National Export Strategy 2002 - International Trade Administration ...
National Export Strategy 2002 - International Trade Administration ...
National Export Strategy 2002 - International Trade Administration ...
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Unlocking America’s Potential<br />
Better, More Timely Information to the Customer<br />
The TPCC survey and focus groups confirm that one of the most valuable services<br />
that the U.S. Government provides is information on foreign markets and trade<br />
opportunities. Companies of all sizes view U.S. Government-generated market<br />
research as reliable and unbiased. Further, they generally expect the information to<br />
be current and readily available in an easy-to-use format. Throughout the focus<br />
groups, participants complained<br />
that because there are so many<br />
sources of information, it is<br />
difficult and time-consuming to<br />
find the best information.<br />
Moreover, much of the<br />
information is organized<br />
according to the producing<br />
agency or subunit, limiting the<br />
availability of information to<br />
those who have deciphered the<br />
bureaucracy.<br />
Most companies agreed that the<br />
Internet is now their preferred<br />
source of information. This is<br />
especially true for exporters, who<br />
as a group tend to use the Internet<br />
more than non-exporting<br />
companies. <strong>Export</strong>ers find the<br />
Internet the ideal mechanism for<br />
obtaining current information on<br />
changing economic conditions, regulations, and other crucial information. Many<br />
small companies reported that they want a single Website that is easy to navigate and<br />
includes links to other U.S. Government sites where appropriate. In <strong>2002</strong>, 57<br />
percent of exporters that used the Internet for export market information used a<br />
government Web site as a resource. Chart 8 shows the great role the U.S.<br />
Government plays in providing information to exporters on the Web.<br />
Information Needed by <strong>Export</strong>ers<br />
Firms need a wide range of information to do business internationally. Depending<br />
on where they are in the exporting process, they may need demographic and<br />
economic information, country and industry-specific information, documentary<br />
requirements, other legal requirements and up-to-date information on specific trade<br />
opportunities. They also need information about financing their exports and<br />
international investments. The need for comprehensive, current information about<br />
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