Car Branding - MAN Brand Portal
Car Branding - MAN Brand Portal
Car Branding - MAN Brand Portal
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<strong>MAN</strong> Diesel & Turbo<br />
Design Guidelines<br />
<strong>Car</strong>s<br />
<strong>Car</strong> <strong><strong>Brand</strong>ing</strong><br />
Updated: 1 April 2010<br />
Page 18<br />
Logos and Colours Used for <strong><strong>Brand</strong>ing</strong><br />
Specifications – <strong>MAN</strong> PowerManagement vehicles<br />
Use of logos<br />
Logo combination for use on sides of the vehicle body – option one<br />
Only the simple version of the <strong>MAN</strong><br />
company logo is used, in black.<br />
The <strong>MAN</strong> PowerManagement logo is<br />
composed in two colours, in black and<br />
<strong>MAN</strong> PowerManagement green.<br />
H<br />
Composition on the sides<br />
of the vehicles<br />
If space allows, the <strong>MAN</strong> PowerManagement Size ratio (proportion of brand to <strong>MAN</strong> company logo): maximum<br />
logo should be combined horizontally with<br />
the <strong>MAN</strong> company logo on the sides of<br />
the vehicle. This is also the case if the<br />
<strong>MAN</strong> PowerManagement logo is applied<br />
to the driver’s door and the <strong>MAN</strong> company H<br />
logo is applied to the rear passenger door.<br />
Size ratio (proportion of brand to <strong>MAN</strong> company logo): minimum<br />
If space is limited, the<br />
<strong>MAN</strong> PowerManagement logo may also<br />
be used without the <strong>MAN</strong> company logo.<br />
<strong>MAN</strong> PowerManagement logo for use on sides of the vehicle – option two<br />
Simple version<br />
The simple version of the <strong>MAN</strong> company<br />
logo is employed on vehicle bodies. The<br />
labelling is produced in black and green<br />
adhesive film on a cutting plotter.<br />
Files<br />
Logo_MPM_pos_2c.eps<br />
Logo_<strong>MAN</strong>_simple_black_1c.eps<br />
Material and colours<br />
High-performance film, e.g.<br />
by Oracal 951 Premium Cast in<br />
070 black and 602 grass green<br />
or by 3M Scotchcal Series 100 in<br />
100-12 (black) and 100-719 (green)<br />
File<br />
Logo_MPM_pos_2c.eps<br />
Material and colours<br />
As stated above<br />
Reference for optional colour systems<br />
Black according to: Pantone process black or RAL 9017<br />
Green according to: Pantone 369 C or RAL 6018
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