Car Branding - MAN Brand Portal
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<strong>MAN</strong> Diesel & Turbo<br />
Design Guidelines<br />
<strong>Car</strong>s<br />
<strong>Car</strong> <strong><strong>Brand</strong>ing</strong><br />
Updated: 1 April 2010<br />
<strong>Car</strong> <strong><strong>Brand</strong>ing</strong><br />
<strong>MAN</strong> Diesel & Turbo Corporate Design
<strong>MAN</strong> Diesel & Turbo<br />
Design Guidelines<br />
<strong>Car</strong>s<br />
<strong>Car</strong> <strong><strong>Brand</strong>ing</strong><br />
Updated: 1 April 2010<br />
Page 2<br />
Contents<br />
<strong>Car</strong> <strong><strong>Brand</strong>ing</strong><br />
Introduction 3<br />
Corporate Vehicles 4<br />
Station Wagon 4<br />
Van 5<br />
Platform Trucks 6<br />
VIP Van 7<br />
Specifications – Corporate Vehicles 8<br />
Logos, Claim and Colours Used for <strong><strong>Brand</strong>ing</strong> 8<br />
<strong>MAN</strong> PrimeServ Vehicles 10<br />
Station Wagon 10<br />
Van 11<br />
Platform Trucks 12<br />
Specifications – <strong>MAN</strong> PrimeServ Vehicles 13<br />
Logos and Colours Used for <strong><strong>Brand</strong>ing</strong> 13<br />
<strong>MAN</strong> PowerManagement Vehicles 15<br />
Station Wagon 15<br />
Van 16<br />
Platform Trucks 17<br />
Specifications – <strong>MAN</strong> PowerManagement Vehicles 18<br />
Logos and Colours Used for <strong><strong>Brand</strong>ing</strong> 18
<strong>MAN</strong> Diesel & Turbo<br />
Design Guidelines<br />
<strong>Car</strong>s<br />
<strong>Car</strong> <strong><strong>Brand</strong>ing</strong><br />
Updated: 1 April 2010<br />
Page 3<br />
Mobile Advertising Space<br />
Introduction<br />
Vehicles are an effective means of communicating <strong>MAN</strong> Diesel & Turbo’s<br />
image in the experience chain. The <strong>MAN</strong> Diesel & Turbo, <strong>MAN</strong> PrimeServ<br />
and <strong>MAN</strong> PowerManagement brands are presented to the public in a<br />
professional way through consistent vehicle identification.<br />
The brandlabelling together with the colour silver for our vehicles create<br />
a solid, but modern image.
<strong>MAN</strong> Diesel & Turbo<br />
Design Guidelines<br />
<strong>Car</strong>s<br />
<strong>Car</strong> <strong><strong>Brand</strong>ing</strong><br />
Updated: 1 April 2010<br />
Page 4<br />
Station Wagon<br />
Corporate vehicles<br />
Basic information<br />
<strong>MAN</strong> Diesel & Turbo employs a wide<br />
range of vehicle types and models worldwide.<br />
Vehicle branding therefore follows<br />
comprehensive design principles and<br />
is adapted to the specifi c vehicle.<br />
Station wagon<br />
Vehicle colour<br />
<strong>MAN</strong> Diesel & Turbo vehicles are painted<br />
silver, a premium colour that conveys a<br />
technical aspect and high quality.<br />
Design elements: <strong>MAN</strong> Diesel & Turbo<br />
and <strong>MAN</strong> company logo<br />
<strong><strong>Brand</strong>ing</strong> on corporate vehicles always<br />
consists of the <strong>MAN</strong> company logo and<br />
the standard <strong>MAN</strong> Diesel & Turbo logo.<br />
The size and placement are adapted to<br />
the specifi c type of vehicle. Structures on<br />
the vehicle must not impair the readability<br />
of the branding.<br />
The construction of vehicles results<br />
in a generally horizontal composition<br />
of areas. For this reason, the <strong>MAN</strong> company<br />
logo and the <strong>MAN</strong> Diesel & Turbo<br />
logo are combined horizontally in<br />
vehicle branding. The most prominent<br />
areas are always branded with the<br />
<strong>MAN</strong> Diesel & Turbo logo.
