for the gaming professional worldwide - Welcome to neilmead
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for the gaming professional worldwide - Welcome to neilmead
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G2E 2012<br />
DRGT steps out…<br />
Server-free innova<strong>to</strong>rs step away from<br />
Sands Expo with Palazzo suite<br />
The innovative solutions of DRGT continue<br />
<strong>to</strong> raise <strong>the</strong> bar of systems solutions in <strong>the</strong><br />
<strong>gaming</strong> market. The fact that DRGT solutions<br />
are serverless offers a whole new world of<br />
benefits <strong>for</strong> opera<strong>to</strong>rs. Indeed, opera<strong>to</strong>rs are<br />
changing <strong>the</strong> way <strong>the</strong>y see systems. Systems<br />
are no longer a complex subject matter but a<br />
great new marketing channel. For example,<br />
drScreen enables targeted marketing directly<br />
on <strong>the</strong> slot screen be<strong>for</strong>e <strong>the</strong> player’s eyes.<br />
The modular, flexible solutions from DRGT<br />
are cost-efficient and enable opera<strong>to</strong>rs <strong>to</strong><br />
implement what <strong>the</strong>y need when <strong>the</strong>y need it.<br />
Fur<strong>the</strong>rmore, DRGT systems connect <strong>to</strong> any<br />
<strong>gaming</strong> machine – no matter <strong>the</strong> age or<br />
manufacture. Thus, DRGT systems are perfect<br />
<strong>for</strong> <strong>the</strong> smallest <strong>to</strong> <strong>the</strong> largest <strong>gaming</strong><br />
location.<br />
Within <strong>the</strong> space of 12 months, <strong>the</strong><br />
number of <strong>gaming</strong> machines globally<br />
connected by DRGT has risen from<br />
8,000 <strong>to</strong> over 20,000. Naturally<br />
DRGT was present in Las Vegas <strong>to</strong><br />
in<strong>for</strong>m <strong>the</strong> global market of new<br />
exciting possibilities. This year <strong>the</strong><br />
DRGT management decided a new,<br />
innovative way <strong>to</strong> reach out <strong>to</strong> <strong>the</strong><br />
market - by renting a suite at <strong>the</strong><br />
Palazzo Hotel right near <strong>to</strong> <strong>the</strong> Las<br />
Vegas Convention Center. There was<br />
ample room in a relaxed, friendly<br />
environment <strong>for</strong> visi<strong>to</strong>rs <strong>to</strong> learn <strong>the</strong> benefits<br />
of fitting DRGT in <strong>the</strong>ir location(s).<br />
Mr. Jurgen De Munck, CEO and co-founder<br />
of DRGT, explains <strong>the</strong> choice of location: “We<br />
at DRGT are selling complex solutions that<br />
once implemented greatly simplify <strong>the</strong> casino<br />
floor management. Thus, we need time <strong>to</strong><br />
explain <strong>the</strong> whole world of DRGT systems<br />
solutions. We said <strong>to</strong> ourselves – we are<br />
serverless, thus this year in Las Vegas we were<br />
‘showless’ and hired a suite very close <strong>to</strong> <strong>the</strong><br />
exhibition.”<br />
Mr. Georg Steiner, Senior Development<br />
Direc<strong>to</strong>r at DRGT, added: “This setting was an<br />
excellent environment <strong>for</strong> meet and greet our<br />
cus<strong>to</strong>mers. We place great emphasis on<br />
exhibitions and have already attended a great<br />
deal as exhibi<strong>to</strong>r this year. At <strong>the</strong> <strong>for</strong>thcoming<br />
ICE in London, we have secured a large 130<br />
m 2 stand in a central position.”<br />
The Coltrane’s unique<br />
features include molded,<br />
ergonomically-con<strong>to</strong>ured<br />
foam cushions. The<br />
backrest foam has lumbar<br />
support and its shape<br />
con<strong>to</strong>urs <strong>to</strong> <strong>the</strong> body. Seat<br />
foam also provides a front<br />
edge that offers better leg<br />
circulation.<br />
O<strong>the</strong>r new technologies<br />
included Gasser Chair’s<br />
unique Easy-Change seat and backrest system,<br />
<strong>the</strong>ir Com<strong>for</strong>t Zone FlexBack technology and a<br />
new exclusive 360-degree memory return swivel<br />
that was designed without using any springs.<br />
The Coltrane’s integrated backrest hand pull,<br />
and lighter weight, durable aluminum base with<br />
mega-glides, eases its movement by ei<strong>the</strong>r<br />
cus<strong>to</strong>mers or casino employees.<br />
