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GEAR 23_COVER - JHS

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Picking up ‘Best In Show’ capped a successful NAMM 2009 for Facelift,<br />

which recently had its official licence to produce a Yamaha Pacifica<br />

range extended from UK-only, to a worldwide deal. “I’ll soon be<br />

announcing at least two further official licence deals with major<br />

guitar manufacturers, to join those already in place with Fender<br />

and Yamaha,” continues Hrano. “Less than three years from<br />

launch, Facelift is truly a global success.”<br />

Guitar body overlay ‘Facelift’ won ‘Best In Show’ at the<br />

annual Winter NAMM event in Anaheim, California!<br />

On the final morning of the four-day 2009 USA NAMM show, attended<br />

by more than 85,000 MI professionals, seven industry experts,<br />

having trawled the exhibition to identify the best products<br />

declared Facelift ‘...A cool product made by cool guys. You<br />

can have one guitar and 30 different looks with Facelift.’<br />

"The accolade was completely unexpected and a fantastic<br />

tribute," responds Mike Hrano of Rockano Productions<br />

Limited, which produces Facelift. “Finding anything at NAMM<br />

can be something of a challenge,” he continues, adding, “and<br />

this year, there were 1505 exhibitor stands, so for Facelift to have<br />

shone out from among them is amazing. Ours was the only product or<br />

company from the UK or from outside of the USA to pick up ‘Best In<br />

Show’. It’s certainly something to be very proud of, and I am.”<br />

A removable and re-usable<br />

laminated vinyl overlay for<br />

guitar bodies developed to<br />

quickly change the appearance<br />

of any guitar, Facelift is coated<br />

in ‘ultra-low tack’ adhesive<br />

that leaves no residue. It can be<br />

applied and re-applied in seconds<br />

to instantly transform any guitar,<br />

new or old. The Facelift<br />

range comprises nine<br />

designs each to fit<br />

Fender® Telecaster®<br />

and Stratocaster®<br />

guitars, with recent<br />

designs to fit the Yamaha®<br />

Pacifica® 112V, 012 and 112J guitar body shapes.<br />

Give your guitar an instant new look with a re-usable Facelift<br />

guitar overlay – including the excellent ‘Quo’ Francis Rossi and<br />

Rick Parfitt 'signature guitar’ versions – for only £19.99 rrp!<br />

BENHOWMAN<br />

Ben Howman is another working professional guitarist who has discovered the<br />

superb qualities of the Vintage Advance guitar range.<br />

After obtaining a degree in music from York St. John University, at which he was also<br />

part of several music scenes he is currently working in several groups of various styles,<br />

including a corporate function band that has just done a videoshoot for gigs abroad in<br />

places like Dubai etc, plus blues, soul, jazz, and rock groups, D F Sec, and Back to<br />

Black, to name just two.<br />

Able to play in a variety of styles, he says his particular favourites are jazz, blues,<br />

funk, rock, metal, fusion, and world music, some classical and various mixtures and<br />

sub-divisions of all these genres. (do you play any Kylie Minogue? – sarcastic Ed)<br />

“My personal guitar favourites would have to be Greg Howe, Robben Ford, Larry Carlton,<br />

George Benson, David Gilmore, Guthrie Govan, Mike Stern, Eric Clapton, Stevie Ray Vaughan,<br />

Joe Bonamassa, and Tony Macalpine to name a few.”<br />

lVintage<br />

AV2HNF<br />

£429rrp<br />

6<br />

2<br />

‘The humbuckers give it<br />

a nice fat sound,<br />

ideal for jazz blues<br />

and even metal...’<br />

Playing such a diverse range of material, Ben<br />

needed a guitar that was incredibly versatile,<br />

and able to go from screaming metal lead to<br />

subtle jazz at the flick of a button.<br />

ADVANCE Series TM<br />

"I tried Vintage guitars mainly by recommendation, but also curiosity as I'd never played one before”<br />

He found himself more than a little pleased with what he found. “My Vintage Advance AV2HNF guitar<br />

is fantastic," he exclaims happily. "The humbuckers give it a nice fat sound, ideal for jazz blues and<br />

even metal, and then all I need to do is roll off the humbucker and there you have all the bright<br />

twang and shimmer of single coil tone too."<br />

4<br />

50<br />

Through his work with the Lincolnshire Jazz and Rock Academy in which Ben<br />

leads the contemporary rock group, and other events, he has worked and<br />

played alongside some of the country's finest musicians, including Ray<br />

Fenwick, Dave Ital, Dave Swift and Harry Harris.<br />

He currently continues to gig and teach in his native Lincolnshire.<br />

4+1<br />

www.myspace.com/benhowmanmusic

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