Group Advantage Program - Holland America Line

Group Advantage Program
2011 Holland America Line

We’re here to help
you sell groups
• Our Business Development
Teams are here to support
you with everything it takes
to close group sales — from
assistance with cruise nights
to sales materials for direct
mail campaigns
• To set up standard groups,
manage existing groups,
register agents and administer
electronic payments using
POLAR-Online, please log on
to Travel Agent Headquarters
via www.hollandamerica.com
going for groups
more choices and benefits than ever
We’re giving you more reasons than ever to book groups on Holland America cruises and
Alaska CruiseTours with one of the most robust group programs in the industry.
• Our Group Advantage Program (GAP) features 41 different amenities to choose from —
5 of which are new for 2011
• Wide range of itineraries — we offer cruises from three to over 100 days to all seven continents
• Special group pricing with attractive discounts — applies to the stateroom accommodations most
guests prefer, including the upper tier of Interior and Ocean-view Stateroom categories, as well as
most Verandah Staterooms and Suites
Combine these great group benefits with a cruise on board a five-star ship with impeccable
service — and you have a very compelling offer.
2011 Group GAP Packages for groups of 5 or more staterooms REQUIRED GAP points
4- to 11-Day 12+ Day
Gap Amenities: cruises
“Girls’ Night Out” Package Pinnacle Grill Dinner t — includes a Pinnacle Grill 7 6
Dinner, pedicure or manicure accompanied by a glass of Champagne
“Girls’ Night Out” Package Pinnacle Grill Lunch t — includes a Pinnacle Grill 6 5
Lunch, pedicure or manicure accompanied by a glass of Champagne
“Guys’ Night Out” Package — Casino credit of $25 and a $25-value Beverage Card 6 5
Winemaker’s Package with HAL Wines — includes 2 winetastings, winemaker’s lunch 6 4
at Pinnacle Grill and commemorative bottle of wine or chocolate-dipped strawberries* ❖
Winemaker’s Package with Group’s Own Wines — includes 2 winetastings, winemaker’s lunch 4 3
at Pinnacle Grill and commemorative bottle of wine or chocolate-dipped strawberries* ❖
2011 Wedding GAP Amenities for family groups of 8 or more staterooms
Benefits below are in lieu of GAP Points
for the Wedding Couple
For complete Terms
& Conditions for
group bookings, visit
the Travel Agent
Headquarters section at
www.hollandamerica.com.
Free Upgrade for the Wedding Couple ♠
Free Wedding Cake (for up to 16 guests u )
Pinnacle Grill Lunch per person❖
Chocolate-dipped Strawberries per stateroom
Bottle of Chase-Limogère Brut per stateroom
Private Winetasting per person — approximately one hour tasting featuring five wines and domestic cheeses* ❖
Additional Guests
Pinnacle Grill Lunch per person❖
Chocolate-dipped Strawberries per stateroom
Private Winetasting per person — approximately one hour tasting featuring five wines and domestic cheeses* ❖
Bottle of Chase-Limogère Brut per stateroom

