Global market review of driver assistance systems ... - Just-Auto.com
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Chapter 2<br />
Page 2<br />
Chapter 2<br />
Market players<br />
Aisin Seiki<br />
Aisin Seiki is one <strong>of</strong> the world’s largest automotive manufacturing groups.<br />
Since its formation, the Japanese <strong>com</strong>pany has expanded its operations<br />
abroad. The Aisin Group is organised into six product areas. They are: engine<br />
related products; drivetrain related products; brake and chassis related<br />
products; body related products; <strong>driver</strong> information related products; and life<br />
and energy related products. Its <strong>driver</strong> information related products include<br />
navigation <strong>systems</strong>; parking assist <strong>systems</strong>; and lane departure warning<br />
<strong>systems</strong>, accounting for about X% <strong>of</strong> turnover.<br />
Aisin Seiki has worked with Toyota to develop a system that helps <strong>driver</strong>s<br />
reverse into parking spaces without touching the steering wheel. Known as<br />
Intelligent Parking Assist, it <strong>com</strong>bines electronically controlled power steering<br />
and monitoring technologies to enable the <strong>driver</strong> to set where a vehicle is to be<br />
parked by using a touch-sensitive panel and images from cameras on both<br />
sides <strong>of</strong> the rear <strong>of</strong> the vehicle. The <strong>com</strong>pany has also developed technology<br />
using image processing for a lane departure warning system. Aisin’s system<br />
sounds an alarm when the vehicle makes an unintentional lane departure. The<br />
front and side monitors check the <strong>driver</strong>’s blind spots using a camera,<br />
displaying the image on the navigation screen. Last year [2004], Aisin and<br />
Toyota introduced the world's first active parking system, Intelligent Park<br />
Assist, in the Japan-<strong>market</strong>, Toyota Prius hybrid car.<br />
Bosch<br />
As far as Bosch’s <strong>driver</strong> <strong>assistance</strong> philosophy is concerned, its technology fills<br />
the gap between safety and <strong>com</strong>fort. “We are approaching it from the <strong>com</strong>fort<br />
side, adding features to assist the <strong>driver</strong>. The <strong>driver</strong> maintains the full<br />
responsibility for what he is doing,” said Dr Rainer Kallenbach, executive vice<br />
president for Bosch’s automotive electronics division. At its bi-annual press<br />
event in June 2005 in Boxberg, Germany, Bosch showed ideas and displayed<br />
plans for its future safety and <strong>driver</strong> <strong>assistance</strong> technologies, part <strong>of</strong> its CAPS<br />
(<strong>com</strong>bined active and passive safety) system.<br />
© 2005 All content copyright Aroq Ltd. All rights reserved.
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