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38 | The 21 st century The 21 st century | 39<br />

<strong>Setra</strong> at the forefront<br />

of coach travel in the future<br />

M<br />

obility will continue to<br />

play a key role well<br />

into the 21 st century.<br />

To minimise urban pollution to<br />

the greatest possible extent,<br />

it is quite conceivable that many<br />

buses will be driven by hydrogen<br />

technology. They will most<br />

definitely be safer than ever –<br />

with highly intelligent systems<br />

to support the driver in seeing,<br />

hearing and steering. This is why<br />

advanced new technologies are<br />

being developed in Neu-Ulm,<br />

to meet the ever increasing need<br />

for innovative mobility concepts.<br />

And, if the trend towards decreasing<br />

household sizes persists,<br />

“reurbanisation” will continue –<br />

with many singles and increasing<br />

numbers of seniors returning to<br />

urban environments for the<br />

quality of life they offer. This<br />

represents an exceptional opportunity<br />

for public transit to provide<br />

a comfortable alternative to<br />

traffic congestion and insufficient<br />

parking.<br />

The coach takes over<br />

long-distance line travel<br />

With increasing energy costs and<br />

regulatory eco-restrictions, reduced<br />

mobility budgets will result in<br />

cost-effectiveness playing an even<br />

more important role in the future.<br />

Cheap line air travel and longdistance<br />

car journeys will be used<br />

with increasing rarity – a trend<br />

<strong>Setra</strong> is well positioned to capitalise<br />

on, with the coach being ideal for<br />

long-distance travel. The liberalisation<br />

of the European long-distance bus<br />

network will contribute to more and<br />

more travellers using the coach.<br />

Bottlenecks in public budgets will<br />

result in reduced investment in<br />

track systems. <strong>Setra</strong> will continue to<br />

work on customised bus concepts<br />

delivering significant competitive<br />

benefits to those bus operators<br />

who are prepared to invest in safety,<br />

comfort and, of course, cost-effectiveness.<br />

A spontaneous trip?<br />

By coach, of course<br />

Passengers in more remote areas<br />

will most likely be booking their bus<br />

travel online or via Smartphone.<br />

Timetables, personal agendas and<br />

geo-coordinates for take-off/<br />

destination will all be linked. The<br />

latest-generation <strong>Setra</strong> MultiClass<br />

could be fully equipped with highly<br />

versatile receivers – with <strong>Setra</strong><br />

transforming the coach from a<br />

straightforward method of transportation<br />

to a complete, mobile<br />

communications centre.<br />

Travel comfort in the future<br />

<strong>Setra</strong> will continue to set the<br />

standard in coach travel comfort.<br />

It is conceivable that seats could<br />

actually adapt to individual body<br />

shapes, to changing body temperatures,<br />

with light sensors dimming<br />

surrounding light as soon as the<br />

guest’s eyes close for rest. Furthermore,<br />

each guest could have access<br />

to a personal entertainment system<br />

with, for instance, a hologram in the<br />

window showing information on the<br />

itinerary, which could be added to<br />

touchscreen and publicised via<br />

online networks. Also, in the future,<br />

the bus driver could take on a new<br />

role: through the incorporation of<br />

supportive driving systems, the<br />

driver could become more of a<br />

service manager, dedicated to<br />

guests’ wellbeing and comfort.<br />

Tomorrow’s <strong>Setra</strong> could in fact be<br />

driven via autopilot on virtual tracks<br />

with, for instance, electronic<br />

adaptive cruise control adjusting<br />

automatically to the flow of traffic.<br />

Reliability and cost-effectiveness<br />

With ever increasing requirements<br />

being placed on ecology and<br />

efficiency, will tomorrow’s coaches<br />

really offer significantly enhanced<br />

cost-effectiveness? <strong>Setra</strong> has been<br />

focusing on these key issues for<br />

many years now. In 2020, the use<br />

of parallel hybrid drives in regionalservice<br />

applications – combining<br />

combustion and electric engine<br />

systems – is certainly a possibility,<br />

in view of saving fuel, costs and<br />

weight. Not only cost-effectiveness<br />

will improve, but also reliability.<br />

For instance, a new electronic<br />

Self-Repairing System, or SRS,<br />

could identify and correct technical<br />

defects, with data being collected<br />

centrally at OMNIplus and then<br />

synchronised during the next online<br />

check-in.<br />

A future in motion<br />

The future of the coach sector and<br />

that of <strong>Setra</strong> could conceivably<br />

reflect what we have described here<br />

– with concepts taken from current<br />

R&D efforts, as well as from the<br />

crystal ball. We can assume that<br />

a lot will be exactly as anticipated,<br />

and that just as much will be<br />

different than anything we can now<br />

imagine. In any case, we guarantee<br />

that the future will be, to say the<br />

least, fascinating! You can look<br />

forward to some very exciting future<br />

developments – many of which you<br />

can work on with us. And, we are<br />

really looking forward to taking on<br />

the future with the <strong>Setra</strong> family.<br />

Driving a future with clean air and green cities – a vision or, perhaps soon,<br />

reality? One thing we do know: <strong>Setra</strong> will be part of it.

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