AnnUAL REPORT 2011-2012 - Knowledge Network

Goal #2: Deliver our broadcast service on multiple digital platforms to
engage our audience anytime, anywhere.
Importance of Measures
In the midst of significant technological change within our industry and among consumers, Knowledge Network
will leverage its digital broadcast platforms to ensure our content is available to our audiences when they want it
and where they want it.
Average Weekly Reach in B.C. (TV Audience)
We measure average weekly reach across our entire broadcast schedule for four broadcast seasons using data
from BBM Canada, the national provider of TV, radio and consumer information. Average weekly reach is the
unduplicated number of people aged two years or older viewing at least one minute of programming in British
Columbia. BBM Canada estimates are based on 95% confidence interval.
Total Time on Site
We track this measure using a customized report that measure the total aggregate time spent on Knowledge.ca
and KnowledgeKids.ca by all visitors in B.C in hours.
Web Visits in B.C.
We measure Knowledge Network web usage in British Columbia annually. We track visits or sessions to our
website, defined as a period of interaction between a visitor’s browser and a particular website, ending when the
browser is closed or shut down.
Page Views in B.C.
A page view is defined as a view of a page on a site that is being tracked by a tracking code. If a visitor hits reload
after reaching the page, this will be counted as an additional page view. If a user navigates to a different page and
then returns to the original page, a second page view will be recorded as well.
Performance Measures
AUDIENCE
2009/2010
Actual
2010/2011
Actual
2011/2012
Forecast
2011/2012
Actual
2012/2013
Target
2013/2014
Target
2014/2015
Target
Spring (Apr-June) N/A 1,361,000 1,375,000 1,482,000 1,430,000 1,435,000 1,440,000
Summer (July-Aug) N/A 1,286,000 1,295,000 1,377,000 1,350,000 1,355,000 1,360,000
Fall (Sept-Dec) 1,447,000 1,429,000 1,445,000 1,417,000 1,420,000 1,425,000 1,430,000
Winter (Jan-March) 1,353,000 1,419,000 1,430,000 1,420,000 1,430,000 1,435,000 1,440,000
WEB VISITS
Knowledge.ca 78,496 39,4127 395,000 483,861 490,000 495,000 500,000
KnowledgeKids.ca 11,130 58,896 100,000 164,250 168,000 171,000 174,000
TOTAL 89,626 453,023 495,000 648,111 658,000 666,000 674,000
WEB PAGE VIEWS
Knowledge.ca 296,486 1,433,382 1,475,000 1,712,255 1,715,000 1,720,000 1,725,000
KnowledgeKids.ca 13,553 125,472 250,000 403,177 406,000 409,000 412,000
TOTAL 310,039 1,558,854 1,725,000 2,115,432 2,121,000 2,129,000 2,137,000
TOTAL TIME ON
SITE
Knowledge.ca 40,828 72,000 112,916 115,000 117,000 119,000
KnowledgeKids.ca N/A 38,000 50,827 52,000 54,000 56,000
TOTAL 40,828 110,000 163,743 167,000 171,000 175,000
Knowledge Network Corporation ANNUAL REPORT 2011-2012
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