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Article<br />

<strong>assessment</strong> <strong>of</strong> <strong>over</strong>-<strong>the</strong>-<strong>counter</strong> <strong>medic<strong>in</strong>e</strong> <strong>labels</strong><br />

<strong>in</strong> <strong>in</strong>dia <strong>for</strong> patient <strong>in</strong><strong>for</strong>mation<br />

Joshi M.P., Vaidya R.X., De Sousa E., Mangaonkar Sneha<br />

Goa College <strong>of</strong> Pharmacy, Goa.<br />

Introduction:<br />

In most countries <strong>of</strong> <strong>the</strong> world, <strong>the</strong>re exists a category <strong>of</strong> OTC<br />

(Over <strong>the</strong> Counter) <strong>medic<strong>in</strong>e</strong>s. However, <strong>in</strong> India, <strong>the</strong>re is no such<br />

designated category. As such, as a norm, <strong>in</strong> India, those <strong>medic<strong>in</strong>e</strong>s<br />

which do not, by law, require a prescription, are considered as nonprescription<br />

(or OTC) <strong>medic<strong>in</strong>e</strong>s. OTC <strong>medic<strong>in</strong>e</strong>s are an important<br />

component <strong>in</strong> health care, allow<strong>in</strong>g <strong>the</strong> freedom to <strong>the</strong> patient<br />

to self-medicate <strong>for</strong> treat<strong>in</strong>g m<strong>in</strong>or, common health problems, at<br />

lower costs and without hav<strong>in</strong>g to spend time and costs <strong>of</strong> visit<strong>in</strong>g<br />

a doctor.<br />

Although OTC <strong>medic<strong>in</strong>e</strong>s are supposed to be relatively safe,<br />

readily available and consumed by patients without a physician’s<br />

consent, it is very important that <strong>the</strong> patients have access to<br />

sufficient <strong>in</strong><strong>for</strong>mation to make an <strong>in</strong><strong>for</strong>med choice <strong>for</strong> <strong>the</strong> proper use<br />

<strong>of</strong> <strong>the</strong>se <strong>medic<strong>in</strong>e</strong>s. It is important to realize that like prescription<br />

<strong>medic<strong>in</strong>e</strong>s, even OTC <strong>medic<strong>in</strong>e</strong>s can cause unwanted side effects<br />

if not used correctly.<br />

The label <strong>of</strong> OTC <strong>medic<strong>in</strong>e</strong>s plays an important role <strong>in</strong> convey<strong>in</strong>g<br />

valuable <strong>in</strong><strong>for</strong>mation to <strong>the</strong> patient. We undertook a small study<br />

to evaluate whe<strong>the</strong>r <strong>medic<strong>in</strong>e</strong> <strong>labels</strong> <strong>of</strong> OTC <strong>medic<strong>in</strong>e</strong>s <strong>in</strong> India<br />

provide sufficient <strong>in</strong><strong>for</strong>mation to <strong>the</strong> patients (For choos<strong>in</strong>g <strong>the</strong>se<br />

OTC <strong>medic<strong>in</strong>e</strong>s, we used <strong>the</strong> criteria that <strong>the</strong>y were non-prescription<br />

<strong>medic<strong>in</strong>e</strong>s <strong>in</strong> India as well as most o<strong>the</strong>r countries).<br />

Objective: The objective <strong>of</strong> this study was to evaluate whe<strong>the</strong>r:<br />

1. OTC <strong>medic<strong>in</strong>e</strong> <strong>labels</strong> (primary) have adequate <strong>in</strong><strong>for</strong>mation <strong>for</strong><br />

patients to make proper self-medication choices.<br />

2. Additional <strong>in</strong><strong>for</strong>mation is available to patients through patient<br />

package <strong>in</strong>serts or on secondary packages (wherever<br />

applicable).<br />

3. The <strong>in</strong><strong>for</strong>mation provided is readable and can be clearly<br />

understood.<br />

Experimental Methods and Results:<br />

We took a total <strong>of</strong> 100 OTC <strong>medic<strong>in</strong>e</strong>s randomly from a<br />

pharmacy, c<strong>over</strong><strong>in</strong>g various categories <strong>of</strong> <strong>medic<strong>in</strong>e</strong>s and various<br />

dosage <strong>for</strong>ms like tablets, capsules, liquid orals and external<br />

preparations. The <strong>labels</strong> <strong>of</strong> <strong>the</strong>se <strong>medic<strong>in</strong>e</strong>s were <strong>the</strong>n assessed<br />

based on <strong>the</strong> “Drug Facts” label guidel<strong>in</strong>es provided by <strong>the</strong> United<br />