2011 Family Reunion GAP Amenities for family groups of 8 or more staterooms
Benefits below are in lieu of GAP Points
Free Upgrade for Head of the Family♠
$50-value Fountain Soda Card per stateroom
Pinnacle Grill Lunch for all family members
$50-value Beverage Card per stateroom
2011 Culinary GAP Amenities for groups of 25 or more paid guests n
Benefits below are in lieu of GAP Points
Private Premium Winetasting with the Cellarmaster — approximately one hour tasting featuring five international wines and
samples of the perfect food pairings❖
$25-value Beverage Card per stateroom
Two One Hour Demonstration Sessions in the Culinary Arts Center with group-provided chef
2011 GAP Amenities for groups of 5 or more staterooms REQUIRED GAP points
4- to 11-Day 12+ Day
Gap Amenities: cruises
HAL Towel Creations Book — one per stateroom 1 1
HAL A Taste of Excellence Cookbook — one per stateroom 2 1
HAL A Taste of Elegance Cookbook — one per stateroom NEW! 2 1
HAL Cordial Bubble Glass Gift Set of 6 — one per stateroom 1 1
Wine Charms — one per stateroom (set of 6) 1 1
Set of 4 HAL Coasters — one per stateroom NEW! 1 1
Pinnacle Grill Dinner 3 2
Pinnacle Grill Lunch 2 1
Massage & Pinnacle Grill Dinner N/A 10
Cocktail Party — one hour standard with hot hors d’oeuvres* ❖ (cocktail parties limited to one per group) 2 2
Non-alcoholic Cocktail Party — one hour standard with hot hors d’oeuvres* ❖ (cocktail parties limited 2 2
to one per group) NEW!
Fiesta Party — one hour with margaritas, mojitos, Corona and fiesta food* ❖ 3 3
Monogrammed Bathrobe 6 4
Wine Navigator Package — 2 bottles per stateroom 4 3
Wine Navigator Package — 3 bottles per stateroom 6 4
Bon Voyage Champagne — 1 bottle per stateroom 2 1
Vitamin Water — 3-pack per stateroom 1 1
Photo (10” x 7”) — one per stateroom (not valid for group photo) 1 1
Crew Shows Video or DVD — one per stateroom 1 1
Guaranteed Travel Professional Host Ocean-view Stateroom at $75 per person, per day6 6 6
$25 Shipboard Credit per person, per single- or double-occupancy guest 4 3
$50 Shipboard Credit per person, per single- or double-occupancy guest 8 6
$75 Shipboard Credit per stateroom 6 5
Plate of Chocolate-dipped Strawberries — one per stateroom 1 1
Champagne & Strawberries — one bottle of Bon Voyage Champagne and a plate of 3 2
chocolate-dipped strawberries — one per stateroom
Selection of Deluxe Canapés — one per stateroom 1 1
Internet Café Package — 100 minutes including access fee — one per stateroom 4 3
$50-value Fountain Soda Card 3 2
$50-value Non-alcoholic Beverage Card 4 3
$25-value Beverage Card 3 2
$50-value Beverage Card 4 3
$100-value Beverage Card 8 6
Charity GAP: Donation of $50 per stateroom for 4- to 11-day sailings and $100 per stateroom
for cruises of 12 days or longer NEW! 4 4
Gap Amenities: Alaska CruiseTours
Dinner at Westmark (Fairbanks) 5 5
Dinner aboard McKinley Explorer ® Railcar 5 5
♠ Free upgrade will be applied to one stateroom,
booking of your choice, from Ocean-view to
minimum available Verandah Stateroom category
at Holland America Line’s discretion. Requires a
minimum of 8 staterooms booked.
u Groups larger than 16 guests will be charged $5.00
per guest for each additional guest.
*
Requires minimum of 15 guests.
n If less than 25 paid guests, the group will instead
receive the GAP points available at the time the
group was originally set up. Due to the limited
capacity of the Culinary Arts Center, groups must
identify this option at the time of initial booking.
The number of groups we can accept under this
program on any sailing may be limited. Additional
fees may apply. Fifteen minute set-up/take-down
will be deducted from sessions.
t Maximum 5 guests per spa session.
6 Travel professional host stateroom requires a
paid group size of at least five staterooms.
Taxes and non-commissionable fares are
additional. Rate for single occupancy is $145 per
day. Alaska CruiseTour host staterooms are at a
50 percent discount of group rates or $75 per
person, per day, whichever is higher. Earned Tour
Conductor credits count, but travel professional
host staterooms do not count toward Tour
Conductor credits. Stateroom must be occupied
by a Holland America Line-qualified travel
professional and guest.
❖ Per-person amenities apply to 3rd and 4th guests.
GAP points are per person for the first and
second guest in each stateroom unless specified.
Select promotions may not be combinable with the
GAP program. Participation must be specified at the
time the group is set up; changes will be allowed
up to but no later than 90 days prior to sailing.
Amounts are quoted in U.S. dollars. Restrictions
and conditions other than those stated may apply.
Effective dates through 2011.

To set up groups (including incentive groups and charters)
and maximize your group sales opportunities, please contact
your international Business Development Team
www.hollandamerica.com
spacious, elegant ships • gracious, award-winning service • worldwide itineraries
extensive activities and enrichment programs • sophisticated five-star dining
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