Gay and Lesbian Tourism - ITB Berlin Kongress
Gay and Lesbian Tourism - ITB Berlin Kongress
Gay and Lesbian Tourism - ITB Berlin Kongress
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17 th Annual LGBT Travel Survey Report for <strong>ITB</strong> <strong>Berlin</strong> 2013<br />
Kind of traveler? Two-thirds of LGBTs say they are warm weather travelers<br />
• ‘Urban core’ travel is more associated with gay men<br />
• More lesbians say they are into outdoor activities <strong>and</strong> family travel<br />
What kind of traveler are you?<br />
Warm weather<br />
Culture (museums, heritage, etc.)<br />
Beach destinations<br />
Restaurants, wine <strong>and</strong> cuisine<br />
Urban core activities<br />
LGBT destinations<br />
Entertainment (concerts, theater, etc.)<br />
Economy / budget<br />
Outdoor / active adventure<br />
Resort / spa<br />
Luxury<br />
Mainstream festivals/events<br />
LGBT parties / events<br />
Winter / ski<br />
Family travel (with kids)<br />
12%<br />
9%<br />
7%<br />
29%<br />
32%<br />
29%<br />
31%<br />
27%<br />
24%<br />
21%<br />
24%<br />
21%<br />
21%<br />
18%<br />
54%<br />
51%<br />
49%<br />
53%<br />
46%<br />
46%<br />
46%<br />
43%<br />
40%<br />
42%<br />
42%<br />
41%<br />
43%<br />
42%<br />
67%<br />
66%<br />
What kind of traveler are you? <strong>Gay</strong> men n= 4,059; <strong>Lesbian</strong>s n= 1,247<br />
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