States Food and Drug Adm<strong>in</strong>istration (US FDA) <strong>for</strong> OTC <strong>medic<strong>in</strong>e</strong><br />

labell<strong>in</strong>g. The proposed labell<strong>in</strong>g <strong>in</strong>cludes various components, and<br />

we studied <strong>the</strong>se components as specified by Drug Facts standard<br />

labell<strong>in</strong>g <strong>for</strong>mat, with <strong>the</strong> follow<strong>in</strong>g results:<br />

1. Label to <strong>in</strong>clude : Active <strong>in</strong>gredient along with its strength :<br />

Results:<br />

All <strong>the</strong> 100 <strong>labels</strong> exam<strong>in</strong>ed mentioned <strong>the</strong> active <strong>in</strong>gredients<br />

along with <strong>the</strong>ir potency/strength.<br />

2. Label to <strong>in</strong>clude : Therapeutic category/purpose :<br />

55% <strong>of</strong> <strong>the</strong> <strong>labels</strong> did not disclose <strong>the</strong> <strong>the</strong>rapeutic category.<br />

3. Label to <strong>in</strong>clude : Uses /<strong>in</strong>dications <strong>for</strong> which <strong>medic<strong>in</strong>e</strong> can be<br />

utilized :<br />

Although a significant percentage (75%) mentioned <strong>the</strong> <strong>in</strong>dications<br />

<strong>for</strong> <strong>the</strong> <strong>medic<strong>in</strong>e</strong>, 25% <strong>of</strong> <strong>the</strong> <strong>labels</strong> failed to do so.<br />

4. Label to <strong>in</strong>clude: Warn<strong>in</strong>gs related to common adverse effects,<br />

drug <strong>in</strong>teractions, contra<strong>in</strong>dications, precautions, <strong>over</strong>dosage,<br />

when it is appropriate to seek medical advice and special<br />

conditions like pregnancy & breast-feed<strong>in</strong>g. This also <strong>in</strong>cludes<br />

admonitions to keep out <strong>of</strong> reach <strong>of</strong> children :<br />

Results:<br />

90% <strong>of</strong> <strong>the</strong> <strong>labels</strong> failed to enumerate <strong>the</strong> adverse effects <strong>of</strong> <strong>the</strong><br />

<strong>medic<strong>in</strong>e</strong>.<br />

86% did not state what is to be done <strong>in</strong> case <strong>of</strong> <strong>over</strong>dose<br />

92% gave no <strong>in</strong><strong>for</strong>mation regard<strong>in</strong>g usage <strong>in</strong> pregnancy and<br />

breastfeed<strong>in</strong>g<br />

87% <strong>of</strong> <strong>the</strong> <strong>labels</strong> did not mention <strong>of</strong> <strong>the</strong> possible drug <strong>in</strong>teractions,<br />

contra<strong>in</strong>dications and precautions.<br />

73% <strong>labels</strong> did not even advise to seek medical guidance.<br />

Only 36% <strong>labels</strong> mentioned that <strong>the</strong> <strong>medic<strong>in</strong>e</strong> is required to be<br />

kept out <strong>of</strong> <strong>the</strong> reach <strong>of</strong> children.<br />

5. Label to <strong>in</strong>clude : Directions <strong>in</strong>clud<strong>in</strong>g how much to be taken,<br />

dosage <strong>in</strong>terval, maximum dose allowed per day and <strong>the</strong> dose<br />

<strong>for</strong> children :<br />

Almost half <strong>of</strong> <strong>the</strong> <strong>medic<strong>in</strong>e</strong>s (46%) did not mention <strong>the</strong> amount to<br />

be used, while 34% did not mention <strong>the</strong> dos<strong>in</strong>g <strong>in</strong>terval. 85% <strong>of</strong><br />

