 

Email: eugene.groeger@gmail.com 

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Experienced in General Management and Corporate Governance. 

Also have worked with small and medium sized enterprises on Financial and 

Strategic plans and funding. 

Sectors include: Construction Products , Fashion and Printing. 

Also have worked with Social Enterprises who are looking to improve their 

Revenue models and staff efficiencies.


Francis Verling 

Location: Blackrock, Co. Louth 

Phone No: +353 86 179 2568 

Email: info@verling.ie 

Website: www.verling.ie 

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Francis Verling, lead consultant at VERLING CONSULTING has over eight 

years experience as a business advisor (2004 - ‘12), specialising in sales and 

marketing. In this time he has worked with more than 200 businesses in the 

development of their businesses and the development and implementation 

of successful sales & marketing plans. He is also an experienced trainer 

in the area of sales & marketing and has delivered training to companies 

directly and through enterprise agencies including the County & City 

Enterprise Boards, Enterprise Ireland and organisations in Northern Ireland 

including, Ormeau Business Park and Craft Northern Ireland. 

Francis Verling is a business advisor / mentor on the Tradelinks 2 Cross- 

Border Programme, a panel member of the Crafts Council Of Ireland Mentor 

Panel, on the mentor panels for Cavan, Louth Meath and Monaghan County 

Enterprise Boards and one of only seven consultancy practices to deliver 

the Enterprise Ireland / County & City Enterprise Board’s Pilot ‘Accelerate – 

Driving your Business Forward’ Programme. 

His approach to sales development is both strategic and practical, assisting 

with sales plan development from Market Research to Prospecting, 

Contacting, Presenting, Quoting and Closing. Assisting companies to build 

long term relationships for sustainable business growth is his focus and 

expected outcome. 

In particular he works with businesses in the following areas: 

• Creative Industries 

• Education 


• Healthcare 

• Health & Leisure 

• ICT / WWW 


• Renewable Energies 

• Retail


Garrett Flynn 

Location: County Kildare 

Phone No: +353 87 679 5963 

Email: garrett@gfccommunications.ie 

Website: www.gfccommunications.ie 

MENU 

Garrett Flynn is a marketing and communications professional with 

extensive senior corporate experience in large indigenous and international 

businesses. 

He holds a BSc in marketing management, a PRII diploma in Public 

Relations and is nearing completion of an MBA at UCD Smurfit Business 

School. 

In 2007, he established GFC Communications Limited. The practice has a 

wide range of clients across a number of industries. 

Garrett has a proven track-record in using marketing expertise and brandbuilding 

knowledge to add significant value to businesses of all sizes. 

Business sectors in which Garrett has experience include food & beverage, 

mass transit, retail, utilities, financial, government agencies and waste 

management. 

In food & beverage, his experience extends across hot beverages, brewing, 

meat (cooked, cured and raw), snack foods, health foods, confectionery, 

chocolate, bakery, dairy, preserves and ready meals. 

He has served as Communications Director of the youth organisation 

Scouting Ireland, a commitee member of the National Youth Council of 

Ireland and as a member of the City of Dublin Youth Services Board. 

He writes occasionally for specialist business titles, is an experienced 

copywriter and an accomplished media performer. 

Garrett is a member of the Marketing Institute of Ireland, the Public Relations 

Institute of Ireland and a former member of the Chartered Institute of 

Marketing (UK).


Grant Connections 

Location: Letterkenny, Co Donegal 

Phone No: +353 74 912 0039 / +353 86 270 7277 

Email: info@grantconnections.ie 

Website: www.grantconnections.ie 

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Experience of working with Intertrade clients on Elevate, Acumen and other 

initiatives. 

6 years experience as Mentor and Trainer to small businesses in border 

areas with excellent practical results. 

Key skills are in marketing, profitability and people development. 

B. Comm., Masters in Marketing, Part qualified accountant, Post Grad 

Diplomas in Business Counselling and Training, qualified Business Coach. 

Approved by Enterprise Ireland, Enterprise Boards, FAS, Leader, Teagasc, 

Acumen (ITI), Skillnets and other agencies as mentor and trainer. 

Expert in Business Development and Market Research plans as well as full 

Business Plans. 

Regularly work with clients who are looking to increase sales through 

introducing new products/services or expanding the geographic regions or 

sectors in which they are selling. 

Worked for Donegal County Enterprise Board and Letterkenny Institute of 

Technology for 8 and 2 years respectively so have excellent knowledge of 

supports available to small businesses. 

Increased sales by over € 1m in two years while working in sheet metal 

business in Galway as Sales and Marketing Executive. 

Currently working with Mantis Cranes who have recently secured orders in 

the Middle East and Brazil. Also worked with Gallen’s Linens in Louth who 

are researching new products and markets for their products in UK, Europe, 

US and China. 

On a more local basis I am also working with The Swilly Group who 

expanded from Donegal to Dublin and Belfast and are now operating in 

Australia. 

Through Elevate I have recently helped a professional services company in 

Belfast to secure business in Dublin.


Jackie Gowran 

Location: Cork City 

Phone No: +353 87 619 6682 

Email: jackiegowran@gmail.com 

Website: www.linkedin.com/pub/jackie-gowran/10/8b4 

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Areas of expertise: 

• Product / Service Development 

• Strategic Planning 

• Marketing – Branding / Merchandising / Marketing Plan / Digital 

Marketing 

• Strategic customer building 

• Streamlining to improve profitability & efficiency. 

• Sales development 

Originally I was a handbag designer in a boutique manufacturing company, 

I learnt business acumen through the experience of growing a creative 

business in a challenging market (1988 - 1999) 

www.holdenleathergoods.com. 

