Family - Setra

Editorial | 03
1911
1951
2011
to celebrate a landmark birthday, it is
a family tradition to take a look back
at the many memorable moments
experienced together. And this is
exactly what we have done with this
anniversary issue of the SetraFamily
magazine. Join us on a journey
through the milestones of Setra’s
history, which we have juxtaposed
with some of the most unforgettable
moments throughout the last six
decades. We’ll take you on a tour of
the past, present and future of the
very unique brand that brings us all
together.
After attending the inauguration of
the very first bus line in Germany in
the year 1911, we will travel ahead
to the fifties. Do you still remember?
Maybe you were in school, or
starting your first bus company, or
perhaps you weren’t even born yet.
It was the time when Karl Kässbohrer
Dear customers
and friends of the Setra brand,
began a revolution in bus construction
with the Setra S 8 coach’s self-supporting
frame. Through to the
swinging sixties, as modular series
production was perfected with the
100 series, and then extended with
the 200 series and its wide range of
vehicles in the seventies.
Thinking back to the eighties, the fall
of the Berlin Wall is certainly one of
the most notable events – a highlight
and turning point in world history.
In Ulm, at the time, we were busy
building the first Setra double-decker
coach. In the “golden nineties”, a
worldwide revolution began with the
Internet – one which has changed
our lives forever. The Setra 300
series, with its new “face” and
technological innovations, caused a
real sensation in the bus sector –
also a turning point in the market. In
Neu-Ulm, we enjoy thinking back to
the beginning of the new millennium.
In times of ever increasing mobility,
the Setra TopClass 400 opens up an
all-new era in luxurious travel.
And now, in 2011, we are celebrating
100 years of bus and coach
construction and 60 years of Setra –
a very special brand which, with its
philosophy and its spirit, has remained
unique and young through
six decades. We also dare to take
an exploratory look into the future,
taking you on a fantasy tour. What
will tomorrow’s coaches look like?
What developments could the next
decades bring in the coach sector?
Setra certainly has a long history
of visionary thinking. And in the last
section of this publication, we offer
you just a glimpse at our thoughts,
as we keep searching for innovative
solutions for you and your passengers.
We know for a fact that we will
always be driven by this challenge.
So lean back and join us on our
journey. I hope you enjoy the ride.
Lothar Holder
Executive Managing Director Sales Setra
Buses and Coaches
A journey through time with Setra