SHIF TING - Kantar Retail

THE
BEST
OF THE
BEST
Wal-Mart (-4.1 points) and RT-Mart (+1.4 points) are the two top ranked retailers overall, with Wal-Mart
edging out RT Mart in this year’s China PoweRanking® report. The gap between the top two retailers has
THE
BEST BEST
OF THE
narrowed, as RT-Mart continued to differentiate itself from the competition by effectively leveraging its deep
understanding of the Chinese consumer and achieving high standards of execution.
CRV showed the greatest increase of any retailer, gaining 2.5 points, and replacing Tesco (-1.7 points) for
RETAILERS HONORABLE MENTION
the number five spot. CRV has demonstrated more consistent strategies in recent years and is considered by
manufacturers to be one of the most successful and important retailers in the China market. Watsons (-5.0
points) and Carrefour (-1.4 points) lost ground in the Composite, but maintained their overall position.
STRATEGIC
COMPOSITE
CLEAREST
COMPANY STRATEGY
BEST JOB OF
BRANDING STORES
PROJECTED TO BE
POWER RETAILERS
IN THE NEXT
Manufacturer Comments on Composite
5 YEARS
“Wal-Mart has clear KPIs, they lead with category expertise, are honest and open to collaborate with, and have highly
capable and stable management teams.”
“When Carrefour enters a city, they move the market, becoming the benchmark for all retailers and shoppers.”
BUSINESS FUNDAMENTALS
“Watsons has clear customer positioning, executes corporate strategies based on shopper insights, and is a leader in
merchandising trends.”
-31-
® 2012 Kantar Retail
“ RT-Mart uses its assortment to
maximize product penetration, has clearly
purposed layouts to drive the shopping
experience, and a robust in-store activation
to deliver customer satisfaction and business
results in return. It demonstrates what can be
done other than lowest price.”
— manufacturer Comment
COMPOSITE