In 1999, I changed direction and worked on marketing projects for craft 

& design businesses. Since 2006, I have been a business mentor with 

Enterprise Ireland (22 companies), Cork City and County Enterprise Boards 

and Udaras na Gaeltachta ( 50 companies +). I deliver training programmes 

in the areas of Business Start Up, Marketing & Business Development. 

My strengths include excellent communication skills, personal development, 

strategic planning, problem solving, product development, merchandising, 

branding and marketing. I am currently studying for a certificate in Digital 

Marketing to augment my marketing skills. I have great insight into the 

challenges facing growing enterprises, I specialise in craft / design and gift 

sectors. I focus on client and business development aiming to leave clients 

with embedded re-usable skills and behaviours that will assist future growth. 

I was involved in all aspects of the business; product development, sourcing 

of raw materials, production processes, strategic planning, marketing and 

sales development. We exported to the UK and America and were 3rd party 

manufacturers for ‘Penhaligons’, whose products sold in Harrods.


John Cunnane 


Phone No: +353 91 798 995 / +44 9092 3377 

Email: john@teambds.com 


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Experience Summary: 

John is an Industrial Engineer with over twenty years of industry experience 

specialising in Innovation Programmes, Operations Development and R&D 

programmes. He has many years experience at Operations, Production and 

General Manager Level with both large multi-nationals and indigenous Irish 

organisations. 

• John has extensive experience supporting companies, as a core focus, 

to develop products, processes and services that will strategically 

develop the company. 

• Has worked as a project manager for a large R&D project and 

successfully brought the new product to product launch stage. 

• As part of the Innovation & R&D programmes from Enterprise Ireland, 

John has being instrumental in moving his companies up the value chain 

in their strategic approach and in most cases this has led to new product 

or process developments. 

• Assisted companies to develop strategic business plans for the 

commercialisation of R&D projects. 

• Has assisted many companies through Innovation & R&D programmes 

leading to the evaluation and selection of strategic R&D projects and his 

work has also involved R&D grant applications and R&D project support 

for a range of companies. 

• Has extensive knowledge in software support tools such as MRP/ERP 

systems, and has successfully supported many companies to specify, 

select and install business management software solutions for their 

business. 

• In working with these companies John gives due focus to commercial 

reality including Return on Investment (ROI), risk assessments, 

budgeting, cash flow projections, project planning, sales and distribution 

strategy. 

• Extensive Project Management experience of both e-business programs 

and live manufacturing projects with full responsibility for budgets, 

allocations, spending, scheduling and direct customer interfacing. 

• A strong change agent with a proven track record of achieving results.


John Flynn 


Phone No: +353 21 421 1980 / +353 87 917 6270 

Email: john.flynn@eir-tech.com 

Website: www.eir-tech.com or www.servitizer.com 

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My area of expertise is in helping businesses scale & grow in both domestic 

and international markets. With a background in IT & telecommunications I 

have executive level management experience in a multi-national environment 

up to director level having have held responsibility for setting up & running 

a number of international services businesses with full P&L and Operations 

responsibility. In the most recent of these with US Multi-national, Motorola, I 

led the business to achieve a turnover of $230M with a staff in excess of 250 

people covering Sales, Marketing, HR, Engineering Operations and Finance. 

Since 2007 I have been running my own consultancy practice and I have 

created tools & methodologies which help drive scaling/growth for a 

solutions-led business in a multi-national environment but which have been 

streamlined to make them applicable to Small & Medium Enterprises across 

different sectors. 

Over the past 4 years I have successfully worked with SMEs across 

different sectors including Energy, Environmental, Education, Financial 

Services, Corporate Services, Retail, Online Marketing, Software and IT/ 

Telecoms. It has been my experience that any business which adopts a 

solutions-led approach, which becomes closer to their customer’s business 

and understands their customer’s real “pain points” can succeed and then 

the fundamentals of growth and scalability which apply to larger business 

entities, can still apply to SMEs – it is the level of implementation that 

differs. I believe in a practical as well as a theoretical approach to achieving 

business growth which has led to many successful engagements 

with clients.


John Kennedy 

John Kennedy 

Location: Mullingar Co Westmeath 

Phone No: +353 87 919 000 

Email: john@kbusinessprojects.com 

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Hands on proven senior business manager. While building his career he 

always attracted extra responsibility and was promoted within every brief 

he held. A champion of man management and holds a worthy reputation 

as a negotiator and motivator. Career includes working in manufacturing, 

distribution and service industries over 25 years. John has build up a vast 

wealth of practical and well rounded competence in sales, marketing, 

business strategy, turn around projects and change management. Has 

excellent interpersonal and communication skills. 

Management Scope 

Track record as team leader, inter-company development, sales and 

marketing, effective industrial relations and broad board room participant. 

Involved in acquisitions, new markets, strategy planning, financial budgeting, 

personnel management training. Has built up vast experience and working 

relationships in the NL and UK. 

