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2008 Annual Report - Kenford Group Holdings Limited

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Notes to the Financial Statements<br />

For the year ended 31 March <strong>2008</strong><br />

7. BUSINESS AND GEOGRAPHICAL SEGMENTS<br />

Segment information is presented in respect of the <strong>Group</strong>’s business and geographical segments. Business segment<br />

information is chosen as the primary reporting format because this is more relevant to the <strong>Group</strong> in making operating and<br />

fi nancial decisions.<br />

(a)<br />

(b)<br />

Business segments<br />

The <strong>Group</strong> has been operating in a single business segment, that is the design, manufacture and sale of electrical<br />

hair care products, electrical health care products and other small household electrical appliances.<br />

Geographical segments<br />

The <strong>Group</strong>’s revenue is mainly derived from customers located in Europe, North and South America, Asia and<br />

Australia while the <strong>Group</strong>’s business activities are conducted predominantly in Hong Kong and the PRC.<br />

The following is an analysis of the <strong>Group</strong>’s sales by geographical location of customers:<br />

<strong>2008</strong> 2007<br />

HK$’000<br />

HK$’000<br />

Europe 343,137 343,428<br />

North and South America 90,238 85,291<br />

Asia 92,116 66,482<br />

Australia 17,081 33,729<br />

Africa 10,319 8,343<br />

552,891 537,273<br />

The following is an analysis of the carrying amount of segment assets, analysed by the geographical area in which<br />

the assets are located:<br />

<strong>2008</strong> 2007<br />

HK$’000<br />

HK$’000<br />

Hong Kong 198,750 205,346<br />

PRC (excluding Hong Kong) 229,966 169,410<br />

428,716 374,756<br />

Goodwill 1,403 1,403<br />

430,119 376,159<br />

54 KENFORD GROUP HOLDINGS LIMITED

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