<strong>the</strong> <strong>medic<strong>in</strong>e</strong>s did not state <strong>the</strong> maximum dose allowed. Out <strong>of</strong> <strong>the</strong><br />

15% which did state <strong>the</strong> maximum dose, 20% were ambiguous<br />

with <strong>the</strong> details. It was also observed that 70% <strong>of</strong> <strong>the</strong> <strong>medic<strong>in</strong>e</strong>s<br />

failed to specify <strong>the</strong> dose <strong>for</strong> children. Only 1 label <strong>in</strong>cluded<br />

<strong>in</strong>structions <strong>for</strong> use <strong>in</strong> Devanagiri script.<br />

6. Label to <strong>in</strong>clude: The product’s <strong>in</strong>active <strong>in</strong>gredients to help<br />

consumers avoid <strong>in</strong>gredients that may cause an allergic<br />

reaction.<br />

None <strong>of</strong> <strong>the</strong> <strong>labels</strong> <strong>in</strong>cluded <strong>the</strong> <strong>in</strong>active <strong>in</strong>gredients (o<strong>the</strong>r than<br />

say<strong>in</strong>g <strong>in</strong> some cases, <strong>the</strong> solvent/base used).<br />

7. Label to <strong>in</strong>clude: Storage conditions.<br />

Even though a large percentage (88%) <strong>of</strong> <strong>the</strong> <strong>labels</strong> provided<br />

<strong>the</strong> storage conditions, 64% <strong>of</strong> <strong>the</strong>m were imprecise and difficult<br />

to understand. Nearly 85% <strong>of</strong> <strong>the</strong> <strong>labels</strong> were found without a<br />

specific temperature. Fur<strong>the</strong>rmore, storage conditions were <strong>of</strong>ten<br />

mentioned us<strong>in</strong>g terms which <strong>the</strong> common man are not familiar<br />

with. The exact temperature was rarely mentioned.<br />

*Email Id: rajxvaidya@gmail.com<br />

Pharma Times - Vol. 44 - No. 06 - June 2012 20


8. Besides, we also assessed <strong>the</strong> label <strong>for</strong> 2 more criteria :<br />

1. Label to <strong>in</strong>clude: Legibility to f<strong>in</strong>d out whe<strong>the</strong>r <strong>the</strong> label is easily<br />

readable, read with difficulty or with <strong>the</strong> aid <strong>of</strong> a magnify<strong>in</strong>g<br />

glass.<br />

40% <strong>of</strong> <strong>the</strong> <strong>medic<strong>in</strong>e</strong> <strong>labels</strong> were clearly read only with <strong>the</strong> aid <strong>of</strong><br />

a magnify<strong>in</strong>g glass as <strong>the</strong> font size was too small. 22% <strong>of</strong> drug<br />

<strong>labels</strong> were read with difficulty leav<strong>in</strong>g just around 38% which<br />

could be read easily. This suggests that 62% <strong>of</strong> <strong>the</strong> <strong>labels</strong> are<br />

read with much ef<strong>for</strong>t.<br />

1. Label to <strong>in</strong>clude: Additional <strong>in</strong><strong>for</strong>mation through patient<br />

package <strong>in</strong>serts, <strong>in</strong><strong>for</strong>mation on secondary packages (wherever<br />

applicable): <strong>Patient</strong> package <strong>in</strong>serts are useful <strong>for</strong> provid<strong>in</strong>g<br />

additional <strong>in</strong><strong>for</strong>mation to <strong>the</strong> patient.<br />

Out <strong>of</strong> <strong>the</strong> 100 <strong>medic<strong>in</strong>e</strong>s exam<strong>in</strong>ed, only 3 <strong>in</strong>cluded a patient<br />

package <strong>in</strong>sert. Many a times, secondary packag<strong>in</strong>gs <strong>of</strong><br />

<strong>medic<strong>in</strong>e</strong>s are also given to <strong>the</strong> patient as additional protection<br />

<strong>for</strong> <strong>the</strong>ir <strong>medic<strong>in</strong>e</strong>s or as attractive packs. These secondary<br />

packages can also be used to convey valuable <strong>in</strong><strong>for</strong>mation to <strong>the</strong><br />

patient. In 56% <strong>of</strong> <strong>the</strong> cases, a secondary package was found<br />

to be available to <strong>the</strong> patient, yet only 36% <strong>of</strong> <strong>the</strong>m gave more<br />

