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COMPANY - Club Mistral

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MARKETING<br />

SOCIAL<br />

COMMUNITIES<br />

UP TO DATE WITH FACEBOOK<br />

There are still a lot sceptics when it comes to social networking, and many people don´t really see the great<br />

advantages it can bring. However, <strong>Club</strong> <strong>Mistral</strong> does see the benefits of this free marketing tool. With more<br />

than 400 million users, Facebook is a rapidly-growing marketing and selling machine, and we definitely<br />

try to get the maximum out of it. We don´t want to do without this platform anymore - particularly with regards<br />

to customer aquisition. Also, when it comes to keeping our „Fans“ updated and providing them with<br />

the latest news - no matter in which corner of the world they are - we are definitely now fans ourselves!<br />

66 I Marketing<br />

Marketing I 67

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