Car Branding - MAN Brand Portal
Car Branding - MAN Brand Portal
Car Branding - MAN Brand Portal
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<strong>MAN</strong> Diesel & Turbo<br />
Design Guidelines<br />
<strong>Car</strong>s<br />
<strong>Car</strong> <strong><strong>Brand</strong>ing</strong><br />
Updated: 1 April 2010<br />
Page 14<br />
Logos and Colours Used for <strong><strong>Brand</strong>ing</strong><br />
Specifications – PrimeServ vehicles<br />
Composition of the logo on<br />
the rear of the vehicle<br />
If space allows, the vertical combination<br />
of the <strong>MAN</strong> PrimeServ brand designation<br />
is used on the rear of the vehicle.<br />
If space is limited, the <strong>MAN</strong> PrimeServ<br />
logo may also be used.<br />
Production methods<br />
Which production method is used for<br />
the logo depends on the background.<br />
Labelling elements that are to be<br />
applied directly to the vehicle’s body<br />
are produced on a cutting plotter.<br />
Higher demands are placed on labelling<br />
that is to be applied to tarpaulins, since<br />
these must frequently be rolled up and<br />
unrolled. The labelling for vehicle tarpaulins<br />
should therefore be produced with<br />
elastic PVC paints.<br />
Logo combination for use on rear of the vehicle – option one Adhesive film on vehicle bodies PVC paint on tarpaulins<br />
The vertical combination of the<br />
The vertical combination of the<br />
<strong>MAN</strong> PrimeServ brand designation is <strong>MAN</strong> PrimeServ brand designation<br />
employed on the rear of vehicle bodies. is also employed on the rear of<br />
The labelling is produced in black and platform trucks with tarpaulins.<br />
red adhesive film on a cutting plotter. Cut-out templates are produced for<br />
the labelling and are painted-in with<br />
File<br />
elastic PVC paint in two colours.<br />
Logo_<strong>MAN</strong>_MPS2_simple_blackred_2c.eps<br />
File<br />
Material and colours<br />
Logo_<strong>MAN</strong>_MPS2_simple_blackred_2c.eps<br />
High-performance film, e.g.<br />
by Oracal 951 Premium Cast in<br />
Material and colour<br />
070 black and 028 cardinal red<br />
Black and red PVC paint<br />
or by 3M Scotchcal Series 100 in<br />
from a specialty paint store.<br />
100-12 (black) and 100-720 (red)<br />
Red according to:<br />
Pantone 192 C or RAL 3020<br />
<strong>MAN</strong> PrimeServ logo for use on rear of the vehicle – option two<br />
Adhesive film on vehicle bodies<br />
<strong>MAN</strong> PrimeServ logo<br />
The <strong>MAN</strong> PrimeServ logo is produced in<br />
black and red adhesive film on a cutting<br />
plotter.<br />
Reference for optional colour systems<br />
Black according to: Pantone process black or RAL 9017<br />
Red according to: Pantone 192 C or RAL 3020<br />
File<br />
Logo_MPS_pos_2c.eps<br />
Material and colours<br />
As stated above
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