<strong>MAN</strong> Diesel & Turbo<br />
Design Guidelines<br />
<strong>Car</strong>s<br />
<strong>Car</strong> <strong><strong>Brand</strong>ing</strong><br />
Updated: 1 April 2010<br />
Page 5<br />
Van<br />
Corporate vehicles<br />
<strong><strong>Brand</strong>ing</strong> of vans<br />
On vans with a row of windows, the<br />
<strong>MAN</strong> Diesel & Turbo logo is placed on<br />
the driver and front passenger doors.<br />
The <strong>MAN</strong> company logo is aligned horizontally<br />
with this and placed on both rear<br />
side surfaces. It rests on the same baseline<br />
as the <strong>MAN</strong> Diesel & Turbo logo.<br />
Van with side windows<br />
On vans without a row of side windows,<br />
the prominent area is branded with the<br />
<strong>MAN</strong> Diesel & Turbo logo with claim. In<br />
this case, the <strong>MAN</strong> company logo is<br />
placed on the driver and front passenger<br />
doors.<br />
Van without side windows<br />
The size of the <strong>MAN</strong> Diesel & Turbo logo<br />
and the <strong>MAN</strong> company logo should<br />
always be selected to fi t the specifi c type<br />
of vehicle and the space available on the<br />
vehicle’s body. The minimum spacing<br />
around the logo elements and good<br />
readability should always be ensured.<br />
The rear of the vehicle body is branded<br />
with the vertical combination of the<br />
<strong>MAN</strong> Diesel & Turbo brand designation.
<strong>MAN</strong> Diesel & Turbo<br />
Design Guidelines<br />
<strong>Car</strong>s<br />
<strong>Car</strong> <strong><strong>Brand</strong>ing</strong><br />
Updated: 1 April 2010<br />
Page 6<br />
Platform Trucks<br />
Corporate vehicles<br />
<strong><strong>Brand</strong>ing</strong> of platform trucks<br />
On 2-door platform trucks with tarpaulins,<br />
the <strong>MAN</strong> Diesel & Turbo logo<br />
with claim is placed on the tarpaulin.<br />
The <strong>MAN</strong> company logo is placed on the<br />
driver and front passenger doors. Its size<br />
should be proportionate to the selected<br />
area of the vehicle.<br />
2-door platform truck with tarpaulin<br />
4-door platform truck with tarpaulin<br />
The colour of the<br />
tarpaulin is defined as:<br />
RAL 7035 light grey<br />
On 4-door platform trucks, the<br />
<strong>MAN</strong> Diesel & Turbo logo is placed on<br />
the driver and front passenger doors,<br />
and the <strong>MAN</strong> company logo is placed on<br />
the rear passenger doors. The tarpaulins<br />
are not branded on the sides on this type<br />
of vehicle.<br />
2-door platform truck<br />
4-door platform truck<br />
On 2-door platform trucks without a tarpaulin,<br />
the <strong>MAN</strong> Diesel & Turbo logo is<br />
placed on the driver and front passenger<br />
doors.<br />
On 4-door platform trucks, the <strong>MAN</strong><br />
company logo is additionally placed on<br />
the rear passenger doors. Sizes and ratio<br />
of the logos should be selected to fi t the<br />
available space on the vehicle.<br />
The vertical combination of the<br />
<strong>MAN</strong> Diesel & Turbo brand designation<br />
is used to brand the back of platform<br />
trucks with a tarpaulin.<br />
The <strong>MAN</strong> Diesel & Turbo logo is placed<br />
on the back of platform trucks without a<br />
tarpaulin. It is placed on the rear window<br />
of the driver’s cab.<br />
The engine bonnet is never branded.<br />
Rear of platform truck with tarpaulin<br />
Rear of platform truck without tarpaulin
<strong>MAN</strong> Diesel & Turbo<br />
Design Guidelines<br />
<strong>Car</strong>s<br />
<strong>Car</strong> <strong><strong>Brand</strong>ing</strong><br />
Updated: 1 April 2010<br />
Page 7<br />
VIP Van<br />
Corporate vehicles<br />
Subtle branding on corporate<br />
VIP vehicles<br />
The branding of vehicles for transporting<br />
VIPs is extremely understated. The<br />
<strong>MAN</strong> company logo is placed discretely<br />
on both side surfaces. The <strong>MAN</strong> Diesel &<br />
Turbo logo is not added on the sides.<br />
VIP van<br />
The rear of the vehicle is branded with<br />
the <strong>MAN</strong> Diesel & Turbo logo. The size<br />
depends on the space available on the<br />
vehicle’s body.
