Experience Design in Helsinki -slideshow 28.10.2008, pdf-file, size ...

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demography Well educated and urban tourists HEL ALL Copenhagen 29.10.2008
demography Both 1 st time and repeat visitors How many times on a leisure trip to THIS city CITY 1st time 2 times 3 times 4 times 5 times + COP 57,3% 11,6% 7,8% 3,4% 19,8% AAR 69,6% 6,9% 7,8% 3,9% 11,8% MAL 54,1% 8,3% 9,3% 5,4% 22,9% UPP 64,1% 9,4% 4,3% 3,4% 18,8% STO 48,6% 7,6% 4,0% 3,3% 36,6% BER 80,2% 9,4% 3,8% 1,9% 4,7% OSL 71,2% 13,3% 3,3% 1,8% 10,3% TAM 56,1% 11,2% 6,5% 3,7% 22,4% TUR 52,3% 9,2% 6,4% 3,7% 28,4% HEL 62,0% 10,7% 4,0% 2,7% 20,7% REY 83,3% 7,9% 0,8% 1,6% 6,3% TAL 71,8% 8,2% 2,1% 3,1% 14,9% RIG 75,9% 12,1% 3,0% 2,0% 7,0% VIL 83,3% 9,7% 4,2% 0,0% 2,8% ALL CITIES 64,4% 10,0% 4,8% 2,9% 17,9% Copenhagen 29.10.2008
Page 1 and 2: intro Experience design in Helsinki
Page 3 and 4: REY background xxx xxx TAM BER OSL
Page 5 and 6: ackground Why focus on experience d
Page 7 and 8: ackground Project elements Intervie
Page 9 and 10: demography Many international touri
Page 11: demography Younger & older than ave
Page 15 and 16: demography Both long and short stay
Page 17 and 18: REY rankings: inspiration xxx xxx T
Page 19 and 20: city rankings Recommendations as in
Page 21 and 22: city rankings Guidebooks as inspira
Page 23 and 24: REY xxx rankings: reasons & satisfa
Page 25 and 26: city rankings Meeting locals as rea
Page 27 and 28: city rankings History as reason to
Page 29 and 30: city rankings Tourists’ motivatio
Page 31 and 32: city rankings Meeting locals as mot
Page 33 and 34: city rankings Shopping as motivatio
Page 35 and 36: city rankings Restaurants and cafes
Page 37 and 38: REY rankings: activities xxx xxx TA
Page 39 and 40: city rankings To go sightseeing as
Page 41 and 42: REY rankings: attractions xxx xxx T
Page 43 and 44: city rankings No single must-see at
Page 45 and 46: image City values HEL ALL Copenhage
Page 47 and 48: image City values: Most clean Reykj
Page 49 and 50: image City values: Most historical
Page 51 and 52: REY segments: all cities! xxx xxx T
Page 53 and 54: segments Demographic segments WHO a
Page 55 and 56: segments WHAT motivations do the to
Page 57 and 58: segments Relax and party tourists s
Page 59 and 60: segments Relax tourists want to do
Page 61 and 62: segments Most first-timers among mo
Page 63 and 64:
segments Relation between segmentat
Page 65 and 66:
segments Experience design compass
Page 67 and 68:
online Online social media •Onlin
Page 69 and 70:
online Caught in the act - Flickr.
Page 71 and 72:
REY xxx considerations: #1 city #2
Page 73 and 74:
considerations #2: The tourists foc
Page 75:
the end Want to know more? •Downl
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