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Table of contents 

a K Premium Loyalty Card Concept 

a Program structure and tiers 

• How to earn points 

• How to redeem points 

a Full Terms and Conditions 

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Sheikh Humaid Bin Rashid Al Nuaimi St. 

P.O. Box 3025 Ajman | UAE 

www.kempinski.com/ajman 

T +971 6 714 5555 

F +971 6 745 1222 

kpremium.ajman@kempinski.com

Concept 

The K Premium loyalty card is designed to create, develop and 

retain a database of loyal card members who utilize all facilities 

at Kempinski Hotel Ajman. 

Additionally, the card will reward and recognize regular patrons 

of Kempinski Hotel Ajman with a frequent, comprehensive and 

competitive benefit scheme to ensure continued loyalty to the 

hotel and its facilities. 

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Program Structure 

K Premium Loyalty Program works on a points’ based system 

which rewards members with various benefits, while offering a 

range of possibilities. This allows the hotel to recognize different 

types of customers with a more personalised approach which is 

designed to provide better experiences to loyal guests as 

K Premium members. 

Food & Beverage 

K Premium allows members to collect points on their 

membership accounts when using participating restaurants and 

bars at Kempinski Hotel Ajman. For every AED 10 a member 

spends, they will earn the equivalent of AED 1 in rewards. 

Point return is based on the total check, excluding all taxes and 

service charges, which is allowed for a maximum of ten (10) 

persons per check. Take Away orders cannot be used to avail 

K Premium benefits. 

Example – Total check at Sabella’s AED 1,496 - T&SC = AED 1,197 

Points earned 120 (equivalent of AED 120) 

Banquets & Events 

Food & Beverage rewards based on food and beverage 

consumption, as detailed above, can also be earned for functions 

and events for a maximum number of up to ten (10) pax held at 

Kempinski Hotel Ajman. The award points can only be given by 

prior function/event reservation. 

Example – Total check after banquet AED 3,795 - T&SC = AED 3,036 


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Rooms 

For every AED 20 spent on rooms, members will earn the 

equivalent of AED 1 in points. This is based on room rate, 

excluding internet charges, mini bar consumption, all taxes and 

service charges. For guests staying in house, applicable food 

and beverage consumption in participating outlets will avail 

above equivalent points upon check out. This is applicable for a 

maximum number of 1 (plus 2) rooms’ reservation. 

Example – Total room check AED 2,890 - T&SC = AED 2,312 


Spa 

For every AED 10 spent on spa treatments, members will earn 

the equivalent of AED 1 in points. This is based on treatment 

rates excluding all taxes and service charges. Points cannot 

be earned on spa treatments that are part of a room package or 

purchased through any other type of discount or membership 

program. This is valid for a maximum number of 1 (plus 2) 

guests. 

Example – Total Spa check AED 680 - T&SC = AED 544 


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Redemption of Points 

• Points earned can be used against services at all participating 

food and beverage outlets, banquets and events for up to 10 

people, room stays and spa treatments. 

• Points can be redeemed partially or in full against the price 

of aforementioned services. 

• K premium points can be used in combination with other 

accepted forms of payment such as cash or credit/debit card 

to settle charges. 

• Points will not be accepted as payment for past charges or 

used in conjunction with any other promotional campaign 

or loyalty program. 

• Points will only be accepted at participating outlets inside 

the hotel as listed above. 

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Full Terms & Conditions 

Membership 

Only individuals are eligible to enroll in K Premium. 

Corporations, associations, guests booked through Travel Agents 

or groups are not eligible. 

Information provided to Kempinski Hotel Ajman at the time 

of enrolment by the individual member will be retained by 

the Hotel on a confidential database. However, it constitutes 

implied permission to the Hotel to send information on various 

promotions or events via e-mail/SMS to the cardholders. 

Membership Tier 

The membership status is valid for one (1) year and will be 

renewed on an annual basis. 

Lost cards or Theft of Membership cards 

In the event of any loss or theft of a Member’s K Premium card, 

the Member must notify Kempinski Hotel Ajman in writing 

together with his/her name, address and phone number. 

A duplicate card will be issued by the Hotel on a payment 

of AED 50. However, previously earned points cannot be 

reimbursed/redeemed. 