<strong>MAN</strong> Diesel & Turbo<br />
Design Guidelines<br />
<strong>Car</strong>s<br />
<strong>Car</strong> <strong><strong>Brand</strong>ing</strong><br />
Updated: 1 April 2010<br />
Page 8<br />
Logos, Claim and Colours Used for <strong><strong>Brand</strong>ing</strong><br />
Specifications – corporate vehicles<br />
Use of the logo<br />
Only the simple version of the <strong>MAN</strong><br />
company logo is used for vehicle branding.<br />
The logo colour is defined as black, which<br />
ensures a high-contrast and high-quality<br />
brand presence on the silver vehicles.<br />
<strong>MAN</strong> company logo for use on vehicle bodies<br />
Simple version<br />
The simple version of the <strong>MAN</strong> company<br />
logo is produced in black adhesive film on<br />
a cutting plotter.<br />
Production methods<br />
Which production method is used for the<br />
logo depends on the background.<br />
Labelling elements that are to be applied<br />
directly to the vehicle’s body are produced<br />
on a cutting plotter.<br />
Higher demands are placed on labelling<br />
that is to be applied to tarpaulins, since<br />
these must frequently be rolled up<br />
and unrolled. The labelling for vehicle<br />
tarpaulins should therefore be produced<br />
with elastic PVC paints.<br />
File<br />
Logo_<strong>MAN</strong>_simple_black_1c.eps<br />
Material and colour<br />
High-performance film, e.g. by<br />
Oracal 951 Premium Cast in 070 black<br />
or by 3M Scotchcal Series<br />
100 in 100-12 (black)<br />
Vertical combination of <strong>MAN</strong> Diesel & Turbo brand designation for use on tarpaulins (rear)<br />
PVC paint<br />
A cut-out template is produced for this<br />
purpose. The cut-out shape allows to<br />
be cleanly and precisely painted-in with<br />
highly elastic PVC paints designed<br />
especially for tarpaulins.<br />
File<br />
Logo_<strong>MAN</strong>_MDT2_simple_black_1c.eps<br />
Material and colour<br />
Black PVC paint from a specialty<br />
paint store
<strong>MAN</strong> Diesel & Turbo<br />
Design Guidelines<br />
<strong>Car</strong>s<br />
<strong>Car</strong> <strong><strong>Brand</strong>ing</strong><br />
Updated: 1 April 2010<br />
Page 9<br />
Logos, Claim and Colours Used for <strong><strong>Brand</strong>ing</strong><br />
Specifications – corporate vehicles<br />
Use of the claim<br />
On silver vehicle body surfaces, the<br />
<strong>MAN</strong> Diesel & Turbo logo with claim is<br />
produced exclusively on the basis of the<br />
existing, vectorised template fi le.<br />
<strong>MAN</strong> Diesel & Turbo brand designation<br />
The rules for the branding of corporate<br />
cars with the <strong>MAN</strong> Diesel & Turbo brand<br />
designation are exceptional rules that<br />
only apply to this purpose.<br />
<strong>MAN</strong> Diesel & Turbo logo with claim on vehicle bodies or tarpaulin on side areas<br />
Adhesive film on vehicle bodies<br />
The labelling is produced in black<br />
adhesive film on a cutting plotter.<br />
File<br />
Logo_MDT_Claim_pos_1c.eps<br />
Material and colour<br />
High-performance film, e.g. by<br />
Oracal 951 Premium Cast in 070 black<br />
or by 3M Scotchcal Series 100 in<br />
100-12 (black)<br />
PVC paint on tarpaulins<br />
The <strong>MAN</strong> Diesel & Turbo logo with claim<br />
is also employed on the side areas of<br />
2-door platform trucks with tarpaulins.<br />
Cut-out templates are produced for the<br />
labelling and are painted-in with elastic<br />
PVC paint in black colour.<br />
File<br />
Logo_MDT_Claim_pos_1c.eps<br />
Material and colour<br />
Black PVC paint from a<br />