Career Roles includes 

Sales Director Manufacturing Industry 

General Manager Distribution Industry 

Regional Manager Agricultural Sector


John Lynch 

Location: Limerick 

Phone No: +353 87 204 6796 

Email: johnnylynch@ireland.com 

MENU 

Public service as a local authority enforcing officer / TO (Health & Safety) 

UK - Watford Council & London Borough of Camden 2000-02 working with 

SMEs- Management Systems 

P/T Tutor Further Education & IOSH Courses 2002-06 

Electrical Rewinds – Auditing 2007 

Ge energy Int ( General Electric ) UK & Hungary- Management Supply Chain- 

Safety Advisor 2008 

Headway Irl. – Auditing 2009, De Bruin Construction 2010 

RSA Road Safety Authority Irl - Risk Assessments 2009-2012- Developing a 

Safety Culture 

Blended Services 

Auditing 

Blended Learning - Client 

Business Development – Consultancy Business 

Client Representation 

Legislation Compliance 

Facilites Management 

Management Accreditation Systems Env ISO 14001 

H & S 18001- Business Supply Chain 

Manual Handling 

Mentor 

Method Statements- Client Specific 

Train the Trainer 

Risk Assessments / Insurance / site specific 

Safety representative 

Safety Statement 

Traffic Management


Kevin Heery 

Location:Galway 

Phone No: +353 87 224 8694 

Email: kheery@eircom.net 

MENU 

Specialist in developing SME’s, public & community organisations & 

agencies. Sectoral experience includes food, business process outsourcing, 

luxury brands, healthcare, craft, marine, construction, autocare, regional 

airport, tourism & leisure. 

Services I provide include, strategic plans, budgeting, feasibility studies, 

business development planning, implementation support, capability 

assessment & development, management process, project management, 

organization re-structuring, knowledge transfer through experiential learning. 

Current engagements include - Island Ferries Teo, Ocean Plant Ltd., 

Comerford & Sons, Connemara Seafoods, BondAuto, Vita Sala Ltd, 

Recruit Safe Ltd. 

Current mentoring includes, NUIG executive MBA, IMI leadership 

development program, Connaught Rugby players association. 

Many years experience working with Government agencies delivering 

development & support programs to SME’s up to 250 employees & 

companies at early stage development focussed on exports & upscaling, 

these include Enterprise Ireland & Irish Management Institute, campus 

companies. 

I have held senior management positions in indigenous & multi-national 

companies. Marketing & Sales Director with management services group 

PARC, European Marketing Manager with worldwide luxury branded 

goods manufacturer AT Cross, Managing Director of Healthcare services 

provider Galvia, Senior Vice President in Neodata/EDS, a multi-national 

Business Process Outsourcing (BPO) services group. Director of Business 

Development Partnership (BDP) for the past 12 years, providing SME’s in 

Ireland from start ups to established enterprises with advice, consultancy, 

support, business development, business planning, organization & interim 

management solutions.


Malachy Mooney 


Phone No: +353 91 798 995 / +44 28 9092 3377 

Email: malachy@teambds.com 


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Experience Summary: 

Malachy is a qualified Mechanical Engineer with over 20 years experience 

in R&D, innovation and New Product Development (NPD). He has 4 years 

experience as design engineer leading up to 6 years experience as R&D 

Engineer at various European locations involving the implementation of 

Operational Systems and R&D projects. In addition he also has experience 

as R&D Manager in a company which manufactures Electronic Control 

Systems. 

• Specialisation in “Design” and supporting Innovation and R&D programs. 

He has spearheaded a large R&D program resulting in the successful 

designing, prototyping and worldwide launch of an electro –mechanical 

device for the oil industry, which is in widespread use today throughout 

the world. 

• Malachy has extensive Project Management experience of Innovation, 

R&D programs and live manufacturing projects with full responsibility 

for budgets, allocations, spending, scheduling and direct customer 

interfacing. 

• He has a significant commercial experience base in evaluating “Return 

on Investments”, risk assessments, budgeting, cash flow projections, 

value engineering etc. 

• Malachy has led many training programs of a re-value engineering 

nature so as to enable communication of ideas and feedback between 

“designers”, “manufacturers” and the end user /customer. 

• Malachy has a proven track record of achieving results for his client 

companies such as increasing productivity, reducing waste, reducing 

lead time and improving efficiency. 

• Undergone extensive studies in the area of “materials” and has 

supported many organisations optimise materials management, 

significantly reduce materials costs, released cash-flow etc using a 

combination of good materials management, planning and scheduling 

effectiveness, enabled with appropriate technological support.


Martin Hogan 

Location: Drogheda 

Phone No: +353 86 241 0306 / +44 20 8144 0120 

Email: marthogan@gmail.com 

MENU 

• Over 15 years’ experience as a Managing Director, Sales and Marketing 

Director, Business Coach and Consultant with software, digital media 

and creative companies. Have advised and helped over 50 companies to 

succeed across Ireland and the UK 

• Development of business plans and proposals for SMEs and start-ups so 

that they are “investment ready” 

• Extensive experience of commercialising products and of identifying and 

developing appropriate routes to market for new products and services 

• Development of sales, marketing and revenue expansion projects 

• Expertise in writing and obtaining funded proposals, R&D applications, 

innovation vouchers etc., for companies 

• Expertise in identifying opportunities for niche markets and for optimising 

sales opportunities 

• Expertise in market and product validation to ensure that the product/ 

service offering meets the needs of the customer set being targeted. 

• Project management of funded research with the third level sector to 

ensure value for money is delivered for the company 

• A career history of staff training and recruitment 

• Extensive experience of leading change management and of outsourcing 

management to reduce costs and improve efficiencies


Michael Durkin 

Location: Meath, Co. Louth 

Phone No: +353 78 5045 3919 

Email: durkmichael@gmail.com 

MENU 

I hold an MBA from University of Ulster and am a Fellow of the Chartered 

Institute of Personnel & Development. I have spent 14 years in Senior 

HR Managerial positions having been involved in 4 Greenfield Start-ups: 

American , Japanese and Korean Companies in Northern Ireland and the 

South. I had 8 years Sales and Marketing experience throughout Europe and 

a further 4 years as General Manager of a Japanese Company. 