<strong>in</strong><strong>for</strong>mation on its label than <strong>the</strong> primary package.<br />

Ano<strong>the</strong>r f<strong>in</strong>d<strong>in</strong>g was that 76% <strong>of</strong> <strong>the</strong> <strong>medic<strong>in</strong>e</strong>s were not<br />

advertised. On <strong>the</strong> positive side, all <strong>the</strong> 100 <strong>labels</strong> did provide<br />

required details <strong>of</strong> manufacture and expiry <strong>of</strong> <strong>the</strong> <strong>medic<strong>in</strong>e</strong>s. These<br />

are also crucial requirements <strong>for</strong> <strong>medic<strong>in</strong>e</strong> safety.<br />

Conclusion:<br />

The study thus revealed that <strong>the</strong>re is limited space available<br />

on <strong>the</strong> primary package <strong>of</strong> <strong>medic<strong>in</strong>e</strong>s. In cases where <strong>the</strong>re was a<br />

secondary package, and a scope <strong>for</strong> provid<strong>in</strong>g additional <strong>in</strong><strong>for</strong>mation<br />

was available, yet <strong>the</strong> <strong>in</strong><strong>for</strong>mation was not provided. The study also<br />

revealed that <strong>the</strong> required <strong>in</strong><strong>for</strong>mation provided on OTC <strong>medic<strong>in</strong>e</strong><br />

<strong>labels</strong> <strong>in</strong> India is usually quite <strong>in</strong>sufficient <strong>for</strong> <strong>the</strong> patient to make a<br />

“responsible” decision <strong>for</strong> self-medication.<br />

Suggestions:<br />

There is a clear need <strong>for</strong> a specific OTC category <strong>of</strong> <strong>medic<strong>in</strong>e</strong>s <strong>in</strong><br />

India, with clear-cut laid down guidel<strong>in</strong>es <strong>for</strong> <strong>the</strong>ir complete labell<strong>in</strong>g.<br />

The label <strong>of</strong> OTC <strong>medic<strong>in</strong>e</strong>s should conta<strong>in</strong> sufficient <strong>in</strong><strong>for</strong>mation,<br />

<strong>for</strong> example on l<strong>in</strong>es with <strong>the</strong> Drug Facts label recommended by<br />

US FDA, so that <strong>the</strong> patient gets sufficient <strong>in</strong><strong>for</strong>mation.<br />

There is also a need to considerably improve and organize <strong>the</strong><br />

labell<strong>in</strong>g <strong>of</strong> OTC <strong>medic<strong>in</strong>e</strong>s, so that <strong>the</strong>y are simple, straight<strong>for</strong>ward,<br />

and easy to read. The <strong>labels</strong> should also be pr<strong>in</strong>ted <strong>in</strong> languages<br />

patients will comprehend. If critical <strong>in</strong><strong>for</strong>mation cannot be <strong>in</strong>cluded<br />

on <strong>the</strong> primary label, suitable patient package <strong>in</strong>serts should be<br />

<strong>in</strong>cluded with <strong>the</strong> <strong>medic<strong>in</strong>e</strong>.<br />

Bibliography:<br />

1. OTC Drug Fact Label [<strong>in</strong>ternet] 2009 [updated 2009 May 28].<br />

Available from: http://www.fda.gov/Drugs/ResourcesForYou/<br />

Consumers/ucm143551.htm<br />

2. AHFS Drug In<strong>for</strong>mation. USA: ASHP; 2004.<br />

Book Review<br />

Title: Edit<strong>in</strong>g Pharmacy<br />

Author - Dr. B.D. Miglani<br />

Publisher - Association <strong>of</strong><br />

Pharmaceutical Teachers <strong>of</strong><br />

India, Bangalore, Karnataka.<br />

I am very happy that <strong>the</strong><br />

Association Pharmaceutical<br />

Teachers <strong>of</strong> India (APTI) has<br />

brought out “Edit<strong>in</strong>g Pharmacy”<br />

authored by Dr. B.D. Miglani.<br />

This book has been written to<br />

recapture and preserve <strong>the</strong><br />

editorials which Dr. Miglani contributed to Indian Journal <strong>of</strong><br />