specialty paint store<br />
<strong>MAN</strong> Diesel & Turbo brand designation<br />
Size ratio (proportion of the brand to <strong>MAN</strong> company logo): maximum<br />
H<br />
If the <strong>MAN</strong> Diesel & Turbo logo and the<br />
<strong>MAN</strong> company logo are placed side-byside,<br />
the rules shown here apply. The<br />
brand designation is aligned horizontally.<br />
The baselines of <strong>MAN</strong> Diesel & Turbo and<br />
the <strong>MAN</strong> company logo are aligned flush<br />
at the bottom.<br />
Size ratio (proportion of the brand to <strong>MAN</strong> company logo): minimum<br />
H<br />
Files<br />
Logo_MDT_pos_1c.eps<br />
Logo_<strong>MAN</strong>_simple_black_1c.eps
<strong>MAN</strong> Diesel & Turbo<br />
Design Guidelines<br />
<strong>Car</strong>s<br />
<strong>Car</strong> <strong><strong>Brand</strong>ing</strong><br />
Updated: 1 April 2010<br />
Page 10<br />
Station Wagon<br />
<strong>MAN</strong> PrimeServ vehicles<br />
Basic information<br />
<strong>MAN</strong> Diesel & Turbo employs a wide<br />
range of different types and models of<br />
vehicles worldwide. Vehicle branding<br />
therefore follows comprehensive design<br />
principles and is adapted to the specifi c<br />
vehicle.<br />
Station wagon<br />
Vehicle colour<br />
Like corporate vehicles, the vehicles for<br />
<strong>MAN</strong> PrimeServ are silver.<br />
Design elements: <strong>MAN</strong> PrimeServ and<br />
<strong>MAN</strong> company logo<br />
The branding of <strong>MAN</strong> PrimeServ vehicles<br />
always consists of the <strong>MAN</strong> PrimeServ<br />
logo and the <strong>MAN</strong> company logo. The<br />
horizontal and vertical versions of the<br />
brand designations may be combined on<br />
a single vehicle. The horizontal versions<br />
are used on side areas, and the vertical<br />
versions are used on the back of the vehicle.<br />
The most prominent areas are always<br />
branded with the <strong>MAN</strong> PrimeServ logo.<br />
If there is not enough space available,<br />
the <strong>MAN</strong> company logo may be omitted.<br />
The size, ratio and placement of the<br />
branding are adapted to the specifi c type<br />
of vehicle. Structures on the vehicle must<br />
not impair the readability of the branding.
<strong>MAN</strong> Diesel & Turbo<br />
Design Guidelines<br />
<strong>Car</strong>s<br />
<strong>Car</strong> <strong><strong>Brand</strong>ing</strong><br />
Updated: 1 April 2010<br />
Page 11<br />
Van<br />
<strong>MAN</strong> PrimeServ vehicles<br />
<strong><strong>Brand</strong>ing</strong> of vans<br />
On <strong>MAN</strong> PrimeServ vans with a row<br />
of windows, the brand logo is placed on<br />
the driver and front passenger doors.<br />
Van with side windows<br />
The <strong>MAN</strong> company logo is aligned<br />
horizontally with this and placed on<br />
both rear side surfaces. It is aligned<br />
fl ush at the bottom with the baseline<br />
of the <strong>MAN</strong> PrimeServ logo.<br />
The back is branded with the vertical<br />
combination of the <strong>MAN</strong> PrimeServ<br />
brand designation. The size should<br />
always be selected to fi t the specifi c<br />
type of vehicle and the space available<br />
on the vehicle’s body.<br />
Van without side windows<br />
On <strong>MAN</strong> PrimeServ vans without a<br />
row of side windows, the prominent area<br />
is branded with just the <strong>MAN</strong> PrimeServ<br />
logo.<br />
The minimum spacing around the logo<br />
elements and good readability should<br />
always be ensured.<br />
The engine bonnet is never branded.