I am currently working on a Consultancy basis on the Tradelinks programme 

and have carried out a variety of Mentoring Projects for Newry & Mourne, 

Louth County Enterprise Board, Banbridge and Down including Sourcing 

new Products for Companies, Obtaining Innovation Vouchers for Research 

and Development , HR activities including Succession Planning and 

Contracts of Employment, Market Entry Plans , entry onto the Acumen 

Programme for Companies as diverse as Herbal Products and Recruitment 

Companies and a further mixture of Mentoring for Wedding Dress Designers, 

Food Products, Community Radio, Building Materials, Engineering and 

Computer Products.


Noel Kehoe 

Location: Kildare 

Phone No: +353 87 918 5264 

Email: noel@marketingprecision.ie 

Website: marketingprecision.ie 

MENU 

Noel Kehoe MIMI FLIA 

Executive Leadership of Sales, Marketing, Operations, Training and Project 

Management in Ireland/ Europe including new country business set up. 

The Business Expansion Model – Enabling Effective Decisions: 

Strategy & Planning 

Financial Management 

1. Product Offering Cost Structure 

2. Resources Revenue Stream 

3. Activities 

4. Partners 

5. Distribution Channels 

6. Market Segmentation 

7. Business Intelligence & Analysis 

Skills & Competencies: 

• Leadership of business expansion into new countries & new products 

into local markets 

• Expertise in the design and delivery of Digital Marketing & Social Media 

sales & marketing campaigns and connecting these to off-line to improve 

revenue 

• Working with major vendors in the design of SaaS platforms to create 

operational efficiencies, achieve current budget savings and cost 

avoidance in the future 

• Programme Management for business change that demonstrates 

understanding of the end to end business process and procedures 

required to achieve success in sales 

• Experienced in successfully leading sales in B2C and B2B at the highest 

corporate level 

Recent Achievements: 

Invited to write and publish a “Guide to Digital Marketing & Social Media” for 

an organisation with 900+ SME’s Members in Ireland; launch 18th 

April 2012. 

Name of organisation confidential at time of writing but details available 

on request. 

A Current Project: 

Scope, design and delivery of a Business Intelligence and Analysis system. 

Delivery May 2012. 

Integration and interactive with existing business platform to provide 

automated and refreshed views of key performance indicators related to 

existing customers and planning for new target markets.


Noel Kinsella 


Phone No: +353 8625 67993 

Email: noel@salesfinesse.com 

Website: www.salesfinesse.com 

www.namfoundation.com 

MENU 

Relevant Experience 

Noel has held Senior Sales and Marketing positions for over 25 years with 2 

great Global FMCG companies S C Johnson and Mars Ireland. As Business 

Manager for S C Johnson he was responsible for doubling the turnover over 

a three year period with profits growing at an even more accelerated rate. 

He was promoted to Business manager Middle East Markets including India, 

Egypt, Israel, Turkey and Sri Lanka and played a vital role in establishing S C 

Johnson in these key markets. 

He joined Mars in April 1990 as Sales Director Mars Confectionery. He 

played a key role in the major success of the Confectionery business in 

the 90s before moving on to become Sales Director Grocery for Mars, 

Confectionery, Food and Petcare business. 

Noel established Salesfinesse in 2004 and is currently offering Successful 

Sales Solutions to some 35 Major FMCG Companies. Since 2004 he 

has been running the unique NAM Foundation Programme the most 

comprehensive National Account Management Programme available to 

almost 600 NAMs and Buyers in Ireland and the UK. 

In summary Noel has for 8 years been assisting large and small 

corporations in optimising retail engagement both in Ireland the UK, 

mainland Europe and the U.S. The companies range in size from 

Glanbia to medium size food & drinks manufacturers and a consumer 

electronics business. 

Noel’s role has been to better prepare suppliers in dealing with the trade, 

helping them develop commercially astute presentation, and on many 

occasions he has the suppliers. Noel has a passion around assisting small 

and medium business’s optimise their sales and profitability in this area. 

He has worked on many occasions with Bord Bia ,DIT and EI in assisting 

their clients in getting their products to market.


Olwen Dawe 

Irish Business Intelligence 

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Location: Mayo 

Phone No: +353 87 799 7772 

Email: olwen@irishbusinessintelligence.com 

Website: www.irishbusinessintelligence.com 

www.olwendawe.com 

Olwen Dawe, owner of Irish Business Intelligence, is a small business and 

SME growth specialist, focused on supporting you to build the best possible 

strategy for your business, honing its message and converting both to 

client pipeline. 

Servicing the Western Region of Ireland, Olwen currently works with 

enterprise organisations, networks and individual start-ups, microenterprises 

and SMEs. 

Olwen’s approach focuses on practical, measurable objectives and plans – 

getting your business to where you want it through hands-on advice 

and strategy. 

Irish Business Intelligence was founded on four key tenets: 

Vision. Strategy. Execution. Support. These four key focal points allow for 

clients to see the potential of their business, how it will achieve its desired 

outcomes, the route to achieving same – and the support required for longterm, 

ongoing growth. 

A graduate of NCIRL, Olwen is an experienced mentor, coach, trainer and 

advisor, whose approach is regularly praised by clients for effectiveness, 

practicality and visionary style. 

An experienced small business ‘person’, Olwen has worked for some of 

Ireland’s most well-known indigenous firms. In addition to this, Olwen 

gained strategic and organisational design experience during her time at 

the centre of business strategy with large corporates. An avid blogger and 

writer, Olwen’s commentary is published regularly, online and in print-media; 

she is a regular blogger for Small Business Can.


