02.04.2014 Views

for the gaming professional worldwide - Welcome to neilmead

for the gaming professional worldwide - Welcome to neilmead

for the gaming professional worldwide - Welcome to neilmead

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

G2E 2012<br />

DRGT steps out…<br />

Server-free innova<strong>to</strong>rs step away from<br />

Sands Expo with Palazzo suite<br />

The innovative solutions of DRGT continue<br />

<strong>to</strong> raise <strong>the</strong> bar of systems solutions in <strong>the</strong><br />

<strong>gaming</strong> market. The fact that DRGT solutions<br />

are serverless offers a whole new world of<br />

benefits <strong>for</strong> opera<strong>to</strong>rs. Indeed, opera<strong>to</strong>rs are<br />

changing <strong>the</strong> way <strong>the</strong>y see systems. Systems<br />

are no longer a complex subject matter but a<br />

great new marketing channel. For example,<br />

drScreen enables targeted marketing directly<br />

on <strong>the</strong> slot screen be<strong>for</strong>e <strong>the</strong> player’s eyes.<br />

The modular, flexible solutions from DRGT<br />

are cost-efficient and enable opera<strong>to</strong>rs <strong>to</strong><br />

implement what <strong>the</strong>y need when <strong>the</strong>y need it.<br />

Fur<strong>the</strong>rmore, DRGT systems connect <strong>to</strong> any<br />

<strong>gaming</strong> machine – no matter <strong>the</strong> age or<br />

manufacture. Thus, DRGT systems are perfect<br />

<strong>for</strong> <strong>the</strong> smallest <strong>to</strong> <strong>the</strong> largest <strong>gaming</strong><br />

location.<br />

Within <strong>the</strong> space of 12 months, <strong>the</strong><br />

number of <strong>gaming</strong> machines globally<br />

connected by DRGT has risen from<br />

8,000 <strong>to</strong> over 20,000. Naturally<br />

DRGT was present in Las Vegas <strong>to</strong><br />

in<strong>for</strong>m <strong>the</strong> global market of new<br />

exciting possibilities. This year <strong>the</strong><br />

DRGT management decided a new,<br />

innovative way <strong>to</strong> reach out <strong>to</strong> <strong>the</strong><br />

market - by renting a suite at <strong>the</strong><br />

Palazzo Hotel right near <strong>to</strong> <strong>the</strong> Las<br />

Vegas Convention Center. There was<br />

ample room in a relaxed, friendly<br />

environment <strong>for</strong> visi<strong>to</strong>rs <strong>to</strong> learn <strong>the</strong> benefits<br />

of fitting DRGT in <strong>the</strong>ir location(s).<br />

Mr. Jurgen De Munck, CEO and co-founder<br />

of DRGT, explains <strong>the</strong> choice of location: “We<br />

at DRGT are selling complex solutions that<br />

once implemented greatly simplify <strong>the</strong> casino<br />

floor management. Thus, we need time <strong>to</strong><br />

explain <strong>the</strong> whole world of DRGT systems<br />

solutions. We said <strong>to</strong> ourselves – we are<br />

serverless, thus this year in Las Vegas we were<br />

‘showless’ and hired a suite very close <strong>to</strong> <strong>the</strong><br />

exhibition.”<br />

Mr. Georg Steiner, Senior Development<br />

Direc<strong>to</strong>r at DRGT, added: “This setting was an<br />

excellent environment <strong>for</strong> meet and greet our<br />

cus<strong>to</strong>mers. We place great emphasis on<br />

exhibitions and have already attended a great<br />

deal as exhibi<strong>to</strong>r this year. At <strong>the</strong> <strong>for</strong>thcoming<br />

ICE in London, we have secured a large 130<br />

m 2 stand in a central position.”<br />

The Coltrane’s unique<br />

features include molded,<br />

ergonomically-con<strong>to</strong>ured<br />

foam cushions. The<br />

backrest foam has lumbar<br />

support and its shape<br />

con<strong>to</strong>urs <strong>to</strong> <strong>the</strong> body. Seat<br />

foam also provides a front<br />

edge that offers better leg<br />

circulation.<br />

O<strong>the</strong>r new technologies<br />

included Gasser Chair’s<br />

unique Easy-Change seat and backrest system,<br />

<strong>the</strong>ir Com<strong>for</strong>t Zone FlexBack technology and a<br />

new exclusive 360-degree memory return swivel<br />

that was designed without using any springs.<br />

The Coltrane’s integrated backrest hand pull,<br />

and lighter weight, durable aluminum base with<br />

mega-glides, eases its movement by ei<strong>the</strong>r<br />

cus<strong>to</strong>mers or casino employees.<br />

Gasser describes beneficial company<br />

promotions <strong>for</strong> existing cus<strong>to</strong>mers. He says, “We<br />

have a trade-in program <strong>for</strong> our chairs on<br />

location less than 10 years. Cus<strong>to</strong>mers may<br />

want <strong>to</strong> change <strong>the</strong>ir décor and this green<br />

program is an incentive. They also benefit by<br />

being able <strong>to</strong> use <strong>the</strong>ir old furniture up until<br />