<strong>MAN</strong> Diesel & Turbo<br />
Design Guidelines<br />
<strong>Car</strong>s<br />
<strong>Car</strong> <strong><strong>Brand</strong>ing</strong><br />
Updated: 1 April 2010<br />
Page 12<br />
Platform Trucks<br />
<strong>MAN</strong> PrimeServ vehicles<br />
<strong><strong>Brand</strong>ing</strong> of platform trucks<br />
On 2-door platform trucks with tarpaulins,<br />
the <strong>MAN</strong> PrimeServ logo is<br />
placed on the tarpaulin. The <strong>MAN</strong><br />
company logo is placed on the driver<br />
and front passenger doors. Its size<br />
should be proportionate to the selected<br />
area of the vehicle.<br />
2-door platform truck with tarpaulin<br />
4-door platform truck with tarpaulin<br />
The colour of the<br />
tarpaulin is defined as:<br />
RAL 7035 light grey<br />
On 4-door platform trucks, the<br />
<strong>MAN</strong> PrimeServ logo is placed on the<br />
driver and front passenger doors and the<br />
<strong>MAN</strong> company logo is placed on the rear<br />
passenger doors. The tarpaulins are<br />
not branded on the sides on this type<br />
of vehicle.<br />
2-door platform truck<br />
4-door platform truck<br />
On 2-door platform trucks without a<br />
tarpaulin, the <strong>MAN</strong> PrimeServ logo is<br />
placed on the driver and front passenger<br />
doors.<br />
On 4-door platform trucks, the <strong>MAN</strong><br />
company logo is additionally placed on<br />
the rear passenger doors. Sizes and ratio<br />
of the <strong>MAN</strong> PrimeServ and <strong>MAN</strong> company<br />
logo should be selected to fi t the<br />
available space on the vehicle.<br />
The <strong>MAN</strong> PrimeServ logo is placed on<br />
the back of platform trucks without a<br />
tarpaulin. It is placed on the rear window<br />
of the driver’s cab.<br />
The engine bonnet is never branded.<br />
Rear of platform truck with tarpaulin<br />
Rear of platform truck without tarpaulin<br />
The vertical combination of the PrimeServ<br />
brand designation is used to brand the<br />
back of platform trucks with a tarpaulin.
<strong>MAN</strong> Diesel & Turbo<br />
Design Guidelines<br />
<strong>Car</strong>s<br />
<strong>Car</strong> <strong><strong>Brand</strong>ing</strong><br />
Updated: 1 April 2010<br />
Page 13<br />
Logos and Colours Used for <strong><strong>Brand</strong>ing</strong><br />
Specifications – <strong>MAN</strong> PrimeServ vehicles<br />
Use of logos<br />
Only the simple version of the <strong>MAN</strong><br />
company logo is used, in black. The<br />
<strong>MAN</strong> PrimeServ logo is composed in two<br />
colours, in black and <strong>MAN</strong> PrimeServ red.<br />
Composition on the sides of the vehicles<br />
If space allows, the <strong>MAN</strong> PrimeServ logo<br />
should be combined horizontally with the<br />
<strong>MAN</strong> company logo on the sides of the<br />
vehicle. This is also the case if the<br />
<strong>MAN</strong> PrimeServ logo is applied to the<br />
driver’s door and the <strong>MAN</strong> company logo<br />
is applied to the rear passenger door.<br />
If space is limited, the <strong>MAN</strong> PrimeServ<br />
logo may also be used without the <strong>MAN</strong><br />
company logo.<br />
Logo combination for use on sides of the vehicle body – option one<br />
H<br />
Size ratio (proportion of brand to <strong>MAN</strong> company logo): maximum<br />
H<br />
Size ratio (proportion of brand to <strong>MAN</strong> company logo): minimum<br />
Simple version<br />
The simple version of the <strong>MAN</strong> company<br />
logo is employed on vehicle bodies. The<br />
labelling is produced in black and red<br />
adhesive film on a cutting plotter.<br />
Files<br />
Logo_MPS_pos_2c.eps<br />
Logo_<strong>MAN</strong>_simple_black_1c.eps<br />
Material and colours<br />
High-performance film, e.g.<br />
by Oracal 951 Premium Cast in<br />
070 black and 028 cardinal red<br />
or by 3M Scotchcal Series 100:<br />
100-12 (black) and 100-720 (red)<br />
<strong>MAN</strong> PrimeServ logo for use on sides of the vehicle – option two<br />
File<br />
Logo_MPS_pos_2c.eps<br />
Material and colours<br />
As stated above<br />
Reference for optional colour systems<br />
Black according to: Pantone process black or RAL 9017<br />
Red according to: Pantone 192 C or RAL 3020
<strong>MAN</strong> Diesel & Turbo<br />
