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Client Alert: 2012 OPDP Warning and Untitled Letters

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222<strong>2012</strong> <strong>OPDP</strong> <strong>Warning</strong> <strong>and</strong> <strong>Untitled</strong> <strong>Letters</strong><br />

Date with<br />

Hyperlink<br />

to Letter<br />

Drug <strong>and</strong> Indications Referenced<br />

in Letter<br />

Boxed<br />

<strong>Warning</strong><br />

Form of<br />

Communication<br />

12<br />

Summary of Alleged Violations<br />

drug product, especially because the PI contains a <strong>Warning</strong> <strong>and</strong> Precaution<br />

regarding gastrointestinal disturbances.<br />

Omission of Material Facts:<br />

o Brochure omits important information regarding the required course of<br />

action in the event that a patient vomits after administration of the drug.<br />

o Brochure suggests that Zmax demonstrates similar efficacy when<br />

compared to a wide array of antibiotics when this is not supported by<br />

substantial evidence or experience.<br />

Broadening of Indication:<br />

o<br />

Brochure implies that Zmax is indicated to treat types of infections other<br />

than acute bacterial sinusitis <strong>and</strong> community-acquired pneumonia by using<br />

the word, “including,” after “certain infections” when Zmax is indicated to<br />

treat specific conditions.<br />

o Totality of brochure presentation suggests that Zmax is approved to treat<br />

any conditions associated with a list of symptoms, including viral<br />

infections that cause influenza or the common cold, when this has not been<br />

demonstrated <strong>and</strong> the PI states that Zmax only works against bacteria.<br />

Unsubstantiated Superiority Claim:<br />

o<br />

Claims suggest that Zmax is clinically superior to other antibiotics because<br />

of its “1 day, 1 dose” dosage regimen, but clinical studies only<br />

demonstrated that Zmax was non-inferior to other dosage regimens for<br />

other antibiotics, so the claim is not supported by substantial evidence.<br />

Misleading Efficacy Claims:<br />

o<br />

Brochure presentation misleadingly suggests that Zmax demonstrates<br />

clinically significant efficacy for a period of time not demonstrated in<br />

clinical trials. Clinical trials included evaluations 7 to 14 days post<br />

treatment, but because Zmax is only administered one time as a single<br />

dose, it is unclear exactly how long the extent of the therapeutic benefit is<br />

maintained, so suggestion that the clinical effect lasts for 10 days following<br />

administration is misleading.<br />

Unsubstantiated Claims:<br />

o<br />

o<br />

Claims suggest that adult patients <strong>and</strong> parents of pediatric patients would<br />

take Zmax again if they were to have the same infection, but the telephone<br />

survey responses used to support the claim are not sufficient support for<br />

the outcomes claimed because the survey cannot adequately assess all<br />

factors that may influence decisions to take any particular treatment again.<br />

Claim suggests that treatment is “much easier” to complete as compared to<br />

other antibiotic products, but the question used to support this claim is not<br />

sufficient because it does not assess whether the effects of the drug,

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