Oonagh Monahan 

Alpha Omega Consultants Ltd. 

MENU 

Leitrim 

Phone No: +353 71 916 403 / +353 86 176 0496 

Email: oonagh@alphaomega.ie 

Website: www.alphaomega.ie 

A qualified Food Technologist, Oonagh Monahan is a high calibre food 

business specialist with extensive experience in managing the technical 

and business development aspects for food producers. Oonagh has 

specific experience in how to set up a food business from scratch, market 

development, working with the Environmental Health Officers, finding 

suppliers of packaging and ingredients, product development, food safety, 

food quality, sales routes, costs and pricing, labelling, compliance with 

legislation, dealing with retailers and branding. She has written five “How To” 

guides for dairy (ice cream, yogurt and cheese), value added meats, rural 

abattoirs, duck egg production and setting up a smokehouse. 

Since setting up Alpha Omega Consultants in 2008, Oonagh has 

worked with food producers across the island, including sheep farmers 

in Co.Wicklow (Feasibility Study), pig farmers in Fermanagh, bakers, 

jam makers, soup producers, ready meal producers, trout and salmon 

smokeries, boxty makers, and over 50 startup small food producers in the 

West of Ireland covering everything from wheatgrass and organic vegetable 

growers to microbreweries and cream liqueur blenders. She is also a food 

business mentor with Enterprise Ireland.


Padraig Warren 

Location: Louth 

Phone No: +353 87 235 2969 

Email: pjwarren@iol.ie 

MENU 

Dr. Padraig Warren has worked in the food sector - brewing industry in 

both Ireland and Canada; Quality Manager in the production of yoghurt 

and Director of Quality and Scientific Regulatory Affairs at the Coca–Cola 

concentrate plant in Drogheda. 

I am now involved in Training, Mentoring and Coaching, Business 

Development and Strategic Management support to SME and Micro 

companies in the Food & Drink, Engineering, Electronics, Service, Tourism, 

Manufacturing, Distribution and Internet sectors. 

I have facilitated companies in developing their strategic business plans 

that assessed their export readiness and mentored/ coached the ownermanager/team 

to develop and oversee the implementation of their export 

sales plan and identified their funding requirements and the most effective 

source of grant aid funds from local support agencies in addition to private 

funding sources. 

I have a good understanding of the technical issues facing small companies 

gained over the years in developing and delivering four twelve-month long 

Business Development and training support programmes to over sixty 

County Enterprise Board SME and micro client companies in Louth 

and Dublin. 

I have worked with the staff of the InterTrade Ireland supported Acumen and 

Fusion programmes in facilitating the involvement of companies onto these 

programmes. 

I am a Fellow of the Institute of Management Consultants and Advisors 

(IMCA), a Certified Management Consultant and previous IMCA Director 

of All Ireland Relations. Chinook Consulting is an Institute of Management 

Consultants and Advisors (IMCA) Registered Practice and an approved 

FETAC training centre.


Pascal Maher 

Prior Associates 

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Location: Donegal 

Phone No: +353 87 799 8610 

Email: pascal@priorassociates.com 

Website: www.priorassociates.com 

Pascal Maher is a is a trained, skilled and experienced mentor and facilitator 

who works with individuals and groups to improve the processes through 

which they solve problems; identify, evaluate and pursue opportunities and 

make better decisions. Pascal has a rich and deep understanding of small 

business and he excels at helping his owner / manager clients to: 

• Clarify their vision and prioritise what’s really urgent and important 

• Identify their options; compare and contrast them and select the 

most promising 

• Develop and articulate their strategy in a simple, brief, clear and 

focused plan 

• Identify and marshal the resources required to make it happen 

Over the past 10 years, he has worked across all industry sectors, both 

North and South of the border, helping individual entrepreneurs and 

inventors; small and medium sized businesses; multinational companies and 

state agencies. He is an active member of Enterprise Ireland’s mentor and 

R&D advocacy panels and a lead facilitator in ProfitNet, a small business 

network run by the University of Brighton. 

Before establishing his consultancy business, Prior Associates, Pascal 

worked in senior engineering, manufacturing and business development 

roles in plastics and medical device companies. He holds a BA in Business 

Studies, a postgraduate diploma in accounting and finance (ACCA), an MSc 

in Innovation Management (2003) and three US patents for medical devices. 

• Stay on track and achieve their objectives


Pat Divilly 


Phone No: +353 87 222 5962 

Email: pat.divilly@marketware.biz 

Website: www.marketware.biz 

MENU 

I focus exclusively on providing consulting and mentoring services to the 

ICT and ebusiness sectors. I have 30+ years experience in every facet of 

the industry — hardware, software, services, ebusiness, etc. I established 

MarketWare International in 1988. For recommendations from clients go to 

http://ie.linkedin.com/in/patdivilly. 

Prior to this I was MD of the Irish National Software Centre, having been 

sales and marketing director. I held senior management positions in the 

industry in the UK and Europe. 

I am recognised as a trusted advisor with a practical pragmatic business 

approach and quickly get to the core issues that impact the success of 

the client. 

From an SME perspective, I frequently work within a framework of limited 

resources and budgets. I have a 10+ years relationship with Dublin Business 

Innovation Centre (DBIC) providing mentoring services to DBIC and 

Guinness Enterprise Centre clients including preparation of pitches to HALO 

business angels. I have consulted for the World Bank, EU and the software 

industries in Egypt, Latvia, Bangladesh, and Columbia. 

