AnnUAL REPORT 2011-2012 - Knowledge Network
AnnUAL REPORT 2011-2012 - Knowledge Network
AnnUAL REPORT 2011-2012 - Knowledge Network
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Performance Summary<br />
Overall, <strong>Knowledge</strong> <strong>Network</strong> met our targets for Average Weekly Reach in B.C. in 2010/12, exceeding targets for<br />
spring and summer for on-air viewership. We averaged a 4.0% audience share for our primetime schedule (BBM<br />
Canada Winter <strong>2012</strong>). <strong>Knowledge</strong> Kids was strong during the spring season with new episodes of Wild Kratts and<br />
Rob the Robot, two of our most popular programs for kids.<br />
Targets for web visits and page views exceeded expectations. We attribute this success to a significant increase<br />
in programming available on both <strong>Knowledge</strong>.ca and <strong>Knowledge</strong>Kids.ca, including original B.C. content. We also<br />
made efforts to increase awareness of <strong>Knowledge</strong> <strong>Network</strong> content available online, and introduced a number of<br />
new interactive games on <strong>Knowledge</strong>Kids.ca.<br />
<strong>Knowledge</strong> <strong>Network</strong> Corporation ANNUAL <strong>REPORT</strong> <strong>2011</strong>-<strong>2012</strong><br />
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