Sustainable Profitable Growth in DAP

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Innovation to take the category to the next level Moisturizing shaving system - new communication to blade users “I like the smooth look and fresh feel of my face after shaving, so I use a razor blade. But the irritation it sometimes leaves on my face annoys me and makes me feel self-conscious.” “the worlds most innovative Moisturizing shaving system from Philips and NIVEA FOR MEN” • #1 selling electric shaver in lead markets France and the Netherlands • Strengthened alliance with BDF partner resulting in new business model for lead markets - including full distribution of shaving conditioner in drug channels • Breakthrough product design resulting in strong consumer reviews 26
Innovation to take the category to the next level FlexCare – most advanced power toothbrush from Philips Sonicare “It’s important to me to take the best care possible of my teeth and gums. But sometimes my oral care needs or schedules change and its hard to always give my mouth the care it requires. I wish there were a brush that could change with my needs so I could be guaranteed superior results.” “redefine clean” Sonicare FlexCare with unique UV-Sanitizer • Initial sell-out data with key retailers showing significant increase compared to predecessor • World’s first integrated UV-Sanitizer helps eliminate germs on the brush head • Breakthrough product design resulting in 80% less vibration and 30% smaller handle • Clinically proven to perform better than any other Philips power toothbrush 27
Page 1 and 2: Sustainable Profitable Growth in DA
Page 3 and 4: Snapshot: DAP portfolio 2007 Shavin
Page 5 and 6: We keep delivering on our growth/ m
Page 7 and 8: …profitability consistently high
Page 9 and 10: Transformation of regional structur
Page 11 and 12: Domestic Appliances transformed to
Page 13 and 14: Sustainable profitable growth in DA
Page 15 and 16: SDA Worldwide* market continues to
Page 17 and 18: … and foreseen to be sustained in
Page 19 and 20: DA is gaining share and has signifi
Page 21 and 22: … and in International markets by
Page 23 and 24: DAP’s continuous stream of high e
Page 25: Innovation to take the category to
Page 29 and 30: Innovating to expand an existing ca
Page 31 and 32: Juicer Health Marketing • Juicer
Page 33 and 34: DAP is investing in a strong pipeli
Page 37 and 38: Growth of International Key Account
Page 39 and 40: Cluster approach is driving strong
Page 41 and 42: Addressing strong local opportuniti
Page 43 and 44: … by entering new global categori
Page 47 and 48: …and sustaining R&D investments t
Page 49 and 50: … and maintain strong profitabili
Page 51 and 52: Highly engaged leaders are driving
Page 53: In summary, DAP expects to: • Con

Sustainable Profitable Growth in DAP

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