I was a business advisor for the inaugural “Leadership for Growth” program 

run by Enterprise Ireland and Stanford Graduate Business School; a yearlong 

program for 30 Irish software company CEOs. 

I hold a First Class Honours Engineering Degree, an MBA and a Masters in 

Management Science.


Paul Quinn 

Location: Louth 

Phone No: +353 87 230 7626 

Email: paul@qhc.ie 

Website: www.qhc.ie 

http://ie.linkedin.com/in/paulcquinn 

MENU 

I specialise in business planning, marketing and revenue maximisation for 

the tourism, hospitality and hotel sectors. I am a chartered accountant and 

professionally trained hotelier. I part owned and managed my own hotel 

business in the border area for 10 years before selling it for a significant 

return in 2006. 

I have spent the past four years helping and advising hospitality and 

tourism businesses, on both sides of the border, on how to maximise their 

revenues, how to tap into new markets using traditional techniques and new 

technologies, and how to extract the maximum potential and profitability out 

of their businesses. 

I have worked with Invest NI carrying out independent business reviews 

with a large number of their clients both within the tourism sector and in 

other sectors and have also mentored a number of these business on 

implementing the recommendations that were highlighted in my reports. 

I am currently a business mentor with Invest NI and am also on their panel 

of Interim Managers and Non-Executive Directors. 

I have also carried out extensive work with Failte Ireland on hotels, golf 

courses, pubs and other tourism businesses. I am currently on their 

Mentoring and Business Advisory panel and am also a mentor on their 

Optimus Best Practice programme. I have also carried out a number of 

specific projects for them on particular tourism products. 

In addition to the above I have a number of private clients, both North and 

South, to whom I provide on-going advice in terms of marketing, business 

strategy, financial planning and management information. 

I have also worked with a number of financial institutions, including NAMA, 

carrying out independent reviews of hotel and hospitality businesses and 

making recommendations as to how to improve the performance of these 

businesses from both a revenue maximisation and generation perspective as 

well as cost reductions and management reporting/information and controls.


Peter Doyle 


Phone No: +353 87 997 4581 

Email: pdoyle@mazars.ie 

Website: www.mazars.ie 

MENU 

Peter is a specialist in International Business Development, helping 

companies to grow and achieve success through a range of activities 

covering strategic planning, sales, marketing, fundraising and organisation 

change management. 

Peter brings a wealth of experience from working at Senior Executive and 

Board level in Ireland and internationally across a range of sectors primarily 

ICT, Energy, Engineering, Construction and Public Services with both large 

enterprises and SMEs/start-ups. 

Examples of Peter’s recent client work include: 

• Mentoring to CEO of Ultan Technologies, a SaaS CRM solutions 

provider, on business plan development – the company subsequently 

won the 2012 Docklands Innovation Award sponsored by PwC, Bolton 

Trust and DIT 

• Strategic advisory support to the Sustainable Energy Authority of Ireland 

(SEAI), a public service organisation, on the rollout of the national energy 

efficiency programme incorporating energy savings obligations on 

suppliers 

• CRM/sales process development and training with Axios Healthcare, a 

global healthcare services company headquartered in Paris 

• Marketing consultancy with Lawell Roofing, a leading Belfast-based 

roofing contractor, on development of an all-island marketing plan 

Amongst his former Executive positions Peter was VP Marketing for 

Baltimore Technologies, an Internet security start-up that grew to a valuation 

of $10bn on NASDAQ and LSE. 

• Marketing consultancy with Intune Networks, a world leader in next 

generation networking, and the winner of the InterTradeIreland/Irish 

Times “Innovation of the Year” award in 2011 

• Strategic planning, fundraising and marketing consultancy with 

Imperative Energy, a biomass energy supply company, and winner of the 

“Best in Bioenergy” at the 2011 Global Cleantech Awards


Peter E. Madden 

Location: Cork City 

Phone No: +353 87 638 6248 

Email: pemadden@eircom.net 

Website: www.madden-foodconsultant.com 

MENU 

I am a Marketing Consultant specialising in the provision of marketing 

services to Small & Medium Enterprise (SME) Food companies. Have been 

self employed as a Marketing Consultant since 2001. 

Over the years, have been retained as a Mentor and Consultant by: 

- UCC Food Training Unit, University College Cork. 

- CIT Rubicon Innovation Centre, CIT Cork. 

- City/County Enterprise Boards. 

- InterTrade Ireland. 

- PLATO Ireland. 

Providing services and support to Food SMEs throughout Ireland. 

In addition, am in the early stages of developing a new initiative (in 

conjunction with a Chinese / Irish company) namely -Exporting Food 

Products to China. 

• My qualifications are as follows: 

- Dairy & Food Science – BSc Dy (UCC) 

- Marketing Graduate Diploma from Marketing Institute - MMII Grad 

(CIT) 

- Masters in Marketing from Ml. Smurfit School UCD - MSc Mkting. 

(UCD) 

• Has been employed as a Marketing Specialist (Proscon –2000 & 01), 

Group Marketing Manager (Punch Industries- 1999 & 00) and Technology 

Marketing Manager (Teagasc -Dairy products Research Centre – 2001 

to 03). ….…all companies in the Dairy, Food, Pharmaceutical and/or 

R&D sectors. 

• Have also previously spent over 15 years in marketing roles with 

Dairygold Co-Operative. 

(Fresh Dairy – 1985 to 1999). 

I have carried out a programme of work on behalf of Teagasc that involved 

securing EU funds for research within the National Dairy Products Research 

centre. At Teagasc have also developed various marketing initiatives 

to encourage local, national & international food companies to engage 

in active Research & Development and linking emerging research to the 

commercialization of new product opportunities.


