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Our Business<br />

1958<br />

First Foodtown<br />

supermarket opened.<br />

159<br />

<strong>Countdown</strong> supermarkets<br />

nationwide. 1<br />

8New <strong>Countdown</strong> stores<br />

this year. 2<br />

Our supermarkets are high volume, low margin businesses.<br />

We make our profits by selling large amounts of grocery<br />

items at low prices. In recent years, we’ve been able to grow<br />

our profitability and many people mistakenly assume that we<br />

must be either raising prices at the checkout or reducing the<br />

amount we pay our suppliers.<br />

In reality, we’ve been focused on improving our efficiency levels and<br />

reducing our waste, which add up to significant gains. These savings<br />

are then reinvested into the business by lowering prices for customers<br />

and improving our stores.<br />

Cost of goods sold 77.36%<br />

Cost of doing business 3 17.93%<br />

Earnings Before Interest and Tax 4.71%<br />

TOTal revenue $5,367,076,000<br />

Source Woolworths Annual Report 2011<br />

Notes<br />

1<br />

As at 31 May 2012.<br />

2<br />

FY 2012.<br />

3<br />

Includes paying staff, running stores, energy, rent, IT etc.

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