Global market review of driver assistance systems ... - Just-Auto.com
Global market review of driver assistance systems ... - Just-Auto.com
Global market review of driver assistance systems ... - Just-Auto.com
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Chapter 1<br />
Page 1<br />
Chapter 1<br />
Introduction<br />
Recent research shows that six out <strong>of</strong> ten front-end crashes would not occur if<br />
the <strong>driver</strong> could react a split second earlier. Driver <strong>assistance</strong> <strong>systems</strong> can<br />
help cut the accident toll. According to Bosch, <strong>driver</strong> <strong>assistance</strong> <strong>systems</strong> aim to<br />
make the vehicle capable <strong>of</strong> perceiving its surroundings, interpret them,<br />
identify critical situations, and assist the <strong>driver</strong> in performing driving<br />
manoeuvres. The object is, at best, to prevent accidents <strong>com</strong>pletely and, at<br />
worst, to minimise the consequences <strong>of</strong> an accident for those concerned.<br />
The European Commission estimates that the X.Xm road accidents per year in<br />
Europe cause X.Xm injuries andXX,XXX fatalities at an estimated cost <strong>of</strong><br />
€XXXbn. The EC has therefore established its eSafety programme, which aims<br />
to halve the number <strong>of</strong> deaths from traffic accidents by 2010. “The EC target to<br />
reduce the road mortality rate by half by the end <strong>of</strong> the decade is certainly an<br />
ambitious goal,” said Dr Rainer Kallenbach, executive vice president for<br />
Bosch’s automotive electronics division, in an exclusive interview with justauto.<br />
“Driver Assistance Systems, however, are still in their infancy with not<br />
many cars equipped with it. Therefore they can only make a contribution<br />
toward meeting this goal. However, we see that increasing fitment <strong>of</strong> ESP<br />
(electronic stability programme) will make an even bigger contribution to<br />
cutting the number <strong>of</strong> fatalities on European roads.”<br />
In addition to Bosch, Continental Teves, TRW <strong>Auto</strong>motive, Hella, Iteris, Valeo,<br />
Delphi, Siemens VDO and Visteon are among those investing huge amounts<br />
to developing <strong>driver</strong> <strong>assistance</strong> and pushing back the technical boundaries.<br />
Report coverage<br />
In this second edition report, just-auto extends the analysis to provide detailed<br />
<strong>market</strong> volume and value forecasts through 2011 for three primary <strong>driver</strong><br />
<strong>assistance</strong> technologies: adaptive cruise control, lane departure warning and<br />
parking aid <strong>systems</strong>. Chapter three <strong>review</strong>s some <strong>of</strong> the <strong>driver</strong> <strong>assistance</strong><br />
innovations and main issues facing manufacturers serving this blossoming<br />
<strong>market</strong>.<br />
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