Sustainable Profitable Growth in DAP
Sustainable Profitable Growth in DAP
Sustainable Profitable Growth in DAP
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
… driven by high end categories<br />
MAT Market value growth Western Europe (WE)<br />
Jun07 vs. Jun06<br />
Shav<strong>in</strong>g<br />
Fem Dep<br />
Hair Care<br />
Drip filter coffee<br />
Garment Care<br />
Floor Care<br />
-3%<br />
-1%<br />
Low end Mid end High end<br />
2%<br />
5%<br />
5%<br />
27%<br />
-8%<br />
7%<br />
5%<br />
11%<br />
Notes: Mid-end def<strong>in</strong>itions cover about 50% of the market value. Data end<strong>in</strong>g Jun 2007. Source: GfK; C<strong>in</strong>ocast.<br />
-5%<br />
2%<br />
4%<br />
6%<br />
15%<br />
31%<br />
35%<br />
40%<br />
16
Change language