Experience Design in Helsinki -slideshow 28.10.2008, pdf-file, size ...

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city rankings Atmosphere as reason to go: Helsinki surprises positively! Reason to go: Atmosphere of the city # CITY SCORE 01 TAL 63,3% 02 COP 57,9% 03 STO 57,9% 04 BER 56,2% 05 RIG 56,0% 06 VIL 51,7% 07 REY 51,0% 08 HEL 50,2% 09 UPP 49,7% 10 MAL 47,0% 11 OSL 46,3% 12 AAR 42,1% 13 TUR 35,8% 14 TAM 34,8% ALL 51,6% by taivasalla by anaru Copenhagen 29.10.2008
city rankings History as reason to go: Helsinki in the low end Reason to go: History of the city # CITY SCORE 01 RIG 59,5% 02 TAL 55,2% 03 VIL 53,2% 04 UPP 52,3% 05 TUR 44,1% 06 BER 39,4% 07 OSL 39,0% 08 STO 38,8% 09 REY 37,1% 10 COP 32,3% 11 HEL 31,8% 12 TAM 29,9% 13 MAL 28,6% 14 AAR 25,7% ALL 39,8% Copenhagen 29.10.2008
Page 1 and 2: intro Experience design in Helsinki
Page 3 and 4: REY background xxx xxx TAM BER OSL
Page 5 and 6: ackground Why focus on experience d
Page 7 and 8: ackground Project elements Intervie
Page 9 and 10: demography Many international touri
Page 11 and 12: demography Younger & older than ave
Page 13 and 14: demography Both 1 st time and repea
Page 15 and 16: demography Both long and short stay
Page 17 and 18: REY rankings: inspiration xxx xxx T
Page 19 and 20: city rankings Recommendations as in
Page 21 and 22: city rankings Guidebooks as inspira
Page 23 and 24: REY xxx rankings: reasons & satisfa
Page 25: city rankings Meeting locals as rea
Page 29 and 30: city rankings Tourists’ motivatio
Page 31 and 32: city rankings Meeting locals as mot
Page 33 and 34: city rankings Shopping as motivatio
Page 35 and 36: city rankings Restaurants and cafes
Page 37 and 38: REY rankings: activities xxx xxx TA
Page 39 and 40: city rankings To go sightseeing as
Page 41 and 42: REY rankings: attractions xxx xxx T
Page 43 and 44: city rankings No single must-see at
Page 45 and 46: image City values HEL ALL Copenhage
Page 47 and 48: image City values: Most clean Reykj
Page 49 and 50: image City values: Most historical
Page 51 and 52: REY segments: all cities! xxx xxx T
Page 53 and 54: segments Demographic segments WHO a
Page 55 and 56: segments WHAT motivations do the to
Page 57 and 58: segments Relax and party tourists s
Page 59 and 60: segments Relax tourists want to do
Page 61 and 62: segments Most first-timers among mo
Page 63 and 64: segments Relation between segmentat
Page 65 and 66: segments Experience design compass
Page 67 and 68: online Online social media •Onlin
Page 69 and 70: online Caught in the act - Flickr.
Page 71 and 72: REY xxx considerations: #1 city #2
Page 73 and 74: considerations #2: The tourists foc
Page 75: the end Want to know more? •Downl

Experience Design in Helsinki -slideshow 28.10.2008, pdf-file, size ...

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