Design Guidelines<br />
<strong>Car</strong>s<br />
<strong>Car</strong> <strong><strong>Brand</strong>ing</strong><br />
Updated: 1 April 2010<br />
Page 14<br />
Logos and Colours Used for <strong><strong>Brand</strong>ing</strong><br />
Specifications – PrimeServ vehicles<br />
Composition of the logo on<br />
the rear of the vehicle<br />
If space allows, the vertical combination<br />
of the <strong>MAN</strong> PrimeServ brand designation<br />
is used on the rear of the vehicle.<br />
If space is limited, the <strong>MAN</strong> PrimeServ<br />
logo may also be used.<br />
Production methods<br />
Which production method is used for<br />
the logo depends on the background.<br />
Labelling elements that are to be<br />
applied directly to the vehicle’s body<br />
are produced on a cutting plotter.<br />
Higher demands are placed on labelling<br />
that is to be applied to tarpaulins, since<br />
these must frequently be rolled up and<br />
unrolled. The labelling for vehicle tarpaulins<br />
should therefore be produced with<br />
elastic PVC paints.<br />
Logo combination for use on rear of the vehicle – option one Adhesive film on vehicle bodies PVC paint on tarpaulins<br />
The vertical combination of the<br />
The vertical combination of the<br />
<strong>MAN</strong> PrimeServ brand designation is <strong>MAN</strong> PrimeServ brand designation<br />
employed on the rear of vehicle bodies. is also employed on the rear of<br />
The labelling is produced in black and platform trucks with tarpaulins.<br />
red adhesive film on a cutting plotter. Cut-out templates are produced for<br />
the labelling and are painted-in with<br />
File<br />
elastic PVC paint in two colours.<br />
Logo_<strong>MAN</strong>_MPS2_simple_blackred_2c.eps<br />
File<br />
Material and colours<br />
Logo_<strong>MAN</strong>_MPS2_simple_blackred_2c.eps<br />
High-performance film, e.g.<br />
by Oracal 951 Premium Cast in<br />
Material and colour<br />
070 black and 028 cardinal red<br />
Black and red PVC paint<br />
or by 3M Scotchcal Series 100 in<br />
from a specialty paint store.<br />
100-12 (black) and 100-720 (red)<br />
Red according to:<br />
Pantone 192 C or RAL 3020<br />
<strong>MAN</strong> PrimeServ logo for use on rear of the vehicle – option two<br />
Adhesive film on vehicle bodies<br />
<strong>MAN</strong> PrimeServ logo<br />
The <strong>MAN</strong> PrimeServ logo is produced in<br />
black and red adhesive film on a cutting<br />
plotter.<br />
Reference for optional colour systems<br />
Black according to: Pantone process black or RAL 9017<br />
Red according to: Pantone 192 C or RAL 3020<br />
File<br />
Logo_MPS_pos_2c.eps<br />
Material and colours<br />
As stated above
<strong>MAN</strong> Diesel & Turbo<br />
Design Guidelines<br />
<strong>Car</strong>s<br />
<strong>Car</strong> <strong><strong>Brand</strong>ing</strong><br />
Updated: 1 April 2010<br />
Page 15<br />
Station Wagon<br />
<strong>MAN</strong> PowerManagement vehicles<br />
Basic information<br />
<strong>MAN</strong> Diesel & Turbo employs a wide<br />
range of different types and models of<br />
vehicles worldwide. Vehicle branding<br />
therefore follows comprehensive design<br />
principles and is adapted to the specifi c<br />
vehicle.<br />
Station wagon<br />
Vehicle colour<br />
Like corporate vehicles, the vehicles for<br />
<strong>MAN</strong> PowerManagement are silver.<br />
Design elements: <strong>MAN</strong> PowerManagement<br />
and <strong>MAN</strong> company logo<br />
The branding of <strong>MAN</strong> PowerManagement<br />
vehicles always consists of the<br />
<strong>MAN</strong> PowerManagement logo and the <strong>MAN</strong><br />
company logo. The horizontal and vertical<br />
versions of the brand designations may be<br />
combined on a single vehicle. The horizontal<br />
versions are used on side areas, and the<br />
vertical versions are used on the back of<br />
the vehicle. The most prominent areas<br />
are always branded with the<br />
<strong>MAN</strong> PowerManagement logo.<br />
If there is not enough space available,<br />
the <strong>MAN</strong> company logo may be omitted.<br />
The size, ratio and placement of the<br />
branding are adapted to the specifi c type<br />
of vehicle. Structures on the vehicle must<br />
not impair the readability of the branding.
