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Rosa's Story - Coady International Institute - St. Francis Xavier ...

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province (a member of RPPMMN) to help them supply a contract they had recently<br />

obtained with a buyer in Italy. Only four months later, Jambi Kiwa made its first<br />

independent international sale to Le Clef des Champs, a producer and distributor<br />

of organic plants and extracts based in Canada.<br />

2.0 UNDERSTANDING THE JAMBI KIWA STORY:<br />

An Asset-based and Community-driven Development Perspective<br />

The Jambi Kiwa story appears at first glance to be a good example of community<br />

development that is both asset-based and community-driven (McKnight &<br />

Kretzmann, 1993; Mathie & Cunningham, 2003, 2005). Its success was created<br />

through the mobilization of a wide range of community assets that were, in turn,<br />

used to lever considerable outside resources. Throughout, this initiative has been<br />

driven by a highly motivated group of indigenous women leaders.<br />

One way to unpack the Jambi Kiwa story is to examine it through an asset-based<br />

prism represented in the diagram below (figure 5). Two sides of the prism examine<br />

the degree to which Jambi Kiwa is asset-based. The first analyzes how assets have<br />

• Figure 5<br />

ASSETS MOBILIZED<br />

TO CREATE<br />

AND SUSTAIN<br />

JAMBI KIWA<br />

ASSET-BASED PRISM<br />

18<br />

ASSETS BUILT<br />

ROLES OF<br />

INTERNAL AND<br />

EXTERNAL AGENCY<br />

CONTRIBUTING TO<br />

COMMUNITY-DRIVEN<br />

DEVELOPMENT

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