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Case study report Po Italy - VU University, Institute for Environmental ...

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AquaMoney<br />

Table 26: Parameter estimates considering individual characteristics<br />

Importance of<br />

environmental<br />

problems<br />

Variable B WTP Sd Sig<br />

Bill -0.015 / 0.002 0<br />

ASC -1.094 / 0.322 0.001<br />

<strong>Environmental</strong><br />

improvement<br />

sufficient 1.148 76.53 0.229 0<br />

<strong>Environmental</strong><br />

improvement good 1.84 122.66 0.224 0<br />

<strong>Environmental</strong><br />

improvement very<br />

good 2.062 137.46 0.247 0<br />

External household<br />

water restriction -0.076 / 0.067 0.254<br />

Members 0 / 0.043 0.994<br />

Child 0.001 / 0.079 0.988<br />

Education 0.001 / 0.058 0.984<br />

Income 0 / 0 0.925<br />

Sex -0.012 / 0.091 0.899<br />

Age 0 / 0.003 0.942<br />

Not important 0.003 / 0.454 0.994<br />

Not<br />

important/important -0.014 / 0.204 0.044<br />

Important -0.004 / 0.093 0.964<br />

Very important /<br />

Table 27: Model fitting in<strong>for</strong>mation considering individual characteristics<br />

Model<br />

fitting<br />

criteria<br />

Likelihood Ratio Tests<br />

Model<br />

- 2Log<br />

Likelihood<br />

Intercept only 2919.61<br />

Chi-Square df Sig.<br />

Final 2768.383 151.23 14 0<br />

The survey was carried out with two subsamples, each one using a different reference basin, described trough a<br />

different map. A subsample was showed the map of the whole <strong>Po</strong> basin, while the other was shown the sub-basin of<br />

ATO4 (Modena-Reggio).<br />

The results of the CE <strong>for</strong> the two subsamples are illustrated in Table 28. The results <strong>for</strong> the small sub-basin show a<br />

higher WTP <strong>for</strong> the shift from poor water quality level to the sufficient level, contrary to expectations. The contrary<br />

happens <strong>for</strong> the shift to the higher level.<br />

The result do not allow to identify a clear scale effect. Rather, they hint at the idea that respondents perceived the<br />

difference between the two basins and answered consistently with the prevailing feature of, respectively, the whole and<br />

the sub-basin. In addition, the highest commitment to pay <strong>for</strong> the area close to the pace of living seems to prevail on the<br />

expectation that a higher basin would induce a higher WTP.<br />

14

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