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National Export Strategy 2002 - International Trade Administration ...

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Unlocking America’s Potential<br />

Better, More Timely Information to the Customer<br />

The TPCC survey and focus groups confirm that one of the most valuable services<br />

that the U.S. Government provides is information on foreign markets and trade<br />

opportunities. Companies of all sizes view U.S. Government-generated market<br />

research as reliable and unbiased. Further, they generally expect the information to<br />

be current and readily available in an easy-to-use format. Throughout the focus<br />

groups, participants complained<br />

that because there are so many<br />

sources of information, it is<br />

difficult and time-consuming to<br />

find the best information.<br />

Moreover, much of the<br />

information is organized<br />

according to the producing<br />

agency or subunit, limiting the<br />

availability of information to<br />

those who have deciphered the<br />

bureaucracy.<br />

Most companies agreed that the<br />

Internet is now their preferred<br />

source of information. This is<br />

especially true for exporters, who<br />

as a group tend to use the Internet<br />

more than non-exporting<br />

companies. <strong>Export</strong>ers find the<br />

Internet the ideal mechanism for<br />

obtaining current information on<br />

changing economic conditions, regulations, and other crucial information. Many<br />

small companies reported that they want a single Website that is easy to navigate and<br />

includes links to other U.S. Government sites where appropriate. In <strong>2002</strong>, 57<br />

percent of exporters that used the Internet for export market information used a<br />

government Web site as a resource. Chart 8 shows the great role the U.S.<br />

Government plays in providing information to exporters on the Web.<br />

Information Needed by <strong>Export</strong>ers<br />

Firms need a wide range of information to do business internationally. Depending<br />

on where they are in the exporting process, they may need demographic and<br />

economic information, country and industry-specific information, documentary<br />

requirements, other legal requirements and up-to-date information on specific trade<br />

opportunities. They also need information about financing their exports and<br />

international investments. The need for comprehensive, current information about<br />

35

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