Experience Design in Helsinki -slideshow 28.10.2008, pdf-file, size ...

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ackground Why do it in a comparable study? • To be able to benchmark – not only bed nights but experiences • To get funding from Nordic Innovation Centre (2,1 MIO NOK) • To get an idea of the typical city break/summer tourist to the Nordic Region • To spread knowledge Copenhagen 29.10.2008
ackground Project elements Interviews Websites Web 2.0 Cases Before During After Before Before After During Copenhagen 29.10.2008
Page 1 and 2: intro Experience design in Helsinki
Page 3 and 4: REY background xxx xxx TAM BER OSL
Page 5: ackground Why focus on experience d
Page 9 and 10: demography Many international touri
Page 11 and 12: demography Younger & older than ave
Page 13 and 14: demography Both 1 st time and repea
Page 15 and 16: demography Both long and short stay
Page 17 and 18: REY rankings: inspiration xxx xxx T
Page 19 and 20: city rankings Recommendations as in
Page 21 and 22: city rankings Guidebooks as inspira
Page 23 and 24: REY xxx rankings: reasons & satisfa
Page 25 and 26: city rankings Meeting locals as rea
Page 27 and 28: city rankings History as reason to
Page 29 and 30: city rankings Tourists’ motivatio
Page 31 and 32: city rankings Meeting locals as mot
Page 33 and 34: city rankings Shopping as motivatio
Page 35 and 36: city rankings Restaurants and cafes
Page 37 and 38: REY rankings: activities xxx xxx TA
Page 39 and 40: city rankings To go sightseeing as
Page 41 and 42: REY rankings: attractions xxx xxx T
Page 43 and 44: city rankings No single must-see at
Page 45 and 46: image City values HEL ALL Copenhage
Page 47 and 48: image City values: Most clean Reykj
Page 49 and 50: image City values: Most historical
Page 51 and 52: REY segments: all cities! xxx xxx T
Page 53 and 54: segments Demographic segments WHO a
Page 55 and 56: segments WHAT motivations do the to
Page 57 and 58:
segments Relax and party tourists s
Page 59 and 60:
segments Relax tourists want to do
Page 61 and 62:
segments Most first-timers among mo
Page 63 and 64:
segments Relation between segmentat
Page 65 and 66:
segments Experience design compass
Page 67 and 68:
online Online social media •Onlin
Page 69 and 70:
online Caught in the act - Flickr.
Page 71 and 72:
REY xxx considerations: #1 city #2
Page 73 and 74:
considerations #2: The tourists foc
Page 75:
the end Want to know more? •Downl
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