<strong>MAN</strong> Diesel & Turbo<br />
Design Guidelines<br />
<strong>Car</strong>s<br />
<strong>Car</strong> <strong><strong>Brand</strong>ing</strong><br />
Updated: 1 April 2010<br />
Page 16<br />
Van<br />
<strong>MAN</strong> PowerManagement vehicles<br />
<strong><strong>Brand</strong>ing</strong> of vans<br />
On <strong>MAN</strong> PowerManagement vans<br />
with a row of windows, the<br />
<strong>MAN</strong> PowerManagement logo is placed<br />
on the driver and front passenger doors.<br />
Van with side windows<br />
The <strong>MAN</strong> company logo is aligned<br />
horizontally with this and placed on<br />
both rear side surfaces. It is aligned<br />
fl ush at the bottom with the baseline<br />
of the <strong>MAN</strong> PowerManagement logo.<br />
The back is branded with the vertical combination<br />
of the <strong>MAN</strong> PowerManagement<br />
brand designation. The size should always<br />
be selected to fi t the specifi c type of<br />
vehicle and the space available on the<br />
vehicle’s body.<br />
Van without side windows<br />
On <strong>MAN</strong> PowerManagement vans without<br />
a row of side windows, the prominent area<br />
is branded with just the brand designation.<br />
The minimum spacing around the logo<br />
elements and good readability should<br />
always be ensured.<br />
The engine bonnet is never branded.
<strong>MAN</strong> Diesel & Turbo<br />
Design Guidelines<br />
<strong>Car</strong>s<br />
<strong>Car</strong> <strong><strong>Brand</strong>ing</strong><br />
Updated: 1 April 2010<br />
Page 17<br />
Platform Trucks<br />
<strong>MAN</strong> PowerManagement vehicles<br />
<strong><strong>Brand</strong>ing</strong> of platform trucks<br />
On 2-door platform trucks with tarpaulins,<br />
the <strong>MAN</strong> PowerManagement<br />
logo is placed on the tarpaulin. The <strong>MAN</strong><br />
company logo is placed on the driver and<br />
front passenger doors. Its size should be<br />
proportionate to the selected area of the<br />
vehicle.<br />
2-door platform truck with tarpaulin<br />
4-door platform truck with tarpaulin<br />
The colour of the<br />
tarpaulin is defined as:<br />
RAL 7035 light grey<br />
On 4-door platform trucks, the<br />
<strong>MAN</strong> PowerManagement logo is placed<br />
on the driver and front passenger doors<br />
and the <strong>MAN</strong> company logo is placed on<br />
the rear passenger doors. The tarpaulins<br />
are not branded on the sides on this type<br />
of vehicle.<br />
2-door platform truck<br />
4-door platform truck<br />
On 2-door platform trucks without a<br />
tarpaulin, the <strong>MAN</strong> PowerManagement<br />
logo is placed on the driver and front<br />
passenger doors.<br />
The vertical combination of the<br />
On 4-door platform trucks, the <strong>MAN</strong><br />
company logo is additionally placed on<br />
the rear passenger doors. Sizes and ratio<br />
of the <strong>MAN</strong> PowerManagement and <strong>MAN</strong><br />
company logo should be selected to fi t<br />
the available space on the vehicle.<br />
<strong>MAN</strong> PowerManagement brand designation<br />
is used to brand the back of platform<br />
trucks with a tarpaulin.<br />
The <strong>MAN</strong> PowerManagement logo is<br />
placed on the back of platform trucks<br />
without a tarpaulin. It is placed on the<br />
rear window of the driver’s cab.<br />
Rear of platform truck with tarpaulin<br />
Rear of platform truck without tarpaulin<br />
The engine bonnet is never branded.