Peter Nolan 

Location: Drogheda, Co. Louth 

Phone No: +353 86 603 5581 

Email: peter@nolanandassociates.ie 

Website: www.nolanandassociates.ie 

MENU 

Expertise in TMT, Education, Health/Medical Devices and Professional 

Services. MA in Media and MSc in Marketing. 

20+ Years’ experience in: 

• Sales & Marketing strategy & implementation 

• Business consulting & Recruitment 

• Web Development & SEO 

Relevant projects 

• Sales & Marketing strategy & rollout 

- New brand launch for global consulting firm 

- Development of business dev management tool 

- Launch of UN NGO in Ireland 

• Business consulting & Recruitment 

- European Bank consultant for SMEs in emerging economies 

- Recruitment for clients such as Coca-Cola & Tara Mines 

- Invent DCU Resident Expert 

• Web Development & SEO 

- Credit Suisse site first ever online mortgage approval in UK 

- Rubicon Healthcare SEO & e-Commerce site 

Client list includes: 

Team Solutionz, Department of Communications, Marine & Natural 

Resources, Threshold, European Bank, Skillnets, Invent DCU, Heinz, Coca- 

Cola, IFF, Ascon, Flood Flooring, Irish Concrete Federation.


Ronan Gillespie 

Location: Swords, Co. Dublin 

Phone No: +353 86 242 5680 

Email: ronangillespie@ireland.com 

Website: www.nextstepinternational.eu 

MENU 

Ronan Gillespie established independent business development consultancy 

Next Step International for food and drinks sector businesses in May 2007. 

In addition to being a member of the Enterprise Ireland Mentor Network, 

Ronan is on the team of business advisers used by Dublin Institute of 

Technology for Enterprise Ireland’s International Selling Programme. He 

successfully provided consultancy to 10 Irish food companies on the Irish 

Exporters Association business development programme, Channel Clusters, 

from 2009 to 2011, which was run with leading foodservice providers Pallas 

Foods and La Rousse Foods. 

Ronan is a very strategic individual with broad business experience. He is 

energetic and has a reputation for delivering results. His key skills are in 

finding appropriate solutions through taking initiative, planning, negotiating, 

project management, and people and resource management. 

He holds a B.A. (hons.) in International Marketing & Languages from Dublin 

City University. 

Ronan’s experience includes 16 years in the international drinks business 

with Irish Distillers Pernod Ricard, where he played a major role in the global 

success of Jameson Irish Whiskey, which saw a four-fold increase in brand 

sales, over that time period. As Regional Director Developing Markets, he 

had overall responsibility for sales development, profit, and the successful 

implementation of Jameson marketing strategy, in a number of significant 

markets in Europe, and throughout the Americas, Asia, Africa and Australia. 

While with Irish Distillers, he also worked extensively on developing 

Bushmills Irish Whiskey from Co. Antrim in international markets. His last 

role in Irish Distillers was Business Development Director (International).


Stephen Friel 

Location: Donegal 

Phone No: +353 87 637 4431 

Email: info@frielconsulting.com 

Website: www.frielconsulting.com 

MENU 

After graduating from the University of Ulster in 1994, I worked as 

marketing manager for the Crossgar Food Group (1994-98) and more 

recently as sales and marketing manager with Sony UK (1998 – 2003). 

In 2003, having completed my MBA, I set up Friel Consulting, a management 

consultancy company specialising in sales and marketing. I am also a 

graduate member of the Institute of Sales and Marketing. 

Currently I am retained by statutory bodies such as Invest NI and both the 

Omagh and Fermanagh District Councils to deliver sales and marketing 

related mentoring and training to a wide range of SMEs. I have delivered 

Marketing and Sales workshops in both Coleraine and Bangor for new start 

up companies and I am currently retained to deliver marketing training to 

new start ups in Monaghan and Donegal. I have extensive experience of 

working with clients / businesses similar to those that would look to utilise 

the services CIDO in the Craigavon area. Friel Consulting have a proven 

track record in the field of sales and marketing and I have no doubt that my 

previous work experience, academic qualifications and recently consultancy 

experience would ensure that I would be able to add significant value to your 

prospective client base. 

I previously worked with the InterTrade Ireland Acumen programme and 

have extensive experience of helping a diverse range of companies set up 

and profitably develop their cross border and export business links.


Thomas A Ruddy 

THOMAR Consulting Ltd. 

MENU 

Locations: Co. Dublin & Co. Cork 

Phone No: +353 87 255 8633 / +353 21 435 3349 / +353 12 123 787 

Email: truddy@thomar.ie 

Tom Ruddy was until recently the managing director EPS group (€80m 

turnover 350 employees) and now continues in a part time role as chairman 

& director of the Environmental group of companies in N.I and Scotland. 

Tom has over 30 years experience of managing companies in the municipal 

& industrial water & wastewater markets, in design, build, operate, maintain 

contracts both as main contractor or as JV-consortium board member. 

International experience includes negotiating and winning projects in 

Cyprus, Bahrain, Libya, Saudi, throughout the UK water boards and 

industrial end users. 

He was responsible for overseeing the building of the business, from a small 

family run company to an €80m turnover specialist group of business units, 

with over 350 employees in Ireland and the UK making it the market leader 

in its sector, technically, financially and commercially. 

Tom is the Principal of THOMAR Consulting and THOMAR Environmental. 

These companies assist companies both strategically and financially, as 

Advisor and where necessary as Investor. 

Tom is a Mechanical Engineer, with a post Graduate Bachelor of Business 

studies Degree in Finance, Law and Management. 