Gasser describes beneficial company<br />
promotions <strong>for</strong> existing cus<strong>to</strong>mers. He says, “We<br />
have a trade-in program <strong>for</strong> our chairs on<br />
location less than 10 years. Cus<strong>to</strong>mers may<br />
want <strong>to</strong> change <strong>the</strong>ir décor and this green<br />
program is an incentive. They also benefit by<br />
being able <strong>to</strong> use <strong>the</strong>ir old furniture up until<br />
<strong>the</strong> new furniture actually arrives.”<br />
Gasser Chair also takes back its own 20 <strong>to</strong><br />
30-year-old products <strong>to</strong> be refurbished or<br />
properly recycled. Gasser claims, “Many<br />
cus<strong>to</strong>mers find compelling advantages <strong>to</strong><br />
selecting fac<strong>to</strong>ry-refurbished seating.”<br />
Recently, Gasser Chair secured seating<br />
contracts at Caesar’s new Horseshoe casinos in<br />
Cleveland and Cincinnati<br />
Crane Payment Solutions, with <strong>the</strong> wellknown<br />
CashCode, NRI and Money Controls<br />
brands under its umbrella, had <strong>the</strong>ir oneCheck<br />
cash management system on show at G2E. Now<br />
available with FutureLogic’s Gen 2 Universal<br />
printer, as well as Transact’s EPIC 950 printer,<br />
this technology will be used in several new<br />
upcoming casino locations. Also revealed at <strong>the</strong><br />
show was oneCheck SQLdatabase Release 9<br />
with <strong>the</strong> daily emailable dashboard<br />
functionality.<br />
Also of note on <strong>the</strong> stand was <strong>the</strong> oneTrack<br />
cash management system, an RFID-based<br />
technology which provides soft count and cash<br />
management solution <strong>to</strong> improve efficiency; <strong>the</strong><br />
Money Controls Ardac Elite, <strong>the</strong> industry’s first<br />
bill valida<strong>to</strong>r with full scan technology and last<br />
bill image.<br />
“Crane Payment Solutions is all about<br />
excellent local service & support, and<br />
innovative product features which exceed <strong>the</strong><br />
cus<strong>to</strong>mer’s expectations and stay ahead of<br />
technology and trends. G2E provided us with a<br />
plat<strong>for</strong>m <strong>to</strong> get <strong>the</strong> feedback from both<br />
opera<strong>to</strong>rs and industry partners. It’s great <strong>to</strong><br />
see our oneCheck technology becoming<br />
increasingly popular and being adopted by<br />
industry,” said Nishit Shah, Product Manager<br />
Gaming. “This year, it was amazing <strong>to</strong> see <strong>the</strong><br />
diversity of our cus<strong>to</strong>mers visiting from all over<br />
<strong>the</strong> world; it simply rein<strong>for</strong>ces our strong<br />
market positions”.<br />
GPI had a lot of new equipment and<br />
technology on show, including new B&G<br />
Premium chips that boast advancements in<br />
manufacturing and a much greater range of<br />
design possibilities, which of course means<br />
better branding opportunities and security.<br />
Casinos have <strong>the</strong> ability <strong>to</strong> create a highly<br />
cus<strong>to</strong>mizable chip that can incorporate <strong>the</strong>ir<br />
logo or o<strong>the</strong>r key elements in<strong>to</strong> <strong>the</strong> mold<br />
making B&G Premium Chips an excellent<br />
alternative <strong>to</strong> standard mold designs. Also on<br />
<strong>the</strong> stand was <strong>the</strong> new J2 je<strong>to</strong>n, which GPI says<br />
is a groundbreaker, combining <strong>the</strong> aes<strong>the</strong>tics<br />
and security of European je<strong>to</strong>ns with <strong>the</strong><br />
handling of an American style chip. Featuring<br />
color edge spots that allow easy identification<br />
when in racks or stacks, <strong>the</strong> J2 can include a<br />
wide range of decal and printing options not<br />
available on traditional je<strong>to</strong>ns, including<br />
holograms, diffraction foils and more.<br />
Speaking of security, GPI also exhibited <strong>the</strong><br />
4C-UV, which uses standard UV frequency light<br />
<strong>to</strong> reveal a full-color pho<strong>to</strong>graph on <strong>the</strong> chip<br />
decal; combined with GPI’s MicroDots, you<br />
have a simple, very high level of security against<br />
counterfeiters. MicroDots combines <strong>the</strong><br />
NOVEMBER 2012 43