<strong>MAN</strong> Diesel & Turbo<br />
Design Guidelines<br />
<strong>Car</strong>s<br />
<strong>Car</strong> <strong><strong>Brand</strong>ing</strong><br />
Updated: 1 April 2010<br />
Page 18<br />
Logos and Colours Used for <strong><strong>Brand</strong>ing</strong><br />
Specifications – <strong>MAN</strong> PowerManagement vehicles<br />
Use of logos<br />
Logo combination for use on sides of the vehicle body – option one<br />
Only the simple version of the <strong>MAN</strong><br />
company logo is used, in black.<br />
The <strong>MAN</strong> PowerManagement logo is<br />
composed in two colours, in black and<br />
<strong>MAN</strong> PowerManagement green.<br />
H<br />
Composition on the sides<br />
of the vehicles<br />
If space allows, the <strong>MAN</strong> PowerManagement Size ratio (proportion of brand to <strong>MAN</strong> company logo): maximum<br />
logo should be combined horizontally with<br />
the <strong>MAN</strong> company logo on the sides of<br />
the vehicle. This is also the case if the<br />
<strong>MAN</strong> PowerManagement logo is applied<br />
to the driver’s door and the <strong>MAN</strong> company H<br />
logo is applied to the rear passenger door.<br />
Size ratio (proportion of brand to <strong>MAN</strong> company logo): minimum<br />
If space is limited, the<br />
<strong>MAN</strong> PowerManagement logo may also<br />
be used without the <strong>MAN</strong> company logo.<br />
<strong>MAN</strong> PowerManagement logo for use on sides of the vehicle – option two<br />
Simple version<br />
The simple version of the <strong>MAN</strong> company<br />
logo is employed on vehicle bodies. The<br />
labelling is produced in black and green<br />
adhesive film on a cutting plotter.<br />
Files<br />
Logo_MPM_pos_2c.eps<br />
Logo_<strong>MAN</strong>_simple_black_1c.eps<br />
Material and colours<br />
High-performance film, e.g.<br />
by Oracal 951 Premium Cast in<br />
070 black and 602 grass green<br />
or by 3M Scotchcal Series 100 in<br />
100-12 (black) and 100-719 (green)<br />
File<br />
Logo_MPM_pos_2c.eps<br />
Material and colours<br />
As stated above<br />
Reference for optional colour systems<br />
Black according to: Pantone process black or RAL 9017<br />
Green according to: Pantone 369 C or RAL 6018
<strong>MAN</strong> Diesel & Turbo<br />
Design Guidelines<br />
<strong>Car</strong>s<br />
<strong>Car</strong> <strong><strong>Brand</strong>ing</strong><br />
Updated: 1 April 2010<br />
Page 19<br />
Logos and Colours Used for <strong><strong>Brand</strong>ing</strong><br />
Specifications – <strong>MAN</strong> PowerManagement vehicles<br />
Composition of the logo on<br />
the rear of the vehicle<br />
If space allows, the vertical version of<br />
the <strong>MAN</strong> PowerManagement brand<br />
designation is used on the rear of the<br />
vehicle.<br />
If space is limited, the<br />
<strong>MAN</strong> PowerManagement logo may<br />
also be used.<br />
Production methods<br />
Which production method is used for<br />
the logo depends on the background.<br />
Labelling elements that are to be<br />
applied directly to the vehicle’s body<br />
are produced on a cutting plotter.<br />
Higher demands are placed on labelling<br />
that is to be applied to tarpaulins, since<br />
these must frequently be rolled up and<br />
unrolled. The labelling for vehicle tarpaulins<br />
should therefore be produced with<br />
elastic PVC paints.<br />
Logo combination for use on rear of the vehicle – option one Adhesive film on vehicle bodies PVC paint on tarpaulins<br />
The vertical combination of the<br />
The vertical combination of the<br />
<strong>MAN</strong> PowerManagement brand designation<br />
<strong>MAN</strong> PowerManagement brand<br />
is employed on the rear of vehicle designation is also employed on the<br />
bodies. The labelling is produced in rear of platform trucks with tarpaulins.<br />
black and green adhesive film on a cutting<br />
Cut-out templates are produced for<br />
plotter.<br />
the labelling and are painted-in with<br />
elastic PVC paint in two colours.<br />
File<br />
Logo_<strong>MAN</strong>_MPM2_simple_<br />
File<br />
blackgreen_2c.eps<br />
Logo_<strong>MAN</strong>_MPM2_simple_<br />
blackgreen_2c.eps<br />
Material and colours<br />
High-performance film, e.g.<br />
Material and colour<br />
by Oracal 951 Premium Cast in<br />
Black and green PVC paint<br />
070 black and 602 grass green<br />
from a specialty paint store.<br />
or by 3M Scotchcal Series 100 in Green according to:<br />
100-12 (black) and 100-719 (green) Pantone 369 C or RAL 6018<br />
<strong>MAN</strong> PowerManagement logo for use on rear of the vehicle – option two Adhesive film on vehicle bodies<br />
<strong>MAN</strong> PowerManagement logo<br />
The <strong>MAN</strong> PowerManagement logo is produced in black and green adhesive film on<br />
a cutting plotter.<br />
Reference for optional colour systems<br />
Black according to: Pantone process black or RAL 9017<br />
Green according to: Pantone 369 C or RAL 6018<br />
File<br />
Logo_MPM_pos_2c.eps<br />
Material and colours<br />
As stated above
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