<strong>the</strong> new furniture actually arrives.”<br />

Gasser Chair also takes back its own 20 <strong>to</strong><br />

30-year-old products <strong>to</strong> be refurbished or<br />

properly recycled. Gasser claims, “Many<br />

cus<strong>to</strong>mers find compelling advantages <strong>to</strong><br />

selecting fac<strong>to</strong>ry-refurbished seating.”<br />

Recently, Gasser Chair secured seating<br />

contracts at Caesar’s new Horseshoe casinos in<br />

Cleveland and Cincinnati<br />

Crane Payment Solutions, with <strong>the</strong> wellknown<br />

CashCode, NRI and Money Controls<br />

brands under its umbrella, had <strong>the</strong>ir oneCheck<br />

cash management system on show at G2E. Now<br />

available with FutureLogic’s Gen 2 Universal<br />

printer, as well as Transact’s EPIC 950 printer,<br />

this technology will be used in several new<br />

upcoming casino locations. Also revealed at <strong>the</strong><br />

show was oneCheck SQLdatabase Release 9<br />

with <strong>the</strong> daily emailable dashboard<br />

functionality.<br />

Also of note on <strong>the</strong> stand was <strong>the</strong> oneTrack<br />

cash management system, an RFID-based<br />

technology which provides soft count and cash<br />

management solution <strong>to</strong> improve efficiency; <strong>the</strong><br />

Money Controls Ardac Elite, <strong>the</strong> industry’s first<br />

bill valida<strong>to</strong>r with full scan technology and last<br />

bill image.<br />

“Crane Payment Solutions is all about<br />

excellent local service & support, and<br />

innovative product features which exceed <strong>the</strong><br />

cus<strong>to</strong>mer’s expectations and stay ahead of<br />

technology and trends. G2E provided us with a<br />

plat<strong>for</strong>m <strong>to</strong> get <strong>the</strong> feedback from both<br />

opera<strong>to</strong>rs and industry partners. It’s great <strong>to</strong><br />

see our oneCheck technology becoming<br />

increasingly popular and being adopted by<br />

industry,” said Nishit Shah, Product Manager<br />

Gaming. “This year, it was amazing <strong>to</strong> see <strong>the</strong><br />

diversity of our cus<strong>to</strong>mers visiting from all over<br />

<strong>the</strong> world; it simply rein<strong>for</strong>ces our strong<br />

market positions”.<br />

GPI had a lot of new equipment and<br />

technology on show, including new B&G<br />

Premium chips that boast advancements in<br />

manufacturing and a much greater range of<br />

design possibilities, which of course means<br />

better branding opportunities and security.<br />

Casinos have <strong>the</strong> ability <strong>to</strong> create a highly<br />

cus<strong>to</strong>mizable chip that can incorporate <strong>the</strong>ir<br />

logo or o<strong>the</strong>r key elements in<strong>to</strong> <strong>the</strong> mold<br />

making B&G Premium Chips an excellent<br />

alternative <strong>to</strong> standard mold designs. Also on<br />

<strong>the</strong> stand was <strong>the</strong> new J2 je<strong>to</strong>n, which GPI says<br />

is a groundbreaker, combining <strong>the</strong> aes<strong>the</strong>tics<br />

and security of European je<strong>to</strong>ns with <strong>the</strong><br />

handling of an American style chip. Featuring<br />

color edge spots that allow easy identification<br />

when in racks or stacks, <strong>the</strong> J2 can include a<br />

wide range of decal and printing options not<br />

available on traditional je<strong>to</strong>ns, including<br />

holograms, diffraction foils and more.<br />

Speaking of security, GPI also exhibited <strong>the</strong><br />

4C-UV, which uses standard UV frequency light<br />

<strong>to</strong> reveal a full-color pho<strong>to</strong>graph on <strong>the</strong> chip<br />

decal; combined with GPI’s MicroDots, you<br />

have a simple, very high level of security against<br />

counterfeiters. MicroDots combines <strong>the</strong><br />

NOVEMBER 2012 43

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!