Annual Report - Končar Distribution and Special Transformers Inc.

7. Market position and sales
by countries and product groups
In 2012, the strong impact of the global crisis on the investments in energy sector
continued on most markets, including power distribution. The market position is additionally
jeopardized by the fact that the transformer production capacities are currently
exceeding the demand causing inter alia a fall in the market prices. The USD/
EUR rate is still unstable and at such level that it is making the sales by European
manufacturers difficult.
Sales of goods and services have increased by 1% compared to the preceding
year and reached HRK 680 mil. and according to product groups, compared to the
preceding year, the status is the following:
- Distribution transformers: 10% fall;
- Medium range power transformers: 5% growth;
- Dry and small special transformers: 88% growth;
- Other goods and services: 6% growth.
Total production was 10% more MVA and 7.4% more tons than in 2011, which
also shows the trend of market price lowering.
Sales by principal markets were as follows:
Croatia: in 2012, HRK 171 mil. or 12% more than in 2011 (HRK 153 mil.).
Neighbouring European countries: Bosnia and Herzegovina, Slovenia, Macedonia,
Montenegro, Austria, Czech Republic, Slovakia, Hungary, Kosovo, Romania, Albania,
Serbia - HRK 167 mil. sales in 2012, which is by 61% growth from HRK 104 mil. in 2011.
Other European countries: Sweden, Switzerland, Germany, Finland, Island, France,
United Kingdom, Poland, Russia, Estonia, Latvia, Lithuania, Cyprus, Spain, Denmark,
Italy, Norway - HRK 277 mil. sales in 2012, which is 1% less than in 2011 (HRK 283 mil.).
Gulf countries, Near East, Africa and America: HRK 65 mil. deliveries in 2012, or
51% reduction from HRK 133 mil. in 2011.
Sales activities in 2012 have led to total new contracts of HRK 738 mil. or 8% more
than in 2011. Balance of contracts at the year’s end was HRK 512 mil. or 11% more
than at the end of 2011.
SALES STRUCTURE PER MARKETS
SALES STRUCTURE PER PRODUCTS
9,6%
5,6%
9,9%
40,8% 25,0%
24,6%
Other European
countries (40,8%)
Croatia (25,0%)
Neighbouring European
countries (24,6%)
Near East and Africa
(9,6%)
55,0%
29,5%
Medium power
transformers (55,0%)
Oil distribution
transformers (29,5%)
Repairs, services
and others (9,9%)
Dry and special
transformers (5,6%)
10