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Earning Points 

K Premium is a loyalty programme that enables members 

to accumulate points on their membership accounts at the 

participating Outlets, Spas, Room stays and Banquet events at 

Kempinski Hotel Ajman. Members can earn 1 point 

(equivalent to AED 1) for every AED 10 spent (For example, 

every AED 100 spent, AED 10 is awarded as points). 

This is based on the total bill, excluding all taxes and service 

charges, and a maximum number of 10 pax per bill/per card is 

permissible for Food & Beverage awards, 1 (plus 2) rooms’ 

reservation in case of Room stays’ awards and Spa awards. 

Members must present their K Premium card as soon as they 

enter the respective outlet to provide prior intimation to staff of 

the member’s arrival. Take Away orders cannot be used to avail 

K Premium benefits. 

Food & Beverage rewards/points, based on Food & Beverage 

consumption can also be accumulated by the members on 

functions and events held at Kempinski Hotel Ajman, with 

a limitation of a maximum number of 10 pax per event/per 

bill/per day. The award points can only be given during prior 

function/event reservation. 

Points can also be earned for Room stays. Members can earn 

1 point (equivalent to AED 1) for every AED 20 spent (For 

example, every AED 100 spent, AED 5 is awarded as points). 

This is based on your net room rate, excluding internet charges, 

mini bar consumption, taxes and service charges. 

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K Premium card holders staying at the Hotel would accumulate 

K Premium Points on Food & Beverage consumption in 

participating outlets of the Hotel as applicable; 10% of net Food 

& Beverage Consumption as detailed above (Para 1, “Earning 

Points”). For in-house guests, applicable points to be awarded 

will only be given during the check out process, when the total 

bill for the room is posted and paid for. 

If a Member forgets to present the membership card at the point 

of service, he/she will not be able to collect the points. 

Rewards can only be earned for personal charges and cannot be 

earned when a bill is charged to a corporate account. 

Clients may be required to present a valid identification during 

award/redemption of points and should have signed their K 

Premium card prior to this. 

Redemptions 

Points can be redeemed at any of the participating outlets, 

banquet events and room nights at Kempinski Hotel Ajman 

upon presentation of a valid K Premium card to an extent of 

accumulated points or part of it. 

Points cannot be redeemed partly or fully in cash and also, 

cannot be redeemed against the following services: 

Room Service, Business Centre services, Laundry services, Internet charges, 

Mini Bar consumption or to settle annual Laguna membership fees. 

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Rewards are valid only for the K Premium programme and 

cannot be combined with any other promotional campaign, 

loyalty or membership programme of Kempinski Hotel 

Ajman. This programme is a standalone Loyalty Programme 

by Kempinski Hotel Ajman, and not to collaborate with any 

Kempinski Hotel(s) worldwide or any existing Kempinski 

membership, promotional campaign or loyalty programme. 

Clients may be required to present a valid identification during 

award/redemption of points. 

Validity of Membership card and Promotions 

Kempinski Hotel Ajman reserves the right to modify and/or 

amend the Terms & Conditions of membership without prior 

notice, and/or cancel any and all accumulated points. 

K Premium has no pre-determined term and will continue 

until such time that it is expressly aborted by Kempinski Hotel 

Ajman. Hereafter, all outstanding awards will be forfeited and 

the K Premium cards cancelled. 

If the K Premium card has not been used for a given notice period, Kempinski Hotel 

Ajman reserves the right not to renew or redeem the collected membership points. 

Withdrawal from Membership 

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If a Member wishes to cancel/discontinue K Premium Card 

membership, the Member has to notify Kempinski Hotel Ajman 

in writing. Any cancellations/withdrawals are entertained 

by Kempinski Hotel Ajman only after a minimum period of 

1 month from the effective date of becoming a K Premium 

Member and the initial fee paid towards the card is forfeited 

upon cancellation/withdrawal of membership. 

All interpretations of benefits and program Terms & Conditions 

shall be at the sole discretion of Kempinski Hotel Ajman, and 

are subject to change without prior notice. 

K Premium Information Centre 

Open Daily 

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T +971 6 714 5555 

F +971 6 745 1222

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