Hospital Pharmacy. It is, no doubt, an important publication by<br />

a dist<strong>in</strong>guished pharmacist.<br />

Right from his jo<strong>in</strong><strong>in</strong>g <strong>for</strong> a B.Pharm Degree <strong>in</strong> Punjab University,<br />

and, <strong>the</strong>reafter, his 3 months tra<strong>in</strong><strong>in</strong>g <strong>in</strong> dispensary at <strong>the</strong> Victoria<br />

Jubilee Hospital attached to Medical College at Amritsar and<br />

<strong>the</strong>n work<strong>in</strong>g as Chief Pharmacist at <strong>the</strong> Lady Hard<strong>in</strong>ge Medical<br />

College Hospital <strong>for</strong> a decade, a noble thought <strong>in</strong>spired Dr.<br />

Miglani to upgrade <strong>the</strong> standard <strong>of</strong> Pharmacy and create a better<br />

image <strong>of</strong> <strong>the</strong> pharmacists <strong>in</strong> community. In December 1963, at<br />

<strong>the</strong> time <strong>of</strong> <strong>the</strong> 15 th Pharmaceutical Congress <strong>in</strong> Pilani, it was<br />

largely to his call; it was decided to organize a <strong>for</strong>um <strong>of</strong> Indian<br />

Hospital Pharmacists’ Association (IHPA) with whom he had his<br />

lifelong attachment. The book has captured <strong>the</strong> editorials by Dr.<br />

B.D. Miglani from May 1964 to <strong>the</strong> end <strong>of</strong> 2007.<br />

The editorials c<strong>over</strong>ed a vast array <strong>of</strong> subjects like various<br />

committees <strong>for</strong>med both at central and state levels on Hospital<br />

Pharmacy, establishment <strong>of</strong> NIPER, issues perta<strong>in</strong><strong>in</strong>g to<br />

amendments to <strong>the</strong> Pharmacy Act, Drugs’ and Cosmetics Act<br />

and Implementation <strong>of</strong> Section 42 <strong>of</strong> Pharmacy Act. Through<br />

<strong>the</strong>se editorials he made <strong>for</strong>ceful appeals <strong>for</strong> better pay scales<br />

<strong>for</strong> Hospital Pharmacists. The editorials drew attention to topics<br />

perta<strong>in</strong><strong>in</strong>g to academic, scientific and technical subjects. Dur<strong>in</strong>g<br />

<strong>the</strong> large span <strong>of</strong> <strong>over</strong> 4 decades, <strong>the</strong>se editorials portray <strong>the</strong><br />

history <strong>of</strong> Pharmaceutical development <strong>in</strong> India thus mak<strong>in</strong>g this<br />

book a unique and <strong>in</strong>valuable history document.<br />

Many developments happened to <strong>the</strong> pr<strong>of</strong>ession <strong>of</strong> pharmacy <strong>in</strong><br />

India s<strong>in</strong>ce India’s <strong>in</strong>dependence and Dr. B.D. Miglani’s unique<br />

strength has been to voice his frank op<strong>in</strong>ion on each landmark<br />

event through <strong>the</strong>se editorials. The fasc<strong>in</strong>at<strong>in</strong>g range <strong>of</strong> subjects<br />

c<strong>over</strong>ed <strong>in</strong> <strong>the</strong> book has <strong>in</strong>fluenced many to make hospital<br />

pharmacy as career.<br />

Dr. B.D. Miglani’s unique contribution to understand<strong>in</strong>g<br />

<strong>of</strong> hospital pharmacy is <strong>of</strong> highest possible level and <strong>the</strong><br />

pr<strong>of</strong>ession will always rema<strong>in</strong> grateful to him <strong>for</strong> his exemplary<br />

leadership.<br />

Reviewed by:<br />

Mr. Prafull D. Sheth,<br />

FIP Vice President &<br />

Pr<strong>of</strong>essional Secretary, SEARPharm Forum<br />

Pharma Times - Vol. 44 - No. 06 - June 2012 21

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