SHIF TING - Kantar Retail
SHIF TING - Kantar Retail
SHIF TING - Kantar Retail
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MOST INNOVATIVE<br />
MERCHANDISING APPROACH<br />
Company<br />
Strategy<br />
store<br />
branding<br />
projected<br />
power retailers<br />
best to do<br />
business with<br />
cat-man/<br />
buying teams<br />
innovative<br />
merchandising<br />
supply chain<br />
management<br />
category<br />
leadership<br />
It is clear that manufacturers were impressed with RT-Mart’s (+4.6 points) in-store approach, as it replaced<br />
Watsons (-4.4 points) as the top ranked retailer in this area. RT-Mart was recognized for its ability to innovate<br />
BEST<br />
with displays and merchandising. Manufacturers credited Watsons with being able to effectively leverage their<br />
deep shopper understanding to develop targeted displays.<br />
SUPPLY CHAIN MANAGEMENT<br />
CRV (+5.7 points) gained one position, nudging out Tesco (-8.7 points) for number five and was commended for<br />
its readiness to try new approaches and the attention they place on communicating with consumers.<br />
Which retailers have the most innovative merchandising approach?<br />
(% Manufacturers Ranking Among Top 3 <strong>Retail</strong>ers)<br />
CATEGORY<br />
哪 些 零 售 商 实 施 的 陈 列 方 式 最 具 创 新 性 ? (<br />
LEADERSHIP<br />
被 制 造 商 列 入 该 项 前 三 名 零 售 商 的 百 分 比 )<br />
POINT<br />
CHANGE<br />
VS 2011<br />
RT-MART 大 润 发<br />
DIGITAL<br />
-4.4<br />
MARKE<strong>TING</strong><br />
47.0<br />
-0.1<br />
37.4<br />
WATSONS 屈 臣 氏<br />
CARREFOUR 家 乐 福<br />
WAL-MART 沃 尔 玛<br />
CR VANGUARD 华 润 万 家<br />
TESCO 乐 购<br />
19.6<br />
19.1<br />
36.8<br />
54.6<br />
AUCHAN 欧 尚 -1.6 9.5<br />
IN-STORE EXECUTION<br />
SEVEN-ELEVEN 7-11 -1.6 6.8<br />
communication with consumers.”<br />
FAMILY MART 全 家 -0.4 6.5<br />
METRO 麦 德 龙<br />
+4.6<br />
-2.1<br />
+5.7<br />
-8.7<br />
+0.4<br />
3.1<br />
BEST PRACTICE<br />
BEST<br />
“<br />
CRV is open and willing to try<br />
new things. Their emphasis is on<br />
— manufacturer Comment<br />
Manufacturer Comments on Innovative Merchandising<br />
“RT-Mart has exceptional execution quality in driving innovative merchandising. Their huge promotional wall and giant<br />
end-cap displays attract the attention of consumers, draw in-store traffic, build a good shopping environment, and<br />
reinforce shopper loyalty."<br />
“Watsons understands their shopper and targets them through truly unique events that showcase their categories.”<br />
“Carrefour leads innovation in every area. They are great at creating a lively and consumer-focused shopping<br />
atmosphere.”<br />
-40-<br />
® 2012 <strong>Kantar</strong> <strong>Retail</strong>
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