InterTradeIreland 

Successfully managed a company through stages 1 & 11 of the Elevate 

program and now assisting this company to develop a revised business plan 

to include external investors in the business. 

Tom uses this knowledge and experience in mentoring and dealing with 

small business, industry, private clients and government bodies. Where 

investment is involved it will enable maximum value and benefit to be 

delivered to all stakeholders. Tom’s experience in dealing with the owners of 

smaller businesses, (during acquisitions) and integrating them into the group 

provided him with a lot of experience or working with small business owners.


Tom Flynn 


Phone No: +353 91 798 995 / +44 28 9092 3377 

Email: tom@teambds.com 


MENU 

Experience Summary 

Tom has worked in senior operational and general management positions in 

a multinational where he was responsible for the engineering, R&D, capital 

expenditure, technical development and continuous improvement functions 

of a group of manufacturing companies operating in both the domestic 

and export markets. Tom has extensive experience in the development 

and commercialisation of products in the Telecommunications, Data, OEM, 

Energy Utilities and Automotive sectors. 

With both national and international work experience Tom has significant 

technical experience in mechanical, electrical, machine and product design 

and material development across multiple industry sectors, technologies and 

processes in large, medium and small companies. 

• Tom has led and managed several raw material and polymer 

development programmes, working on innovative and technically 

challenging developments with international suppliers and technical 

specialists. These projects largely led to technical performance 

improvements for industrial, telecommunications, automotive and energy 

distribution products as well as improved manufacturing metrics and a 

reduction in manufacturing costs. 

• Tom has worked closely with large Utility Companies in developing new 

product specifications and running extensive prototyping programmes 

that have ultimately led to significant changes in product offerings and 

installed service performance. 

• Through his years of industrial experience Tom has led multiple 

Innovation & R&D projects, introducing several new product ranges, 

from initial innovation requirements through to full manufacturing and 

commercialisation for both the domestic and export markets, including 

UK, Mainland Europe and the US. 

• Working in the Data sector, Tom led the establishment of an R&D centre 

which led to the establishment of a new export sales channel and further 

Innovation initiatives for the Group.


Tony McNally 


Phone No: +353 86 253 7957 

Email: tonymcnally52@gmail.com 

MENU 

In the years spanning my career I was associated with successful launches 

of such well known brands in Ireland as Tefal, Sodastream, Milupa(Aptamil), 

Bob Martin and Richard Burbidge DIY Mouldings. 

In my last role as sales and marketing director of a major DIY distributor a 

very large portion of my responsibilities was focused on driving the business 

as a credible player in the DIY sector. In a fifteen year period I drove sales 

from €2m. to €20m by mid. 2007. A major contribution to this growth came 

as a direct result of strategically planned export sales to both the UK and 

Northern Ireland. Each year an average of 20% of incremental sales was 

generated from this export strategy. 

In that same period over 80% of my customer base were family run 

businesses, some second generation, partnerships, sole traders and new 

start-ups. This gave me a good insight into the operations of SME’s and the 

challenges they meet on a day to day basis. 

Since I retired in 2007 I have acted as a business mentor to clients wishing 

to devise a route to market or identify and develop new markets and share 

with them real life experience of what is involved. 

Mentoring assignments to-date range from Health &Beauty, Pet Food/Care, 

Confectionery, Household/DIY and Food.


Yvonne Scully 

Location: County Dublin 

Phone No: +353 87 226 8170 

Email: Yvonne@yvonnescully.com 

Website:www.yvonnescully.com 

MENU 

Yvonne Scully provides business consultancy services to SMEs through 

Enterprise Ireland, InterTrade Ireland, Bord Bia and County Enterprise 

Boards nationally, as well as working for a number of SMEs across a broad 

range of industries and internationally traded services. 

Yvonne’s provides training through workshops, clinics, mentoring and 

in-house projects in the areas of: 

• Marketing and writing Marketing Plans 

• Consumer and Market Research 

• Raising and Managing Funds 

• Business Feasibility Studies 

• Business Planning and writing Business Plans 

• Business Strategy 

• NPD, Branding and labelling 

• Developing and implementing an Export Strategy 

• Retail and Distribution 

• Key Account Management 

Yvonne has extensive experience in setting up and running successful 

businesses. In 2003 Yvonne founded Bia Kid Ltd which ran successfully for 

six years providing Healthy Meals and Soups for children through all Irish 

retail and several foodservice outlets. Responsibilities included business 

feasibility studies as an Enterprise Ireland HPSU client, raising and managing 

finance, continuous NPD, product launches, key account management, PR, 

marketing and branding and business growth strategy. 

June 2010 - 

NUI Maynooth FETAC Level 7 Training and Continuing 

Education course in June 2010. 

2001 – 2003 National Competitiveness Council and Forfas, the 

Government policy advisory agency specialising in 

supporting innovation and industry. 

2000 - 2001 Full time MBA at the Smurfit School of Business, UCD. 

1988 – 2000 12 years working in Investment Banking in London and 

Dublin in the areas of NPD, Marketing and Sales. 

1984 - 1988 Masters degree in Economics and Business from TCD.

The Trade and Business Development Body 

The Old Gasworks Business Park 

Kilmorey Street 

Newry 

Co Down 

BT34 2DE 

Telephone: 028 3083 4100 (048 from Ireland) 

Fax: 028 3083 4155 (048 from Ireland) 

Textphone: 028 3083 4169 (048 from Ireland) 

Email: info@intertradeireland.com 

Web: www.intertradeireland.com

Elevate - IntertradeIreland

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