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Case study report Po Italy - VU University, Institute for Environmental ...

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AquaMoney<br />

Table 21: Joint distribution: restriction in the future and expected years of restrictions<br />

Restrictions in the future<br />

Years of restriction in the<br />

next 10 years no, definitely not no, probably not don’t know/not sure yes, probably yes, definitely Tot<br />

1 13 13<br />

2 15 15<br />

3 21 3 24<br />

4 14 1 15<br />

5 28 6 34<br />

6 3 2 5<br />

7 2 2<br />

8 1 1<br />

10 6 1 7<br />

do not answer 29 38 67<br />

- 59 59<br />

Tot 29 38 59 100 16 242<br />

4.3 Estimated economic values <strong>for</strong> water resource management (CVM)<br />

In the Italian version of the questionnaire we also asked the maximum willingness to pay to have the best attributes<br />

level. In Table 22 the willingness to pay <strong>for</strong> the two attributes are derived as the average given by all respondents. The<br />

value of the willingness to pay is lower than values found in literature. In the previous parts of the questionnaire the<br />

importance about environmental problems results high but when we ask to translate words in money people are<br />

dubious. More than 15% of people are not willing to pay <strong>for</strong> measures to ensure the best level <strong>for</strong> the attributes. People<br />

giving wtp show a mean value equal to 36.04 €/year per household <strong>for</strong> environmental improvement and 34.44 €/year <strong>for</strong><br />

external water restriction.<br />

Table 22: Willingness to pay derived from CVM<br />

<strong>Environmental</strong><br />

improvement<br />

External household<br />

water restriction<br />

Mean<br />

(€/household)<br />

Median<br />

(€/household)<br />

Sd Frequency wtp =0<br />

36.04 30 39.37 16.20%<br />

34.44 25 44.87 18.30%<br />

Tot 70.19 52.5 79.83 14.90%<br />

4.4 Results of the Choice Experiments (CE) IT1<br />

In this section, we analyse results derived from the Choice Experiment method.<br />

In spite of the fact that the design, following the literature, tried to keep an easy understanding of the pictures and of the<br />

trade-offs involved, in our case many respondents had a not easy understanding of the mechanism of CE. The choice<br />

process was not simple <strong>for</strong> respondents and this represents one of the reason <strong>for</strong> the length of the survey. In fact the<br />

large part of time was spent to clarify attributes meanings and example card to interviewees. Difficulties arise because<br />

of the attributes definition and the status quo which is very far from reality.<br />

Be<strong>for</strong>e analysing the CE results, we propose in Table 23 the joint distribution between the status quo choices related to<br />

the credibility perception of the all scenarios presented. When people believe in the scenarios then they choose more<br />

frequently the status quo.<br />

12

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