Car Branding - MAN Brand Portal
Car Branding - MAN Brand Portal
Car Branding - MAN Brand Portal
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<strong>MAN</strong> Diesel & Turbo<br />
Design Guidelines<br />
<strong>Car</strong>s<br />
<strong>Car</strong> <strong><strong>Brand</strong>ing</strong><br />
Updated: 1 April 2010<br />
Page 10<br />
Station Wagon<br />
<strong>MAN</strong> PrimeServ vehicles<br />
Basic information<br />
<strong>MAN</strong> Diesel & Turbo employs a wide<br />
range of different types and models of<br />
vehicles worldwide. Vehicle branding<br />
therefore follows comprehensive design<br />
principles and is adapted to the specifi c<br />
vehicle.<br />
Station wagon<br />
Vehicle colour<br />
Like corporate vehicles, the vehicles for<br />
<strong>MAN</strong> PrimeServ are silver.<br />
Design elements: <strong>MAN</strong> PrimeServ and<br />
<strong>MAN</strong> company logo<br />
The branding of <strong>MAN</strong> PrimeServ vehicles<br />
always consists of the <strong>MAN</strong> PrimeServ<br />
logo and the <strong>MAN</strong> company logo. The<br />
horizontal and vertical versions of the<br />
brand designations may be combined on<br />
a single vehicle. The horizontal versions<br />
are used on side areas, and the vertical<br />
versions are used on the back of the vehicle.<br />
The most prominent areas are always<br />
branded with the <strong>MAN</strong> PrimeServ logo.<br />
If there is not enough space available,<br />
the <strong>MAN</strong> company logo may be omitted.<br />
The size, ratio and placement of the<br />
branding are adapted to the specifi c type<br />
of vehicle. Structures on the vehicle must<br />
not impair the readability of the branding.
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